全球电视市场展望

市场趋势

预计2025年，全球消费电视市场将年增0.2%，达到2.17亿台。地缘政治紧张局势，包括美国政府威胁加征全球关税，促使各品牌在年初加快订单量，以应对预期的关税影响。这促使下半年进行调整，以使库存水准恢復正常。此外，中国政府补贴计画将于2025年第一季末结束，削弱了中国全年的国内需求。

本报告对全球电视市场进行了全面分析，提供了最新的市场展望和五年预测。报告中还概述了主要地区和国家的情况，并探讨了产品特性和竞争格局的关键发展。

目录

• 引言
• 预测假设：全球趋势
• 预测假设：电视市场主要驱动因素
• 预测调整
• 摘要整理
• 全球电视市场展望
• 超高清与8K市场展望
• 新型电视萤幕技术与举措
• 全球平面电视竞争格局
• 附录

This report provides an updated outlook for the worldwide TV market. It reviews key recent developments in the market and provides five-year forecasts. It profiles key regions & countries and reviews the major developments in terms of product features and competitive landscape.

With analysis for key regions and countries, and a rundown of the major product feature developments and the competitive landscape, the report acts as a strategic framework for any enterprise operating within the TV market or its adjacent sectors.

• The report is accompanied by a detailed Excel spreadsheet that individually segments 31 countries/regions (for clients that subscribe to Futuresource's Worldwide service).
• Shipment data is at the sell-in level.
• Installed base and ownership levels are assessed based on retail sales and knowledge of replacement rates.

Market Trends:

The global consumer TV market will deliver marginal volume growth of 0.2% year-on-year in 2025, reaching 217 million units. Geopolitical tensions including the threat of global tariff barriers by the US administration has had the effect of pulling forward purchase orders in the early part of the year as brands looked to mitigate anticipated duties. A correction of sorts has materialised in the second half of the year to normalise inventory levels. Furthermore, the end of the Chinese government's incentive program at the end of Q1 2025 has resulted in weakening demand in China through the year.

Areas Explored:

• Global TV market share and market sizing, by quantifying and tracking worldwide sales
• Market analysis, with forecasts out to 2027
• Product, technology and competitive reviews, interpreting key market developments and trends
• The report is accompanied by a detailed Excel spreadsheet that segments 31 countries and regions individually, for those clients that subscribe to Futuresource Consulting's worldwide service

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the TV market will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Introduction
• Forecast Assumptions: Global Trends
• Forecast Assumptions: Key TV Market Factors
• Adjustments to the Forecast
• Executive Summary
• Global TV Market Outlook
• UHD & 8K Market Outlook
• Emerging TV Screen Technologies and Initiatives
• Global Flat Panel Competition
• Appendix