全球电视市场：展望

Worldwide TV Market Outlook Report

出版日期: 2025年04月30日 | 出版商:

Futuresource Consulting Ltd. | 英文 37 Pages | 商品交期: 请询问到货日

价格

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简介目录

本报告提供全球电视市场的最新展望。报告回顾了近期市场的主要趋势，并提供了五年预测。报告概述了主要地区和国家，并回顾了产品功能和竞争格局的主要发展。

本报告分析了主要地区和国家、主要产品功能的发展以及竞争格局，可为任何在电视市场或相关行业运营的公司提供战略框架。

本报告附有详细的Excel电子表格，其中对31个国家/地区（针对Futuresource全球服务使用者）进行了单独细分。
出货量资料为销售量。
安装基数和拥有量是根据对零售额和替换率的了解进行评估的。

市场趋势：

2024年，全球消费电视市场销量较去年同期温和成长1%，达到2.18亿台，主要得益于欧洲杯和奥运等重大运动赛事带来的週期性成长。

然而，销量的稳定性被零售额0.3%的小幅下降所抵消。消费者偏好的转变以及高于平常的相关利润率，促使製造商越来越关注更大的萤幕尺寸，以保障平均售价和获利能力。

涵盖领域

全球电视市场占有率和市场规模（量化和追踪全球收入）
2027 年预测与市场分析
分析关键市场发展趋势的产品、技术与竞争态势分析
本报告附有一份详细的 Excel 电子表格，其中对 31 个国家和地区进行了单独细分，供 Futuresource Consulting 的全球服务客户使用。

您知道吗？

Futuresource 已在消费性电子产业趋势的追踪、研究和咨询方面拥有 30 多年的经验。本报告是一系列研究报告之一，旨在为企业提供与市场相关的全面市场视角。

对电视市场有兴趣的企业将特别受惠于本报告。

製造商及其供应商
中间商和供应链
零售商
消费性电子市场策略专家、行销与销售专业人士
投资者

The report is accompanied by a detailed Excel spreadsheet that individually segments 31 countries/regions (for clients that subscribe to Futuresource's Worldwide service).
Shipment data is at the sell-in level.
Installed base and ownership levels are assessed based on retail sales and knowledge of replacement rates.

Market Trends:

The global consumer TV market delivered marginal volume growth of 1% year-on-year in 2024, reaching 218 million units, with cyclical uplift provided by major sporting events such as the UEFA European Championships and the Olympic Games.

Volume stability however was counteracted by a slight dip of 0.3% in retail value terms, driven through intensified promotional activity and margin pressures, notably in the mid-range segment. Driven by this consumer preference shift and typically higher associated margins, manufacturers are increasingly focusing on larger screen sizes to defend ASPs and profitability.

Areas Explored:

Global TV market share and market sizing, by quantifying and tracking worldwide sales
Market analysis, with forecasts out to 2027
Product, technology and competitive reviews, interpreting key market developments and trends
The report is accompanied by a detailed Excel spreadsheet that segments 31 countries and regions individually, for those clients that subscribe to Futuresource Consulting's worldwide service

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the TV market will benefit from this report, particularly: