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市场调查报告书
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1872082

客户经验管理：2025-2031年全球市占率及排名、总营收及需求预测

Customer Experience Management - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 122 Pages | 商品交期: 2-3个工作天内

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全球客户体验管理（CEM 或 CXM）市场规模预计在 2024 年达到 192.36 亿美元，预计到 2031 年将达到 510.89 亿美元，在预测期（2025-2031 年）内以 15.4% 的复合年增长率增长。

客户经验管理（CEM 或 CXM）是指一套用于追踪客户在整个购买过程中互动情况的流程。 CEM 使企业能够深入了解这些互动，并优化每个接触点，从而提高客户忠诚度和客户终身价值 (CLV)。优秀的客户经验管理软体能够帮助企业在所有客户互动中大规模地提供以客户为中心的体验，同时优化相关企业企业资料和流程的营运、管理和合规性。

技术主导的智慧升级

人工智慧与自动化：自然语言处理 (NLP) 和机器学习技术已广泛应用。例如，人工智慧聊天机器人可以处理 70% 的日常咨询，并将客户满意度提升 18%。 Glassbox 的人工智慧洞察助理 (GIA) 能够自动识别客户流失风险点，准确率超过 90%。

全通路整合：企业正从「多通路」策略转向「全通路」策略。例如，某电商平台透过整合客户资料中心，实现了跨通路体验一致性提升50%，復购率成长15%。

即时回馈和预测分析：即时资料收集技术，例如对话录音和情感分析，使企业能够在客户体验恶化之前主动介入。一家航空公司透过即时监控客户服务对话，将申诉处理效率提高了 60%。

体验经济深植于…

个人化需求激增：随着消费者对客製化服务的期望不断提高，客户体验管理（CXM）正从「标准化」转向「基于场景」。例如，一家银行利用人工智慧分析客户的消费习惯，并动态提案信用额度，最终使客户维繫提高了25%。

将体验定位为产品的趋势：一些行业正在将体验定位为核心竞争优势。例如，一家饭店集团将客房服务、餐厅预订和观光提案整合到一个客户体验管理 (CXM) 平台中，实现了 30% 的客户体验溢价。

数据合规与伦理问题

加强隐私保护：诸如GDPR和中国《个人资讯保护法》等法规推动了客户体验管理（CXM）技术的日益复杂化，迫使企业在资料利用和合规风险之间寻求平衡。例如，零售企业已采用联邦学习技术，在不共用原始资料的情况下实现跨通路分析。

道德与透明度：随着消费者对演算法偏见和数据滥用的敏感度日益提高，企业必须建立透明的数据使用政策。例如，当共乘平台公开其演算法逻辑后，消费者信任度提升了18%。

生态系整合与垂直产业整合

解决方案模组化：领先的供应商正在透过 API 开放性和生态系统协作（例如 Salesforce、Slack 和 Tableau 之间的深度整合）建立 CXM 平台，从而降低企业的技术整合成本。

产业专用的解决方案：行业专属解决方案正在涌现，例如医疗产业的患者体验管理系统和製造业的售后服务体验优化工具。一家汽车品牌透过实施产业专用的客户体验管理系统 (CXM)，将客户满意度从 72% 提升至 89%。

本报告旨在按地区/国家、类型和应用程式对全球客户经验管理市场进行全面分析，重点关注总收入、市场份额和主要企业的排名。

本报告以2024年为基准年，按销售收入客户经验管理市场规模、估算和预测进行了呈现，并包含了2020年至2031年期间的历史数据和预测数据。报告运用定量和定性分析，帮助读者制定业务/成长策略，评估市场竞争格局，分析公司在当前市场中的地位，并就客户经验管理做出明智的商业决策。

市场区隔

公司

  • Adobe Systems
  • Nice Systems
  • SAP SE
  • Oracle
  • Sitecore
  • IBM
  • Medallia
  • Opentext
  • Verint Systems
  • Maritzcx
  • Tech Mahindra
  • SAS Institute
  • Avaya
  • Clarabridge
  • Zendesk
  • InMoment
  • Ignite

按类型分類的细分市场

  • 云端基础的
  • 本地部署

应用领域

  • BFSI
  • 零售
  • 医疗保健
  • 资讯科技/通讯
  • 製造业
  • 政府
  • 能源与公共产业
  • 其他的

按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 东南亚
    • 印度
    • 澳洲
    • 亚太其他地区
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 荷兰
    • 北欧国家
    • 其他欧洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中东和非洲
    • 土耳其
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他中东和非洲地区

The global market for Customer Experience Management was estimated to be worth US$ 19236 million in 2024 and is forecast to a readjusted size of US$ 51089 million by 2031 with a CAGR of 15.4% during the forecast period 2025-2031.

Customer experience management (CEM or CXM) is a set of processes used to track customer interactions throughout the customer journey. CEM allows organizations to gain insight into these customer interactions and optimize each touchpoint to drive loyalty and improve customer lifetime value. The best customer experience management software enables enterprises to provide customer-centric experiences across all customer interactions at scale, while optimizing operations, control, and compliance of the associated enterprise information and processes.

Technology-driven intelligent upgrades

AI and automation: Natural language processing (NLP) and machine learning technologies are widely used. For example, AI chatbots handle 70% of routine inquiries, improving customer satisfaction by 18%; Glassbox's AI Insight Assistant (GIA) can automatically identify customer churn risk points with an accuracy rate of over 90%.

Omnichannel Integration: Businesses are transitioning from "multichannel" to "omnichannel" strategies. For example, an e-commerce platform improved cross-channel experience consistency by 50% and increased repeat purchase rates by 15% through a unified customer data hub.

Real-time feedback and predictive analytics: Real-time data collection technologies (such as conversation recording and sentiment analysis) enable businesses to proactively intervene before customer experiences deteriorate. A certain airline improved complaint resolution efficiency by 60% by monitoring customer service conversations in real time.

The deep penetration of the experience economy

Explosion of personalized demand: Consumer expectations for customized services are driving CXM to shift from "standardization" to "scenario-based." For example, a bank used AI to analyze customer spending habits and provide dynamic credit limit recommendations, resulting in a 25% increase in customer retention rates.

Experience as a product: Some industries position experience itself as a core competitive advantage. For instance, a hotel group integrated room service, dining reservations, and tourism recommendations through a CXM platform, achieving a 30% premium on customer experience.

Data Compliance and Ethical Challenges

Strengthened Privacy Protection: Regulations such as the GDPR and China's Personal Information Protection Law are driving CXM technology upgrades, requiring companies to balance data utilization and compliance risks. For example, a retail company adopted federated learning technology to enable cross-channel analysis without sharing raw data.

Ethics and Transparency: As customers become more sensitive to algorithmic bias and data misuse, companies must establish transparent data usage policies. For example, a ride-sharing platform publicly disclosed its algorithmic logic, resulting in an 18% increase in customer trust.

Ecosystem Integration and Industry Vertical Integration

Solution Modularization: Leading vendors are building CXM platforms through API openness and ecosystem partnerships, such as Salesforce's deep integration with Slack and Tableau, reducing companies' technology integration costs.

Industry Customization: Vertical-specific solutions are emerging, such as patient journey management systems in the healthcare industry and post-sales experience optimization tools in manufacturing. A certain automotive brand improved customer satisfaction from 72% to 89% by adopting an industry-specific CXM system.

This report aims to provide a comprehensive presentation of the global market for Customer Experience Management, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Customer Experience Management by region & country, by Type, and by Application.

The Customer Experience Management market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Experience Management.

Market Segmentation

By Company

  • Adobe Systems
  • Nice Systems
  • SAP SE
  • Oracle
  • Sitecore
  • IBM
  • Medallia
  • Opentext
  • Verint Systems
  • Maritzcx
  • Tech Mahindra
  • SAS Institute
  • Avaya
  • Clarabridge
  • Zendesk
  • InMoment
  • Ignite

Segment by Type

  • Cloud-Based
  • On-Premise

Segment by Application

  • BFSI
  • Retail
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Government
  • Energy & Utilities
  • Others

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Customer Experience Management company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Customer Experience Management in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Customer Experience Management in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Customer Experience Management Product Introduction
  • 1.2 Global Customer Experience Management Market Size Forecast (2020-2031)
  • 1.3 Customer Experience Management Market Trends & Drivers
    • 1.3.1 Customer Experience Management Industry Trends
    • 1.3.2 Customer Experience Management Market Drivers & Opportunity
    • 1.3.3 Customer Experience Management Market Challenges
    • 1.3.4 Customer Experience Management Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Customer Experience Management Players Revenue Ranking (2024)
  • 2.2 Global Customer Experience Management Revenue by Company (2020-2025)
  • 2.3 Key Companies Customer Experience Management Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Customer Experience Management Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Customer Experience Management
  • 2.6 Customer Experience Management Market Competitive Analysis
    • 2.6.1 Customer Experience Management Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Customer Experience Management Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Customer Experience Management as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 Cloud-Based
    • 3.1.2 On-Premise
  • 3.2 Global Customer Experience Management Sales Value by Type
    • 3.2.1 Global Customer Experience Management Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Customer Experience Management Sales Value, by Type (2020-2031)
    • 3.2.3 Global Customer Experience Management Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 BFSI
    • 4.1.2 Retail
    • 4.1.3 Healthcare
    • 4.1.4 IT & Telecom
    • 4.1.5 Manufacturing
    • 4.1.6 Government
    • 4.1.7 Energy & Utilities
    • 4.1.8 Others
  • 4.2 Global Customer Experience Management Sales Value by Application
    • 4.2.1 Global Customer Experience Management Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Customer Experience Management Sales Value, by Application (2020-2031)
    • 4.2.3 Global Customer Experience Management Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Customer Experience Management Sales Value by Region
    • 5.1.1 Global Customer Experience Management Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Customer Experience Management Sales Value by Region (2020-2025)
    • 5.1.3 Global Customer Experience Management Sales Value by Region (2026-2031)
    • 5.1.4 Global Customer Experience Management Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Customer Experience Management Sales Value, 2020-2031
    • 5.2.2 North America Customer Experience Management Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Customer Experience Management Sales Value, 2020-2031
    • 5.3.2 Europe Customer Experience Management Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Customer Experience Management Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Customer Experience Management Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Customer Experience Management Sales Value, 2020-2031
    • 5.5.2 South America Customer Experience Management Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Customer Experience Management Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Customer Experience Management Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Customer Experience Management Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Customer Experience Management Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Customer Experience Management Sales Value, 2020-2031
    • 6.3.2 United States Customer Experience Management Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Customer Experience Management Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Customer Experience Management Sales Value, 2020-2031
    • 6.4.2 Europe Customer Experience Management Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Customer Experience Management Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Customer Experience Management Sales Value, 2020-2031
    • 6.5.2 China Customer Experience Management Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Customer Experience Management Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Customer Experience Management Sales Value, 2020-2031
    • 6.6.2 Japan Customer Experience Management Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Customer Experience Management Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Customer Experience Management Sales Value, 2020-2031
    • 6.7.2 South Korea Customer Experience Management Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Customer Experience Management Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Customer Experience Management Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Customer Experience Management Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Customer Experience Management Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Customer Experience Management Sales Value, 2020-2031
    • 6.9.2 India Customer Experience Management Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Customer Experience Management Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Adobe Systems
    • 7.1.1 Adobe Systems Profile
    • 7.1.2 Adobe Systems Main Business
    • 7.1.3 Adobe Systems Customer Experience Management Products, Services and Solutions
    • 7.1.4 Adobe Systems Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Adobe Systems Recent Developments
  • 7.2 Nice Systems
    • 7.2.1 Nice Systems Profile
    • 7.2.2 Nice Systems Main Business
    • 7.2.3 Nice Systems Customer Experience Management Products, Services and Solutions
    • 7.2.4 Nice Systems Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Nice Systems Recent Developments
  • 7.3 SAP SE
    • 7.3.1 SAP SE Profile
    • 7.3.2 SAP SE Main Business
    • 7.3.3 SAP SE Customer Experience Management Products, Services and Solutions
    • 7.3.4 SAP SE Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.3.5 SAP SE Recent Developments
  • 7.4 Oracle
    • 7.4.1 Oracle Profile
    • 7.4.2 Oracle Main Business
    • 7.4.3 Oracle Customer Experience Management Products, Services and Solutions
    • 7.4.4 Oracle Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.4.5 Oracle Recent Developments
  • 7.5 Sitecore
    • 7.5.1 Sitecore Profile
    • 7.5.2 Sitecore Main Business
    • 7.5.3 Sitecore Customer Experience Management Products, Services and Solutions
    • 7.5.4 Sitecore Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Sitecore Recent Developments
  • 7.6 IBM
    • 7.6.1 IBM Profile
    • 7.6.2 IBM Main Business
    • 7.6.3 IBM Customer Experience Management Products, Services and Solutions
    • 7.6.4 IBM Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.6.5 IBM Recent Developments
  • 7.7 Medallia
    • 7.7.1 Medallia Profile
    • 7.7.2 Medallia Main Business
    • 7.7.3 Medallia Customer Experience Management Products, Services and Solutions
    • 7.7.4 Medallia Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Medallia Recent Developments
  • 7.8 Opentext
    • 7.8.1 Opentext Profile
    • 7.8.2 Opentext Main Business
    • 7.8.3 Opentext Customer Experience Management Products, Services and Solutions
    • 7.8.4 Opentext Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Opentext Recent Developments
  • 7.9 Verint Systems
    • 7.9.1 Verint Systems Profile
    • 7.9.2 Verint Systems Main Business
    • 7.9.3 Verint Systems Customer Experience Management Products, Services and Solutions
    • 7.9.4 Verint Systems Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.9.5 Verint Systems Recent Developments
  • 7.10 Maritzcx
    • 7.10.1 Maritzcx Profile
    • 7.10.2 Maritzcx Main Business
    • 7.10.3 Maritzcx Customer Experience Management Products, Services and Solutions
    • 7.10.4 Maritzcx Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.10.5 Maritzcx Recent Developments
  • 7.11 Tech Mahindra
    • 7.11.1 Tech Mahindra Profile
    • 7.11.2 Tech Mahindra Main Business
    • 7.11.3 Tech Mahindra Customer Experience Management Products, Services and Solutions
    • 7.11.4 Tech Mahindra Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.11.5 Tech Mahindra Recent Developments
  • 7.12 SAS Institute
    • 7.12.1 SAS Institute Profile
    • 7.12.2 SAS Institute Main Business
    • 7.12.3 SAS Institute Customer Experience Management Products, Services and Solutions
    • 7.12.4 SAS Institute Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.12.5 SAS Institute Recent Developments
  • 7.13 Avaya
    • 7.13.1 Avaya Profile
    • 7.13.2 Avaya Main Business
    • 7.13.3 Avaya Customer Experience Management Products, Services and Solutions
    • 7.13.4 Avaya Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.13.5 Avaya Recent Developments
  • 7.14 Clarabridge
    • 7.14.1 Clarabridge Profile
    • 7.14.2 Clarabridge Main Business
    • 7.14.3 Clarabridge Customer Experience Management Products, Services and Solutions
    • 7.14.4 Clarabridge Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.14.5 Clarabridge Recent Developments
  • 7.15 Zendesk
    • 7.15.1 Zendesk Profile
    • 7.15.2 Zendesk Main Business
    • 7.15.3 Zendesk Customer Experience Management Products, Services and Solutions
    • 7.15.4 Zendesk Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.15.5 Zendesk Recent Developments
  • 7.16 InMoment
    • 7.16.1 InMoment Profile
    • 7.16.2 InMoment Main Business
    • 7.16.3 InMoment Customer Experience Management Products, Services and Solutions
    • 7.16.4 InMoment Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.16.5 InMoment Recent Developments
  • 7.17 Ignite
    • 7.17.1 Ignite Profile
    • 7.17.2 Ignite Main Business
    • 7.17.3 Ignite Customer Experience Management Products, Services and Solutions
    • 7.17.4 Ignite Customer Experience Management Revenue (US$ Million) & (2020-2025)
    • 7.17.5 Ignite Recent Developments

8 Industry Chain Analysis

  • 8.1 Customer Experience Management Industrial Chain
  • 8.2 Customer Experience Management Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Customer Experience Management Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Customer Experience Management Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Customer Experience Management Market Trends
  • Table 2. Customer Experience Management Market Drivers & Opportunity
  • Table 3. Customer Experience Management Market Challenges
  • Table 4. Customer Experience Management Market Restraints
  • Table 5. Global Customer Experience Management Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Customer Experience Management Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies Customer Experience Management Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies Customer Experience Management Product Type
  • Table 9. Key Companies Time to Begin Mass Production of Customer Experience Management
  • Table 10. Global Customer Experience Management Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Customer Experience Management as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global Customer Experience Management Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global Customer Experience Management Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global Customer Experience Management Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global Customer Experience Management Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global Customer Experience Management Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global Customer Experience Management Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global Customer Experience Management Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global Customer Experience Management Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global Customer Experience Management Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global Customer Experience Management Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global Customer Experience Management Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global Customer Experience Management Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global Customer Experience Management Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global Customer Experience Management Sales Value by Region (2020-2025) & (%)
  • Table 27. Global Customer Experience Management Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions Customer Experience Management Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions Customer Experience Management Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions Customer Experience Management Sales Value, (2026-2031) & (US$ Million)
  • Table 31. Adobe Systems Basic Information List
  • Table 32. Adobe Systems Description and Business Overview
  • Table 33. Adobe Systems Customer Experience Management Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in Customer Experience Management Business of Adobe Systems (2020-2025)
  • Table 35. Adobe Systems Recent Developments
  • Table 36. Nice Systems Basic Information List
  • Table 37. Nice Systems Description and Business Overview
  • Table 38. Nice Systems Customer Experience Management Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in Customer Experience Management Business of Nice Systems (2020-2025)
  • Table 40. Nice Systems Recent Developments
  • Table 41. SAP SE Basic Information List
  • Table 42. SAP SE Description and Business Overview
  • Table 43. SAP SE Customer Experience Management Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in Customer Experience Management Business of SAP SE (2020-2025)
  • Table 45. SAP SE Recent Developments
  • Table 46. Oracle Basic Information List
  • Table 47. Oracle Description and Business Overview
  • Table 48. Oracle Customer Experience Management Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in Customer Experience Management Business of Oracle (2020-2025)
  • Table 50. Oracle Recent Developments
  • Table 51. Sitecore Basic Information List
  • Table 52. Sitecore Description and Business Overview
  • Table 53. Sitecore Customer Experience Management Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in Customer Experience Management Business of Sitecore (2020-2025)
  • Table 55. Sitecore Recent Developments
  • Table 56. IBM Basic Information List
  • Table 57. IBM Description and Business Overview
  • Table 58. IBM Customer Experience Management Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in Customer Experience Management Business of IBM (2020-2025)
  • Table 60. IBM Recent Developments
  • Table 61. Medallia Basic Information List
  • Table 62. Medallia Description and Business Overview
  • Table 63. Medallia Customer Experience Management Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in Customer Experience Management Business of Medallia (2020-2025)
  • Table 65. Medallia Recent Developments
  • Table 66. Opentext Basic Information List
  • Table 67. Opentext Description and Business Overview
  • Table 68. Opentext Customer Experience Management Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in Customer Experience Management Business of Opentext (2020-2025)
  • Table 70. Opentext Recent Developments
  • Table 71. Verint Systems Basic Information List
  • Table 72. Verint Systems Description and Business Overview
  • Table 73. Verint Systems Customer Experience Management Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in Customer Experience Management Business of Verint Systems (2020-2025)
  • Table 75. Verint Systems Recent Developments
  • Table 76. Maritzcx Basic Information List
  • Table 77. Maritzcx Description and Business Overview
  • Table 78. Maritzcx Customer Experience Management Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in Customer Experience Management Business of Maritzcx (2020-2025)
  • Table 80. Maritzcx Recent Developments
  • Table 81. Tech Mahindra Basic Information List
  • Table 82. Tech Mahindra Description and Business Overview
  • Table 83. Tech Mahindra Customer Experience Management Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in Customer Experience Management Business of Tech Mahindra (2020-2025)
  • Table 85. Tech Mahindra Recent Developments
  • Table 86. SAS Institute Basic Information List
  • Table 87. SAS Institute Description and Business Overview
  • Table 88. SAS Institute Customer Experience Management Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in Customer Experience Management Business of SAS Institute (2020-2025)
  • Table 90. SAS Institute Recent Developments
  • Table 91. Avaya Basic Information List
  • Table 92. Avaya Description and Business Overview
  • Table 93. Avaya Customer Experience Management Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in Customer Experience Management Business of Avaya (2020-2025)
  • Table 95. Avaya Recent Developments
  • Table 96. Clarabridge Basic Information List
  • Table 97. Clarabridge Description and Business Overview
  • Table 98. Clarabridge Customer Experience Management Products, Services and Solutions
  • Table 99. Revenue (US$ Million) in Customer Experience Management Business of Clarabridge (2020-2025)
  • Table 100. Clarabridge Recent Developments
  • Table 101. Zendesk Basic Information List
  • Table 102. Zendesk Description and Business Overview
  • Table 103. Zendesk Customer Experience Management Products, Services and Solutions
  • Table 104. Revenue (US$ Million) in Customer Experience Management Business of Zendesk (2020-2025)
  • Table 105. Zendesk Recent Developments
  • Table 106. InMoment Basic Information List
  • Table 107. InMoment Description and Business Overview
  • Table 108. InMoment Customer Experience Management Products, Services and Solutions
  • Table 109. Revenue (US$ Million) in Customer Experience Management Business of InMoment (2020-2025)
  • Table 110. InMoment Recent Developments
  • Table 111. Ignite Basic Information List
  • Table 112. Ignite Description and Business Overview
  • Table 113. Ignite Customer Experience Management Products, Services and Solutions
  • Table 114. Revenue (US$ Million) in Customer Experience Management Business of Ignite (2020-2025)
  • Table 115. Ignite Recent Developments
  • Table 116. Key Raw Materials Lists
  • Table 117. Raw Materials Key Suppliers Lists
  • Table 118. Customer Experience Management Downstream Customers
  • Table 119. Customer Experience Management Distributors List
  • Table 120. Research Programs/Design for This Report
  • Table 121. Key Data Information from Secondary Sources
  • Table 122. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Customer Experience Management Product Picture
  • Figure 2. Global Customer Experience Management Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Customer Experience Management Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Customer Experience Management Report Years Considered
  • Figure 5. Global Customer Experience Management Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Customer Experience Management Revenue in 2024
  • Figure 7. Customer Experience Management Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. Cloud-Based Picture
  • Figure 9. On-Premise Picture
  • Figure 10. Global Customer Experience Management Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 11. Global Customer Experience Management Sales Value Market Share by Type, 2024 & 2031
  • Figure 12. Product Picture of BFSI
  • Figure 13. Product Picture of Retail
  • Figure 14. Product Picture of Healthcare
  • Figure 15. Product Picture of IT & Telecom
  • Figure 16. Product Picture of Manufacturing
  • Figure 17. Product Picture of Government
  • Figure 18. Product Picture of Energy & Utilities
  • Figure 19. Product Picture of Others
  • Figure 20. Global Customer Experience Management Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 21. Global Customer Experience Management Sales Value Market Share by Application, 2024 & 2031
  • Figure 22. North America Customer Experience Management Sales Value (2020-2031) & (US$ Million)
  • Figure 23. North America Customer Experience Management Sales Value by Country (%), 2024 VS 2031
  • Figure 24. Europe Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 25. Europe Customer Experience Management Sales Value by Country (%), 2024 VS 2031
  • Figure 26. Asia Pacific Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 27. Asia Pacific Customer Experience Management Sales Value by Region (%), 2024 VS 2031
  • Figure 28. South America Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 29. South America Customer Experience Management Sales Value by Country (%), 2024 VS 2031
  • Figure 30. Middle East & Africa Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 31. Middle East & Africa Customer Experience Management Sales Value by Country (%), 2024 VS 2031
  • Figure 32. Key Countries/Regions Customer Experience Management Sales Value (%), (2020-2031)
  • Figure 33. United States Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. United States Customer Experience Management Sales Value by Type (%), 2024 VS 2031
  • Figure 35. United States Customer Experience Management Sales Value by Application (%), 2024 VS 2031
  • Figure 36. Europe Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 37. Europe Customer Experience Management Sales Value by Type (%), 2024 VS 2031
  • Figure 38. Europe Customer Experience Management Sales Value by Application (%), 2024 VS 2031
  • Figure 39. China Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 40. China Customer Experience Management Sales Value by Type (%), 2024 VS 2031
  • Figure 41. China Customer Experience Management Sales Value by Application (%), 2024 VS 2031
  • Figure 42. Japan Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 43. Japan Customer Experience Management Sales Value by Type (%), 2024 VS 2031
  • Figure 44. Japan Customer Experience Management Sales Value by Application (%), 2024 VS 2031
  • Figure 45. South Korea Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 46. South Korea Customer Experience Management Sales Value by Type (%), 2024 VS 2031
  • Figure 47. South Korea Customer Experience Management Sales Value by Application (%), 2024 VS 2031
  • Figure 48. Southeast Asia Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 49. Southeast Asia Customer Experience Management Sales Value by Type (%), 2024 VS 2031
  • Figure 50. Southeast Asia Customer Experience Management Sales Value by Application (%), 2024 VS 2031
  • Figure 51. India Customer Experience Management Sales Value, (2020-2031) & (US$ Million)
  • Figure 52. India Customer Experience Management Sales Value by Type (%), 2024 VS 2031
  • Figure 53. India Customer Experience Management Sales Value by Application (%), 2024 VS 2031
  • Figure 54. Customer Experience Management Industrial Chain
  • Figure 55. Customer Experience Management Manufacturing Cost Structure
  • Figure 56. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 57. Bottom-up and Top-down Approaches for This Report
  • Figure 58. Data Triangulation
  • Figure 59. Key Executives Interviewed