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市场调查报告书
商品编码
1948752
摩托车共享旅游市场-全球产业规模、份额、趋势、机会、预测:按动力方式、旅游类型、地区和竞争格局划分,2021-2031年Two Wheeler Shared Mobility Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Propulsion Type (ICE, Electric), By Mobility Type (Ride Sharing, Vehicle Leasing, Private), By Region & Competition, 2021-2031F |
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全球摩托车共享旅游市场预计将从 2025 年的 751.1 亿美元成长到 2031 年的 1,542.2 亿美元,复合年增长率为 12.74%。
该行业主要专注于提供自行车、电动自行车和Scooter的短期租赁服务,以实现高效的城市交通。推动该行业发展的主要因素是对经济高效的「最后一公里」出行方式的迫切需求,以及全球范围内缓解交通拥堵和减少碳排放的呼声。这些基本驱动因素独立于人工智慧融合和车辆电气化加速等当前营业内容趋势而存在。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 751.1亿美元 |
| 市场规模:2031年 | 1542.2亿美元 |
| 复合年增长率:2026-2031年 | 12.74% |
| 成长最快的细分市场 | 电的 |
| 最大的市场 | 亚太地区 |
儘管存在这些成长要素,但该行业仍面临许多障碍,包括法规结构分散和基础设施不足,阻碍了服务的无缝扩展。业者经常需要应对因地方政府在停车区域和车辆限行政策上的不一致而导致的营运不确定性。然而,儘管面临这些挑战,该产业仍展现出强大的韧性和需求。例如,北美共享单车和共享滑板车协会报告称,2024年北美共用Scooter用户数量将达到创纪录的2.25亿次骑行。
都市区交通拥挤问题日益严重,以及人们对高效通勤的需求,是全球两轮车共享出行市场的主要驱动力。在人口稠密的都市区,人们对高机动性的替代交通途径的需求日益增长。通勤者积极寻求可靠的「最后一公里」和「第一公里」解决方案,以避免拥塞并弥补公共交通网络的不足,从而催生了对高频次共享单车和共享Scooter系统的需求。这种功能性依赖推动了使用量创纪录的成长,尤其是在传统私家车所有权变得不切实际的都市区。 Lyft Urban Solutions 于 2025 年 4 月发布的报告《智慧城市美国 2025——Lyft Urban Solutions 分享 Citi Bike NYC 内幕》印证了这种由实用性主导的需求激增。报告显示,纽约市的共享单车系统在 2024 年的骑行次数超过 4,500 万次,光是 10 月就创下了 520 万次的骑行纪录。
第二个关键因素是消费者正逐渐从车辆所有权模式转向出行即服务 (MaaS) 模式,这从根本上改变了该行业的收入结构和业务永续营运。用户越来越重视按需付费的柔软性,而非车辆维护、保险和储存等固定成本,这为营运商有效利用高运转率车队实现盈利开闢了途径。主要企业的强劲财务业绩也印证了这项转变。例如,根据 Lime 2025 年 2 月发布的报告《创纪录的收入和利润》,其 2024 年全年总预订量达到创纪录的 8.1 亿美元。同样,Voi Technology 2025 年 2 月发布的报告《2024 年第四季及全年报告》显示,其年收入为 1.328 亿欧元(年增 13%)。
法规结构的碎片化和基础设施的不足从根本上限制了全球两轮车共享出行市场的扩充性。地方政府在停车位和车辆数量限制方面的政策不一致,为营运商带来了巨大的营运不确定性,阻碍了提升网路密度所需的长期投资。缺乏统一的监管方法使得服务供应商难以建立最后一公里出行所需的无缝连接,往往导致服务区域分散,无法满足用户对可靠性和便利性的需求。
这些障碍直接阻碍了市场渗透,限制了高需求地区的车辆实际供应。车辆数量上限的限制使得共享单车服务无法达到成为可靠的日常交通途径所需的关键规模,而基础设施整合不足则导致庞大的潜在市场服务不足。欧洲自行车产业协会(Cycling Industries Europe)的数据显示,儘管整个产业都在扩张,但截至2024年,欧洲主要城市仍有约730万居民无法使用共享单车服务,这凸显了这种机会成本的规模。监管和基础设施的碎片化导致的这种服务获取障碍,严重阻碍了该行业在全球范围内实现服务覆盖最大化的能力。
随着营运商采用先进的感测器技术来应对复杂的法规环境并获得市政许可,基于物联网的安全合规功能的整合正在从根本上改变行业结构。除了基本的GPS追踪之外,服务提供者越来越多地利用车载电脑视觉和机器学习技术来即时检测违规行为,例如在人行道上骑行或双人骑行。这项技术进步透过有效降低责任风险并解决城市层面的公共问题,直接提升了共用网路的长期永续性。 Voi Technology在其2025年3月发布的《Voi第三份安全报告-迈向零愿景的进展》中指出,用户安全得到了显着提升,2024年每百万公里行驶里程的事故风险降至3.9起中度受伤。这便是这些措施有效性的一个具体例证。
共用两轮车队的快速电气化是与之并行的趋势,该行业正积极从机械自行车转向高性能电动车,以最大限度地提高车队运转率和用户吸引力。这项转型以对下一代硬体的大规模资本投资为特征,这些硬体能够实现长续航里程和高耐用性,这对于在高频城市市场中维持单位经济效益至关重要。投资者正在积极支持这项转型,确保车队能够满足消费者对「轻鬆、零排放出行」日益增长的需求。欧盟新创公司(EU-Startups)于2025年1月发表的报导《脚踏动力-Forest融资1,530万欧元,用于永续电动自行车车队扩张》便是此投资趋势的显着例证。文章指出,总部位于伦敦的营运商Forest获得了1530万欧元的B轮资金筹措,用于推出三款新型电动自行车,并实现永续的业务扩张。
The Global Two Wheeler Shared Mobility Market is projected to expand from USD 75.11 Billion in 2025 to USD 154.22 Billion by 2031, reflecting a compound annual growth rate of 12.74%. This industry involves providing short-term rentals of bicycles, electric bikes, and scooters to facilitate efficient urban transportation. The sector is primarily fueled by the critical need for cost-effective last-mile connectivity and the global mandate to alleviate traffic congestion and lower carbon emissions. These fundamental drivers operate independently from ongoing market trends, such as the rising integration of artificial intelligence and the push toward fleet electrification.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 75.11 Billion |
| Market Size 2031 | USD 154.22 Billion |
| CAGR 2026-2031 | 12.74% |
| Fastest Growing Segment | Electric |
| Largest Market | Asia Pacific |
Despite these growth factors, the industry faces substantial obstacles due to fragmented regulatory frameworks and insufficient infrastructure, which hamper seamless service expansion. Operators frequently contend with operational uncertainty caused by inconsistent municipal policies regarding parking zones and fleet limits. However, the sector demonstrates strong resilience and demand in the face of these challenges; for instance, the North American Bikeshare and Scootershare Association reported that shared micromobility ridership in North America reached a record 225 million trips in 2024.
Market Driver
The escalating issue of urban traffic congestion and the demand for efficient commuting options act as the primary catalysts for the Global Two Wheeler Shared Mobility Market, as dense metropolitan areas increasingly require agile transportation alternatives. Commuters are actively seeking dependable first-mile and last-mile solutions to bypass gridlock and bridge gaps in public transit networks, creating a necessity for high-frequency bikeshare and scooter systems. This functional reliance drives record utilization rates, especially in major urban centers where conventional vehicle ownership is becoming less practical. Evidence of this surge in utility-driven demand is found in a Lyft Urban Solutions report from April 2025, titled 'Smart City USA 2025: Lyft Urban Solutions shares an inside look at Citi Bike NYC', which noted that New York City's bikeshare system powered over 45 million total rides in 2024, with October alone recording a historic high of 5.2 million trips.
A second critical driver is the growing consumer shift from ownership to Mobility-as-a-Service models, which is fundamentally transforming revenue streams and operational viability within the sector. Users are increasingly prioritizing the flexibility of pay-per-use access over the fixed costs of vehicle maintenance, insurance, and storage, allowing operators to effectively monetize high-volume fleets. This transition is evident in the robust financial performance of key industry players; for example, according to Lime's February 2025 press release, 'Lime Delivers Record Revenue and Profitability', the company achieved a record $810 million in gross bookings for the full year 2024. Similarly, Voi Technology's 'Fourth Quarter and Full Year Report 2024' from February 2025 revealed annual revenues of EUR 132.8 million, representing a 13% year-over-year increase.
Market Challenge
Fragmented regulatory frameworks and inadequate infrastructure fundamentally constrain the scalability of the Global Two Wheeler Shared Mobility Market. When municipalities enforce inconsistent policies regarding parking zones and fleet caps, operators face severe operational uncertainty that discourages the long-term investment required for network density. Without a cohesive regulatory approach, service providers struggle to establish the seamless connectivity essential for last-mile transport, often resulting in disjointed service areas that fail to meet user demand for reliability and convenience.
These barriers directly impede market penetration by limiting the physical availability of vehicles in high-demand areas. Restrictive caps prevent fleets from reaching the critical mass necessary to become a dependable daily transport option, while poor infrastructure integration leaves vast potential markets underserved. Highlighting the scale of this missed opportunity, according to Cycling Industries Europe, in 2024, approximately 7.3 million citizens in benchmarked European cities still had no access to a bike-sharing scheme despite the sector's broader expansion. This lack of accessibility, driven by regulatory and infrastructural disconnects, significantly hampers the industry's ability to maximize its global ridership potential.
Market Trends
The Integration of IoT-Based Safety and Compliance Features is fundamentally reshaping the sector as operators deploy advanced sensor technology to navigate complex regulatory environments and secure municipal permits. Beyond basic GPS tracking, providers are increasingly utilizing on-board computer vision and machine learning to detect non-compliant behaviors, such as sidewalk riding and tandem trips, in real-time. This technological evolution effectively reduces liability and addresses city-level concerns regarding public order, directly improving the long-term viability of shared networks. Demonstrating the tangible impact of these interventions, according to Voi Technology, March 2025, in the 'Voi releases its 3rd Safety Report: Driving progress towards Vision Zero', the operator reported a significant improvement in rider security, reducing its accident risk to 3.9 moderate injuries per million kilometers ridden in 2024.
The Rapid Electrification of Shared Two-Wheeler Fleets represents a parallel trend, where the industry is aggressively transitioning from mechanical cycles to high-performance electric vehicles to maximize fleet utilization and user appeal. This shift is characterized by substantial capital injection into next-generation hardware that offers longer range and greater durability, essential for maintaining unit economics in high-frequency urban markets. Investors are actively backing this transition to ensure fleets meet the growing consumer demand for effortless, zero-emission mobility. Highlighting this investment momentum, according to EU-Startups, January 2025, in the 'Pedal power: Forest lands €15.3 million to expand sustainable e-bike fleet' article, the London-based operator Forest secured €15.3 million in Series B funding specifically to introduce three new e-bike models and scale its sustainable operations.
Report Scope
In this report, the Global Two Wheeler Shared Mobility Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Two Wheeler Shared Mobility Market.
Global Two Wheeler Shared Mobility Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: