中国共享旅游市场：2023-2030

在提高效率和安全性的先进技术的推动下，中国共享出行市场正在经历重大变革时期。

虽然叫车服务已达到较高成熟度，但由于消费者偏好的改变和竞争的加剧，其他领域也显示出巨大的潜力。汽车持有成本的上升、停车问题、交通拥堵和环保意识预计将推动共用移动解决方案的需求。然而，市场表现与更广泛的经济状况密切相关，儘管政府提供支持，但持续的经济不确定性仍带来挑战。

本报告概述了中国共享旅游市场的当前规模，并提供了历史资料和相关预测。它还提供了 2023 年的市场亮点、到 2030 年的未来趋势见解以及按细分市场的详细分析。它检验了推动和阻碍成长的因素，并确定了相关人员和市场相关人员可以利用的该行业变化所带来的机会。本报告对中国共享旅游市场进行了全面的分析，重点在于四大细分领域：叫车、共乘、共享单车和汽车租赁。

目录

成长环境：共享出行市场的转型

• 成长为何变得越来越艰难？
• 策略要务
• 共享出行市场三大策略要务的影响

成长环境：共享出行市场生态系统

• 分析范围
• 分割
• 竞争环境
• 主要竞争对手

成长机会分析：共享出行市场的成长要素

• 成长指标
• 成长动力
• 成长抑制因素
• 总市场规模 (GMV) 和车队规模
• 共享出行车队（按细分）
• 共享出行总销量（按细分）
• 按细分市场分類的 GMV
• 预测分析
• 价格趋势及预测分析

成长机会分析：叫车产业的成长要素

• 成长指标
• GMV 和车队规模预测
• 按船队规模和细分市场进行预测
• 按细分市场分類的 GMV 预测
• 以船队规模进行预测分析
• GMV预测分析
• 市场占有率
• 竞争性基准化分析
• 为叫车市场做好准备
• 竞争分析

成长机会分析：共乘产业的成长要素

• 成长指标
• GMV 和车队规模预测
• 以船队规模进行预测分析
• GMV预测分析
• 市场占有率
• 竞争性基准化分析
• 为共乘市场做好准备
• 竞争分析

成长机会分析：共享单车产业的成长要素

• 成长指标
• GMV 和车队规模预测
• 按船队规模和细分市场进行预测
• 按细分市场分類的 GMV 预测
• 以船队规模进行预测分析
• GMV预测分析
• 市场占有率
• 竞争性基准化分析
• 为共享单车市场做好准备
• 竞争分析

成长机会分析：汽车租赁业的成长要素

• 成长指标
• GMV 和车队规模预测
• 按船队规模和细分市场进行预测
• 按细分市场分類的 GMV 预测
• 以船队规模进行预测分析
• GMV预测分析
• 市场占有率
• 竞争性基准化分析
• 为租车市场做好准备
• 竞争分析

成长机会

• 成长机会一：智慧能力与服务个人化
• 成长机会二：低端市场的扩张
• 成长机会三：策略伙伴关係与经营模式多元化

后续步骤Next steps

Advanced Technologies are Driving Transformative Growth by Enhancing Travel Efficiency and Safety

The shared mobility market in China is undergoing significant transformation, driven by advanced technologies that enhance efficiency and safety. This Frost & Sullivan report provides a comprehensive analysis of the shared mobility market in China, focusing on 4 key segments: ridehailing, ridesharing, bikesharing, and car rental.

While ridehailing has reached a high level of maturity, the other segments demonstrate significant potential driven by changing consumer preferences and heightened competition. Rising vehicle ownership costs, parking difficulties, traffic congestion, and environmental awareness are expected to drive the demand for shared mobility solutions. However, market performance is closely tied to the broader economic landscape, with ongoing economic uncertainties presenting challenges despite government support.

This report outlines the current size of the shared mobility market in China, providing historical data and relevant forecasts. It includes market highlights for 2023, insight into future trends leading up to 2030, and a detailed segment-wise analysis. It examines the factors driving and restraining growth and identifies the opportunities emerging from the changes in this space for stakeholders and market players to leverage.

Table of Contents

Growth Environment: Transformation in the Shared Mobility Market

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Shared Mobility Market

Growth Environment: Ecosystem in the Shared Mobility Market

• Scope of Analysis
• Segmentation
• Competitive Environment
• Key Competitors

Growth Opportunity Analysis: Growth Generators in the Shared Mobility Market

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Overall Gross Market Volume (GMV) and Fleet Size
• Shared Mobility Fleet by Segment
• Shared Mobility GMV by Segment
• GMV Split by Segment
• Forecast Analysis
• Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generators in the Ridehailing Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast by Segment
• GMV Forecast by Segment
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Ridehailing Market Readiness
• Competitive Force Analysis

Growth Opportunity Analysis: Growth Generators in the Ridesharing Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Ridesharing Market Readiness
• Competitive Force Analysis

Growth Opportunity Analysis: Growth Generators in the Bikesharing Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast by Segment
• GMV Forecast by Segment
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Bikesharing Market Readiness
• Competitive Force Analysis

Growth Opportunity Analysis: Growth Generators in the Car Rental Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast by Segment
• GMV Forecast by Segment
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Car Rental Market Readiness
• Competitive Force Analysis

Growth Opportunity Universe

• Growth Opportunity 1: Intelligence Features and Service Personalization
• Growth Opportunity 2: Lower Tier Market Expansion
• Growth Opportunity 3: Strategic Partnerships and Business Model Diversification

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer