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封面
市场调查报告书
商品编码
1892113

顾客之声：印度轻型商用车购买行为，2025 年

Voice of Customer: Buying Behavior for Light-Duty Commercial Vehicles, India, 2025
出版日期: | 出版商: Frost & Sullivan | 英文 46 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

印度轻型商用车车主和营运商购买偏好调查

Frost & Sullivan的这份分析报告呈现了一项旨在了解印度消费行为的全面调查结果。随着印度物流和运输业的快速转型，轻型商用车在最后一公里配送、市内物流以及都市区货运中发挥着至关重要的作用。了解该领域消费者的行为、动机和偏好对于製造商、政策制定者和车队营运商至关重要。该分析报告基于对印度主要邦各类车主、车队营运商和车主（包括驾驶员）的洞察，捕捉了消费者对轻型商用车的期望、关键决策标准以及购后满意度。评估的关键参数包括总拥有成本 (TCO)、车辆可靠性、品牌认知度、燃油效率、售后服务、融资方案和有效载荷能力。此外，报告还提供了定性见解，包括营运挑战、电子商务和城市物流兴起带来的需求变化，以及对电动式轻型商用车普及前景的看法。此外，该研究还揭示了消费者偏好的区域差异，以及数位金融工具和基于应用程式的车队管理对年轻、精通科技的买家的影响。该研究也为原始设备製造商、金融机构和政策制定者提供了切实可行的建议，以满足印度轻型商用车市场中充满活力且注重性价比的客户群。

目录

调查目标和调查方法

  • 研究目标、调查方法和样本大小
  • 按区域样本大小
  • 针对各种应用程式的特定应用程式洞察仪表板
  • 按使用情况排序的顶级驾驶经济学应用

客户类型概况

  • 最终使用者客户概况
  • SCV用户类别与购买行为
  • 2吨以下使用者类别的小型商用车
  • SCV 2吨至3.5吨用户类别
  • 经销商/OEM服务支援视角
  • 与汽车贷款机构讨论的节选
  • 主要发现

目前购买行为和满意度指数

  • 2吨至3.5吨卡车车主购买小型货车的主要原因
  • SCV的主要车辆特性
  • SCV的主要售后服务特点
  • 2-3.5吨级引擎的关键参数
  • 2至3.5吨燃料类型的满意度
  • 总拥有成本分析

未来购车意向

  • 燃料类型偏好
  • 2吨以下轻型商用车按燃料类型分類的关键参数
  • 2吨至3.5吨轻型商用车按燃料类型分類的关键参数
  • CNG轻型商用车（SCV）的安全认知与设备偏好

驾驶经济学：驾驶经济学

  • 适用于2吨以下轻型商用车的驾驶经济学
  • 适用于2吨至3.5吨以下终端使用者车辆的驾驶经济学
  • 适用于2吨以下轻型商用车的驾驶经济学
  • 适用于2吨至3.5吨以下轻型商用车的驾驶经济学
  • 适用于2吨以下终端使用者车辆的驾驶经济学
  • 整合式终端使用者车辆驾驶经济学

附录

  • Growth Pipeline Engine，协助成长机会
  • 为什么经济成长变得越来越困难？
  • The Strategic Imperative 8

未来计划

  • 成长机会带来的益处和影响
  • 未来计划
  • 附件清单
  • 免责声明
简介目录
Product Code: PFUR-42

A Survey on Vehicle Owner and Operator Preferences in the Purchase of Light-duty Commercial Vehicles in India

This Frost & Sullivan analysis presents the findings of a comprehensive survey conducted to understand consumer behavior in the procurement and usage of light-duty commercial vehicles (LCVs) in India. With the Indian logistics and transportation sector undergoing rapid transformation, LCVs play a critical role in last-mile connectivity, intra-city logistics, and rural-urban goods movement. Understanding customer behavior, motivations, and preferences in this segment is essential for manufacturers, policymakers, and fleet operators. This analysis draws insights from a diverse pool of vehicle owners, fleet operators, and driver-owners across major Indian states. It captures customer expectations, key decision-making criteria, and post-purchase satisfaction related to LCVs. Core parameters assessed include total cost of ownership (TCO), vehicle reliability, brand perception, fuel efficiency, after-sales service, financing options, and payload capacity. Qualitative insights into operational challenges, evolving needs in light of eCommerce and urban logistics, and views on electric LCV adoption have also been offered. Additionally, the survey highlights regional variations in consumer preferences as well as the impact of digital financing tools and app-based fleet management on younger, tech-savvy buyers. The study also offers actionable recommendations for original equipment manufacturers (OEMs), financiers, and policymakers to cater to a dynamic and value-conscious customer base in the Indian LCV segment.

Table of Contents

Research Objectives and Methodology

  • Research Objective, Methodology, and Sample Size
  • Zone-Wise Sample Size
  • Application-Specific Insights Dashboard of Different Applications
  • Application-Specific Drivonomics Top Applications

Customer Type Profile

  • End-User Customer Profile
  • SCV User Category and Buying Behavior
  • SCV Sub 2T User Category
  • SCV 2T-3.5T User Category
  • Views On Dealer/OEM Service Support
  • Excerpts from Discussions with Auto Financiers
  • Key Findings

Current Buying Behavior and Satisfaction Index

  • SCV 2T-3.5T Owners' Top Reasons for Purchasing
  • SCV Key Vehicle Attributes
  • SCV Key Aftersales Attributes
  • 2T-3.5T Key Engine Related Parameters Considered
  • 2T-3.5T Satisfaction by Fuel Type
  • Total Cost of Ownership Analysis

Future Vehicle Purchase Preferences

  • Fuel Type Preference
  • Sub 2T SCV Important Parameters by Fuel Type
  • Sub 2T-3.5T SCV Important Parameters by Fuel Type
  • CNG SCV Safety Perception and Fitment Preference

Drivonomics: The Economics of Driving Operations

  • Sub 2T SCV End-User Vehicle Drivonomics
  • Sub 2T-3.5T End-User Vehicle Drivonomics
  • Sub 2T SCV End-User Vehicle Drivonomics
  • Sub 2T-3.5T SCV End-User Vehicle Drivonomics
  • Sub 2T End-User Vehicle Drivonomics
  • Overall End-User Vehicle Drivonomics

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine
  • Why Is It Increasingly Difficult to Grow?
  • The Strategic Imperative 8

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer