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市场调查报告书
商品编码
1559484

2024 年欧洲OEMSDV（软体定义汽车）策略的基准测试

Benchmarking of European OEM Software-defined Vehicle Strategies, 2024
出版日期: | 出版商: Frost & Sullivan | 英文 75 Pages | 商品交期: 最快1-2个工作天内

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简介目录

变革性的大趋势迫使欧洲OEM专注于整个生态系统更深层的竞争前合作。

过去，目的地设备製造商 ( OEM ) 根据机械特性来区分其产品。但如今，消费者需要软体定义的功能，例如驾驶辅助、连接性和舒适服务。电气化、自动驾驶、共用行动和连接等技术的融合正在推动OEM从传统的硬点定义架构转向软体导向的架构。另一方面，这些趋势正在重塑客户的期望，迫使OEM推出新一代车辆来满足这些期望，将汽车变成车轮上的软体。

与行动电话产业一样，汽车产业也正在经历某种程度的復兴。传统的週期性收益经营模式面临着在车辆整个生命週期中产生持续现金流的挑战。除了提供新的安全性、舒适性和便利性优势外，软体定义车辆 (SDV) 还比硬体定义车辆具有多项优势。 SDV 涵盖韧体补丁、改进的资讯娱乐、动力传动系统和车辆动力学等核心功能的监控和调整，以及向客户提供按需功能的舒适性和便利性服务。这使得OEM能够在车辆的整个生命週期中改进和升级车辆，同时从按需服务中赚取收益。

SDV 处于汽车产业巨大变革的前沿。本研究旨在针对欧洲OEM的 SDV 策略进行基准测试。讨论了这些趋势对欧洲各OEM的市场成长和部署策略的影响。

目录

成长环境

  • 主要发现
  • OEM硬体策略比较分析
  • OEM软体策略比较分析
  • SDV策略与实施比较分析

汽车产业软体转型

  • 为什么成长如此困难？
  • The Strategic Imperative 8（TM）
  • 三大战略重点对欧洲OEM基准化分析商软体定义汽车战略基准的影响

生态系统

  • 调查范围
  • 生长促进因子
  • 成长抑制因素
  • 分割
  • 主要竞争对手

软体定义汽车战略：BMW

  • BMW的硬体战略
  • BMW车型采用新架构的可能性
  • BMW的软体开发策略
  • BMW软体平台
  • BMW的关注领域、SDV生态系统与策略

软体定义汽车策略：宾士

  • 梅赛德斯-奔驰硬体策略
  • 配备梅赛德斯-奔驰新架构的车辆的可能性
  • 梅赛德斯-奔驰的软体开发策略
  • 宾士的软体策略MB.OS平台
  • 梅赛德斯-奔驰关注领域、SDV生态系统和策略

软体定义汽车战略：雷诺、日产、三菱

  • 雷诺-日产-三菱硬体战略
  • 新架构上的RNM模型候选列表
  • RNM软体开发策略
  • RNM软体策略软体平台
  • RNM 重点领域、SDV 生态系统与策略

软体定义车辆策略：Stellantis

  • Stellantis 硬体策略 STLA架构
  • Stellantis 软体开发策略
  • Stellantis 软体策略
  • Stellantis 重点领域、SDV 生态系统与策略

软体定义汽车策略：大众汽车

  • 大众汽车的硬体策略
  • 大众新架构车型的可能性清单
  • 大众汽车的软体发展策略
  • 大众汽车的软体策略VW.OS软体平台
  • 大众汽车的关注领域、SDV生态系统与策略

软体定义汽车策略：沃尔沃

  • 沃尔沃的硬体策略
  • 沃尔沃新架构候选车型列表
  • 沃尔沃的软体开发策略
  • 沃尔沃的软体策略VolvoCar.OS软体平台
  • 沃尔沃SDV生态系统与策略

成长机会领域

  • 成长机会1：不断发展的生态系统
  • 成长机会2：FoD经营模式
  • 成长机会三：多产业合作

最佳实践评估

  • 最佳实践评估

FROST RADAR

  • FROST RADAR

下一步

  • 成长机会的好处和影响
  • 下一步
  • 下一步
  • 图表列表
  • 免责声明
简介目录
Product Code: PFM2-46

Transformative Megatrends Forcing European OEMs to Focus on Pre-competitive Collaboration at a Deeper Level Across their Ecosystem; Previously Unseen in the Automotive Industry

Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers are increasingly looking for features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies including electrification, autonomous driving, shared mobility, and connectivity is causing OEMs to migrate from the traditional hardpoint-defined architecture to a software-oriented architecture. Meanwhile, these trends are reshaping customer expectations and forcing OEMs to address them in new-generation vehicles, thereby turning vehicles into software on wheels.

Similar to the mobile phone industry, the automotive industry is experiencing a sort of rebirth. The traditional business models of generating revenue cyclically are being challenged by continuous cash flow generation throughout the vehicle life cycle. Beyond unlocking new safety, comfort, and convenience features, software-defined vehicles (SDVs) have several advantages compared to their hardware-defined counterpart. SDVs allow customers over-the-air (OTA) updates that cover firmware patches; infotainment to receive improvements; monitoring and tuning of core functional capabilities, such as powertrain and vehicle dynamics; and feature-on-demand comfort-convenience services. This allows OEMs the opportunity to improve and upgrade vehicles on the go throughout their life cycle while generating revenue from feature-on-demand services, which culminates in deeper, more connected relationships with customers.

SDVs are at the forefront of monumental changes in the automotive industry. This research service aims to benchmark European OEM SDV strategy. It discusses the impact of these trends on the growth and deployment strategies of different European OEMs in the market.

Table of Contents

Growth Environment

  • Key Findings
  • Comparative Analysis: OEM Hardware Strategy
  • Comparative Analysis: OEM Software Strategy
  • Comparative Analysis: SDV Strategy & Implementation

Transformation in the Software-Defined Vehicle Sector

  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Benchmarking of European OEM Software-defined Vehicle Strategies

Ecosystem

  • Research Scope
  • Growth Drivers
  • Growth Restrains
  • Segmentation
  • Key Competitors

Software-defined Vehicle Strategy: BMW

  • BMW Hardware Strategy
  • Potential List of BMW Models on New Architecture
  • BMW Software Development Strategy
  • BMW Software Platform
  • BMW Focus Areas, SDV Ecosystem, & Strategy

Software-defined Vehicle Strategy: Mercedes-Benz

  • Mercedes-Benz Hardware Strategy
  • Potential List of Mercedes-Benz Models on New Architecture
  • Mercedes-Benz Software Development Strategy
  • Mercedes-Benz Software Strategy: MB.OS Platform
  • Mercedes-Benz Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Renault-Nissan-Mitsubishi

  • Renault-Nissan-Mitsubishi Hardware Strategy*
  • Potential List of RNM Models on New Architecture
  • RNM Software Development Strategy
  • RNM Software Strategy: Software Platform
  • RNM Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Stellantis

  • Stellantis Hardware Strategy: STLA Architecture
  • Stellantis Software Development Strategy
  • Stellantis Software Strategy
  • Stellantis Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Volkswagen

  • Volkswagen Hardware Strategy
  • Potential List of Volkswagen Models on New Architecture
  • Volkswagen Software Development Strategy
  • Volkswagen Software Strategy: VW.OS Software Platform
  • Volkswagen Focus Areas, SDV Ecosystem & Strategy

Software-defined Vehicle Strategy: Volvo

  • Volvo Hardware Strategy
  • Potential List of Volvo Models on New Architecture
  • Volvo Software Development Strategy
  • Volvo Software Strategy: VolvoCar.OS Software Platform
  • Volvo SDV Ecosystem & Strategy

Growth Opportunity Universe

  • Growth Opportunity 1: Evolving Ecosystem
  • Growth Opportunity 2: FoD Business Model
  • Growth Opportunity 3: Pan-industry Collaboration

Best Practices Recognition

  • Best Practices Recognition

Frost Radar

  • Frost Radar

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • Take the Next Step
  • List of Exhibits
  • Legal Disclaimer