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市场调查报告书
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1725027

消费者之声:商用车再製造服务的意愿与需求(印度,2024 年)

Voice of Consumer: Willingness and Desirability of Commercial Vehicles Remanufacturing Service Offerings, India, 2024

出版日期: | 出版商: Frost & Sullivan | 英文 46 Pages | 商品交期: 最快1-2个工作天内

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简介目录

车队营运商更倾向于提供更快週转时间、成本效益和灵活性的服务

再製造和修復是两个不同的过程,旨在延长车辆总成的使用寿命,每个过程都有各自的优点和挑战。再製造可将零件恢復到接近原始规格,确保高品质和可靠性。然而,再製造通常成本高昂,并且受到当地可用性和认知度低等限制。相比之下,修復是一种经济高效且灵活的替代方案,允许使用废品或替代品牌零件。车队营运商通常更喜欢这种流程,因为它成本低且适应性强,但组装的复杂性和备件的可用性通常会影响选择维修还是翻新的决定。

车队营运商根据保固、车辆年资和性能需求等因素进行选择。然而,意识有限和无法获得信贷等挑战也在决策流程中发挥关键作用。客户是否愿意为再製造或修復服务付费,很大程度上取决于多种因素,包括服务的价值、营运预算和具体的整体绩效需求。选择哪种服务将受到多种方面的影响,包括财务考量和特定车队的要求。

这项针对车队营运商、机械师和修復人员的调查为决策流程提供了宝贵的见解。研究的重点包括成本、整体性能以及机械师和修復人员对指南操作员选择的影响。研究结果强调了提高意识、解决财务障碍和了解客户支付意愿以优化行业决策的重要性。

目录

了解再製造和修復

  • 了解再製造和修復
  • 再製造与修復

调查方法和目标

  • 调查范围、调查目的、调查方法
  • 调查样本
  • 受访者分析

车队所有权:卡车和巴士部门

  • 卡车车队营运商营运频率和车库拥有情形
  • 公车队营运商营运频率和车库拥有情形
  • 从 OES 服务转向本地维修店的原因
  • 再製造服务的认知、使用率与资讯来源
  • 关于再製造服务的知识与偏好
  • 为什么车队营运商选择修復服务而不是再製造服务
  • 为什么卡车车队营运商选择修復服务而不是再製造服务
  • 为什么公车队业者选择翻新服务而不是再製造服务
  • 对再製造服务的主要期望
  • 愿意为再製造支付溢价
  • 再製造服务可望带来里程保证
  • 再製造服务的预期保固期
  • 再製造服务的预期信用期
  • 卡车车队所有者对再製造和修復的偏好
  • 公车车队车主对再製和翻新的偏好
  • 在内部维修店还是外包委託店进行修復的偏好
  • 车队营运商在翻新时选择零件的关键影响因素
  • 卡车车队营运商的翻新零件偏好
  • 公车车队营运商在翻新时的零件偏好
  • 车队营运商对再製造骨材的偏好
  • 不选择再生骨材的原因
  • 选择再生骨材的理由

车队车主的主要发现

修復人员和机械师

  • 建议修復的机械师百分比
  • 为什么机械师鼓励车队营运商重新调整
  • 修復和翻新趋势
  • 关于骨材更换而非修復的咨询份额

修復器

  • 修復骨材所需的平均时间
  • 不同骨材修復服务产品有差异
  • 根据总量和信用期限重新调整客户偏好
  • 为什么选择再製造而不是修復?
  • 翻新客户概况:品牌与客户份额
  • 为什么翻新商推荐 OES 服务中心

关键要点:

  • 翻新公司的主要发现

附录

  • 成长机会推动Growth Pipeline Engine(TM)™
  • 为何成长变得越来越困难?
  • The Strategic Imperative 8(TM)
  • 简称

后续步骤Next steps

  • 成长机会的益处和影响
  • 后续步骤Next steps
  • 免责声明
简介目录
Product Code: PFSJ-42

Preference of Fleet Operators Toward Services Offering Faster Turnaround Times, Cost Efficiency, and Flexibility

Remanufacturing and reconditioning are two distinct processes aimed at extending the lifespan of vehicle aggregates, each with its own set of advantages and challenges. Remanufacturing restores components to near-original specifications, ensuring high quality and reliability. However, it is often more expensive and faces limitations such as regional availability and lack of widespread awareness. In contrast, reconditioning is a cost-effective and flexible alternative that allows for the use of salvaged or alternative-brand parts. Fleet operators generally prefer this process due to its lower cost and adaptability; however, the complexity of the aggregate and the availability of spare components often influence the decision between repair and reconditioning.

Fleet operators base their choices on factors such as warranty, the age of the aggregate, and performance needs. However, challenges such as limited awareness and access to credit facilities also play a significant role in the decision-making process. The willingness of customers to pay for remanufacturing or reconditioning services largely depends on various factors, including the perceived value of the service, operational budget, and specific needs related to aggregate performance. Multiple aspects, including financial considerations and the particular requirements of the fleet, influence the decision on which service to choose.

This survey involving fleet operators, mechanics, and reconditioners provides valuable insights into the decision-making process. It highlights key factors such as cost, aggregate performance, and the influence of mechanics and reconditioners in guiding operators' choices. The findings underscore the importance of improving awareness, addressing financial barriers, and understanding customer willingness to pay to optimize decision-making in the industry.

Table of Contents

Understanding Remanufacturing and Reconditioning

  • Understanding Remanufacturing and Reconditioning
  • Comparison Between Remanufacturing and Reconditioning

Research Objectives and Methodology

  • Scope, Research Objectives, and Methodology
  • Research Sample
  • Respondent Profiling

Fleet Owners-Truck and Bus Segments

  • Truck Fleet Operators' Service Frequency and Garage Ownership
  • Bus Fleet Operators' Service Frequency and Garage Ownership
  • Reasons Cited for the Shift from OES Services to Local Garages
  • Remanufacturing Service Awareness, Utilization, and Source of Information
  • Knowledge and Preference About Remanufacturing Services
  • Reasons Fleet Operators Choose Remanufacturing Over Reconditioning Services
  • Reasons Truck Fleet Operators Choose Reconditioning Over Remanufacturing Services
  • Reasons Bus Fleet Operators Choose Reconditioning Over Remanufacturing Services
  • Key Expectations from Remanufacturing Services
  • Willingness to Pay Premium Prices for Remanufacturing
  • Mileage Warranty Expectations from Remanufacturing Services
  • Warranty Expectations in Years from Remanufacturing Services
  • Credit Period Expectations for Remanufacturing Services
  • Truck Fleet Owner Preferences for Remanufacturing vs Reconditioning
  • Bus Fleet Owner Preferences for Remanufacturing vs Reconditioning
  • Reconditioning Preference Between Own Garage and Outsourcing Facility
  • Key Influencers for Fleet Operators in Choosing Parts During Reconditioning
  • Truck Fleet Operators' Parts Preference for Reconditioning
  • Bus Fleet Operators' Parts Preference for Reconditioning
  • Preference Ratio of Remanufacturing Aggregate by Fleet Operators
  • Reasons for Non-preference of Aggregate Services
  • Reasons for Preference of Remanufacturing Aggregate

Key Conclusions from Voice of Fleet Owners

Reconditioners and Mechanics

  • Share of Mechanics' Recommendations Toward Reconditioning
  • Reasons Cited by Mechanics for Recommending Reconditioning to Fleet Operators
  • Repair vs Reconditioning Propensity
  • Share of Enquiries on Replacement of Aggregates Over Reconditioning

Reconditioners

  • Average Time Taken for Reconditioning Aggregates
  • Variation Between Reconditioner Service Offerings Across Aggregates
  • Reconditioner Customer Preferences Across Aggregates and Credit Period Given
  • Reasons for Choosing Remanufacturing Over Reconditioning
  • Reconditioner Customer Profile-Share of Brands and Customers
  • Reasons Cited by Reconditioners for Recommending OES Service Centers

Key Takeaways

  • Key Conclusions from Reconditioners

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • Abbreviations

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • Legal Disclaimer