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市场调查报告书
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1858054

电视分析市场按平台、设备类型、内容类型、广告模式和最终用户划分 - 全球预测，2025-2032 年

Television Analytics Market by Platform, Device Type, Content Type, Advertising Model, End User - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 198 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，电视分析市场规模将达到 94.4 亿美元，复合年增长率为 17.45%。

关键市场统计数据
基准年 2024 26亿美元
预计年份：2025年 30.6亿美元
预测年份 2032 94.4亿美元
复合年增长率 (%) 17.45%

本文简明扼要地说明了电视台分析趋势及其策略意义，旨在帮助领导者确定行动重点并改善其衡量策略。

本执行摘要概述了电视台分析及更广泛的内容传送生态系统中的最新趋势、策略曲折点和实际影响。旨在帮助高阶主管、产品负责人和商业负责人了解当今影响受众测量、获利模式和平台策略的最重要因素。分析重点在于消费行为、平台经济、设备普及和监管方面的显着变化，这些变化正在改变内容拥有者、广告商和基础设施提供者的考虑。

为了确保报告的实用性，它强调可操作的洞察而非原始指标。报告的结构旨在将技术和政策驱动因素与实际应对措施联繫起来，例如如何调整内容包装、广告形式和衡量方法。摘要阐述了传统付费电视模式与串流媒体优先模式的交集，同时解释了影响用户采纳和盈利的营运限制。引言部分透过提炼贯穿始终的趋势和细分市场的影响，为后续更深入的章节奠定了基础，并指出了领导者应在哪些方面投入分析精力和营运资源以保持竞争优势。

串流媒体的加速发展、设备的普及以及不断演变的隐私标准如何重塑获利模式和衡量架构

电视和影片串流媒体正在经历变革时期，这场变革正在重塑竞争格局和价值链。更快的串流媒体播放速度不仅改变了观众获取内容的方式，也改变了衡量和交易注意力的方式。广告科技和动态广告插入功能正在缩小传统电视覆盖范围和精准数位发行之间的差距。同时，内容策略正朝着平台优先的方向发展，差异化的播出窗口和独家内容正在重塑用户获取和留存的经济模式。这些因素正在促使人们采用一种整合的分析方法，将装置级远端检测、跨平台身分解析和基于效果的广告指标连结起来。

此外，设备多样性和软体定义电视体验的兴起，使得互通性指标的重要性日益凸显。随着智慧电视、连网型设备和机上盒的不断发展，它们各自采用不同的作业系统并留下不同的远端检测痕迹，分析架构必须协调不同的资料模式，才能形成统一的观众视图。隐私和使用者授权框架也在不断改进，这就要求采用保护隐私的测量技术和资料使用透明度。最后，广告和订阅模式之间的竞争，推动了混合模式和精细化定价策略的探索。因此，能够将内容、分发和广告变现与强大的跨渠道测量相结合的公司，将更有利于在降低用户流失率的同时，实现更高的收入成长。

评估近期关税政策对设备供应链、分销经济和合作伙伴谈判的连锁营运和商业影响

2025 年关税政策为整个电视生态系统带来了新的限制和挑战。硬体依赖型企业，例如智慧型电视製造商、机上盒 OEM 厂商和连网型设备组装商，正面临更高的原材料成本和更长的零件前置作业时间。这些供应方面的压力正蔓延至筹资策略，影响产品更新周期，进而影响可触及的广告覆盖范围和支撑平台普及率成长的装置量。此外，关税政策也改变了供应商谈判，企业正在重新评估区域采购策略或采取双重筹资策略以减少中断。

除了硬体之外，间接影响还波及内容传送和服务经济。依赖进口消费性电子产品提供服务的业者被迫在补贴设备采购以推动用户普及和透过订阅或广告支援模式确保利润之间做出策略性权衡。对于广告商和测量供应商而言，设备普及率的波动使那些假设硬体更换模式稳定的模型变得复杂。为了应对这项挑战，具有前瞻性的公司正在重新评估其库存计划、与设备合作伙伴的合约条款，并在可能的情况下实现在地化生产。其他缓解策略包括更加重视软体差异化、空中下载功能推送以及与本地组装商伙伴关係，以在保持用户体验一致性的同时，最大限度地降低关税的影响。

提供详细的细分指导，区分平台、设备、内容、广告模式和最终用户，并提供量身定制的衡量和商业化战略。

消费行为、获利潜力以及衡量指标的准确性在不同平台和内容类型之间差异显着，因此，细分对于制定精准的策略至关重要。平台细分包括有线电视、IPTV、OTT 和卫星电视，其中 OTT 又可进一步细分为广告型、订阅型和交易型随选视讯。装置细分涵盖连网装置、机上盒和智慧型电视，连网型设备又可细分为游戏主机、媒体播放机和串流媒体棒；机上盒又可细分为有线电视机上盒、IPTV 机上盒和卫星电视机上盒；智慧型电视则可细分为 Android TV、Roku OS、Tizen 和 WebOS 等作业系统，每种连网型设备都会产生独特的远端检测和需求。

内容类型同样重要。直播电视、按次付费活动、延迟收视和随选视讯都具有不同的观众参与模式。视讯点播本身可以分为广告支援型、订阅型或交易型，这会影响广告载入容忍度和观看时长。广告模式细分区分了直接广告、混合模式和订阅优先策略。广告形式（例如中贴片广告、后贴片广告和前置式）会影响观众容忍度和观看完成率指标。订阅选项分为年度订阅和月度订阅，这会影响终身价值的计算。将最终用户细分为商业用户和住宅用户，可以反映不同的内容期望和合规性，其中商业用户涵盖医疗保健、酒店和零售等行业，而住宅用户则区分多用户住宅。这些细分共同要求我们建构衡量架构、客製化产品体验和商业化战略，以适应不同人群的行为和技术实际情况。

将全球电视分析趋势转化为区域性行动和策略，并考虑监管、基础设施和消费方面的差异。

区域动态持续影响策略重点和营运权衡，因此将全球趋势转化为在地化方案至关重要。在美洲，商业生态系统仍然高度活跃，这得益于蓬勃发展的广告业和高普及率的连网型设备，从而鼓励企业尝试混合变现模式和先进的定向解决方案。不断变化的隐私法规要求企业谨慎管理消费者同意，并进行透明的衡量，同时，对隐私解决方案和产量比率优化工具的投资也日趋成熟。

欧洲、中东和非洲地区管理体制和语言的多样性决定了市场准入策略的差异。广播公司和平台营运商优先考虑互通性、在地化内容策略以及能够适应分散许可视窗的测量系统。部分地区的基础设施限制正在加速轻量级串流通讯协定和自我调整位元率策略的应用。同时，亚太地区快速发展的行动优先消费模式以及公共和私人内容提供者的多元化组成，为跨装置分发和创新广告形式创造了巨大的成长机会。在一些国家，本地原始设备製造商 (OEM) 的主导地位会影响设备韧体功能和分析存取权限，因此，深度市场渗透通常需要与本地设备製造商和分发平台建立合作关係。因此，区域蓝图必须根据监管、语言和基础设施的差异进行调整，同时保持核心测量的完整性。

内容拥有者、平台营运商、设备OEM厂商和广告科技技术提供商之间的竞争与合作模式决定了市场主导地位。

竞争格局的特点是内容拥有者、分发平台、设备製造商和广告科技提供者之间的合作与整合。内容所有者越来越注重直接面向消费者的提案，必须在独家节目策略和旨在最大限度提升长期用户参与度的窗口期策略之间取得平衡。分发平台则透过强化个人化引擎、整合身分安全广告定向技术以及与设备合作伙伴协商更深入的遥测资料存取权限来应对这项挑战。设备製造商则继续透过使用者介面创新、语音和远端整合以及与作业系统的合作来提升差异化优势，从而影响应用程式的覆盖范围和观看讯号的品质。

广告技术提供者和衡量供应商正在推进解决方案，旨在整合确定性和机率性受众识别方法，同时设计保护隐私的衡量和归因框架。电商和饭店服务供应商正在探索精选内容组合和情境广告，以提高单点收入密度。策略伙伴关係和选择性垂直整合已成为普遍现象，因为各参与者都希望掌控广告资源和衡量指标。然而，能够将准确、透明的指标与营运灵活性和规模相结合的企业，最终将获得竞争优势。最终，能够在统一的电商营运模式下协调内容策略、平台互通性和强大的衡量能力的企业，将获得竞争优势。

在日益分散的电视生态系统中，领导者必须采取策略性措施和营运调整，以降低风险并实现成长。

领导者应采取一系列切实可行的行动，将洞察转化为可衡量的成果和永续的差异化优势。首先，应优先整合跨装置身分框架，并投资于以隐私为先的衡量能力，在不依赖侵入性ID的情况下维持归因准确性。这将有助于他们在满足不断变化的监管期望的同时，并维护广告主的信任。其次，应加快混合获利模式的试验，将广告和订阅元素结合，使价格分布和广告投放量与内容类型和受众接受度相符。相较之下，传统的单一收入模式在更动态的消费环境中可能表现不佳。

第三，我们将实现硬体和组件采购多元化，以降低关税主导的供应衝击风险，同时加强与区域组装的合作关係，从而製定灵活的库存策略。第四，我们将建立一个具有模式灵活性的分析平台，用于接收来自不同作业系统和设备类型的遥测数据，并部署一个管治层，以规范事件分类和资料品管。第五，我们将促进发布商和广告商之间的商业伙伴关係，使衡量奖励保持一致，包括透明的检验和统一的报告。最后，我们将投资于资料工程、测量科学和隐私合规的人才，以确保我们的组织流程能够以所需的速度执行，从而优化我们的产品和获利模式。

一种透明的多方法研究途径，结合了高阶主管访谈、总结远端检测分析以及有记录的、有限的、可重复的整合。

本研究结合了质性研究、量化远端检测分析和严谨的二手文献整合。主要资料来源包括对内容拥有者、平台营运商、设备製造商、广告科技公司和代理商合作伙伴的高阶主管和产品负责人的访谈，从而获得关于策略意图、合约动态和营运挑战的第一手见解。这些定性观点辅以汇总的装置和受众远端检测，揭示了跨作业系统、外形规格和内容类型的行为模式。资料收集注重事件级粒度，同时严格遵守隐私和匿名化通讯协定。

我们的二次分析结合了公开的监管公告、设备和平台开发商文件以及行业投资活动，为策略性倡议提供背景资讯。所有输入资料均采用可重复的方法进行综合，包括标准化的事件分类、跨来源检验步骤和敏感度检查，以识别潜在的偏差和资料缺口。我们的方法还记录了与设备平台远端检测范围差异、区域报告差异以及商业性揭露实务中固有的时间延迟相关的限制。在适用情况下，建议表明了对可操作指导的信心，并重点指出了需要进一步进行一手研究或针对特定公司情况进行客製化分析的领域。

从策略角度和总结观点，强调分析是实现获利韧性和竞争优势的核心能力。

总之，电视分析处于技术创新、消费行为变化以及不断演变的监管和贸易环境的交汇点。系统性地协调内容策略、分发机制和分析架构的方案，将更有利于吸引观众、留住观众并应对营运中断。平台细分、设备多样性、内容类型差异化和广告模式的相互作用，需要一种量身定制的衡量方法，既能准确反映真实的观众参与度，又能尊重隐私和用户同意。

展望未来，高阶主管不应将分析视为后勤部门报告职能，而应将其视为一项核心策略能力，为产品设计、定价、合作伙伴谈判和广告库存策略提供资讯支援。透过整合跨装置身分安全措施、灵活的资料模式和稳健的供应链实践，企业可以降低外部衝击带来的风险，并从内容和分发投资中获得更大价值。随着产业持续快速发展，现在就投资建立适应性强的衡量基础和竞争框架对于保持竞争力至关重要。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 可寻址电视广告的快速普及，使得在传统电视和串流平台上进行精准定位的宣传活动成为可能。
  • 连续发布策略的出现正在改变 SVOD 服务的观众参与度和留存率指标。
  • 将人工智慧整合到内容推荐引擎中，以优化跨装置的个人化观看体验。
  • 短影片消费对传统广播收视率和广告收入分配模式的影响日益增强。
  • 快速频道的大量推出，作为免费、广告支援型串流媒体的替代方案，将重塑受众细分模式。
  • 5G家庭宽频部署加速了云端基础品质和即时互动电视应用的发展
  • 采用第二萤幕社交互动功能，以增加即时观众参与度和品牌伙伴关係机会。

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章：按平台分類的电视分析市场

  • 电缆
  • IPTV
  • OTT
    • 广告视讯点播
    • 订阅式视讯点播
    • 交易型视讯点播
  • 卫星广播

第九章：按设备类型分類的电视分析市场

  • 连网型设备
    • 游戏机
    • 媒体播放机
    • 串流媒体棒
  • 机上盒
    • 有线电视盒
    • IPTV盒
    • 卫星电视盒
  • 智慧型电视
    • Android TV
    • Roku OS
    • Tizen
    • webOS

第十章：按内容类型分類的电视分析市场

  • 直播电视
  • PPV
  • 时间偏移
  • VOD
    • 广告支援的视讯点播
    • 订阅式视讯点播
    • 交易型视讯点播

第十一章 电视市场广告模式分析

  • 广告
    • 中段滚动
    • 后记
    • 前置式
  • 杂交种
  • 订阅
    • 年度的
    • 每月

第十二章：以最终用户分類的电视分析市场

  • 商业的
    • 卫生保健
    • 饭店业
    • 零售
  • 住宅
    • 多用户住宅
    • 单户住宅

第十三章：按地区分類的电视分析市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十四章 电视分析市场（依群体划分）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十五章 各国电视分析市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十六章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Nielsen Holdings plc
    • Comscore, Inc.
    • Kantar Group Ltd.
    • iSpot.tv, Inc.
    • Samba TV, Inc.
    • Alphonso, Inc.
    • TVSquared Limited
    • Innovid Corp.
    • Amobee, Inc.
    • Xperi Corporation
Product Code: MRR-C002B1C99692

The Television Analytics Market is projected to grow by USD 9.44 billion at a CAGR of 17.45% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 2.60 billion
Estimated Year [2025] USD 3.06 billion
Forecast Year [2032] USD 9.44 billion
CAGR (%) 17.45%

Concise orientation to television analytics trends and strategic implications that equip leaders to prioritize actions and refine measurement strategies

This executive summary synthesizes contemporary developments, strategic inflection points, and practical implications across television analytics and the broader content distribution ecosystem. It is intended to orient senior executives, product leaders, and commercial strategists to the most consequential forces shaping audience measurement, monetization, and platform strategy today. The analysis emphasizes observable shifts in consumer behavior, platform economics, device proliferation, and regulatory considerations that together alter the calculus for content owners, advertisers, and infrastructure providers.

To be useful, the narrative foregrounds actionable insight rather than raw metrics. Therefore, the material is organized to connect technology and policy drivers with pragmatic responses: how organizations should adjust content packaging, ad formats, and measurement methodologies. The summary highlights segues between legacy pay-TV practices and emergent streaming-first behaviors, while also accounting for the operational constraints that influence adoption and monetization. By distilling cross-cutting trends and segmentation implications, the introduction sets expectations for the deeper sections that follow, framing where leaders must invest analytical attention and operational resources to preserve competitive advantage.

How streaming acceleration, device proliferation, and evolving privacy standards are reshaping monetization models and measurement architectures

Television and video distribution are undergoing transformative shifts that are redefining competitive dynamics and value chains. Streaming acceleration has changed not only how viewers access content but also how attention is valued and transacted; advertising technology and dynamic ad insertion capabilities are closing the gap between linear reach and targeted digital delivery. At the same time, content strategies are fragmenting along platform-first lines, with differentiated windows and exclusive franchises that shape subscriber acquisition and retention economics. These forces compel an integrated approach to analytics that connects device-level telemetry, cross-platform identity resolution, and outcome-based advertising metrics.

Additionally, device diversity and software-defined television experiences are elevating the importance of interoperable measurement standards. As smart TVs, connected devices, and set-top boxes evolve with distinct operating systems and telemetry footprints, analytics architectures must reconcile disparate data schemas to form a unified audience view. Privacy and consent frameworks continue to tighten, necessitating privacy-preserving measurement techniques and greater transparency in data usage. Finally, the competitive interplay between ad-supported and subscription-based monetization models drives experimentation with hybrid offers and granular pricing levers. Consequently, companies that align content, distribution, and ad monetization with robust cross-channel measurement will be best positioned to capture incremental revenue while reducing churn.

Assessing the cascading operational and commercial consequences of recent tariff policies on device supply chains, distribution economics, and partner negotiations

The tariff actions implemented in 2025 have introduced a new set of constraints and considerations for participants across the television ecosystem. Hardware-dependent segments such as smart TV manufacturers, set-top box OEMs, and connected device assemblers face increased input costs and longer lead times for certain components. These supply-side pressures ripple through procurement strategies and influence the timing of product refresh cycles, which in turn affect the installed base growth that underpins addressable advertising reach and platform adoption curves. Moreover, the tariffs have altered supplier negotiations, prompting companies to reevaluate regional sourcing and engage in dual-sourcing strategies to mitigate disruption.

Beyond hardware, the indirect effects extend to content distribution and service economics. Operators that rely on imported consumer electronics for service delivery see strategic trade-offs between subsidizing device acquisition to accelerate user adoption and preserving margin on subscription or ad-supported models. For advertisers and measurement vendors, fluctuating device penetration rates complicate models that assume steady hardware replacement patterns. In response, forward-looking organizations are revisiting inventory planning, contract terms with device partners, and localization of manufacturing where feasible. Mitigation approaches also include greater emphasis on software-enabled differentiation, over-the-air feature delivery, and partnerships with regional assemblers to maintain user experience parity while minimizing tariff exposure.

In-depth segmentation guidance that aligns platform, device, content, advertising model, and end-user distinctions with tailored measurement and monetization strategies

Segment-level clarity is essential for precise strategy formulation because consumer behavior, monetization potential, and measurement fidelity vary considerably across platforms and content types. Platform differentiation includes cable, IPTV, OTT, and satellite, with OTT further subdivided into advertising-based video on demand, subscription-based video on demand, and transactional video on demand; each subcategory implies distinct ad inventory characteristics, retention dynamics, and reporting granularity. Device segmentation spans connected devices, set top boxes, and smart TVs, where connected devices break down into gaming consoles, media players, and streaming sticks, set top boxes separate into cable boxes, IPTV boxes, and satellite boxes, and smart TVs fragment into operating systems such as Android TV, Roku OS, Tizen, and WebOS-each operating environment produces unique telemetry and integration requirements.

Content type considerations are equally consequential: live television, pay-per-view events, time-shifted viewing, and video-on-demand display divergent audience engagement patterns, and video-on-demand itself further differentiates into ad-supported, subscription, and transactional models that influence ad load tolerance and viewing session length. Advertising model segmentation distinguishes between pure advertising, hybrid approaches, and subscription-first strategies, with advertising formats like mid-roll, post-roll, and pre-roll shaping viewer tolerance and completion metrics, and subscription choices split across annual and monthly commitments that affect lifetime value calculations. End-user segmentation into commercial and residential contexts introduces different content expectations and compliance considerations, with commercial deployments covering sectors such as healthcare, hospitality, and retail while residential deployments separate multi-family from single-family households. Taken together, these segmentation dimensions demand tailored measurement architectures, bespoke product experiences, and monetization strategies aligned to the behavioral and technical realities of each cohort.

Translating global television analytics trends into region-specific actions and tactics that account for regulatory, infrastructure, and consumption differences

Regional dynamics continue to condition strategic priorities and operational trade-offs, so it is vital to translate global trends into region-specific implications. In the Americas, commercial ecosystems remain heavily influenced by a robust advertising industry and high adoption of connected devices, encouraging experimentation with hybrid monetization and advanced addressability solutions. Investment in identity resolution and yield optimization tools tends to be more mature, while regulatory shifts around privacy require careful consumer consent management and transparent measurement practices.

In Europe, the Middle East & Africa, varied regulatory regimes and language diversity drive different go-to-market approaches; broadcasters and platform operators prioritize interoperability, localized content strategies, and measurement systems that accommodate fragmented licensing windows. Infrastructure constraints in parts of the region accelerate reliance on lightweight streaming protocols and adaptive bitrate strategies. Meanwhile, in Asia-Pacific, rapid mobile-first consumption patterns and a broad mix of public and private content players create high-growth opportunities for device-agnostic distribution and innovative ad formats. Local OEM dominance in certain countries affects device firmware capabilities and analytics access, so partnerships with regional device manufacturers and distribution platforms are often essential for deep market penetration. Across all regions, execution risks differ materially, and therefore regional roadmaps should be tailored to account for regulatory, linguistic, and infrastructure variances while preserving core measurement integrity.

Competitive and collaborative strategic patterns among content owners, platform operators, device OEMs, and ad tech providers that determine advantage

Competitive dynamics are characterized by collaboration and convergence among content owners, distribution platforms, device manufacturers, and ad technology providers. Content owners are increasingly focused on direct-to-consumer propositions and must balance exclusive programming strategies with windowing approaches that maximize long-term engagement. Distribution platforms are responding by enhancing personalization engines, integrating identity-safe ad targeting, and negotiating deeper telemetry access with device partners. Device manufacturers continue to differentiate through user interface innovation, voice and remote integrations, and operating system partnerships that affect application reach and the fidelity of viewership signals.

Ad technology providers and measurement vendors are advancing solutions that bridge deterministic and probabilistic approaches to audience identification, while also designing privacy-preserving measurement and attribution frameworks. Commercial operators and hospitality providers are exploring curated content bundles and contextual advertising to increase per-location revenue density. Strategic partnerships and selective vertical integrations are common as players seek control over both inventory and measurement, yet the landscape favors those who can combine scale with precise, transparent metrics and operational agility. Ultimately, competitive advantage accrues to organizations that can synchronize content strategy, platform interoperability, and robust measurement under a unified commercial operating model.

Practical strategic moves and operational adjustments that leaders must enact to mitigate risk and capture growth in an increasingly fragmented television ecosystem

Leaders should pursue a set of pragmatic actions to convert insight into measurable outcomes and sustainable differentiation. First, prioritize integration of cross-device identity frameworks and invest in privacy-first measurement capabilities that maintain attribution accuracy without relying on intrusive identifiers. This will preserve advertiser confidence while respecting evolving regulatory expectations. Second, accelerate experimentation with hybrid monetization models that combine elements of advertising and subscription, tailoring price points and ad loads to content type and audience tolerance. By contrast, legacy single-revenue strategies risk underperforming in a more dynamic consumption environment.

Third, diversify hardware and component sourcing to reduce exposure to tariff-driven supply shocks, and simultaneously strengthen relationships with regional assemblers to enable responsive inventory strategies. Fourth, architect analytics platforms for schema flexibility to ingest telemetry from diverse operating systems and device types, and deploy a governance layer that standardizes event taxonomies and data quality controls. Fifth, cultivate commercial partnerships that align measurement incentives between publishers and advertisers, including transparent verification and reconciled reporting. Finally, invest in workforce capabilities-data engineering, measurement science, and privacy compliance-to ensure that organizational processes can execute at the speed required for iterative product and monetization optimization.

Transparent multi-method research approach combining executive interviews, aggregated telemetry analysis, and reproducible synthesis with documented limitations

The underlying research combines primary qualitative engagement with quantitative telemetry analysis and a rigorous secondary literature synthesis. Primary inputs include interviews with executives and product leads across content owners, platform operators, device manufacturers, advertising technology firms, and agency partners, which provide direct insight into strategic intent, contractual dynamics, and operational challenges. These qualitative perspectives are complemented by aggregated device and viewership telemetry that reveals behavioral patterns across operating systems, form factors, and content types. Data collection emphasizes event-level granularity while preserving privacy and anonymization protocols.

Secondary analysis involves triangulation from publicly available regulatory announcements, developer documentation for device platforms, and industry investment activity to contextualize strategic moves. All inputs are synthesized using reproducible methods, including standardized event taxonomies, cross-source validation steps, and sensitivity checks that identify potential biases or data gaps. The methodology also documents limitations related to telemetry coverage variability across device platforms, regional reporting differences, and timing lags inherent in commercial disclosure practices. Where applicable, recommendations indicate the degree of confidence in actionable guidance and highlight areas requiring further primary research or custom analysis for specific enterprise contexts.

Strategic imperatives and concluding perspective emphasizing analytics as a core capability for monetization resilience and competitive differentiation

In conclusion, television analytics sits at the intersection of technological innovation, shifting consumer behavior, and evolving regulatory and trade landscapes. Organizations that systematically align content strategies, distribution mechanics, and analytics architecture will be better positioned to monetize attention, retain audiences, and navigate operational disruptions. The interplay between platform segmentation, device diversity, content type differentiation, and advertising models requires tailored measurement approaches that can accurately reflect true audience engagement while honoring privacy and consent.

Moving forward, executives should treat analytics not as a back-office reporting function but as a central strategic capability that informs product design, pricing, partner negotiations, and ad inventory strategy. By integrating cross-device identity hygiene, flexible data schemas, and resilient supply chain practices, companies can reduce exposure to external shocks and extract greater value from their content and distribution investments. The imperative is clear: invest in adaptable measurement foundations and commercial frameworks now to sustain competitiveness as the industry continues to evolve rapidly.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rapid adoption of addressable television advertising enabling hyper-targeted campaigns across linear and streaming platforms
  • 5.2. Emergence of binge release strategies shifting viewer engagement and subscription retention metrics in SVOD services
  • 5.3. Integration of artificial intelligence in content recommendation engines optimizing personalized viewing experiences across devices
  • 5.4. Growing influence of short-form video consumption on traditional broadcast viewership and advertising revenue allocation models
  • 5.5. Surge in FAST channel launches providing ad-supported free streaming alternatives and reshaping audience fragmentation patterns
  • 5.6. Implementation of 5G home broadband accelerating cloud-based streaming quality and real-time interactive television applications
  • 5.7. Adoption of second-screen social engagement features boosting real-time viewer participation and brand partnership opportunities

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Television Analytics Market, by Platform

  • 8.1. Cable
  • 8.2. IPTV
  • 8.3. OTT
    • 8.3.1. Advertising VOD
    • 8.3.2. Subscription VOD
    • 8.3.3. Transactional VOD
  • 8.4. Satellite

9. Television Analytics Market, by Device Type

  • 9.1. Connected Device
    • 9.1.1. Gaming Console
    • 9.1.2. Media Player
    • 9.1.3. Streaming Stick
  • 9.2. Set Top Box
    • 9.2.1. Cable Box
    • 9.2.2. IPTV Box
    • 9.2.3. Satellite Box
  • 9.3. Smart TV
    • 9.3.1. Android TV
    • 9.3.2. Roku OS
    • 9.3.3. Tizen
    • 9.3.4. WebOS

10. Television Analytics Market, by Content Type

  • 10.1. Live TV
  • 10.2. PPV
  • 10.3. Time-Shifted
  • 10.4. VOD
    • 10.4.1. Ad-Supported VOD
    • 10.4.2. Subscription VOD
    • 10.4.3. Transactional VOD

11. Television Analytics Market, by Advertising Model

  • 11.1. Advertising
    • 11.1.1. Mid-Roll
    • 11.1.2. Post-Roll
    • 11.1.3. Pre-Roll
  • 11.2. Hybrid
  • 11.3. Subscription
    • 11.3.1. Annual
    • 11.3.2. Monthly

12. Television Analytics Market, by End User

  • 12.1. Commercial
    • 12.1.1. Healthcare
    • 12.1.2. Hospitality
    • 12.1.3. Retail
  • 12.2. Residential
    • 12.2.1. Multi Family
    • 12.2.2. Single Family

13. Television Analytics Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Television Analytics Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Television Analytics Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Nielsen Holdings plc
    • 16.3.2. Comscore, Inc.
    • 16.3.3. Kantar Group Ltd.
    • 16.3.4. iSpot.tv, Inc.
    • 16.3.5. Samba TV, Inc.
    • 16.3.6. Alphonso, Inc.
    • 16.3.7. TVSquared Limited
    • 16.3.8. Innovid Corp.
    • 16.3.9. Amobee, Inc.
    • 16.3.10. Xperi Corporation

LIST OF FIGURES

  • FIGURE 1. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. TELEVISION ANALYTICS MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. TELEVISION ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. TELEVISION ANALYTICS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL TELEVISION ANALYTICS MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY OTT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY GAMING CONSOLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MEDIA PLAYER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY STREAMING STICK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CABLE BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY IPTV BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SATELLITE BOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANDROID TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ROKU OS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIZEN, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY WEBOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY LIVE TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PPV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TIME-SHIFTED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HYBRID, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY ANNUAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MONTHLY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY HOSPITALITY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY MULTI FAMILY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY SINGLE FAMILY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL TELEVISION ANALYTICS MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 287. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 288. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 289. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 290. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 291. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
  • TABLE 292. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2032 (USD MILLION)
  • TABLE 293. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 294. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 295. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
  • TABLE 296. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2032 (USD MILLION)
  • TABLE 297. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
  • TABLE 298. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2032 (USD MILLION)
  • TABLE 299. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
  • TABLE 300. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2032 (USD MILLION)
  • TABLE 301. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 302. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 303. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2018-2024 (USD MILLION)
  • TABLE 304. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY VOD, 2025-2032 (USD MILLION)
  • TABLE 305. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
  • TABLE 306. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING MODEL, 2025-2032 (USD MILLION)
  • TABLE 307. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
  • TABLE 308. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY ADVERTISING, 2025-2032 (USD MILLION)
  • TABLE 309. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
  • TABLE 310. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY SUBSCRIPTION, 2025-2032 (USD MILLION)
  • TABLE 311. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 312. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 313. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
  • TABLE 314. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY COMMERCIAL, 2025-2032 (USD MILLION)
  • TABLE 315. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2018-2024 (USD MILLION)
  • TABLE 316. AMERICAS TELEVISION ANALYTICS MARKET SIZE, BY RESIDENTIAL, 2025-2032 (USD MILLION)
  • TABLE 317. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 318. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 319. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 320. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 321. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2018-2024 (USD MILLION)
  • TABLE 322. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY OTT, 2025-2032 (USD MILLION)
  • TABLE 323. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 324. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 325. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2018-2024 (USD MILLION)
  • TABLE 326. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY CONNECTED DEVICE, 2025-2032 (USD MILLION)
  • TABLE 327. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2018-2024 (USD MILLION)
  • TABLE 328. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SET TOP BOX, 2025-2032 (USD MILLION)
  • TABLE 329. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2018-2024 (USD MILLION)
  • TABLE 330. NORTH AMERICA TELEVISION ANALYTICS MARKET SIZE, BY SMART TV, 2025-2032 (USD MILLION)
  • TABLE 331. NORTH AMERICA TELEVISION ANALYTICS M