K-12 教育中的BYOD：最终使用者调查

当前市场趋势：

样本基数显示每人一台设备方案的接受度很高，近四分之三的家长样本被提供某种形式的每人一台设备选择。学校可以透过多种不同的方式实现每人一台设备存取，这为设备製造商创造了许多机会。

通常，大多数家长都会获得 BYOD 许可，通过正式的计划或只是允许他们的孩子携带自己的设备到学校。如果没有，则只有不到五分之一的人获得了租赁设备，其中 4%是透过特定的CYOD 租赁模式获得的。

每人一台设备计划，尤其是 BYOD，在私立学校尤其受欢迎。在受访的学校中，超过 60%的学校未来都设定了为每个学生配备一台设备的目标，设备製造商的机会只会越来越多。最大的个人目标是增加拥有自己的笔记型电脑/膝上型电脑/Chromebook 的学生数量，尤其是在中学。目前尚未实施 BYOD 计画的学校中，约有一半计画实施或商谈在未来两年内实施。

研究主题：

• 受访者：有 5-18 岁孩子的父母
• 调查样本：来自美国、英国、澳洲、德国、印度和日本的7,863名受访者（每个国家的样本量基于学生人数、目前的BYOD 普及程度以及近期预计的显着成长）
• 问题：是否按照学校的要求为孩子购买了任何全年在校使用的产品？ （回答 "是" 的，回答 "深入探讨" 部分）
• 样本：在性别、年龄和收入等关键人口统计资料方面具有全国代表性的家长
• 学校调查：受访者为 IT 决策者、校长、课程主任或教学科技专家。
• 每个国家的样本量：基于预期的BYOD 市场规模
• 问题：学校是否要求或允许家长购买设备？ （回答 "是" 的，回答 "深入探讨" 部分）
• 样本：广泛代表学校规模和类型等关键特征

本报告从家长和学校的角度探讨了K-12教育中的BYOD趋势，总结了家长如何为孩子购买设备、购买设备时的决策标准以及他们看到的附加价值。

目录

• 全面的PDF 报告
• 执行摘要
• 一人一台设备
• BYOD的采用与使用
• 对 BYOD 的态度
• 设备规格
• 购买的产品
• 购买路径
• 价格与付款方式
• 他们改变了什么？
• 附录
  • 技术规格
  • 模型推荐
  • 行动网路和资料计划
  • 设备设定、训练与说明

Bring-your-own-device to school (BYOD) is a growing trend in some markets, with schools encouraging parent-funded technology purchases. While having been relatively common in private schools for some years, this trend is now gaining wider significance, with tightening education budgets being the main driver.

This report focuses on end-user data to offer insight into how parents are buying devices for their children to use. This phenomenon could impact how vendors approach the route to the education market, as the channels in which these devices are purchased can differ from institutional sales. Equally, the purchase decision-making criteria or added value sales opportunity when driven by a parent purchase can provide new opportunities for vendors. Analysis throughout this report brings together a mixture of parent and school data in order to provide a holistic view on the BYOD market.

This is futuresource's fifth wave of BYOD end-user research, following the first four waves in 2020, 2021, 2022 and 2023. This focuses on major EdTech countries or territories where BYOD is understood to be significant or about to become significant: USA, UK, Australia, Germany, India and Japan.

Current market trends:

There is a high prevalence of 1:1 device schemes amongst the sample base, with almost three quarters of the parent sample being offered some form of 1:1 option. With a wide range of ways for schools to achieve 1:1, there are a number of opportunities for device manufacturers.

Typically, most parents are offered BYOD, either through an official scheme, or just by their children being allowed to bring personal devices into school. Alternatively, just under one fifth were offered a leased device including 4% through a specific CYOD leasing model.

1:1 initiatives are particularly high in private schools, especially for BYOD. The opportunity for device manufacturers is only likely to increase, with over 60% of schools in the survey having 1:1 device goals moving forward. The biggest individual goal is to increase the number of students with their own notebook/ laptop/Chromebook, particularly in secondary schools. Furthermore, around half of schools that do not currently have a BYOD scheme in place, either plan to introduce one, or are currently negotiating introducing one in the next two years.

Areas Explored:

• Respondents had to be parents with a child between the ages of 5 - 18 in order to qualify for the survey.
• A sample of 7,863 respondents were reached overall from the USA, UK, Australia, Germany, India and Japan. The sample sizes in each country were based on the size of the student population and the current pervasiveness of BYOD or expected strong growth in the near future.
• Respondents were asked whether they bought a product for their child to use in school throughout the year, as a result of the school instructing them to do so. Any respondents who had purchased a device in this way were then routed into a deep dive section.
• The sample was nationally representative of parents on key demographics such as gender, age and income.
• In the school survey, respondents had to be an IT decision maker, school principal, curriculum lead or instructional technologist to qualify for the survey.
• A sample of 488 respondents were reached overall.The sample size in each country was based on the anticipated size of the BYOD market.
• Respondents were asked if the school instructed or allowed parents to purchase a device. Any schools that did were then routed into a deep dive section.
• The sample was broadly representative on key characteristics such as school size and type.

Did you Know?

Futuresource has been tracking, researching and consulting on the education technology market for more than 20 years. This publication is one in a series of end-user research reports, produced to provide businesses with a fully-rounded view of the market.

Any business with an interest in corporate video conferencing and meeting room technologies will benefit from this report, particularly:

• Manufacturers and their suppliers
• Supply chain and intermediaries
• Education technology retailers
• Market strategists, marketing and sales professionals
• Technology investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• 1:1 device ownership
• BYOD deployment and usage
• Attitudes towards BYOD
• Device specifications
• Products purchased
• Purchase journey
• Price and payment method
• What would they have changed?
• Appendix
  • Technical specifications
  • Model recommendations
  • Mobile network and data plans
  • Device setup, training and procedures