市场调查报告书
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1530763
到 2030 年线上汽车零售市场预测:按产品类型、零件、车辆类别、推进类型、经营模式、最终用户和地区进行的全球分析Online Vehicle Retail Market Forecasts to 2030 - Global Analysis By Product Type, Component, Vehicle Category, Propulsion Type, Business Model, End User and Geography |
根据Stratistics MRC预测,2024年全球线上汽车零售市场规模将达到3,479亿美元,预计2030年将达到5,708亿美元,预测期内复合年增长率为8.6%。
线上汽车零售透过数位平台买卖汽车。这使得客户可以在舒适的家中浏览、比较和购买汽车。这种方法增加了便利性,提供了广泛的选择,并且通常包括详细的车辆资讯和虚拟游览。简化购买流程,提供有竞争力的价格,并透过消除对实体展示室的需求来降低卖家的管理成本。
根据 S&P World 的数据,轻型汽车销量将从 2022 年的 8,000 万辆增加到 2023 年的 8,400 万辆。
数位化的进步
日益数位化是线上汽车零售市场的主要驱动力。随着消费者对电子商务和数位交易越来越熟悉,他们在线上购买汽车的意愿也在增加。智慧型手机和高速网路的普及使消费者更容易在舒适的家中研究、比较和购买汽车。此线上平台提供虚拟展示室、360 度车辆视图和详细规格等功能,以增强数位汽车购买体验。向数位通路的转变迫使传统经销商适应并投资于线上销售能力,进一步加速市场成长。
缺乏身体经验
许多消费者仍然喜欢在做出购买决定之前看到、触摸和试驾车辆。无法亲自检查车辆、评估其状况或亲身体验其性能可能会导致潜在买家犹豫和焦虑。对于汽车等高价值购买来说,这种限制尤其具有挑战性,因为触觉和感官体验在决策中发挥重要作用。
进军二手车市场
二手车细分市场提供了更大、更多样化的库存,可满足更广泛的预算和偏好。利用其技术,线上平台可以提供详细的车辆历史报告、车况评级和价格透明度,以解决二手车购买的常见问题。这些平台的数位化特性使得买家能够在更广泛的地理区域内与特定的二手车偏好进行有效匹配。此外,二手车平均价格分布较低使消费者更愿意在线上购买,这可能会推动市场成长。
与传统经销商的竞争
老牌经销商在当地拥有强大的影响力和现有的客户关係,可以提供快速试驾和车辆检查。许多人也透过开发自己的线上销售管道来适应数位环境,将网路购物的便利性与实体店的安全性结合起来。传统经销商可以利用他们在售后服务、维修、以旧换新等方面的专业知识。随着经销商增强数位能力并提供线上线下混合体验,他们有可能减缓线上汽车零售商的成长并占领数位汽车购买市场的很大一部分。
COVID-19 大流行加速了线上汽车零售的采用。封锁和社交距离措施迫使消费者探索数位汽车购买选择。经销商迅速提高了线上能力以维持销售。这次疫情突显了网路购车的便利性和安全性,导致消费行为发生持久变化,并有可能加速线上汽车零售市场的成长。
预计二手车市场在预测期内将成为最大的市场
二手车预计将成为线上汽车零售市场中最大的部分。二手车的价格分布很广,吸引了精打细算的消费者和首次购买者。线上平台可以有效集中和展示来自各种资讯来源的大量二手车库存,为消费者提供更多选择。数位技术可提供详细的车辆历史报告和状况评估,以解决购买二手车时的常见问题。由于二手车的平均价格较低,消费者也更愿意接受线上交易。此外,二手车市场规模庞大,库存不断週转,创造了一个充满活力和活跃的线上市场,增加了该细分市场的主导地位。
C2C(消费者对消费者交易)领域预计在预测期内复合年增长率最高
C2C(消费者对消费者)细分市场预计将创下线上汽车零售市场的最高成长率。这种快速成长是由直接连接私人卖家和买家的P2P平台的日益普及所推动的。 C2C 平台通常比传统经销商的费用更低,定价更具竞争力。安全付款系统和标准化车辆检查流程的兴起增加了对 C2C 交易的信任。此外,对共享经济模式的日益熟悉使得消费者更愿意直接从其他人那里购买车辆,从而推动了该细分市场的高成长率。
北美线上汽车零售市场的主导地位得益于较高的网路普及率和数位素养,以及消费者对线上购买的熟悉程度。凭藉浓厚的汽车文化和较高的汽车持有率,拥有大量的潜在基本客群。主要线上汽车零售商的存在以及对数位零售技术的大量投资正在促进市场成长。此外,美国等国家的法规环境越来越有利于线上汽车销售,巩固了其作为最大线上汽车零售市场的地位。
亚太地区线上汽车零售市场成长率最高。中国和印度等国家正在经历快速的数位化和网路普及,扩大了网路购车的潜在客户群。该地区不断壮大的中阶和不断增加的可支配收入正在推动新车和二手车的需求。此外,亚洲国家促进数位交易和汽车产业的政府支持政策也进一步促进了该地区线上汽车零售的成长。
According to Stratistics MRC, the Global Online Vehicle Retail Market is accounted for $347.9 billion in 2024 and is expected to reach $570.8 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Online vehicle retail involves the buying and selling of vehicles through digital platforms. It allows customers to browse, compare, and purchase vehicles from the comfort of their homes. This approach enhances convenience, provides a wider selection, and often includes detailed vehicle information and virtual tours. It streamlines the purchasing process, offers competitive pricing, and can reduce overhead costs for sellers by eliminating the need for physical showrooms.
According to S&P Global, light vehicle sales will reach 84 million units in 2023, up from 80 million in 2022.
Increasing digitalization
Increasing digitalization is a key driver for the online vehicle retail market. As consumers become more comfortable with e-commerce and digital transactions, they are increasingly willing to purchase vehicles online. The proliferation of smartphones and high-speed internet has made it easier for consumers to research, compare, and buy vehicles from the comfort of their homes. Online platforms offer features like virtual showrooms, 360-degree vehicle views, and detailed specifications, enhancing the digital car-buying experience. This shift towards digital channels is forcing traditional dealerships to adapt and invest in online sales capabilities, further accelerating market growth.
Lack of physical experience
Many consumers still prefer to see, touch, and test-drive a vehicle before making a purchase decision. The inability to physically inspect a car, assess its condition, or experience its performance firsthand can create hesitation and uncertainty among potential buyers. This limitation is particularly challenging for high-value purchases like vehicles, where tactile and sensory experiences play a crucial role in decision-making.
Expansion to used car market
The used car segment offers a larger and more diverse inventory, catering to a wider range of budgets and preferences. Online platforms can leverage their technology to provide detailed vehicle history reports, condition assessments, and pricing transparency, addressing common concerns in used car purchases. The digital nature of these platforms allows for efficient matching of buyers with specific used vehicle preferences across a broader geographical area. Additionally, the lower average price point of used cars may make consumers more comfortable with online purchases, driving market growth.
Competition from traditional dealerships
Established dealerships have a strong local presence, existing customer relationships, and the ability to offer immediate test drives and physical inspections. Many are also adapting to the digital landscape by developing their own online sales channels, combining the convenience of online shopping with the reassurance of a physical location. Traditional dealerships can leverage their expertise in after-sales service, maintenance, and trade-ins-areas where online retailers may struggle. As dealerships enhance their digital capabilities and offer hybrid online-offline experiences, they could potentially slow the growth of online vehicle retailers and capture a significant portion of the digital car-buying market.
The COVID-19 pandemic accelerated the adoption of online vehicle retail. Lockdowns and social distancing measures forced consumers to explore digital car-buying options. Dealerships rapidly enhanced their online capabilities to maintain sales. The pandemic highlighted the convenience and safety of online vehicle purchases, potentially causing a lasting shift in consumer behavior and accelerating the growth of the online vehicle retail market.
The used vehicles segment is expected to be the largest during the forecast period
The used vehicles segment is anticipated to be the largest in the online vehicle retail market. Used cars offer a wider range of price points, appealing to budget-conscious consumers and first-time buyers. The online platform allows for efficient aggregation and presentation of a vast inventory of used vehicles from various sources, providing consumers with more choices. Digital technologies enable detailed vehicle history reports and condition assessments, addressing common concerns in used car purchases. The lower average price of used vehicles also makes consumers more comfortable with online transactions. Additionally, the used car market's size and constant inventory turnover create a dynamic and active online marketplace, driving this segment's dominance.
The C2C (Consumer to Consumer) segment is expected to have the highest CAGR during the forecast period
The C2C (Consumer to Consumer) segment is projected to experience the highest growth rate in the online vehicle retail market. This rapid growth is driven by the increasing popularity of peer-to-peer platforms that connect individual sellers directly with buyers. C2C platforms often offer lower fees compared to traditional dealerships, allowing for more competitive pricing. The rise of secure payment systems and standardized vehicle inspection processes has increased trust in C2C transactions. Additionally, the growing comfort with sharing economy models has made consumers more open to buying vehicles directly from other individuals, fueling this segment's high growth rate.
North America's dominance in the online vehicle retail market is driven by high internet penetration and digital literacy, making consumers more comfortable with online purchases. A strong automotive culture and high vehicle ownership rates provide a large potential customer base. The presence of major online vehicle retailers and significant investments in digital retail technologies contribute to market growth. Furthermore, regulatory environments in countries like the U.S. are becoming more favorable to online vehicle sales, solidifying its position as the largest market for online vehicle retail.
The Asia Pacific region is poised for the highest growth rate in the online vehicle retail market. Factors such as rapid digitalization and increasing internet penetration in countries like China and India are creating a large pool of potential online vehicle buyers. The region's growing middle class and increasing disposable incomes are driving demand for both new and used vehicles. Additionally, supportive government policies promoting digital transactions and the automotive industry in several Asian countries are further fueling the growth of online vehicle retail in this region.
Key players in the market
Some of the key players in Online Vehicle Retail market include Carvana, AutoTrader, Cars.com, TrueCar, CarGurus, eBay, OLX, Cazoo, Auto1 Group, Kavak, CarMax, Alibaba (Tmall Auto), and WeBuyAnyCar.
In February 2024, TrueCar, Inc., announced TrueCar Marketing Solutions, a suite of solutions backed by unsurpassed consumer data designed to help dealers engage customers outside their current reach, bringing them through the purchase process and maximizing their lifetime value. TrueCar Marketing Solutions utilizes billions of data points from high-intent car buyers on TrueCar.com and 550+ other car buying websites that the company operates across its affinity network.
In January 2024, CarGurus the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles1, announced the addition of Chase to its multi-lender financing platform, expanding options for consumers looking to pre-qualify for auto financing from the comfort of home. "CarGurus' partnership with Chase demonstrates our shared vision to equip shoppers with the tools needed to make an informed purchase with confidence and ease, while also helping dealers deliver on their goals for a seamless and efficient customer experience," said Gerard Murphy, Vice President of Product, Digital Retail, at CarGurus.
In December 2023, Carvana, an industry pioneer for buying and selling used cars online, announced its expansion of same day vehicle delivery to Columbus and Cincinnati area residents. Now Central and Southwest Ohio area residents can receive their vehicle within hours of placing an order on Carvana.com. Select customers interested in selling their current vehicles to Carvana can also benefit from same day drop-off at specific locations throughout the state.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.