The global market for Laser TV was estimated to be worth US$ 1551 million in 2024 and is forecast to a readjusted size of US$ 5081 million by 2031 with a CAGR of 18.6% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Laser TV cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Laser TV is a fourth-generation display technology that uses lasers as a light source and projects images onto an anti-glare screen via an ultra-short-throw lens. Its core technologies include laser light sources, optical engine structures (DLP/LCD), and Fresnel anti-glare screens. Its key advantages are as follows:
Eye-friendly: The diffuse reflection imaging principle reduces blue light hazards, making it suitable for prolonged viewing.
Cost-effectiveness for large sizes: Products over 100 inches in size are priced at only 1/3 to 1/2 the cost of similarly sized LCD TVs.
Wide color gamut performance: Three-color laser technology covers 110% of the BT.2020 color gamut, far exceeding OLED's 90%.
Market drivers include:
Policy support: China's Ministry of Industry and Information Technology (MIIT) has established the "Laser TV Industry Guidelines" to regulate the market, while the EU's EN 18031 certification promotes data security.
Consumer upgrading: Global demand for large-screen TVs is growing at an annual rate of 15%, with laser TVs accounting for over 70% of the market for screens over 100 inches.
Technological breakthroughs: Domestic laser costs have decreased by 40%, and the yield rate of Fresnel screens has improved to 95%.
Diversified application scenarios
Home entertainment: Integration with smart home systems, such as Hisense laser TVs that can control air conditioners and curtains via voice commands.
Commercial market: Demand is growing in the education sector (e.g., Honghe laser TVs) and meeting scenarios (e.g., BenQ LX90ST), with the commercial market share increasing to 17% in 2023.
Professional fields: Zhongke Jiguang's true laser technology is applied to film restoration, and Sony LSPX-A1 has entered the high-end cinema market.
Mature Supply Chain and Cost Reduction
Upstream Integration: Hisense collaborates with domestic manufacturers to achieve localization of lasers and lenses, reducing costs by 30%.
Expanded Price Range: Entry-level products (e.g., Mi Home Laser TV) are priced below 8,000 yuan, while high-end models (e.g., Hisense S8K) are priced around 50,000 yuan, catering to different consumer segments.
This report aims to provide a comprehensive presentation of the global market for Laser TV, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Laser TV by region & country, by Type, and by Application.
The Laser TV market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Laser TV.
Market Segmentation
By Company
- Hisense
- Appotronics Corp
- Changhong
- JMGO
- Xgimi
- Sony
- BenQ
- LG
- Samsung
- Epson
- Haier
- Hualu
- Optoma
- ViewSonic
Segment by Type
Segment by Application
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Laser TV manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Laser TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Laser TV in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Laser TV Product Introduction
- 1.2 Global Laser TV Market Size Forecast
- 1.2.1 Global Laser TV Sales Value (2020-2031)
- 1.2.2 Global Laser TV Sales Volume (2020-2031)
- 1.2.3 Global Laser TV Sales Price (2020-2031)
- 1.3 Laser TV Market Trends & Drivers
- 1.3.1 Laser TV Industry Trends
- 1.3.2 Laser TV Market Drivers & Opportunity
- 1.3.3 Laser TV Market Challenges
- 1.3.4 Laser TV Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Laser TV Players Revenue Ranking (2024)
- 2.2 Global Laser TV Revenue by Company (2020-2025)
- 2.3 Global Laser TV Players Sales Volume Ranking (2024)
- 2.4 Global Laser TV Sales Volume by Company Players (2020-2025)
- 2.5 Global Laser TV Average Price by Company (2020-2025)
- 2.6 Key Manufacturers Laser TV Manufacturing Base and Headquarters
- 2.7 Key Manufacturers Laser TV Product Offered
- 2.8 Key Manufacturers Time to Begin Mass Production of Laser TV
- 2.9 Laser TV Market Competitive Analysis
- 2.9.1 Laser TV Market Concentration Rate (2020-2025)
- 2.9.2 Global 5 and 10 Largest Manufacturers by Laser TV Revenue in 2024
- 2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Laser TV as of 2024)
- 2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Above 4K
- 3.1.2 1080P
- 3.2 Global Laser TV Sales Value by Type
- 3.2.1 Global Laser TV Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Laser TV Sales Value, by Type (2020-2031)
- 3.2.3 Global Laser TV Sales Value, by Type (%) (2020-2031)
- 3.3 Global Laser TV Sales Volume by Type
- 3.3.1 Global Laser TV Sales Volume by Type (2020 VS 2024 VS 2031)
- 3.3.2 Global Laser TV Sales Volume, by Type (2020-2031)
- 3.3.3 Global Laser TV Sales Volume, by Type (%) (2020-2031)
- 3.4 Global Laser TV Average Price by Type (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Residential
- 4.1.2 Commercial
- 4.2 Global Laser TV Sales Value by Application
- 4.2.1 Global Laser TV Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Laser TV Sales Value, by Application (2020-2031)
- 4.2.3 Global Laser TV Sales Value, by Application (%) (2020-2031)
- 4.3 Global Laser TV Sales Volume by Application
- 4.3.1 Global Laser TV Sales Volume by Application (2020 VS 2024 VS 2031)
- 4.3.2 Global Laser TV Sales Volume, by Application (2020-2031)
- 4.3.3 Global Laser TV Sales Volume, by Application (%) (2020-2031)
- 4.4 Global Laser TV Average Price by Application (2020-2031)
5 Segmentation by Region
- 5.1 Global Laser TV Sales Value by Region
- 5.1.1 Global Laser TV Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Laser TV Sales Value by Region (2020-2025)
- 5.1.3 Global Laser TV Sales Value by Region (2026-2031)
- 5.1.4 Global Laser TV Sales Value by Region (%), (2020-2031)
- 5.2 Global Laser TV Sales Volume by Region
- 5.2.1 Global Laser TV Sales Volume by Region: 2020 VS 2024 VS 2031
- 5.2.2 Global Laser TV Sales Volume by Region (2020-2025)
- 5.2.3 Global Laser TV Sales Volume by Region (2026-2031)
- 5.2.4 Global Laser TV Sales Volume by Region (%), (2020-2031)
- 5.3 Global Laser TV Average Price by Region (2020-2031)
- 5.4 North America
- 5.4.1 North America Laser TV Sales Value, 2020-2031
- 5.4.2 North America Laser TV Sales Value by Country (%), 2024 VS 2031
- 5.5 Europe
- 5.5.1 Europe Laser TV Sales Value, 2020-2031
- 5.5.2 Europe Laser TV Sales Value by Country (%), 2024 VS 2031
- 5.6 Asia Pacific
- 5.6.1 Asia Pacific Laser TV Sales Value, 2020-2031
- 5.6.2 Asia Pacific Laser TV Sales Value by Region (%), 2024 VS 2031
- 5.7 South America
- 5.7.1 South America Laser TV Sales Value, 2020-2031
- 5.7.2 South America Laser TV Sales Value by Country (%), 2024 VS 2031
- 5.8 Middle East & Africa
- 5.8.1 Middle East & Africa Laser TV Sales Value, 2020-2031
- 5.8.2 Middle East & Africa Laser TV Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Laser TV Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Laser TV Sales Value and Sales Volume
- 6.2.1 Key Countries/Regions Laser TV Sales Value, 2020-2031
- 6.2.2 Key Countries/Regions Laser TV Sales Volume, 2020-2031
- 6.3 United States
- 6.3.1 United States Laser TV Sales Value, 2020-2031
- 6.3.2 United States Laser TV Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Laser TV Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Laser TV Sales Value, 2020-2031
- 6.4.2 Europe Laser TV Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Laser TV Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Laser TV Sales Value, 2020-2031
- 6.5.2 China Laser TV Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Laser TV Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Laser TV Sales Value, 2020-2031
- 6.6.2 Japan Laser TV Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Laser TV Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Laser TV Sales Value, 2020-2031
- 6.7.2 South Korea Laser TV Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Laser TV Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Laser TV Sales Value, 2020-2031
- 6.8.2 Southeast Asia Laser TV Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Laser TV Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Laser TV Sales Value, 2020-2031
- 6.9.2 India Laser TV Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Laser TV Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Hisense
- 7.1.1 Hisense Company Information
- 7.1.2 Hisense Introduction and Business Overview
- 7.1.3 Hisense Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.1.4 Hisense Laser TV Product Offerings
- 7.1.5 Hisense Recent Development
- 7.2 Appotronics Corp
- 7.2.1 Appotronics Corp Company Information
- 7.2.2 Appotronics Corp Introduction and Business Overview
- 7.2.3 Appotronics Corp Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.2.4 Appotronics Corp Laser TV Product Offerings
- 7.2.5 Appotronics Corp Recent Development
- 7.3 Changhong
- 7.3.1 Changhong Company Information
- 7.3.2 Changhong Introduction and Business Overview
- 7.3.3 Changhong Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.3.4 Changhong Laser TV Product Offerings
- 7.3.5 Changhong Recent Development
- 7.4 JMGO
- 7.4.1 JMGO Company Information
- 7.4.2 JMGO Introduction and Business Overview
- 7.4.3 JMGO Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.4.4 JMGO Laser TV Product Offerings
- 7.4.5 JMGO Recent Development
- 7.5 Xgimi
- 7.5.1 Xgimi Company Information
- 7.5.2 Xgimi Introduction and Business Overview
- 7.5.3 Xgimi Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.5.4 Xgimi Laser TV Product Offerings
- 7.5.5 Xgimi Recent Development
- 7.6 Sony
- 7.6.1 Sony Company Information
- 7.6.2 Sony Introduction and Business Overview
- 7.6.3 Sony Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.6.4 Sony Laser TV Product Offerings
- 7.6.5 Sony Recent Development
- 7.7 BenQ
- 7.7.1 BenQ Company Information
- 7.7.2 BenQ Introduction and Business Overview
- 7.7.3 BenQ Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.7.4 BenQ Laser TV Product Offerings
- 7.7.5 BenQ Recent Development
- 7.8 LG
- 7.8.1 LG Company Information
- 7.8.2 LG Introduction and Business Overview
- 7.8.3 LG Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.8.4 LG Laser TV Product Offerings
- 7.8.5 LG Recent Development
- 7.9 Samsung
- 7.9.1 Samsung Company Information
- 7.9.2 Samsung Introduction and Business Overview
- 7.9.3 Samsung Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.9.4 Samsung Laser TV Product Offerings
- 7.9.5 Samsung Recent Development
- 7.10 Epson
- 7.10.1 Epson Company Information
- 7.10.2 Epson Introduction and Business Overview
- 7.10.3 Epson Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.10.4 Epson Laser TV Product Offerings
- 7.10.5 Epson Recent Development
- 7.11 Haier
- 7.11.1 Haier Company Information
- 7.11.2 Haier Introduction and Business Overview
- 7.11.3 Haier Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.11.4 Haier Laser TV Product Offerings
- 7.11.5 Haier Recent Development
- 7.12 Hualu
- 7.12.1 Hualu Company Information
- 7.12.2 Hualu Introduction and Business Overview
- 7.12.3 Hualu Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.12.4 Hualu Laser TV Product Offerings
- 7.12.5 Hualu Recent Development
- 7.13 Optoma
- 7.13.1 Optoma Company Information
- 7.13.2 Optoma Introduction and Business Overview
- 7.13.3 Optoma Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.13.4 Optoma Laser TV Product Offerings
- 7.13.5 Optoma Recent Development
- 7.14 ViewSonic
- 7.14.1 ViewSonic Company Information
- 7.14.2 ViewSonic Introduction and Business Overview
- 7.14.3 ViewSonic Laser TV Sales, Revenue, Price and Gross Margin (2020-2025)
- 7.14.4 ViewSonic Laser TV Product Offerings
- 7.14.5 ViewSonic Recent Development
8 Industry Chain Analysis
- 8.1 Laser TV Industrial Chain
- 8.2 Laser TV Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Laser TV Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Laser TV Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer