亚太地区主要汽车OEM厂商互联服务的策略分析

Strategic Profiling of Leading APAC Automotive OEMs' Connected Services

出版日期: 2025年11月26日 | 出版商:

Frost & Sullivan | 英文 120 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

个人化、获利模式和数据智慧将塑造联网汽车生态系统的未来。

该研究分析了亚太地区汽车製造商在北美和欧洲提供的各种互联服务。这些服务分为七个子类别：资讯娱乐和导航、维护保养、安全保障、远端服务、便利服务、电动车专属服务以及资料货币化和按需功能 (FoD)。研究结果凸显了连网服务市场中汽车製造商和服务供应商的成长机会。

该研究还指出了影响互联服务的关键驱动因素和限制因素。研究分析了各汽车製造商（OEM）的互联服务产品，重点关注现代、起亚、捷恩斯、比亚迪、小鹏、蔚来、丰田、日产和本田等公司。这些汽车製造商正在策略性地投资于软体定义汽车平臺，以实现功能的快速部署和服务的持续改进。此外，为了支持日益增长的电气化转型，他们正在扩展其电动车专属服务，例如电池健康监测、智慧充电和路线优化。

该研究也检验了联网汽车生态系统在技术和策略上的演变，特别关注亚太地区领先的汽车製造商如何透过产品多元化、为区域市场提供在地化服务以及提升车载数位体验的优质性，与来自其他地区的成熟品牌竞争。

现代：北美
现代互联服务：北美
现代车款：北美
Hyundai Connected Services: Bluelink Versus Bluelink+
现代：欧洲
现代互联服务：欧洲
现代车型：欧洲
现代互联服务：概述
起亚：北美
起亚互联服务：北美
起亚车型：北美
起亚：欧洲
起亚互联服务：欧洲
起亚车型：欧洲
起亚互联服务：概述
创世记：北美和欧洲*
Genesis Connected Services
Genesis Models
Genesis互联服务：概述
丰田：北美
丰田互联服务：北美
丰田车型：北美
丰田订阅服务：北美
丰田：欧洲
丰田互联服务：欧洲
丰田车型：欧洲
丰田互联服务：概述
BYD
BYD Connected Services
BYD Models
比亚迪互联服务：概述
XPENG
XPENG Connected Services
XPENG Models
小鹏互联服务：概述
NIO
NIO Connected Services
NIO Models
蔚来互联服务：概述
Nissan
Nissan Connected Services
日产车型：北美和欧洲
日产互联服务：概述
本田：北美
HondaLink Connected by OnStar
Honda Connected Services
Honda Models
本田欧洲：概览
Honda Connected Services
Honda Models
本田互联服务：概述*

互联服务市场的成长机会领域

成长机会1：拓展车载数位化体验并整合生态系统
成长机会2：整合人工智慧与云端运算，打造个人化出行体验
成长机会 3：联网汽车数据与服务生态系的商业化

附录：后续步骤

成长机会带来的益处和影响
下一步
材料清单
免责声明

简介目录

Product Code: PG1O-46

Personalization, Monetization, and Data Intelligence Will Shape the Future of the Connected Automotive Ecosystem

This study explores the various connected services offered by APAC-based automakers in North America and Europe. These connected services have been categorized into 7 sub-segments: Infotainment and Navigation, Maintenance, Safety and Security, Remote Services, Convenience, EV-specific Services, and Data Monetization and Function-on-Demand (FoD). The findings highlight growth opportunities for automakers and service providers in the connected services market.

The study also identifies the main growth drivers and restraints affecting connected services. It also analyzes connected service offerings for each OEM, focusing on companies such as Hyundai, Kia, Genesis, BYD, Xpeng, Nio, Toyota, Nissan, and Honda. These OEMs have strategically invested in software-defined vehicle platforms that enable faster feature deployment and continuous service enhancements. They are also expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.

The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading APAC OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.

Research Scope

Scope of Analysis

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8
The Impact of the Top 3 Strategic Imperatives on the Connected Services Industry

Growth Environment: Connected Services Market

Key Findings
Highlights of Key Regulations and Standards in China
Highlights of Key Regulations and Standards in South Korea
Highlights of Key Regulations and Standards in Japan

Growth Environment: Impact of Connected Services Ecosystem in the Automotive Industry

Connected Cars: Market Definition
Connected Cars: Ecosystem
Connected Services Categories/Segments: Analysis
Connected Services Market: Challenges
Connected Services: SWOT Analysis
Competitive Environment
Key Competitors

Growth Opportunity Analysis: Connected Services Market

Case Study: Tesla-Driving Innovation in Connected Mobility
Growth Drivers
Growth Restraints
Key Insights: Connected Services Market
Connected Services: OEM Analysis

Companies to Action: OEM Offerings

Hyundai: North America
Hyundai Connected Services: North America
Hyundai Models: North America
Hyundai Connected Services: Bluelink Versus Bluelink+
Hyundai: Europe
Hyundai Connected Services: Europe
Hyundai Models: Europe
Hyundai Connected Services: Overview
Kia: North America
Kia Connected Services: North America
Kia Models: North America
Kia: Europe
Kia Connected Services: Europe
Kia Models: Europe
Kia Connected Services: Overview
Genesis North America and Europe*
Genesis Connected Services
Genesis Models
Genesis Connected Services: Overview
Toyota: North America
Toyota Connected Services: North America
Toyota Models: North America
Toyota Subscriptions: North America
Toyota: Europe
Toyota Connected Services: Europe
Toyota Models: Europe
Toyota Connected Services: Overview
BYD
BYD Connected Services
BYD Models
BYD Connected Services: Overview
XPENG
XPENG Connected Services
XPENG Models
XPENG Connected Services: Overview
NIO
NIO Connected Services
NIO Models
NIO Connected Services: Overview
Nissan
Nissan Connected Services
Nissan Models North America and Europe
Nissan Connected Services: Overview
Honda: North America
HondaLink Connected by OnStar
Honda Connected Services
Honda Models
Honda Europe: Overview
Honda Connected Services
Honda Models
Honda Connected Services: Overview*

Growth Opportunity Universe in the Connected Services Market

Growth Opportunity 1: Expansion of Digital Experiences and Ecosystem Integration Within Vehicles
Growth Opportunity 2: AI and Cloud Integration for Tailored Mobility Experiences
Growth Opportunity 3: Monetizing Connected Vehicle Data and Service Ecosystems