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市场调查报告书
商品编码
1725029
欧洲和北美的OEM二手车零售策略（2025年）OEMs' Used Car Retail Strategies, Europe and North America, 2025 |
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CPO专案和电动单元推动未来转型成长潜力
自从新冠疫情爆发以来，二手车市场发生了变化，价格上涨，新车供不应求导致需求受到抑制。OEM无需透过中间商（专利权经销商）直接向最终客户销售汽车，这是一种新兴的全球趋势。在这种经营模式下，专利权经销商（如果活跃）主要负责车辆交付和售后服务。
虽然一些OEM在欧洲和北美的新车市场从事直销，但他们并没有对二手车市场采取相同的策略。因此，与经销商销售管道相比， OEM二手车零售市场仍然非常小。
本研究重点在于北美和欧洲，并聚焦在这些地区的OEM经销商所采用的二手车零售策略。它还涵盖关键行业趋势、主要竞争对手、成长动力和限制、市场规模、OEM的机会、政治格局和区域法规。分析基准年为 2023 年，研究期间为 2021-2023 年。
主要问题
- 北美和欧洲的原始设备製造OEM二手了哪些二手车零售策略？
- OEM二手车市场中产业渗透的主要趋势是什么？
- 您在每个地区的主要竞争对手是谁？
- 2023年北美和欧洲将透过OEM营运的零售模式和独立经销商销售多少辆二手车？
- 各地区的政治和法规环境将如何影响OEM二手车销售的成长？
目录
成长环境： OEM二手车零售市场的变化
- 为何成长变得越来越困难？
- The Strategic Imperative 8
- 原始OEM三大策略挑战对二手车零售的影响
成长环境： OEM二手车零售市场生态系统
- 分析范围
- 定义
- 本次调查回答的问题
- 分割
OEM在二手车零售市场的C2A策略
- 竞争环境
- 主要竞争对手
成长机会分析： OEM二手车零售策略中的成长因素
- 成长指标
- 主要OEM各地区市场占有率
- 成长动力
- 成长抑制因素
- 影响OEM二手车销售成长的潜在全球趋势
- OEM的二手车零售策略
- 多品牌与自有品牌二手车方法分析
- 定价分析
OEM二手车零售策略：北美
- 成长指标
- 立法对二手车市场的影响：美国
- 法规对二手车市场的影响：加拿大
- 专利权法
- 市场规模： OEM直销、独立二手车零售商、专利权二手车零售商
- 二手车直销趋势
- 北美汽车OEM二手车销售能力
- OEM取得二手车库存的方法
- 评估OEM二手车零售策略的实施情况
- 二手车零售策略：特斯拉
- 二手车零售策略：Polestar
OEM二手车零售策略：欧洲
- 成长指标
- 立法对二手车市场的影响
- 市场规模： OEM直销、独立二手车零售商、专利权二手车零售商
- 二手车直销趋势
- 授权经销商在支援OEM二手车销售中的作用
- 欧洲汽车製造OEM二手车销售能力
- OEM取得二手车库存的方法
- 评估OEM二手车零售策略的实施情况
- 二手车零售策略：特斯拉
- 二手车零售策略：Polestar
- 二手车销售策略：Stellantis
- 二手车销售策略：Volvo
OEM二手车零售市场的成长机会
- 成长机会1：CPO计划
- 成长机会2：线上销售
- 成长机会3：电动车
附录与后续步骤
- 成长机会的益处和影响
- 后续步骤Next steps
- 附件列表
- 免责声明
CPO Programs and Electric Units Drive Future Transformative Growth Potential
The used car market has undergone changes since the COVID-19 pandemic, driven by soaring prices and supply shortages of new vehicles that have suppressed demand. OEMs selling vehicles directly to end customers rather than through franchise dealerships as intermediaries is a new trend gaining traction globally. Under this business model, franchise dealers (when active) are primarily responsible for vehicle delivery and aftermarket services.
Although some OEMs operate with direct sales in the new car market in Europe and North America, they do not apply the same strategy for the used car market. As a result, OEMs' used car retail market remains very small compared to dealerships' sales channels.
This study focuses on North America and Europe, highlighting the used car retail strategies employed by OEM-owned dealerships in these regions. In addition, this report encompasses the main industry trends, key competitors, factors driving and restraining growth, market sizing, opportunities for OEMs, the political climate, and regional regulations. The base year for analysis is 2023, and the study period is from 2021 to 2023.
Key Issues Addressed
- What are the used car retail strategies that OEMs employ in North America and Europe?
- What are the primary trends driving industry penetration in the OEM used car market?
- Who are the main competitors in their respective regions?
- How many used cars were sold through OEM-owned retail models and independent dealerships in North America and Europe in 2023?
- How will each region's political and regulatory environments impact OEM used car sales growth in these areas?
Table of Contents
Growth Environment: Transformation in the OEM Used Car Retail Market
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8
- The Impact of the Top 3 Strategic Imperatives on the OEM Used Car Retail Market
Growth Environment: Ecosystem in the OEM Used Car Retail Market
- Scope of Analysis
- Definitions
- Questions This Study Will Answer
- Segmentation
C2A in the OEM Used Car Retail Strategy
- Competitive Environment
- Key Competitors*
Growth Opportunity Analysis: Growth Generator in the OEM Used Car Retail Strategy
- Growth Metrics
- Market Share of Top OEMs by Region
- Growth Drivers
- Growth Restraints
- Potential Global Trends Impacting the Growth of OEM Used Car Sales
- OEM Used Car Vehicle Retailing Approaches
- Analysis of Multi-brand and Own Brand Used Vehicle Approach
- Pricing Analysis
OEM Used Car Retail Strategies: North America
- Growth Metrics
- Impact of Legislation on the Used Car Market United States
- The Impact of Legislation on the Used Car Market Canada
- Franchise Laws
- Market Sizing: OEM Direct Sales vs Independent and Franchise Used Car Retailers
- Direct Used Car Sales Trend
- OEM Used Cars Capabilities in North America
- OEMs' Used Car Inventory Acquisition Approach
- Evaluation of OEM Used Car Retail Strategies Execution
- Used Car Retail Strategies: Tesla
- Used Car Retail Strategies: Polestar
OEM Used Car Retail Strategies: Europe
- Growth Metrics
- The Impact of Legislation on the Used Car Market
- Market Sizing: OEM Direct Sales vs Franchises and Independent Used Car Retailers
- Direct Used Car Sales Trend
- Role of Authorized Dealerships in Supporting OEM Used Car Retailing
- OEM Used Car Capabilities in Europe
- OEMs' Used Car Inventory Acquisition Approach
- Evaluation of OEM Used Car Retail Strategies Execution
- Used Car Retail Strategies: Tesla
- Used Car Retail Strategies: Polestar
- Used Car Retail Strategies: Stellantis
- Used Car Retail Strategies: Volvo
Growth Opportunity Universe in the OEM Used Car Retail Market
- Growth Opportunity 1: CPO Programs
- Growth Opportunity 2: Online Sales
- Growth Opportunity 3: Electric Vehicles
Appendix & Next Steps
- Benefits and Impacts of Growth Opportunities
- Next Steps
- List of Exhibits
- Legal Disclaimer
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