![]() |
市场调查报告书
商品编码
1725027
消费者之声:商用车再製造服务的意愿与需求(印度,2024 年)Voice of Consumer: Willingness and Desirability of Commercial Vehicles Remanufacturing Service Offerings, India, 2024 |
车队营运商更倾向于提供更快週转时间、成本效益和灵活性的服务
再製造和修復是两个不同的过程,旨在延长车辆总成的使用寿命,每个过程都有各自的优点和挑战。再製造可将零件恢復到接近原始规格,确保高品质和可靠性。然而,再製造通常成本高昂,并且受到当地可用性和认知度低等限制。相比之下,修復是一种经济高效且灵活的替代方案,允许使用废品或替代品牌零件。车队营运商通常更喜欢这种流程,因为它成本低且适应性强,但组装的复杂性和备件的可用性通常会影响选择维修还是翻新的决定。
车队营运商根据保固、车辆年资和性能需求等因素进行选择。然而,意识有限和无法获得信贷等挑战也在决策流程中发挥关键作用。客户是否愿意为再製造或修復服务付费,很大程度上取决于多种因素,包括服务的价值、营运预算和具体的整体绩效需求。选择哪种服务将受到多种方面的影响,包括财务考量和特定车队的要求。
这项针对车队营运商、机械师和修復人员的调查为决策流程提供了宝贵的见解。研究的重点包括成本、整体性能以及机械师和修復人员对指南操作员选择的影响。研究结果强调了提高意识、解决财务障碍和了解客户支付意愿以优化行业决策的重要性。
Preference of Fleet Operators Toward Services Offering Faster Turnaround Times, Cost Efficiency, and Flexibility
Remanufacturing and reconditioning are two distinct processes aimed at extending the lifespan of vehicle aggregates, each with its own set of advantages and challenges. Remanufacturing restores components to near-original specifications, ensuring high quality and reliability. However, it is often more expensive and faces limitations such as regional availability and lack of widespread awareness. In contrast, reconditioning is a cost-effective and flexible alternative that allows for the use of salvaged or alternative-brand parts. Fleet operators generally prefer this process due to its lower cost and adaptability; however, the complexity of the aggregate and the availability of spare components often influence the decision between repair and reconditioning.
Fleet operators base their choices on factors such as warranty, the age of the aggregate, and performance needs. However, challenges such as limited awareness and access to credit facilities also play a significant role in the decision-making process. The willingness of customers to pay for remanufacturing or reconditioning services largely depends on various factors, including the perceived value of the service, operational budget, and specific needs related to aggregate performance. Multiple aspects, including financial considerations and the particular requirements of the fleet, influence the decision on which service to choose.
This survey involving fleet operators, mechanics, and reconditioners provides valuable insights into the decision-making process. It highlights key factors such as cost, aggregate performance, and the influence of mechanics and reconditioners in guiding operators' choices. The findings underscore the importance of improving awareness, addressing financial barriers, and understanding customer willingness to pay to optimize decision-making in the industry.