机上盒市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

根据 Global Market Insights Inc. 发布的最新报告，2024 年全球机上盒市场规模估计为 210 亿美元，预计将从 2025 年的 218 亿美元增长到 2034 年的 291 亿美元，复合年增长率为 3.2%。

随着消费者对视讯品质的期望不断提高，对支援高清、4K 甚至 8K 解析度的机上盒的需求也日益旺盛。广播公司和内容提供者正在大力推动机上盒的升级，以提升观看体验，从而推动机上盒的普及。

卫星段

2024年，卫星市场占了相当大的份额。这些机上盒对于向偏远或服务匮乏的地区提供高品质的数位内容至关重要，为传统广播提供了可靠的替代方案。随着压缩技术和讯号强度的进步，卫星机上盒现已支援高画质和4K内容，从而提升了整体观看体验。

住宅部分

2024年，住宅市场将占据相当大的份额，这得益于家庭对多样化内容、高清广播以及与家庭娱乐系统无缝整合的需求。儘管智慧电视和串流平台日益兴起，但许多消费者仍然更喜欢机上盒，因为它具有直播电视、DVR功能以及存取区域或付费内容的功能。

线下需求不断成长

2024年，线下市场占据了相当大的份额。许多消费者仍然倾向于离线购买电子产品，尤其是在技术安装协助或售后支援至关重要的情况下。零售商通常会将机上盒与促销优惠或安装服务捆绑销售，为那些可能不太懂技术的买家增添价值。为此，製造商正在投资销售点行销、员工培训计划和店内演示，以提高知名度并提升转换率。保持强大的线下影响力，可以确保品牌在电商渗透率可能有限的本地市场中也能保持竞争力。

北美将成为利润丰厚的地区

2024年，北美机上盒市场占据了相当大的份额，其特点是家庭媒体消费量高，串流媒体技术的竞争也十分激烈。虽然「掐线」现象减少了对传统有线电视盒的需求，但人们对融合了无线广播、点播串流媒体和智慧家居的混合型机上盒的兴趣日益浓厚。此外，市场也在不断升级，以支援4K和语音遥控器，这反映了消费者不断变化的期望。

机上盒市场的主要参与者有创维、Humax、苹果、中兴、Intek Digital、三星、Dish Network、Sagemcom、华为、Vestel、ARRIS、Kaon Media、EchoStar、Technicolor（Vantiva）和康普。

机上盒市场的领导者正在采取多层次的策略来巩固其市场地位。关键策略包括开发混合型和基于安卓系统的机上盒，以连接传统电视和串流媒体，为消费者提供更多样化的观看体验。各公司还优先考虑软体更新、直觉的用户介面以及与智慧助理的集成，以提升产品用户黏性。与内容供应商和电信业者建立策略联盟有助于简化分销流程并扩大用户群。此外，各公司也透过设计节能硬体和可回收包装来实践永续发展概念，以顺应环保的消费趋势。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商格局
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
• 产业衝击力
  • 成长动力
    • 家庭娱乐和串流媒体服务的需求不断增长
    • 技术进步
    • 网路普及率和智慧电视整合度不断提高
  • 产业陷阱与挑战
    • 价格敏感度和商品化
    • 依赖内容提供者和区域许可
  • 机会
    • 与 OTT 平台和应用生态系统集成
    • 智慧家庭与物联网集成
• 成长潜力分析
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 依产品类型
• 监理框架
  • 标准和合规要求
  • 区域监理框架
  • 认证标准
• 贸易统计（HS编码：85287100）
  • 主要进口国
  • 主要出口国
• 波特五力分析
• PESTEL分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：机上盒市场估价与预测：依产品类型，2021-2034

• 主要趋势
• 电缆
• 卫星机上盒
• IPTV/OTT
• 杂交种
• 其他的

第六章：机上盒市场估计与预测：依纪录，2021-2034

• 主要趋势
• 标准清晰度
• 高画质
• 超高画质
• 4K 以上

第七章：机上盒市场估计与预测：依技术分类，2021-2034

• 主要趋势
• 数位视讯广播
• 数位视讯广播
• 数位视讯广播
• 杂交种
• MPEG-2
• MPEG-4
• 安卓
• USB 储存
• 其他的

第八章：机上盒市场估计与预测：依服务类型，2021-2034

• 主要趋势
• 付费电视
• 免费播放

第九章：机上盒市场估计与预测：按速度，2021-2034

• 主要趋势
• 低于 100 Mbps
• 100 Mbps 至 500 Mbps
• 500 Mbps以上
• 十亿位元速度（1 Gbps 以上）

第 10 章：机上盒市场估计与预测：按应用，2021-2034 年

• 主要趋势
• 沟通
• 媒体内容
• 音讯/视讯
• 赌博
• 网页内容
• 云端服务
• 其他的

第 11 章：机上盒市场估计与预测：依最终用途，2021-2034 年

• 主要趋势
• 住宅
• 商业的

第 12 章：机上盒市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 公司网站
  • 电子商务
• 离线
  • 专卖店
  • 大卖场/超市
  • 零售店
  • 其他的

第 13 章：机上盒市场估计与预测：按地区，2021-2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 多边环境协定
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 14 章：公司简介

• Apple
• ARRIS
• CommScope
• Dish Network
• EchoStar
• Huawei
• Humax
• Intek Digital
• Kaon Media
• Sagemcom
• Samsung
• Skyworth
• Technicolor (Vantiva)
• Vestel
• ZTE

The global set-top box market was estimated at USD 21 billion in 2024 and is expected to grow from USD 21.8 billion in 2025 to USD 29.1 billion by 2034, at a CAGR of 3.2%, according to the latest report published by Global Market Insights Inc.

As consumer expectations for video quality increase, there's strong demand for set-top boxes that support HD, 4K, and even 8K resolution. Broadcasters and content providers are pushing upgrades to enhance viewing experiences, driving STB adoption.

Satellite Segment

The satellite segment generated a significant share in 2024. These STBs are essential for delivering high-quality digital content to remote or underserved areas, offering a reliable alternative to traditional broadcasting. With advancements in compression technology and signal strength, satellite STBs now support HD and 4K content, enhancing the overall viewing experience.

Residential Segment

The residential segment held a sizeable share in 2024, fueled by households seeking access to diverse content, high-definition broadcasts, and seamless integration with home entertainment systems. Despite the rise of smart TVs and streaming platforms, many consumers still prefer STBs for live TV, DVR capabilities, and access to regional or premium content.

Rising Demand in Offline

The offline segment held a significant share in 2024. Many consumers still prefer in-person purchasing electronics, especially when technical setup assistance or after-sales support is a priority. Retailers often bundle STBs with promotional offers or installation services, adding value for buyers who may not be as tech-savvy. In response, manufacturers are investing in point-of-sale marketing, staff training programs, and in-store demos to enhance visibility and boost conversion rates. Maintaining a strong offline presence ensures that brands remain accessible in local markets where e-commerce penetration may be limited.

North America to Emerge as a Lucrative Region

North America set-top box market held a sizeable share in 2024, characterized by high household media consumption and intense competition from streaming technologies. While cord-cutting has reduced demand for traditional cable boxes, there's growing interest in hybrid STBs that combine over-the-air broadcast, on-demand streaming, and smart home integration. The market is also seeing upgrades to support 4K and voice-enabled remotes, reflecting changing consumer expectations.

Major players in the set-top box market are Skyworth, Humax, Apple, ZTE, Intek Digital, Samsung, Dish Network, Sagemcom, Huawei, Vestel, ARRIS, Kaon Media, EchoStar, Technicolor (Vantiva), and CommScope.

Leading players in the set-top box market are adopting a multi-layered approach to strengthen their market position. Key strategies include developing hybrid and Android-based STBs that bridge traditional TV and streaming, offering consumers a more versatile viewing experience. Companies are also prioritizing software updates, intuitive UIs, and integration with smart assistants to increase product stickiness. Strategic alliances with content providers and telecom operators help streamline distribution and expand user bases. Moreover, firms are embracing sustainability by designing energy-efficient hardware and recyclable packaging to align with eco-conscious consumer trends.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product type
  • 2.2.3 Recording
  • 2.2.4 Technology
  • 2.2.5 Service type
  • 2.2.6 Speed
  • 2.2.7 Application
  • 2.2.8 End Use
  • 2.2.9 Distribution channel
• 2.3 CXO perspectives: strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing demand for home entertainment and streaming services
    • 3.2.1.2 Technological advancements
    • 3.2.1.3 Increasing internet penetration and smart TV integration
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Price sensitivity and commoditization
    • 3.2.2.2 Dependency on content providers and regional licensing
  • 3.2.3 Opportunities
    • 3.2.3.1 Integration with OTT platforms and app ecosystems
    • 3.2.3.2 Smart home and IoT integration
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and Innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By product type
• 3.7 Regulatory framework
  • 3.7.1 standards and compliance requirements
  • 3.7.2 Regional regulatory frameworks
  • 3.7.3 Certification standards
• 3.8 Trade statistics (HS code: 85287100)
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Porter's five forces analysis
• 3.10 PESTEL analysis
• 3.11 Consumer behaviour analysis
  • 3.11.1 Purchasing patterns
  • 3.11.2 Preference analysis
  • 3.11.3 Regional variations in consumer behaviour
  • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Set-Top Box Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Cable
• 5.3 Satellite STB
• 5.4 IPTV/OTT
• 5.5 Hybrid
• 5.6 Others

Chapter 6 Set-Top Box Market Estimates & Forecast, By Recording, 2021-2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Standard definition
• 6.3 High definition
• 6.4 UHD
• 6.5 4K & above

Chapter 7 Set-Top Box Market Estimates & Forecast, By Technology, 2021-2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 DVB-C
• 7.3 DVB-S
• 7.4 DVB-T
• 7.5 Hybrid
• 7.6 MPEG-2
• 7.7 MPEG-4
• 7.8 Android
• 7.9 USB storage
• 7.10 Others

Chapter 8 Set-Top Box Market Estimates & Forecast, By Service Type, 2021-2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Pay TV
• 8.3 Free to air

Chapter 9 Set-Top Box Market Estimates & Forecast, By Speed, 2021-2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Below 100 Mbps
• 9.3 100 Mbps to 500 Mbps
• 9.4 Above 500 Mbps
• 9.5 Gigabit Speed (1 Gbps and above)

Chapter 10 Set-Top Box Market Estimates & Forecast, By Application, 2021-2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Communication
• 10.3 Media content
• 10.4 Audio/video
• 10.5 Gaming
• 10.6 Web content
• 10.7 Cloud services
• 10.8 Others

Chapter 11 Set-Top Box Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 Residential
• 11.3 Commercial

Chapter 12 Set-Top Box Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 Company website
  • 12.2.2 E-commerce
• 12.3 Offline
  • 12.3.1 Specialty stores
  • 12.3.2 Hypermarket/supermarket
  • 12.3.3 Retail stores
  • 12.3.4 Others

Chapter 13 Set-Top Box Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
  • 13.5.3 Argentina
• 13.6 MEA
  • 13.6.1 South Africa
  • 13.6.2 Saudi Arabia
  • 13.6.3 UAE

Chapter 14 Company Profiles

• 14.1 Apple
• 14.2 ARRIS
• 14.3 CommScope
• 14.4 Dish Network
• 14.5 EchoStar
• 14.6 Huawei
• 14.7 Humax
• 14.8 Intek Digital
• 14.9 Kaon Media
• 14.10 Sagemcom
• 14.11 Samsung
• 14.12 Skyworth
• 14.13 Technicolor (Vantiva)
• 14.14 Vestel
• 14.15 ZTE