欧洲乘用车音讯市场的成长机会

Growth Opportunities in the European Passenger Vehicle In-car Audio Market

出版日期: 2024年10月24日 | 出版商:

Frost & Sullivan | 英文 82 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

技术的融合、消费者对高品质、沉浸式音讯的需求以及点播功能的出现正在推动转型成长

随着汽车变得更加电气化、连网型和自动化，先进的音讯系统在改善车内体验（包括舒适性、安全性和连接性）方面发挥着重要作用。这些音讯系统能够创造身临其境的个人化声音环境，为车内娱乐树立了新标准。欧洲OEM越来越多地将先进的音讯技术（如环绕声和 3D/4D音讯）引入其下一代车型和电动车 (EV)，作为关键的差异化因素。电动车需求的激增和消费者对优质功能的需求也导致汽车製造商和优质音讯品牌之间更多的扬声器整合和合作。许多欧洲优质OEM提供 10-20 或更多优质扬声器作为标准或可选配置，以使其产品阵容脱颖而出并保持竞争力。此分析涵盖专注于扬声器音讯输出的汽车音讯技术以及可改善客户整体车内体验的其他音讯技术。它为欧洲优质OEM和市场细分OEM提供音讯市场概述和细分/类别分析。这项研究为不同OEM提供了各种音讯细分市场的市场渗透率和预测、市场评估。我们也向各个OEM和OEM集团介绍层级汽车音讯供应商。

As vehicles become more electric, connected, and autonomous, advanced audio systems play a major role in enhancing the in-car experience, including comfort, safety, and connectivity. With the ability to create immersive and personalized sound environments, these audio systems are setting new standards for in-vehicle entertainment. OEMs in Europe are increasingly introducing advanced audio technologies such as surround sound and 3D/4D audio in upcoming models or electric vehicles (EVs) as key differentiators. The surge in demand for EVs and consumer demand for premium features has also led to the integration of more speakers and collaborations among automakers with premium audio brands. Many premium OEMs in Europe now offer 10 to 20+ premium speakers either as standard equipment or optional to differentiate their product lineup and remain competitive. The analysis covers automotive sound technologies focusing on audio output through speakers and other audio technologies enhancing customers' overall in-vehicle cabin experience. It provides an overview of the audio market for premium and mass-market OEMs in Europe and a segment/category analysis. The research provides the market penetration and forecast of various audio segments across different OEMs and their market evaluation. It also profiles Tier 1 suppliers of in-car audio to various OEMs or OEM groups.

Transformation in the Automotive Audio Technology

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Growth Environment

Key Findings
Overview of an In-vehicle Audio Technology Roadmap
Audio Penetration by Technology
Audio Penetration Snapshot by OEM Brand
Audio Technology Supplier Portfolio Snapshot

Growth Environment: Impact of the Audio Ecosystem on Automotive Innovation

Scope of Analysis
Segmentation
Definitions and Implementation Analysis

Companies to Action (C2A)-In-car Audio Market

Competitive Environment
Key Competitors
Audio Component Roadmap
Automotive Speaker Technology Roadmap
Interior Speaker Placement Variations
Future of Vehicle Interior Speaker Placements
Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS