全球零售业扩增实境(XR) 的发展：2024-2030 年

在零售业，XR 正在改变购物体验、简化营运并推动整体销售。近年来，该市场取得了显着的成长和普及，零售商利用 XR 创造独特的互动购物环境。零售商可以使用 XR 提供个人化体验来更好地吸引客户，从而提高客户忠诚度和满意度。 XR 弥合了网路购物和线下购物之间的差距，使零售商能够提供现代消费者期望所必需的无缝全通路体验。

关键的零售使用案例包括用于产品视觉化和试穿体验的 AR、VR 虚拟商店参观和身临其境型产品演示、AI主导的XR 购物助理、用于员工培训和业务效率的 VR，以及透过 AR 引导的故障排除和教程增强的产品支援。

在全球范围内，XR 市场​​正在由于硬体、软体和基础设施的技术进步、空间运算的市场发展、人工智慧的整合以及政府、企业投资者和创业投资的一般资金支持而增长。

随着 XR 在零售业的应用不断成长，推动创新的投资也不断增加，使得 XR 平台更加经济实惠且易于使用。

本报告研究了全球零售业中的扩增实境(XR) 市场，并提供了市场概览、策略要务和成长机会。

目录

策略要务

• 成长为何变得越来越艰难？
• 策略要务
• 三大策略要务对零售空间产业 XR 市场​​的影响

成长机会分析

• 分析和细分范围
• XR 在零售业的重要性
• XR在零售业的应用
• 零售业中的XR生态系统
• 成长指标
• 零售业对 XR 的需求
• 成长环境
• 成长动力
• 成长抑制因素

关键见解和创新

• XR 在零售业的有效用例
• 面向零售业的创新 XR 供应商
• 技术进步
• 主要发现

成长机会

• 成长机会一：市场教育
• 成长机会二：穿戴式装置的快速持续创新
• 成长机会三：扩大伙伴关係
• 成长机会#4：游戏化购物
• 成长机会#5：元宇宙实施

后续步骤Next steps

XR Market is Reshaping Retail with Hyper-personalized Immersive Customer Experiences

This study focuses on the extended reality (XR) platform market and its evolution in the retail space.

XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality).

Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers.

In retail, XR has been transforming the shopping experiences, streamlining operations, and driving overall sales. This market has witnessed significant growth and adoption in recent years, with retailers leveraging XR to create unique and interactive shopping environments. Retailers use XR to enhance customer engagement by providing personalized experiences, leading to increased customer loyalty and satisfaction. XR bridges the gap between online and offline shopping, enabling retailers to offer a seamless omnichannel experience, which is crucial for modern consumer expectations.

Primary retail use cases include AR for product visualization and try-on experiences, VR virtual store tours and immersive product demonstrations, AI-driven XR shopping assistants, VR for employee training and operational efficiency, and enhanced product support through AR-guided troubleshooting and tutorials.

Globally, the XR market is growing due to technological advancements in hardware, software, and infrastructure, developments in spatial computing, AI integration, and general funding support from governments, corporate investors, and venture capital firms.

As XR adoption in retail grows, so does the investment that fuels innovation, making XR platforms more affordable and accessible.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the XR Market in the Retail Space Industry

Growth Opportunity Analysis

• Scope of Analysis and Segmentation
• The Importance of XR in Retail
• XR Applications in the Retail Space
• The XR Ecosystem in Retail
• Growth Metrics
• XR Demand in Retail
• Growth Environment
• Growth Drivers
• Growth Restraints

Key Insights and Innovations

• Impactful Use Cases of XR adoption in the Retail Space
• Innovative XR Providers for Retail
• Technology Advancements
• Key Findings

Growth Opportunity Universe

• Growth Opportunity 1: Market Evangelization
• Growth Opportunity 2: Rapid and Continuous Innovation in Wearables
• Growth Opportunity 3: Partnership Expansion
• Growth Opportunity 4: Incorporate Shopping Gamification
• Growth Opportunity 5: Metaverse Implementation

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer