机上盒(STB)的全球市场

市场趋势

机上盒 (STB) 需求持续小幅下降，2024 年全球销售量将下降 1.4%。这一下降反映了消费者正持续从付费电视转向替代电视和视讯服务。透过智慧电视和串流媒体播放器提供低成本、免合约的 App 观看服务，正在蚕食传统付费电视用户群，同时也蚕食对专用机上盒硬体的需求。

本报告对全球机上盒 (STB) 市场进行了详细分析，提供了市场规模、零售额、单位出货量数据以及五年预测。

目录

• 综合 PDF 报告
• 执行摘要
• 预测假设：全球趋势
• 全球机上盒预测
• 全球机上盒展望
• 机上盒市场展望：依平台
• 机上盒市场展望：按硬体
• 数位录影机 (DVR) 市场展望
• 机上盒 HEVC 与 4K 超高清展望
• 机上盒供应商记分卡
• Android TV 概览
• 视讯和传输标准

This report provides an updated outlook for the global set-top box market. It reviews key recent developments in the market and provides five-year forecasts. Profiling key key regions & countries, the report focuses on the major developments in product features and other supporting factors.

Market Trends:

Set-top box (STB) demand continues to see a marginal fall, with global volume declining by 1.4% in 2024. This downturn reflects the continued consumer shift away from pay-TV to alternative TV and video services. The low-cost, contract-free appeal of app-based viewing, delivered through a smart TV or media streamer is eroding the traditional Pay-TV subscriber base and by extension, the need for dedicated STB hardware.

Areas Explored:

• Market sizing, global retail value, shipment volumes and installed base
• Five-year market forecasting

Did you know?

Futuresource has been tracking, researching and consulting on the global CE market for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully-rounded view of the market.

Any enterprise operating within the aftermarket headphones sector will benefit from this report, particularly:

• Manufacturers and their suppliers
• Retailers
• Intermediaries and supply chain
• CE market strategists, marketing, and sales professionals
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Forecast Assumptions: Global Trends
• Worldwide set-top box forecasts
• Worldwide Set-top Box Outlook
• STB Market Outlook By Platform
• STB Market Outlook By Hardware
• DVR Market Outlook
• Outlook For HEVC & 4K UHD In STBs
• STB Vendor Scorecard
• Android TV Overview
• Video And Transmission Standards