消费者之声：印度 CNG 汽车购买趋势

Voice of Consumer: Buying Preference of CNG Vehicles in India

出版日期: 2025年12月26日 | 出版商:

Frost & Sullivan | 英文 58 Pages | 商品交期: 最快1-2个工作天内

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简介目录

成长对话和研究有助于深入了解买卖双方的行为。

本研究对印度CNG乘用车市场进行了全面的客户声音（VOC）评估，揭示了消费者行为、决策驱动因素和生态系统挑战的关键洞察。该研究基于对新德里、马哈拉斯特拉邦和古吉拉突邦的深入定量和定性调查，评估了现有CNG车主、潜在买家、非专业消费者以及整车製造商和售后经销商的观点。

调查结果显示，低燃料成本、高燃油经济性和较低的维护成本仍然是推动CNG汽车普及的关键因素，尤其是在高里程的都市区和商业驾驶者。然而，一些主要障碍依然存在，包括基础设施不足（CNG加气站数量有限）、安全隐患、后行李箱空间有限以及对引擎性能的认知不足。潜在用户由于成本柔软性而更倾向于改装套件，而原厂CNG汽车则因其可靠性更有保障而更受欢迎。

经销商认为，儘管市场环境分散，但蕴藏着丰富的机会。他们指出，以价值为导向的讯息、扩大改装套件的融资管道以及为原厂套件提供安全保障，将有助于推动市场接受度。他们建议进行有针对性的宣传活动，尤其是在YouTube和Facebook等数位平台上，同时进行区域性客製化并利用网红行销，以建立消费者信任和提升需求。

该研究为汽车製造商、售后服务提供者、金融机构和政策制定者提供了切实可行的策略，以推动 CNG 汽车成为可行且环保的城市出行解决方案。透过生态系统协作、统一的安全标准以及以消费者为中心的创新，随着印度向清洁能源转型，CNG 作为过渡燃料的潜力可以充分发挥。

五分之一的客户拥有 CNG 汽车的时间不到两年。
多达三分之二的车辆已改用压缩天然气（CNG）。
选择 CNG 汽车的主要原因
CNG汽车车主的体验大致上是一致的，但面临的挑战因地区而异。
相对于行驶里程而言，拥有低成本：这是一项关键卖点。
在特定情境下，影响 CNG 汽车选择的决定因素是什么？
了解 CNG 乘用车购买行为
影响消费者选择原厂CNG车辆还是改装CNG车辆的因素有哪些？
资金筹措缺口阻碍了CNG车辆的广泛普及
保险业的不确定性削弱了人们对压缩天然气市场的信心
汽车贷款匮乏和CNG改装套件难以取得：是普及应用的主要障碍。
由于日均使用量高，CNG 成为城市通勤的理想选择。
满意度的差异凸显了产品改进的必要性。
经济和环境价值有助于提升正面形象。

CNG乘用车产业生态系：经销商

经销商环境：单一品牌的优势与服务改善空间
零售商的洞察：顾客的优先事项与购买障碍
消费者对原厂正品 CNG 汽车的看法：来自经销商的见解
哪些因素驱动CNG购买决策？经销商对客户优先事项的观点
为什么消费者不选择CNG汽车？经销商指出的障碍。
原厂正品 CNG 车辆与改装 CNG 车辆比较：性能分析及经销商偏好

CNG乘用车产业生态系：普及落后者

潜在买家往往会选择改装车，因为它们柔软性且价格实惠。
成本是首要考量：潜在买家在选购 CNG 汽车时最重视的因素。
哪些因素会影响潜在 CNG 买家的购买意愿？
潜在买家对 CNG 汽车最重视的是什么：核心性能需求
除了基本配置之外，舒适性、空间和行驶平顺性对潜在买家来说也很重要。
为何对CNG汽车不感兴趣的消费者会拒绝它：认知和形像差距
不同的偏好：原厂配件（OEM）注重保修，改装配件则更重视价格和选择。
成长机会驱动Growth Pipeline Engine™
为什么经济成长变得越来越困难？
The Strategic Imperative 8（TM）
成长机会带来的益处和影响
下一步
附件清单
免责声明

简介目录

Product Code: PG2T-45

Growth Dialog and Survey Insights into Buyer and Seller Behavior

This study provides a comprehensive voice-of-customer (VOC) assessment of India's CNG passenger car market, uncovering key insights into buyer behavior, decision triggers, and ecosystem challenges. Based on in-depth quantitative and qualitative research across Delhi NCR, Maharashtra, and Gujarat, the study evaluates perspectives from current CNG car owners, potential buyers, and non-interested consumers, alongside OEM and aftermarket dealers.

Findings indicate that low fuel cost, high mileage, and reduced maintenance continue to be the core drivers for CNG car adoption, especially among urban, high-mileage users and commercial drivers. However, major barriers persist, including poor infrastructure (limited CNG stations), safety concerns, limited boot space, and weak perceptions of engine performance. The study reveals a strong preference among potential users for retrofit kits due to cost flexibility, while OEM-fitted CNG vehicles are favored for warranty-backed reliability.

Dealers perceive a fragmented but opportunity-rich ecosystem, where value-based messaging, improved financing for retrofits, and safety assurances for OEM kits can boost uptake. Targeted campaigns, especially on digital platforms such as YouTube and Facebook, coupled with regional customization and influencer outreach, are recommended to build consumer confidence and demand.

This research equips automotive OEMs, aftermarket service providers, financial institutions, and policymakers with actionable strategies to mainstream CNG vehicles as a viable, eco-conscious urban mobility solution. As India transitions toward cleaner energy, CNG's potential as a bridge fuel can be unlocked through ecosystem alignment, safety standardization, and consumer-centric innovation.

Key Findings

Lack of Infrastructure and Build Quality Issues Determine Consumer Opinion on the Purchase of CNG Cars
Further Safety-Specific Concerns of Consumers in the Industry

Ecosystem in the CNG Passenger Cars Sector

Research Objectives and Methodology
Respondents for the Study
Descriptive Statistics of Respondents
Respondent's Occupation and Category
Lifestyle Choices of Respondents for Show Leisure Determines Buying Interest
Hindi Media Exposure Population Surveyed for Insights
Meta-Linked Social Sites Popular Across the Population Dealing With CNG Car-Buying Decisions

Ecosystem in the CNG Passenger Cars Sector: Customers

1 in 5 Customers Use Their CNG Cars for Less Than 2 Years
Up to 2 in 3 Report Retrofitting Their Cars for CNG
Key Reasons for Choosing to use a CNG-Operated Car
CNG Car Owners Have a Uniform Experience of Ownership, While Issues Vary Across Locations
Low Cost of Ownership viz-a-viz Distance Travelled: A Key Selling Point
What Drives CNG Car Choice Under Conditional Scenarios?
Understanding the Purchase Behavior for CNG Passenger Cars
What Influences OEM Versus Aftermarket CNG Car Preferences?
Financing Gaps Undermine CNG Car Adoption
Insurance Uncertainty Slows CNG Market Confidence
Lack of Auto-Financing and Availability of CNG Kits: Big Hurdles to Adoption
High Daily Usage Makes CNG Ideal for Urban Commutes
Mixed Satisfaction Highlights the Need for Product Refinement
Monetary and Environmental Value Drive Positive Associations

Ecosystem in the CNG Passenger Cars Sector: Dealers

Dealer Landscape: Single-Brand Strength with Scope for Service Enhancement
Dealer Insights: What Customers Value and What Holds Them Back
Customer Perceptions of OEM-Fitted CNG Cars: Insights from Dealers
What Drives CNG Purchase Decisions? Dealer Viewpoint on Customer Priorities
What Stops Customers from Choosing CNG? Dealer-Identified Barriers
OEM Versus Retrofitted CNG Cars: Dealer Comparison of Performance and Preference