市场调查报告书
商品编码
1199229
市场性最高的男性运动员及女性运动员前20名:2022年更新版Top 20 - Most Marketable Male and Female Athletes, 2022 Update |
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本报告提供市场性最高的男性运动员及女性运动员调查,个人赞助商契约等详细内容。
GlobalData's rundown of the most marketable names in sport for the year 2022. The report takes a look at the portfolios and incomings of the top 20 male and top 20 female athletes in global sport, also offering insight and analysis into which brands are getting involved in these type of deals.
LeBron James stands as the biggest earner from sponsorship deals just ahead of the leading global soccer players. The appeal of cricket in India means that Virat Kohli is the athlete with the highest active portfolio of deals to his name. Naomi Osaka, despite a turbulent couple of years in the sport remains the most marketable female athlete as she capitalizes on cross-continent appeal.
An in-depth and clear breakdown of all personal sponsorship deals signed by the 40 highlighted athletes. Analysis into the athletes online popularity as well as breaking down the portfolios in much greater detail.