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市场调查报告书
商品编码
1849455

2025年全球电视分析市场报告

Television Analytics Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

价格
简介目录

近年来，电视分析市场发展迅速，预计从2024年的35.8亿美元成长到2025年的40.9亿美元，复合年增长率达14.2%。这一成长可归因于数据主导决策日益重要、对客户生命週期管理的日益重视、有线电视的兴起、敏捷性和投资回报率的提高，以及内容开发日益重要。

预计未来几年电视分析市场将快速成长，到2029年市场规模将达到69.1亿美元，复合年增长率（CAGR）为14.0%。预测期内的主要成长驱动因素包括：对即时分析的日益重视、对云端基础分析需求的成长、社群媒体的蓬勃发展、社群广告的增加以及串流媒体服务的兴起。预测期内的主要趋势包括：策略伙伴关係与伙伴关係的建立、电视数据分析技术的进步、对即时决策支援的需求、对跨平台媒体的需求以及对用户流失预防和行为分析的需求。

预测未来五年成长率为14.0%，较我们先前对该市场的预测略微下调0.5%。这一下调主要归因于美国与其他国家之间的关税影响。对常用于智慧型电视分析的数位讯号处理器和嵌入式系统征收的新关税可能会增加营运成本，并降低高效扩展分析基础设施的能力。此外，相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易的负面影响可能会更加广泛。

由于对云端基础分析的需求不断增长，电视分析市场预计将持续成长。云端基础分析利用託管在可透过网际网路存取的远端伺服器上的运算资源来分析资料。这种方法因其可扩展性、成本效益以及能够从任何位置存取的大型资料集中提取即时洞察而日益普及。电视分析利用云端基础设施即时处理和分析海量的收视率和互动数据。这种能力有助于提升决策水平，并优化内容和广告策略。例如，欧盟统计局的一份报告预测，到2023年，欧盟企业购买云端运算服务的数量将增加4.2%，主要用于电子邮件託管、文件储存和营运任务，凸显了云端基础分析的日益普及。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球电视分析：PESTEL 分析（政治、社会、科技、环境、法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球电视分析市场：成长率分析
  • 全球电视分析市场表现：规模与成长，2019-2024 年
  • 全球电视分析市场预测：规模与成长，2024-2029年，2034年预测
  • 全球电视分析：潜在市场规模 (TAM)

第六章 市场细分

  • 全球电视分析市场：按组件划分，实际值和预测值，2019-2024 年、2024-2029 年预测值、2034 年预测值
  • 软体
  • 服务
  • 全球电视分析市场依传输类型划分，实际数据及预测数据（2019-2024年、2024-2029年预测、2034年预测）
  • 有线电视
  • 卫星电视（TV）和直播到户（DTH）
  • 网路通讯协定电视（IPTV）
  • Over-The-Top（OTT）
  • 全球电视分析市场：依部署模式划分，实际数据与预测数据，2019-2024年、2024-2029年预测数据、2034年预测数据
  • 本地部署
  • 云
  • 全球电视分析市场：依应用、效能和预测划分，2019-2024年、2024-2029年预测、2034年预测
  • 竞争资讯
  • 客户流失预防与行为分析
  • 客户生命週期管理
  • 宣传活动管理
  • 内容开发
  • 观众预测
  • 其他用途
  • 全球电视分析市场：细分软体（按类型），实际值和预测值，2019-2024年，2024-2029年预测值，2034年预测值
  • 受众分析软体
  • 内容管理软体
  • 广告分析软体
  • 即时分析软体
  • 预测分析软体
  • 全球电视分析市场：依服务类型细分，实际结果及预测（2019-2024年、2024-2029年预测、2034年预测）
  • 咨询服务
  • 实施和整合服务
  • 支援和维护服务
  • 託管服务

第七章 区域和国家分析

  • 全球电视分析市场：依地区、表现及预测划分，2019-2024年、2024-2029年预测、2034年预测
  • 全球电视分析市场：按国家/地区划分，实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 电视分析市场：竞争格局
  • 电视分析市场：公司简介
    • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • TransUnion LLC Overview, Products and Services, Strategy and Financial Analysis
    • Nielsen Company（Holdings）Pty Limited Overview, Products and Services, Strategy and Financial Analysis
    • Sorenson Communications LLC Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Comscore Inc.
  • Nexxen International Ltd.
  • Innovid Corp.
  • Ispot.TV Inc.
  • Viaccess-Orca
  • Conviva Inc.
  • Fourthwall Media Inc.
  • Edgeware AB
  • Parrot Analytics Ltd.
  • Realytics
  • Sambatv
  • Alphonso Inc.
  • Kinetiq TV
  • DC Analytics
  • AnalyticOwl

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年电视分析市场：提供新机会的国家
  • 2029年电视分析市场：新兴细分市场带来新机会
  • 2029年电视分析市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r31374u

Television analytics involves the collection, analysis, and interpretation of data related to television viewership and programming. It utilizes tools and techniques to gather data from sources such as set-top boxes, smart TVs, and streaming services, aiming to gain insights into audience behavior, program performance, and advertising effectiveness. Broadcasters, advertisers, and content producers leverage television analytics to make informed decisions, optimize programming, and enhance the impact of advertising campaigns.

The key components of television analytics include software and services. Television analytics software comprises various tools and platforms that enable broadcasters, advertisers, and content creators to analyze and interpret viewer data. It supports different transmission types such as cable TV, satellite TV, direct-to-home (DTH), internet protocol television (IPTV), and over-the-top (OTT), available for deployment both on-premise and in the cloud. Applications include competitive intelligence, churn prevention, behavior analysis, customer lifetime management, campaign management, content development, audience forecasting, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The television analytics market research report is one of a series of new reports from The Business Research Company that provides television analytics market statistics, including television analytics industry global market size, regional shares, competitors with a television analytics market share, detailed television analytics market segments, market trends and opportunities, and any further data you may need to thrive in the television analytics industry. This television analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The television analytics market size has grown rapidly in recent years. It will grow from $3.58 billion in 2024 to $4.09 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to the increasing importance of data-driven decision-making, increasing focus on customer lifetime management, prominence of cable TV, improved agility and ROI, and the increasing importance of content development.

The television analytics market size is expected to see rapid growth in the next few years. It will grow to $6.91 billion in 2029 at a compound annual growth rate (CAGR) of 14.0%. The growth in the forecast period can be attributed to increasing focus on real-time analytics, growing demand for cloud-based analytics, growth of social media, increasing social advertising, and the rise of streaming services. Major trends in the forecast period include strategic partnership and collaboration, technological advancements in television (TV) data analytics, need for real-time decision support, demand for cross-platform medium, demand for churn prevention and behavior analysis.

The forecast of 14.0% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. New duties on digital signal processors and embedded systems, often used in smart TV analytics, could increase operational costs and reduce the ability to scale analytics infrastructure efficiently. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The television analytics market is poised for growth driven by increasing demand for cloud-based analytics. Cloud-based analytics involves analyzing data using computing resources hosted on remote servers accessed via the Internet. This approach is gaining traction due to its scalability, cost-effectiveness, and capability to derive real-time insights from large datasets accessible from anywhere. Television analytics relies on cloud-based infrastructure to process and analyze vast volumes of viewership and engagement data in real-time. This capability enhances decision-making and optimizes content and advertising strategies. For example, Eurostat reported a 4.2% increase in EU enterprises purchasing cloud computing services in 2023, primarily for email hosting, file storage, and operational tasks, underscoring the growing adoption of cloud-based analytics.

Key players in the television analytics market are focusing on developing cutting-edge products, such as audio and video intelligence tools. These tools use advanced technologies to analyze both audio and visual data, extracting valuable insights to improve decision-making processes. For example, in July 2023, TVEyes Inc., a US-based media monitoring software company, introduced its latest broadcast audio and video solution, Ad Detection, to enhance television analytics. This new feature is designed to provide users with advanced capabilities for monitoring and analyzing advertising content across broadcast media. The Ad Detection solution enables users to track advertisements in real time, helping brands and advertisers gain a better understanding of their media presence and effectiveness.

In September 2023, iSpot.tv Inc., a US-based leader in real-time advertising intelligence, acquired 605, a prominent TV analytics firm. This acquisition enhances iSpot.tv's data capabilities and market reach, enabling comprehensive cross-platform analytics for precise advertising measurement and audience targeting across television campaigns. 605 specializes in TV measurement and attribution, augmenting iSpot.tv's ability to deliver robust analytics solutions in the competitive television analytics landscape.

Major companies operating in the television analytics market are International Business Machines Corporation, Adobe Inc., TransUnion LLC., Nielsen Company (Holdings) Pty Limited, Sorenson Communications LLC, Comscore Inc., Nexxen International Ltd., Innovid Corp., Ispot.TV Inc., Viaccess-Orca, Conviva Inc., Fourthwall Media Inc., Edgeware AB, Parrot Analytics Ltd., Realytics, Sambatv, Alphonso Inc., Kinetiq TV, DC Analytics, AnalyticOwl, Clarivoy Inc., tvbeat inc., H-Tech, Admo.TV

North America was the largest region in the television analytics market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the television analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the television analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The television analytics market consists of revenues earned by entities by providing services such as brand effectiveness, customized pricing, media planning and buying, support and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. The television analytics market also includes sales of audience measurement tools, cross-platform analytics solutions, competitive analysis tools and related products. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Television Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on television analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for television analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The television analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Software; Services
  • 2) By Transmission Type: Cable Television (TV); Satellite Television (TV) And Direct-To-Home (DTH); Internet Protocol Television (IPTV); Over-The-Top (OTT)
  • 3) By Deployment Mode: On-Premises; Cloud
  • 4) By Application: Competitive Intelligence; Churn Prevention And Behavior Analysis; Customer Lifetime Management; Campaign Management; Content Development; Audience Forecasting; Other Applications
  • Subsegments:
  • 1) By Software: Audience Analytics Software; Content Management Software; Advertising Analytics Software; Real-Time Analytics Software; Predictive Analytics Software
  • 2) By Services: Consulting Services; Implementation and Integration Services; Support And Maintenance Services; Managed Services
  • Companies Mentioned: International Business Machines Corporation; Adobe Inc.; TransUnion LLC.; Nielsen Company (Holdings) Pty Limited; Sorenson Communications LLC; Comscore Inc.; Nexxen International Ltd.; Innovid Corp.; Ispot.TV Inc.; Viaccess-Orca; Conviva Inc.; Fourthwall Media Inc.; Edgeware AB; Parrot Analytics Ltd.; Realytics; Sambatv; Alphonso Inc.; Kinetiq TV; DC Analytics; AnalyticOwl; Clarivoy Inc.; tvbeat inc.; H-Tech; Admo.TV
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Television Analytics Market Characteristics

3. Television Analytics Market Trends And Strategies

4. Television Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Television Analytics Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Television Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Television Analytics Market Growth Rate Analysis
  • 5.4. Global Television Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Television Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Television Analytics Total Addressable Market (TAM)

6. Television Analytics Market Segmentation

  • 6.1. Global Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Software
  • Services
  • 6.2. Global Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Cable Television (TV)
  • Satellite Television (TV) And Direct-To-Home (DTH)
  • Internet Protocol Television (IPTV)
  • Over-The-Top (OTT)
  • 6.3. Global Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premises
  • Cloud
  • 6.4. Global Television Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Competitive Intelligence
  • Churn Prevention And Behavior Analysis
  • Customer Lifetime Management
  • Campaign Management
  • Content Development
  • Audience Forecasting
  • Other Applications
  • 6.5. Global Television Analytics Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Audience Analytics Software
  • Content Management Software
  • Advertising Analytics Software
  • Real-Time Analytics Software
  • Predictive Analytics Software
  • 6.6. Global Television Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Implementation and Integration Services
  • Support And Maintenance Services
  • Managed Services

7. Television Analytics Market Regional And Country Analysis

  • 7.1. Global Television Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Television Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Television Analytics Market

  • 8.1. Asia-Pacific Television Analytics Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Television Analytics Market

  • 9.1. China Television Analytics Market Overview
  • 9.2. China Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Television Analytics Market

  • 10.1. India Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Television Analytics Market

  • 11.1. Japan Television Analytics Market Overview
  • 11.2. Japan Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Television Analytics Market

  • 12.1. Australia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Television Analytics Market

  • 13.1. Indonesia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Television Analytics Market

  • 14.1. South Korea Television Analytics Market Overview
  • 14.2. South Korea Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Television Analytics Market

  • 15.1. Western Europe Television Analytics Market Overview
  • 15.2. Western Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Television Analytics Market

  • 16.1. UK Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Television Analytics Market

  • 17.1. Germany Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Television Analytics Market

  • 18.1. France Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Television Analytics Market

  • 19.1. Italy Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Television Analytics Market

  • 20.1. Spain Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Television Analytics Market

  • 21.1. Eastern Europe Television Analytics Market Overview
  • 21.2. Eastern Europe Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Television Analytics Market

  • 22.1. Russia Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Television Analytics Market

  • 23.1. North America Television Analytics Market Overview
  • 23.2. North America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Television Analytics Market

  • 24.1. USA Television Analytics Market Overview
  • 24.2. USA Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Television Analytics Market

  • 25.1. Canada Television Analytics Market Overview
  • 25.2. Canada Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Television Analytics Market

  • 26.1. South America Television Analytics Market Overview
  • 26.2. South America Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Television Analytics Market

  • 27.1. Brazil Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Television Analytics Market

  • 28.1. Middle East Television Analytics Market Overview
  • 28.2. Middle East Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Television Analytics Market

  • 29.1. Africa Television Analytics Market Overview
  • 29.2. Africa Television Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Television Analytics Market, Segmentation By Transmission Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Television Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Television Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Television Analytics Market Competitive Landscape
  • 30.2. Television Analytics Market Company Profiles
    • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. TransUnion LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Nielsen Company (Holdings) Pty Limited Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Sorenson Communications LLC Overview, Products and Services, Strategy and Financial Analysis

31. Television Analytics Market Other Major And Innovative Companies

  • 31.1. Comscore Inc.
  • 31.2. Nexxen International Ltd.
  • 31.3. Innovid Corp.
  • 31.4. Ispot.TV Inc.
  • 31.5. Viaccess-Orca
  • 31.6. Conviva Inc.
  • 31.7. Fourthwall Media Inc.
  • 31.8. Edgeware AB
  • 31.9. Parrot Analytics Ltd.
  • 31.10. Realytics
  • 31.11. Sambatv
  • 31.12. Alphonso Inc.
  • 31.13. Kinetiq TV
  • 31.14. DC Analytics
  • 31.15. AnalyticOwl

32. Global Television Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Television Analytics Market

34. Recent Developments In The Television Analytics Market

35. Television Analytics Market High Potential Countries, Segments and Strategies

  • 35.1 Television Analytics Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Television Analytics Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Television Analytics Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer