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封面
市场调查报告书
商品编码
1660643

消费者之声：印度汽油两轮车购买者概况

Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India
出版日期: | 出版商: Frost & Sullivan | 英文 45 Pages | 商品交期: 最快1-2个工作天内

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简介目录

消费者对城市交通解决方案、可负担性和可靠性的需求将推动成长

在印度，对汽油两轮车（P2W）的需求日益增长，以满足都市区出行和通勤的需求。清楚了解这些车辆的买家特征和偏好对于有效满足消费者的需求和期望至关重要。 Frost & Sullivan 的报告旨在透过研究印度 P2W 用户的行为、趋势和决策流程来了解消费者的声音。本报告特别关注宅配服务和自行车共享功能，这两项服务占印度 P2W 需求的很大一部分。研究采用定性和定量方法来探索购买决策、使用模式和整体满意度。该报告为製造商、零售商和政策制定者提供了针对未来挑战（例如营运成本上升和环境条件恶化）的策略见解。透过满足不断变化的消费者需求，这些策略有望推动显着成长，培养强大的客户忠诚度，并长期巩固公司在印度 P2W 领域的市场地位。

目录

研究目标和调查方法

  • 研究目标和调查方法

增长的需要

  • 决策流程
  • 采购流程
  • 使用模式
  • 使用体验

购买决策因素

  • 购买 P2W 时需要考虑的因素
  • 影响 P2W 购买的关键影响因素和因素
  • P2W资讯来源

采购流程

  • 采购流程
  • 对 P2W 定价的看法

使用模式

  • P2W 距离和里程
  • 正常驾驶过程中遇到的道路和交通状况
  • 为 P2W 加油

使用体验

  • P2W 满意度
  • 满意度：P2W 司机
  • 您向其他人推荐 P2W 的可能性有多大
  • 使用 P2W 的挑战
  • 使用 P2W 时面临的问题

主要发现

  • 印度 P2W 买家概况的主要发现
  • 为OEM、经销商和市场参与者提供策略建议

附录

  • 成长机会推动Growth Pipeline Engine（TM）™
  • 成长为何变得越来越艰难？
  • The Strategic Imperative 8（TM）

后续步骤Next steps

  • 成长机会的好处和影响
  • 后续步骤Next steps
  • 附件列表
  • 免责声明
简介目录
Product Code: PFRA-44

Consumer Demand for Urban Mobility Solutions, Affordability, and Reliability are Driving Growth

There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.

Table of Contents

Research Objectives and Methodology

  • Research Objectives and Methodology

Growth Imperatives

  • Decision-making Process
  • Purchase Process
  • Usage Pattern
  • Usage Experience

Factors Influencing Purchase Decision

  • Consideration Factors during P2W Purchase
  • Key Influencing Factors and Influencers during P2W Purchase
  • Information Sources for P2W

Purchase Process

  • Purchase Process
  • Opinion on P2W Price

Usage Pattern

  • Distance Traveled and Mileage of P2W
  • Road or Traffic Conditions Encountered on Regular Runs
  • Refueling the P2W

Usage Experience

  • Satisfaction with P2W
  • Satisfaction Drivers for P2W
  • Willingness to Recommend P2W to Others
  • Challenges Faced in P2W Usage
  • Challenges Faced while using P2Ws

Key Findings

  • Key Findings from P2W Buyer Profiles in India
  • Strategic Recommendations for OEMs, Dealers, and Market Players

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer