机上盒市场规模、份额、成长分析（按技术、解析度、分销管道、应用、作业系统、录製类型和地区）—2025 年至 2032 年产业预测

预计到 2023 年全球机上盒市场规模将达到 208 亿美元，从 2024 年的 216.5 亿美元成长到 2032 年的 298.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.1%。

由于越来越多地转向地面数位电视、数位广播和有线电视广播，全球机上盒市场预计将稳步成长。根据我们的分析，消费者意识的不断增强以及对基于互联网的 STB 设备（如 IPTV 和 OTT 平台）的采用，为市场扩张铺平了新的途径。再形成产业的一个主要趋势是云端基础的技术的整合。云端基础的技术减少了对实体硬体的依赖，并实现了远端储存和无缝串流等功能。例如，亚马逊的 Fire TV 平台支援云端基础的功能，并透过语音控制和轻鬆存取 OTT 服务来增强用户体验。同样，康卡斯特的 Xfinity Stream 服务也体现了传统有线电视供应商的发展，透过多种装置提供对直播和随选节目的云端存取。这些创新标誌着市场从传统硬体向灵活的云端整合解决方案的转变，提高了消费者的便利性并支持了全球对先进机上盒的持续需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

机上盒市场规模（依技术及复合年增长率） (2025-2032)

• 市场概览
• 卫星/DTH
• IPTV
• 电缆
• DTT
• OTT
• 其他的

机上盒市场规模（按解析度和复合年增长率） (2025-2032)

• 市场概览
• SD
• 高影像品质
• 超高清以上

机上盒市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概览
• 离线
• 在线的

机上盒市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 住宅
• 商业的

机上盒市场规模（按作业系统和复合年增长率） (2025-2032)

• 市场概览
• Android
• Linux

机上盒市场规模（按录製类型和复合年增长率） (2025-2032)

• 市场概览
• DVR
• 不支援 DVR

机上盒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• CommScope（USA）
• Technicolor SA（France）
• HUMAX Co. Ltd（South Korea）
• ZTE Corporation（China）
• Skyworth Digital Ltd（China）
• Kaon Media Co., Ltd.（South Korea）
• Samsung Electronics Co. Ltd.（South Korea）
• LG Electronics（South Korea）
• Huawei Technologies Co.（China）
• Dish Network Corporation（USA）
• Apple Inc.（USA）
• Google LLC（USA）
• Shenzhen Skyworth Digital Technology（China）
• Evolution Digital LLC（USA）
• Shenzhen SDMC Technology Co. Ltd.（China）
• Vestel Incorporation（Turkey）

结论和建议

Global Set Top Box Market size was valued at USD 20.8 billion in 2023 and is poised to grow from USD 21.65 billion in 2024 to USD 29.86 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global set-top box market is poised for robust growth, driven by the increasing shift toward digital terrestrial television, digital broadcasting, and CATV broadcasting. Our analysis reveals that rising consumer awareness and adoption of Internet-based STB devices-such as IPTV and OTT platforms-are opening new avenues for market expansion. A key trend reshaping the industry is the integration of cloud-based technology, which is reducing dependency on physical hardware and enabling features like remote storage and seamless streaming. For instance, Amazon's Fire TV platform now supports cloud-based functionalities, enhancing user experience with voice control and easy access to OTT services. Similarly, Comcast's Xfinity Stream service exemplifies how traditional cable providers are evolving, offering cloud-enabled access to live and on-demand content across multiple devices. These innovations underline a market transition from conventional hardware to flexible, cloud-integrated solutions, boosting consumer convenience and supporting sustained demand for advanced set-top box offerings globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Set Top Box Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Set Top Box Market Segments Analysis

Global Set Top Box Market is segmented by Technology, Resolution, Distribution Channel, Application, Operating System, Recording and region. Based on Technology, the market is segmented into Satellite/DTH, IPTV, Cable, DTT, OTT and Others. Based on Resolution, the market is segmented into SD, HD and Ultra-HD & Higher. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Application, the market is segmented into Residential and Commercial. Based on Operating System, the market is segmented into Android and Linux. Based on Recording, the market is segmented into DVR and Non-DVR. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Set Top Box Market

One of the key drivers propelling the growth of the Global Set Top Box Market is the increasing consumer demand for high-resolution video and superior audio quality, which has been amplified by rapid advancements in the Over-the-Top (OTT) content industry. As OTT platforms continue to offer HD and UHD video streaming capabilities, consumers are increasingly upgrading to HD-ready televisions and portable smart devices, thereby necessitating compatible set top boxes (STBs). The rollout of technologically advanced television models such as OLED TVs, 8K UHD displays, and 3D smart interactive TVs is further fueling demand for next-generation STBs that can support these formats. This trend is opening up significant growth opportunities for market players. For instance, in March 2022, Technicolor Connected Home collaborated with Bouygues Telecom to launch a premium Android-based 4K UHD set top box equipped with advanced Wi-Fi capabilities, aimed at enhancing user experience and ensuring seamless content delivery across French households.

Restraints in the Set Top Box Market

A significant restraint impacting the Global Set Top Box Market is the increasingly complex regulatory environment surrounding content security and intellectual property protection. While these regulations are designed to curb piracy and unauthorized content distribution, they impose considerable compliance burdens on manufacturers. Set-top box producers must now incorporate advanced encryption standards and content protection technologies-such as high-bandwidth digital content protection (HDCP) and conditional access systems (CAS)-to meet stringent international and regional mandates. This results in higher production costs, extended development timelines, and the need for continual updates to keep pace with evolving standards. Smaller manufacturers, in particular, face challenges in maintaining compliance while staying competitive in pricing and innovation. Additionally, navigating diverse global regulations can hinder market expansion, especially in emerging markets where legal frameworks may differ or be inconsistently enforced. Our analysis reveals that these regulatory obligations are acting as a barrier to entry and innovation, thereby constraining the overall growth potential of the set-top box market.

Market Trends of the Set Top Box Market

A notable trend shaping the Global Set Top Box Market is the shift toward cloud-based and AI-integrated streaming solutions aimed at enhancing user experience and content accessibility. Leading this innovation is Xperi Inc., through its TiVo Stream platform, which exemplifies the industry's move toward personalized and seamless entertainment delivery. TiVo Stream leverages artificial intelligence to provide intuitive, data-driven content recommendations and features a user-friendly interface that consolidates multiple streaming services into a unified platform. This approach addresses consumers' growing demand for simplified navigation and curated content in an increasingly fragmented media landscape. As streaming ecosystems become more complex, solutions that offer smart aggregation and personalized discovery are gaining momentum. The rise of such platforms signals a broader market evolution from traditional set-top boxes to intelligent, cloud-native solutions, emphasizing convenience, customization, and convergence. This trend underscores how innovation in AI and cloud technologies is becoming central to competitiveness in the set-top box industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Set Top Box Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Satellite/DTH
• IPTV
• Cable
• DTT
• OTT
• Others

Global Set Top Box Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• SD
• HD
• Ultra-HD & Higher

Global Set Top Box Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Set Top Box Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Set Top Box Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• Linux

Global Set Top Box Market Size by Recording & CAGR (2025-2032)

• Market Overview
• DVR
• Non-DVR

Global Set Top Box Market Size & CAGR (2025-2032)

• North America (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • US
  • Canada
• Europe (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• CommScope (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technicolor SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUMAX Co. Ltd (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Digital Ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaon Media Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dish Network Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Skyworth Digital Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolution Digital LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen SDMC Technology Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel Incorporation (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations