机上盒市场－全球产业规模、份额、趋势、机会和预测，依产品类型、内容品质、服务、最终用户、地区和竞争格局划分，2020-2030年预测

2024年全球机上盒市场规模为267.1亿美元，预计2030年将以4.9%的复合年增长率成长至355.9亿美元。机上盒是一种电子设备，用于接收、解码和显示来自外部来源（例如有线电视、卫星电视或互联网）的数位电视讯号，并将讯号传输到电视萤幕上。全球机上盒市场的主要驱动力是全球网路和宽频服务的普及率不断提高，以及消费者对高画质和超高清内容的需求日益增长。此外，全球正在进行的类比广播向数位广播的过渡也进一步推动了市场成长。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球机上盒市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品类型（网路电视、数位地面电视、卫星电视、有线电视、OTT内容、其他）
  • 按内容品质（高清、标准画质、4K）
  • 按服务类型（託管服务、互动服务）
  • 依最终用户（商业、住宅）划分
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美机上盒市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲机上盒市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区机上盒市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲机上盒市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美机上盒市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球机上盒市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• EchoStar Corporation
• Shenzhen Skyworth Digital Technology Co. Ltd
• Sagemcom Broadband SAS
• ZTE Corporation
• Amino Communications Ltd.
• Broadcom Inc.
• Cisco Systems, Inc.
• Apple Inc.
• Huawei Technologies Co., Ltd.
• Samsung Electronics Co., Ltd.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Set Top Box Market, valued at USD 26.71 Billion in 2024, is projected to experience a CAGR of 4.9% to reach USD 35.59 Billion by 2030. A set-top box is an electronic device designed to receive, decode, and display digital television signals from external sources such as cable, satellite, or internet on a television screen. The global Set Top Box market is primarily driven by the increasing penetration of internet and broadband services worldwide, alongside the growing consumer demand for high-definition and ultra-high-definition content. Further impetus comes from the ongoing global transition from analog to digital broadcasting.

Key Market Drivers

The proliferation of Over-the-Top (OTT) streaming services significantly drives the global set-top box market. Consumers' increasing shift to on-demand content necessitates set-top boxes that seamlessly integrate multiple streaming platforms, offering a unified access point. These devices are crucial for aggregating fragmented entertainment options and delivering a consistent user experience. According to Cloudwards. net, in quarter four 2024, Netflix had over 301.6 million worldwide subscribers, underscoring the vast content consumption via compatible devices.

Key Market Challenges

The global Set Top Box market faces a significant challenge from the increasing proliferation of smart televisions and alternative streaming devices that directly integrate over-the-top (OTT) content services. These advanced televisions and devices allow consumers to access a wide array of digital content, including streaming applications and on-demand video, without the need for additional hardware. This direct access to entertainment platforms diminishes the traditional role of a standalone set-top box.

Key Market Trends

The global set-top box market is significantly influenced by key evolutionary trends that redefine device functionality and user engagement. One notable development is the enhanced integration of Artificial Intelligence and Machine Learning. These technologies are enabling sophisticated content recommendations, personalized user interfaces, and advanced operational efficiencies for service providers. According to NAGRAVISION, in September 2024, the company launched an AI Customer Care Agent on AWS Marketplace, leveraging generative AI to reduce call center costs for telco operators, specifically addressing billing explanations that constitute over 60 percent of call center traffic. This demonstrates a direct application of AI to optimize the subscriber experience and operational overhead associated with set-top box deployments.

Key Market Players

• EchoStar Corporation
• Shenzhen Skyworth Digital Technology Co. Ltd
• Sagemcom Broadband SAS
• ZTE Corporation
• Amino Communications Ltd.
• Broadcom Inc.
• Cisco Systems, Inc.
• Apple Inc.
• Huawei Technologies Co., Ltd.
• Samsung Electronics Co., Ltd.

Report Scope:

In this report, the Global Set Top Box Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Set Top Box Market, By Product Type:

• Internet Protocol TV
• Digital Terrestrial Television
• Satellite
• Cable
• Over-The-Top Content
• Others

Set Top Box Market, By Content Quality:

• High Definition
• Standard Definition
• 4K

Set Top Box Market, By Service:

• Managed Services
• Interaction Services

Set Top Box Market, By End-User:

• Commercial
• Residential

Set Top Box Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Set Top Box Market.

Available Customizations:

Global Set Top Box Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Set Top Box Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Internet Protocol TV, Digital Terrestrial Television, Satellite, Cable, Over-The-Top Content, Others)
  • 5.2.2. By Content Quality (High Definition, Standard Definition, 4K)
  • 5.2.3. By Service (Managed Services, Interaction Services)
  • 5.2.4. By End-User (Commercial, Residential)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Set Top Box Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Content Quality
  • 6.2.3. By Service
  • 6.2.4. By End-User
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Set Top Box Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Content Quality
      • 6.3.1.2.3. By Service
      • 6.3.1.2.4. By End-User
  • 6.3.2. Canada Set Top Box Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Content Quality
      • 6.3.2.2.3. By Service
      • 6.3.2.2.4. By End-User
  • 6.3.3. Mexico Set Top Box Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Content Quality
      • 6.3.3.2.3. By Service
      • 6.3.3.2.4. By End-User

7. Europe Set Top Box Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Content Quality
  • 7.2.3. By Service
  • 7.2.4. By End-User
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Set Top Box Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Content Quality
      • 7.3.1.2.3. By Service
      • 7.3.1.2.4. By End-User
  • 7.3.2. France Set Top Box Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Content Quality
      • 7.3.2.2.3. By Service
      • 7.3.2.2.4. By End-User
  • 7.3.3. United Kingdom Set Top Box Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Content Quality
      • 7.3.3.2.3. By Service
      • 7.3.3.2.4. By End-User
  • 7.3.4. Italy Set Top Box Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Content Quality
      • 7.3.4.2.3. By Service
      • 7.3.4.2.4. By End-User
  • 7.3.5. Spain Set Top Box Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Content Quality
      • 7.3.5.2.3. By Service
      • 7.3.5.2.4. By End-User

8. Asia Pacific Set Top Box Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Content Quality
  • 8.2.3. By Service
  • 8.2.4. By End-User
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Set Top Box Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Content Quality
      • 8.3.1.2.3. By Service
      • 8.3.1.2.4. By End-User
  • 8.3.2. India Set Top Box Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Content Quality
      • 8.3.2.2.3. By Service
      • 8.3.2.2.4. By End-User
  • 8.3.3. Japan Set Top Box Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Content Quality
      • 8.3.3.2.3. By Service
      • 8.3.3.2.4. By End-User
  • 8.3.4. South Korea Set Top Box Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Content Quality
      • 8.3.4.2.3. By Service
      • 8.3.4.2.4. By End-User
  • 8.3.5. Australia Set Top Box Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Content Quality
      • 8.3.5.2.3. By Service
      • 8.3.5.2.4. By End-User

9. Middle East & Africa Set Top Box Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Content Quality
  • 9.2.3. By Service
  • 9.2.4. By End-User
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Set Top Box Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Content Quality
      • 9.3.1.2.3. By Service
      • 9.3.1.2.4. By End-User
  • 9.3.2. UAE Set Top Box Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Content Quality
      • 9.3.2.2.3. By Service
      • 9.3.2.2.4. By End-User
  • 9.3.3. South Africa Set Top Box Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Content Quality
      • 9.3.3.2.3. By Service
      • 9.3.3.2.4. By End-User

10. South America Set Top Box Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Content Quality
  • 10.2.3. By Service
  • 10.2.4. By End-User
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Set Top Box Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Content Quality
      • 10.3.1.2.3. By Service
      • 10.3.1.2.4. By End-User
  • 10.3.2. Colombia Set Top Box Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Content Quality
      • 10.3.2.2.3. By Service
      • 10.3.2.2.4. By End-User
  • 10.3.3. Argentina Set Top Box Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Content Quality
      • 10.3.3.2.3. By Service
      • 10.3.3.2.4. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Set Top Box Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. EchoStar Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Shenzhen Skyworth Digital Technology Co. Ltd
• 15.3. Sagemcom Broadband SAS
• 15.4. ZTE Corporation
• 15.5. Amino Communications Ltd.
• 15.6. Broadcom Inc.
• 15.7. Cisco Systems, Inc.
• 15.8. Apple Inc.
• 15.9. Huawei Technologies Co., Ltd.
• 15.10. Samsung Electronics Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer