数位零售的演进：电子商务以外的成长机会

The Evolution of Digital Retail: Growth Opportunities Beyond eCommerce

出版日期: 2026年01月30日 | 出版商:

Frost & Sullivan | 英文 44 Pages | 商品交期: 最快1-2个工作天内

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简介目录

新一代创新正在为数位零售业带来新的成长模式、体验和效率。

在扩增实境(XR)、人工智慧 (AI)、物联网 (IoT)、无线射频识别 (RFID)、区块链和太空运算等新一代创新技术的驱动下，数位零售正在经历重大变革，从而实现身临其境型客户体验、智慧营运以及贯穿整个零售环境的互联供应链。Frost & Sullivan的这份分析检验着眼于全球数位零售市场的关键变化，并专注于传统电子商务以外的机会。

本展望报告检验了影响数位零售的策略挑战和宏观经济因素。该报告提供了全球和区域层面数位零售市场规模的估算和预测，并按选定的技术和零售细分市场进行了分析。此外，报告还详细分析了2026年以后的关键数位零售市场预测，指出了市场参与者应充分利用的该领域涌现的主要成长机会。报告还提供了有关市场趋势、驱动因素、制约因素和主要参与者的详细信息，包括身临其境型体验、智慧商品行销、自助结帐、预测分析和互联履约解决方案。

本研究也着重关注区域优先事项和创新趋势，并对北美、欧洲、亚太地区和中东的采用趋势进行了比较分析。基准年为2025年，预测期间为2026年至2030年。

本次调查需要解答的主要问题：

1. 推动数位零售解决方案成长的关键参与者有哪些？
2. 哪些关键技术将彻底改变数位零售市场？
3. 哪些零售业态和地区最具实施潜力？
4. 为了在数位零售领域确立主导，企业应该关注哪些策略挑战？
5. 下一代创新如何改善顾客体验、效率和供应链透明度？

2025年数位零售展望
XR：变革零售体验
XR技术在零售商店的应用与关键应用案例
人工智慧：变革零售体验
零售业的策略性人工智慧机会
物联网与射频识别：助力智慧零售的未来
区块链技术：塑造零售业的未来
全球零售趋势和区域重点

创新生态系统

全球创新驱动力正在改变数位零售业

企业行动

数位零售解决方案的应用案例

成长机会领域

成长机会 1：提高人们对科技的认识并促进其应用
成长机会2：扩大数位科技在库存管理的应用
成长机会3：自助结帐系统的需求不断成长

附录

技术成熟度等级 (TRL)：描述

下一步

成长机会带来的益处和影响
下一步
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简介目录

Product Code: DB7D

Next-generation innovations are unlocking new growth models, experiences, and efficiencies in digital retail

Digital retail is witnessing significant shifts, with next-generation innovations such as extended reality (XR), artificial intelligence (AI), the Internet of Things (IoT), radiofrequency identification (RFID), blockchain, and spatial computing enabling immersive customer experiences, intelligent operations, and connected supply chains across retail environments. This Frost & Sullivan analysis examines the key changes characterizing the global digital retail market, focusing on opportunities beyond traditional eCommerce.

The outlook examines the strategic imperatives and macroeconomic factors affecting digital retail. It provides digital retail market size estimates and forecasts at the global and regional levels, as well as for selected technology and retail segments. It also makes a detailed analysis of the top digital retail market predictions for 2026 and beyond and identifies key growth opportunities emerging from this space for market players to leverage. Detailed information on market trends, drivers, restraints, and companies to watch out for has been provided, covering immersive experiences, smart merchandising, autonomous checkout, predictive analytics, and connected fulfillment solutions.

The study also covers regional priorities and innovation dynamics, examining comparative adoption trends across North America, Europe, Asia-Pacific (APAC), and the Middle East. The base year is 2025, and the forecast period is 2026-2030.

Key Questions This Study Will Answer:

1. Who are the key players driving growth in digital retail solutions?
2. What are the key technologies disrupting the digital retail market?
3. Which retail formats and regions show the highest adoption potential?
4. What strategic imperatives should companies focus on to achieve leadership in digital retail?
5. How are next-generation innovations enhancing experiences, efficiency, and supply chain transparency?

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8-TM: Factors Creating Pressure on Growth
The Strategic Imperative 8-TM
The Impact of the Top 3 Strategic Imperatives on the Digital Retail Industry
Growth Opportunities Fuel the Growth Pipeline Engine-TM
Research Methodology

Growth Opportunity Analysis

Scope of Analysis
Segmentation

Growth Generator

Growth Drivers
Growth Restraints

Evolving Digital Retail Solutions

Digital Retail Industry Outlook 2025
XR: Transforming the Retail Experience
XR Adoption and Key Applications in Retail Stores
AI: Transforming the Retail Experience
Strategic AI Opportunity Areas for Retail
IoT & RFID: Powering the Future of Intelligent Retail
Blockchain Technology: Shaping the Future of Retail
Global Retail Trends and Regional Priorities

Innovation Ecosystem

Global Innovation Drivers Transforming Digital Retail

Companies to Action

Digital Retail Solution Use Cases

Growth Opportunity Universe

Growth Opportunity 1: Technology Awareness and Adoption Enablement
Growth Opportunity 2: Rising Adoption of Digital Technologies for Inventory Management
Growth Opportunity 3: Growing Demand for Cashier-Less Checkouts