三级包装与电子商务包装市场：全球市场规模，2024-2031年

本报告评估了全球三级包装和电商包装市场，分析了新兴趋势、区域发展动态、竞争重点和成长机会。三级包装是货物在运输和储存过程中最外层的保护层，随着零售通路的拓展和物流的日益复杂化，人们对安全高效的货物处理提出了更高的要求，三级包装的重要性也日益凸显。

本报告不仅涵盖三级包装，还包括末端电商包装，对于线上零售业务的履约至关重要。市场按包装材质、包装类型、终端用户行业和业务履约管道进行细分。主要调查材质包括纸/纸板、塑胶和木材，涵盖美洲、欧洲、中东/非洲/南亚和亚太地区四个区域。

纸和纸板包装凭藉其强度高、承重能力强、可回收和设计灵活等优点，在全球三级包装市场占据主导地位。这些材料兼具保护性和永续性，是多点触控物流和大批量运输的理想选择。亚太地区凭藉着快速成长的电子商务、强劲的零售需求和大规模的消费群引领市场，推动了对高效三级包装和电商包装解决方案的需求。

该报告还分析了这个相互关联的生态系统的运作情况，确定了关键的成长要素和挑战，评估了竞争格局，并重点介绍了有可能改变市场的关键机会。

随着零售商、物流供应商和品牌商采用更耐用、更轻、更经济的材料来支援全通路运营，全球零售和电商包装市场持续扩张。报告显示，全球市场规模预计在2024年达到981.4亿美元，到2031年将成长至1,341.2亿美元，年复合成长率为4.6%。

零售消费的稳定成长、全通路模式的扩展以及数位商务渗透率的提高推动了这一增长，进而带动了所有类别对三级包装、保护性包装和运输包装解决方案的需求。

主要市场趋势

• 食品、家居用品、个人护理用品、药品和消费性电子产品产业的快速扩张正在重塑消费品包装市场，并推动各行业的需求稳定。
• 由于回收的强制性规定、零售商减少塑胶使用的压力以及对永续、适合电子商务的设计的需求，纸张和纸板仍然是最受欢迎的基材。
• 塑胶在饮料、生鲜食品和耐用消费品的全球物流中继续发挥着至关重要的作用，尤其是在高强度、防潮型塑胶方面。
• 随着社群电商、准电商和订阅服务的发展，电子商务包装市场对模组化、轻量化的三级包装形式的需求日益增长。

市场规模及预测

• 2024年：981.4亿美元
• 2031年：1,341.2亿美元
• 复合年增长率（2024-2031年）：4.6%

目录

调查范围

• 调查摘要
• 分析范围
• 范围和细分
• 按材料和类型进行细分
• 按最终用户和区域进行细分

成长环境：三级包装与电子商务包装的转型

• 为什么经济成长变得越来越困难？
• The Strategic Imperative 8
• 三大策略要务对三级包装与电子商务包装产业的影响

三级与电子商务包装生态系统

• 生态系概览
• 垂直价值链：纸和纸板
• 垂直价值链：塑料
• 垂直价值链：木材
• 竞争环境：纸/纸板、塑胶、木材
• 主要竞争对手：纸/纸板、塑胶、木材
• 横向价值链：生态系推动者
• 业务履行价值链：线上
• 业务履行价值链：线下

三级包装与电子商务包装市场的成长驱动因素

• 成长指标
• 成长驱动因素
• 成长驱动因素分析
• 成长抑制因素
• 成长抑制因素分析
• 预测考量：纸张和纸板
• 预测考量：塑料
• 预测考量：木材
• 营收和销售量预测
• 收入和销售量预测分析
• 按材质分類的收入预测
• 销售量预测：依材质
• 按材质分析收入和销售量预测
• 价格趋势与预测
• 按材质分類的价格趋势和预测
• 价格趋势和预测分析
• 按地区分類的收入预测
• 销售量预测：按地区划分
• 按地区分類的收入和销售量分析
• 按最终用户分類的收入预测
• 最终用户销售量预测
• 按最终用户分類的收入和销售量分析
• 按业务管道分類的收入预测
• 按业务通路预测销售量

按业务管道分類的收入和销售量预测分析

• 收益分成
• 收入份额分析
• M&A

成长引擎：纸张和纸板

• 成长指标
• 细分市场特征及概述
• 营收和销售量预测
• 收入和销售量预测分析
• 按地区分類的收入预测
• 销售量预测：按地区划分
• 预测分析：按地区
• 按最终用户分類的收入预测
• 最终用户销售量预测
• 预测分析：最终用户

按业务管道分類的收入预测

• 按业务通路预测销售量
• 商业频道预测分析
• 按产品类型分類的销售量预测

成长引擎：塑料

• 成长指标
• 细分市场特征及概述
• 营收和销售量预测
• 收入和销售量预测分析
• 按地区分類的收入预测
• 销售量预测：按地区划分
• 预测分析：按地区
• 按最终用户分類的收入预测
• 最终用户销售量预测
• 预测分析：最终用户

按业务管道分類的收入预测

• 按业务通路预测销售量
• 商业频道预测分析
• 销售量预测：依产品划分

生长生成器：木材

• 成长指标
• 细分市场特征及概述
• 营收和销售量预测
• 收入和销售量预测分析
• 按地区分類的收入预测
• 销售量预测：按地区划分
• 预测分析：按地区
• 按最终用户分類的收入预测
• 最终用户销售量预测
• 预测分析：最终用户

按业务管道分類的收入预测

• 按业务管道分類的销售量预测
• 商业频道预测分析
• 销售量预测：依产品划分

三级包装与电子商务包装市场的成长机会

• 成长机会 1：经营模式创新 - PaaS
• 成长机会 2：产品创新－差异化与附加功能
• 成长机会3：循环创新－以本地为基础的生产

附录与后续步骤

• 成长机会带来的益处和影响
• 下一步
• 图表清单
• 免责声明

Tertiary and eCommerce Packaging are Experiencing Transformational Growth due to Rapid eCommerce Expansion, Supply Chain Modernization, and the Push for Sustainable Packaging Materials

This Frost & Sullivan study evaluates the global tertiary and eCommerce packaging market from 2021 to 2031, highlighting emerging trends, regional dynamics, competitive priorities, and growth opportunities. Tertiary packaging, the outermost layer safeguarding goods during transport and storage, has become increasingly critical as retail business channels expand and complex logistics heighten expectations for safe and efficient handling.

Along with tertiary packaging, this study explicitly covers last-mile eCommerce packaging, given its growing importance in online retail business fulfillment. The market is segmented by packaging materials, packaging formats, end-use industry verticals, and business fulfillment channels. Key materials examined include paper and paperboard, plastic, and wood. Geographically, the study covers 4 regions: the Americas, Europe, the Middle East, Africa, and South Asia (MEASA), and Asia-Pacific (APAC).

Paper and paperboard-based packaging hold a dominant position in the global tertiary market due to their strength, stackability, recyclability, and design versatility. These materials balance protection and sustainability, making them the preferred choice for multi-touch logistics and high-volume shipments. APAC leads the market due to fast-growing eCommerce, robust retail demand, and a sizable consumer base, boosting the need for efficient tertiary and eCommerce packaging solutions.

The study analyzes the functioning of the interconnected ecosystem, identifies key growth drivers and challenges, evaluates the competitive landscape, and highlights top opportunities that have the potential to transform the market. The base year of study is 2024, and the forecast period is from 2025 to 2031.

Report Summary: Tertiary and eCommerce Packaging Market

The global tertiary and eCommerce packaging market continues to expand as retailers, logistics operators, and brands adopt more resilient, lightweight, and cost-efficient materials to support omnichannel fulfilment. According to the report, global market revenue reached USD 98.14 billion in 2024 and is expected to grow to USD 134.12 billion by 2031, at a CAGR of 4.6%

Growth is supported by steadily rising retail consumption, the expansion of omnichannel formats, and the increasing penetration of digital commerce, which intensifies demand for tertiary, protective, and transit packaging solutions across categories.

Key Market Insights

• Rapid expansion in food, household, personal care, pharmaceuticals, and consumer electronics is reshaping the consumer packaging market, increasing demand consistency across verticals.
• Paper & paperboard remain the most preferred substrate, driven by recyclability mandates, retailer pressure to reduce plastics, and the need for sustainable e-commerce-ready designs.
• Plastics continue to play a role in high-strength, moisture-resistant formats, particularly in global logistics for beverages, perishables, and durable goods.
• Growth in social commerce, Q-commerce, and subscription services amplifies the need for modular, lightweight tertiary formats within the e-commerce packaging market.

Market Size & Forecast

• 2024: USD 98.14 Billion
• 2031: USD 134.12 Billion
• CAGR (2024-2031): 4.6%

As digital fulfilment networks expand and sustainability intensifies, the Packaging Materials Market-particularly tertiary and eCommerce formats-will continue to evolve to deliver durability, environmental compliance, and cost-optimized logistics performance.

Market Overview & Trends: Tertiary and eCommerce Packaging Market

The tertiary and eCommerce packaging market is undergoing a multi-dimensional transformation driven by retail evolution, sustainability regulations, logistics modernization, and rapid digitalization. The study highlights that tertiary packaging is becoming more central to end-to-end supply chain efficiency as products increasingly travel through omnichannel routes involving warehouses, dark stores, micro-fulfilment centers, and last-mile delivery hubs. This diversifies handling requirements and accelerates demand for robust packaging materials that withstand multiple touchpoints while optimizing weight and cube efficiency.

The e-commerce packaging market continues to expand as global online retail evolves beyond traditional categories into bulky items, home essentials, personal care, pharmacy, and temperature-sensitive shipments. Growth in Q-commerce (10-60 minute delivery), social commerce, and platform-led retail has reshaped expectations for packaging durability, reusability, and ease of returns. Retailers and marketplaces increasingly mandate packaging that reduces damage rates, improves volumetric efficiency, and minimizes excess material usage.

A crucial trend highlighted in the report is the role of sustainability:

• Governments across the Americas, Europe, APAC, and MEASA are implementing regulations that reduce packaging intensity, restrict single-use plastics, and encourage recycled content adoption.
• Retailers themselves are enforcing packaging-light programs, auto-fit box sizing, plastic reduction schemes, and packaging opt-out features. These trends reduce material waste, yet they also require innovation in fibre-based and hybrid materials across the Packaging Materials Market.

Paper & paperboard dominate due to containerboard demand in eCommerce and retail. Containerboard grades-kraft liner, white-top liner, testliner, recycled medium-remain essential to fulfilment packaging. Plastics retain demand for moisture barriers, cushioning, cold-chain packaging, and pallet stretch & shrink films. Wood packaging retains importance for heavy loads, industrial shipments, durables, appliances, and export logistics.

The consumer packaging market also influences tertiary trends. As branded manufacturers push for sustainable secondary packaging, tertiary packaging suppliers adapt by introducing lightweight packaging papers, advanced corrugated grades, molded packaging solutions, and poly-reduced film structures.

Logistics automation is another transformative trend. Robotic picking, automated storage and retrieval systems (AS/RS), and smart warehousing require standardized packaging dimensions, higher compression strength, and improved stackability. This shifts design requirements across all materials, reinforcing the role of the Packaging Materials Market in retail supply chain modernization.

Overall, the market is poised for stable long-term growth as global consumption rises, fulfilment networks expand, sustainability mandates tighten, and eCommerce penetration increases.

Revenue & Spending Forecast: Tertiary and eCommerce Packaging Market

The global tertiary and eCommerce packaging market is projected to grow consistently through 2031, driven by rising consumption, retail expansion, and increased digital commerce activity. According to the PDF, the total market revenue stood at USD 98.14 billion in 2024 and is forecast to reach USD 134.12 billion by 2031, reflecting a CAGR of 4.6% over the forecast period

The forecast incorporates GDP movement, retail consumption patterns, packaging material regulations, shifts in containerboard pricing, resin market dynamics, and wood price fluctuations. It also reflects the strong influence of eCommerce fulfilment volumes, last-mile logistics development, and retailer packaging policies targeting waste reduction.

Online retail-particularly marketplaces and direct-to-consumer models-significantly increases tertiary packaging demand due to product-level handling and multi-node distribution. This drives structural growth in paper & paperboard, especially containerboard. Plastics show moderated growth because of tightening environmental regulations, while wood consumption aligns with industrial and durable-goods logistics trends.

Regional growth varies:

• APAC shows the highest incremental consumption, driven by China, India, Japan, and Southeast Asia.
• Europe experiences moderated growth influenced by packaging minimization rules and EPR regulations.
• Americas maintains steady demand through strong retail networks.
• MEASA benefits from rising retail penetration and distribution infrastructure upgrades.

Overall, the forecast data confirms medium-term stability and long-term structural resilience in the Packaging Materials Market and the consumer packaging market.

Scope of Analysis: Tertiary and eCommerce Packaging Market

The study covers the global tertiary and eCommerce packaging market across retail-driven material demand, fulfilment network requirements, and sector-specific packaging needs. The scope includes tertiary packaging used for protection, bundling, stacking, warehousing, shipping, and multi-touch logistics handling.

The report evaluates four primary categories:

Materials: paper & paperboard, plastics, and wood.

Substrates & Formats: containerboard, cartonboard, packaging papers, pallet wraps, films, crates, pallets, boxes, mailers, and corrugated formats.

End-use Industries: food, beverages, pharmaceuticals, personal care, home care, durables, electronics, apparel, toys, furniture, and other retail-driven categories.

Business Channels: offline (retail stores, wholesale distribution) and online (marketplaces, D2C sellers, rapid commerce, and social commerce).

The analysis spans four regions-Americas, Europe, MEASA, and APAC-with country-level factors integrated into high-level assessments. Market definitions exclude primary packaging and brand-level secondary packaging that does not contribute to tertiary logistics.

The scope incorporates regulatory influences, sustainability compliance, retailer packaging standards, consumption trends, and economic factors influencing the Packaging Materials Market. Retail inflation, GDP movement, logistics bottlenecks, packaging restriction laws, and raw material dynamics (containerboard pulp, resin pricing, wood pricing) are factored into the forecast.

The study emphasizes the expanding role of tertiary formats within the consumer packaging market and eCommerce transition, ensuring a holistic outlook for 2024-2031.

Market Segmentation Analysis: Tertiary and eCommerce Packaging Market

The tertiary and eCommerce packaging market is segmented according to materials, end-use industries, and business channels. Although revenue numbers for individual segments are not included (per your requirement), the PDF provides detailed structural segmentation.

A. By Material Type

Paper & Paperboard:

This is the largest segment globally. Key formats include containerboard (kraft liner, white top liner, testliner, recycled medium), cartonboard (FBB, WLC/URB), and packaging papers (sack kraft, specialty papers). Strong momentum is driven by fibre-based sustainability mandates, recyclability, eCommerce box demand, and lightweight packaging innovations. Paper dominates the global Packaging Materials Market due to cost efficiency, printing compatibility, and regulatory preference.

Plastics:

Includes PE, PP, biodegradable plastics, and engineered films. They remain important for pallet unitization, stretch and shrink wrapping, moisture protection, cushioning, bubble films, and flexibles used for return shipments. Adoption is influenced by plastic taxes, EPR rules, and retailer sustainability commitments.

Wood:

Wood packaging-sawn timber pallets, engineered pallets, crates-retains essential demand for industrial loads, global exporting, automotive, machinery, electronics, furniture, and durables. APAC, MEASA, and Europe show high adoption. Wood supports both eCommerce and offline supply chain handling where load-bearing capacity is critical.

B. By End-Use Industry

The consumer packaging market overlaps closely with tertiary packaging demand. Key sectors include:

• Food & beverages: the largest FMCG category.
• Pharmaceuticals & healthcare: driven by OTC growth and cold-chain distribution.
• Consumer electronics: sensitive, high-damage-risk products requiring robust tertiary protection.
• Apparel, footwear, personal care: large-volume eCommerce categories influencing mailer and corrugated demand.
• Home & living, toys, furniture, appliances: expanding in online retail, increasing bulk packaging demand.

C. By Business Channel

Offline (B&M Retail): Includes supermarkets, convenience stores, wholesale formats, and traditional retail. Drives high-volume tertiary packaging for pallet shipments, bulk stocking, and store-level distribution.

Online (eCommerce): Includes marketplaces, D2C brands, subscription commerce, quick commerce, and social commerce. Driving needs:

• Optimized corrugated packaging
• Auto-fit box designs
• Mailers
• Polybags
• Return-ready packaging
• Frustration-free designs
• Tamper-evident and protective materials

This segmentation reflects how omnichannel logistics shape the modern e-commerce packaging market.

Growth Drivers: Tertiary and eCommerce Packaging Market

Key growth drivers shaping the tertiary and eCommerce packaging market include:

1. Rising eCommerce and Omnichannel Retail

Online retail continues to expand across categories such as essentials, OTC, electronics, apparel, household goods, and furniture-each requiring differentiated tertiary packaging formats. Q-commerce, curated commerce, and subscription commerce add further momentum.

2. Shift Toward Sustainable Materials

Governments and retailers are enforcing sustainable packaging initiatives, accelerating adoption of paper-based formats and reducing plastics in tertiary packaging. This significantly strengthens demand in the Packaging Materials Market, especially containerboard.

3. Expanding Food & Pharma Sectors

Food and beverages remain the largest consumer category globally. Pharmaceuticals and healthcare packaging benefit from cold-chain growth and OTC sales expansion. These sectors increase consistent tertiary packaging consumption.

4. Growth of Logistics Infrastructure

Automated warehousing, robotics, and improved distribution networks require standardized, durable packaging optimized for stacking, storage, scanning, and handling.

5. Increased Household Consumption

Global consumption growth-driven by rising middle-class populations-supports packaging material demand across offline and online retail.

6. Retailer Packaging Policies

Packaging optimization mandates, right-sized packaging, and damage-reduction expectations drive higher-grade packaging materials.

Collectively, these drivers reinforce sustained medium-term demand across the e-commerce packaging market.

Growth Restraints: Tertiary and eCommerce Packaging Market

Despite its growth potential, the tertiary and eCommerce packaging market faces several restraints:

1. Packaging Minimization Legislation

Governments are actively restricting over-packaging and single-use materials. Reduction programs, plastic bans, and packaging taxes lower per-unit material consumption.

2. Retailer-Led Packaging Optimization

Major retailers enforce packaging-light guidelines, right-sized boxes, reduced dunnage, and eco-friendly formats. Auto-fit technology reduces packaging volumes further.

3. Consumer Pushback Against Excess Packaging

Consumers increasingly prefer minimal packaging, opting out of extra packaging layers in eCommerce checkouts. This influences material usage in the consumer packaging market.

4. Regulatory Pressure on Plastics

EPR laws, plastic taxes, and recycling mandates significantly compress growth in tertiary plastic formats.

5. Supply Chain Volatility

Containerboard pulp pricing, resin fluctuations, and wood material constraints impact stability and create cost-pressure across the Packaging Materials Market.

6. Economic Slowdowns

GDP contractions or retail demand dips directly influence tertiary packaging consumption across both online and offline channels.

These restraints collectively moderate long-term material demand despite robust structural market drivers.

Competitive Landscape: Tertiary and eCommerce Packaging Market

The market is competitive and fragmented, with strong regional clusters of manufacturers and global leaders operating across materials.

Global Leaders

Major players include Smurfit WestRock, International Paper, Stora Enso, Mondi, Packaging Corporation of America, Sealed Air, UFP Industries, CHEP (Brambles), Visy, VPK, Oji Paper, Nippon Paper, Georgia-Pacific. These companies supply containerboard, corrugated packaging, plastics, wood pallets, and value-added tertiary formats.

APAC Competitors

Includes Oji, Nippon Paper, Nine Dragons Paper, Lee & Man, SCG Packaging, Muda Paper, Astron Paper, and regional wood and polymer suppliers. APAC dominates containerboard production and exports.

Americas

Dominated by International Paper, PCA, WestRock (Smurfit WestRock), Georgia-Pacific, UFP, and polymer film suppliers.

Europe

Home to Stora Enso, Mondi, DS Smith, Smurfit Kappa (now part of Smurfit WestRock), VPK, and major engineered-wood companies.

MEASA

Includes a mix of emerging corrugated suppliers, timber packaging manufacturers, polymer packaging companies, and regional converters.

Competitive Strategy Trends:

• Fibre-based packaging innovation
• Packaging lightweighting
• Recyclable & biodegradable formats
• Digitalization across packaging production
• Material recovery and circularity
• Automation-ready packaging for fulfilment centers
• Right-sized packaging solutions

The rising prominence of private-label converters and regional specialists also intensifies competition across the e-commerce packaging market.

Table of Contents

Research Scope

• Research Summary
• Scope of Analysis
• Scope and Segmentation
• Segmentation by Material and Formats
• Segmentation by End Use and Regions

Growth Environment: Transformation in Tertiary and eCommerce Packaging

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Tertiary and eCommerce Packaging Industry

Ecosystem in Tertiary and eCommerce Packaging

• Ecosystem Overview
• Vertical Value Chain: Paper and Paperboard
• Vertical Value Chain: Plastic
• Vertical Value Chain: Wood
• Competitive Environment: Paper and Paperboard, Plastic, and Wood
• Key Competitors: Paper and Paperboard, Plastic, and Wood
• Horizontal Value Chain: Ecosystem Enablers
• Business Fulfilment Value Chain: Online
• Business Fulfilment Value Chain: Offline

Growth Generator in the Tertiary and eCommerce Packaging Market

• Growth Metrics
• Growth Drivers
• Growth Driver Analysis
• Growth Restraints
• Growth Restraint Analysis
• Forecast Considerations: Paper and Paperboard
• Forecast Considerations: Plastic
• Forecast Considerations: Wood
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Material
• Volume Forecast by Material
• Revenue and Volume Forecast Analysis by Material
• Pricing Trends and Forecast
• Pricing Trends and Forecast by Material
• Pricing Trends and Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Revenue and Volume Analysis by Region
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Revenue and Volume Analysis by End Use
• Revenue Forecast by Business Channel
• Volume Forecast by Business Channel

Revenue and Volume Forecast Analysis by Business Channel

• Revenue Share
• Revenue Share Analysis
• Mergers and Acquisitions

Growth Generator: Paper and Paperboard

• Growth Metrics
• Segment Characteristics and Overview
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Forecast Analysis by Regions
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Forecast Analysis by End Use

Revenue Forecast by Business Channel

• Volume Forecast by Business Channel
• Forecast Analysis by Business Channels
• Volume Forecast by Product Type

Growth Generator: Plastic

• Growth Metrics
• Segment Characteristics and Overview
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Forecast Analysis by Regions
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Forecast Analysis by End Use

Revenue Forecast by Business Channel

• Volume Forecast by Business Channel
• Forecast Analysis by Business Channel
• Volume Share Forecast by Product

Growth Generator: Wood

• Growth Metrics
• Segment Characteristics and Overview
• Revenue and Volume Forecast
• Revenue and Volume Forecast Analysis
• Revenue Forecast by Region
• Volume Forecast by Region
• Forecast Analysis by Region
• Revenue Forecast by End Use
• Volume Forecast by End Use
• Forecast Analysis by End Use

Revenue Forecast by Business Channel

• Volume Forecast by Business Channel
• Forecast Analysis by Business Channel
• Volume Forecast by Product

Growth Opportunity Universe in the Tertiary and eCommerce Packaging Market

• Growth Opportunity 1: Business Model Innovation - PaaS
• Growth Opportunity 2: Product Innovation - Differentiation and Added Functionality
• Growth Opportunity 3: Circular Innovation - Build Local

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer