全球玩家追踪市场 - COVID-19 的增长、趋势、影响和预测（2022-2027 年）

全球玩家追踪市场预计在预测期内将以 24.9% 的复合年增长率增长。

球员追踪解决方案的主要目的是生成原始统计数据，并根据在球场内监测球员所产生的球员行为自动进行表现分析。因此，该技术通过自动化提供更详细的数据，并且可以轻鬆管理。

主要亮点

• 2021 年 6 月，Zebra Technologies 进入了与 NFL 合作的第八个赛季。最终构成联盟下一代统计数据的数据来自足球标籤、个人球员肩垫、首发标记和塔。
• 此外，国际板球理事会 (ICC) 在 2021 年 T20 世界杯期间引入了球拍追踪技术。有了这个，球迷们可以看到球追踪和边缘检测服务，以及鹰眼在特定比赛中可能提供的球棒追踪。
• 不过，预计还会出现新的玩家追踪技术，这可能会影响市场动态。例如，在 2021 年 10 月，NHL 引入了带有分析功能的图形，用于在直播中进行冰球/球员跟踪。
• ESPN 和 Turner Sports 都改进了对成熟的 NHL EDGE 冰球球员跟踪系统的使用，该系统通过即时图形显示冰上球员的射门速度、换挡时间和 ID，并将利用跟踪数据。他希望轻鬆地自动化整合重要的讲故事元素到展示中。
• Zebra Technologies 使用 RFID 技术，而竞争对手使用 GPS 定位。与 GPS 相关的挑战之一是其在室内使用时功能有限。因此，Zebra Technologies 正逐渐成为为室内游戏提供 RFID 技术的先驱。
• 随着世界各地对接触者追踪、遏制措施和政府法规变化的担忧加剧，大流行对市场产生了积极影响。此外，大流行导致对追踪技术的需求增加，以保持球员的健康，例如体温和心率监测。

主要市场趋势

可穿戴设备带来的潜在增长

• 由于对监控和追踪运动员数据的需求不断增长，体育市场的可穿戴设备数量正在增加。因此，会产生大量与球员和球队相关的数据，主要用于深入了解球员的表现和体能变量，例如心率、速度和加速度。通过整合这些可穿戴技术，我们可以提高球员在比赛、赛事、练习和训练课程中的表现，并收集球队战略和表现统计数据。
• 因此，通过鞋子和腕带等可穿戴设备收集的数据可以帮助教练规划和监控训练，从而找到潜在的发展领域。例如，2019 年 9 月，OrsaSport 与 Xampion 合作，帮助 OrsaSport 教练提高球员在足球中的踢球技术。
• 此外，可穿戴设备有助于防止受伤。例如，2019 年 1 月，Impression Healthcare Ltd 与 Force Impact Technologies Inc. 合作销售 Force 的 FiTGuard，这是一种经过临床验证的智能护齿器，可帮助检测运动员在运动过程中的头部撞击。
• 此外，印度超级联赛和冰球联赛等体育联赛正在崛起，吸引了来自世界各地的球员和球迷来到该地区。此外，日本已决定在2020年举办奥运会。因此，为了获得竞争优势，跨团队的可穿戴球员跟踪技术可能会在预测期内为市场提供重要机会。
• 因此，上述因素将对市场产生积极影响，并有助于全球市场增长。

预计北美将占据重要的市场份额

• 北美是许多运动的发源地，包括足球、橄榄球、曲棍球、篮球、棒球和各种体育联盟。美式足球是美国最受欢迎的运动之一。这项运动吸引了来自美国社会的数百万人，包括高中足球、大学体育和职业足球。此外，篮球是美国最受欢迎的运动之一，仅次于美式橄榄球和棒球。
• 由于该国体育行业越来越多地采用球员跟踪解决方案和服务，预计美国将引领该地区的市场增长。
• 美国是 Zebra Technologies Corporation、ChyronHego Corporation 和 STATS Perform 等主要供应商的所在地，为市场的增长做出了贡献。美国国家橄榄球联盟 (NFL)、国家篮球联盟 (NBL) 和国家冰球联盟 (NHL) 等协会已在强大的球员跟踪系统上投入巨资，以分析和跟踪球员的表现和健康状况。我在这里。这些协会与研究市场中的供应商合作，提供玩家监控解决方案和服务，从而推动市场增长。此外，它还可以帮助协会和球队管理层在比赛期间追踪非法活动。
• AutoSTATS 使用获得专利的 AI 和计算机视觉技术直接从视频中提供全面的玩家追踪数据。这项新技术将使 Magic 能够独家访问由于场内追踪系统的使用有限而目前无法以这种规模获得的大学追踪数据。奥兰多魔术队是首批利用 AutoSTATS 和人工智能驱动的球员跟踪技术进行可扩展应用的 NBA 球队之一。

竞争格局

全球球员追踪市场竞争激烈，随着许多体育组织认识到球员追踪市场的重要性，球员之间的竞争也越来越激烈。市场上的重要参与者包括 Zebra Technologies、Catapult Sports、Stats Perform 和 ChyronHego。产品发布、高额研发支出、合作伙伴关係和收购是这些公司为保持激烈竞争而采取的主要增长战略。

• 2021 年 10 月 - Stats Perform 与 K-Sport 合作，并宣布与 K-Sport 建立长期合作伙伴关係。该公司的合作伙伴关係为 200 多个职业足球和橄榄球队提供可穿戴球员解决方案。 K-AI 可穿戴技术和动态软件相结合，让健身教练能够在训练和比赛期间监控球员的负荷，并在需要时进行干预。
• 2021 年 5 月 - 国际足联与 Kinexon 合作，宣布了其在实时球员追踪方面的首次合作。国际足联利用 Kinexon 在跟踪创新方面的专业知识，推动俱乐部和球员获得健康和发展洞察力的方式，以及如何将体育运动呈现给世界各地的球迷。该公司 (Kinexon) 与全球 400 多个俱乐部、赛事和联赛合作，以提高球员和球队的表现并减少伤害。

其他特典

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第 1 章介绍

• 研究假设和市场定义
• 调查范围

第 2 章研究方法

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 工业吸引力 - 波特五力分析
  • 供应商的议价能力
  • 消费者的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• COVID-19 对玩家跟踪市场的影响

第 5 章市场动态

• 市场促进因素
  • 可穿戴运动设备的技术进步
• 市场挑战
  • 新兴国家的体育运动预算有限

第 6 章市场细分

• 按类型
  • 解决方案
  • 服务
• 按最终用户
  • 个人运动
  • 团队运动
• 区域资讯
  • 北美
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 俄罗斯
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 其他亚太地区
  • 世界其他地区

第 7 章竞争格局

• 公司简介
  • Johan Sports
  • Catapult Group International Ltd
  • Xampion
  • Polar Electro
  • Stats Perform
  • Zebra Technologies
  • ChyronHego Corporation
  • KINEXON GmbH
  • PlayGineering Systems Ltd
  • Advanced Sports Analytics
  • Sports Performance Tracking

第 8 章投资分析

第 9 章市场潜力

The Global Player Tracking Market is expected to register a CAGR of 24.9% during the forecast period. The primary aim of the player tracking solution is to automate the performance analysis by generating raw statistical data based on the player's behaviors caused by monitoring the player inside the playing court. Thus, this technology provides more granularity and easy management of the data through automation and more detail.

Key Highlights

• In June 2021, Zebra Technologies entered its eighth season of partnership with the NFL. The data that ultimately makes the league's Next Gen Stats comes from the tags in the football, individual player shoulder pads, first-down markers, and the towers.
• Further, the International Cricket Council (ICC) introduced bat-tracking technology during T20 World Cup 2021. It may enable the fans to witness tracking off the bat, which is likely to be provided by Hawk-Eye in select matches, in addition to their ball tracking and edge detection services.
• However, new techniques for player tracking are also expected, which could affect the market dynamics. For instance, in October 2021, NHL deployed analytics-powered graphics for puck/player tracking in the live broadcast.
• Both ESPN and Turner Sports have expressed a desire to improve the use of the maturing NHL EDGE puck- and player-tracking system that is equipped with Instant graphics showing shot speeds, shift times, and IDs of players on the ice to use tracking data to easily automate the integration of crucial storytelling elements into the display.
• Zebra Technologies uses RFID Technology, whereas its competitors use GPS positioning. One of the challenges associated with GPS is its limited functionality when used indoors. Thus, Zebra Technologies is gradually becoming a pioneer in offering RFID technology for indoor games.
• The pandemic has positively impacted the market due to increased concerns over contact tracing and containment measures over lockdown and changing government regulations across the globe. Moreover, the pandemic triggered the increasing demand for player tracking technologies such as body temperature and heart-rate monitoring to keep their health in check.

Key Market Trends

Wearable Devices Offers Potential Growth

• Owing to the increasing demand for monitoring and tracking data of players, the number of wearable devices in the sports market is increasing. Consequently, a significant quantity of data related to the players and team is generated, primarily used to gain insights into player performance and fitness variables, such as heartbeats, speed, and acceleration. By incorporating these wearable technologies, player performance during matches, events, practice, and training sessions can be improved, and the team's strategies and performance statistics can be gathered.
• Therefore, the data collected through wearables devices, such as shoes and wristbands, help coaches plan and observe training, thereby locating potential development areas. For instance, in September 2019, OrsaSport partnered with the Xampion, which was likely to help coaches at OrsaSport improve players' kick techniques in football.
• Moreover, wearables help in injury prevention. For instance, in January 2019, Impression Healthcare Ltd partnered with Force Impact Technologies Inc. to distribute Force's clinically-validated smart mouthguard, FiTGuard, which helps detect athlete head impact in sports.
• Additionally, the increasing number of sports leagues, such as the Indian Premier League or Hockey League, is attracting global players and fans to the region. Furthermore, Japan was hosting Olympics in 2020. Thus, to gain a competitive advantage, wearable player tracking technology among the team may provide a huge opportunity for the market during the forecast period.
• Therefore, the factors mentioned above have a positive impact on the market, helping in market growth worldwide.

North America is Expected to Occupy Significant Market Share

• North America is home to numerous sports, such as soccer, rugby, hockey, basketball, baseball, and various sports leagues. American football is one of the most popular sports in the United States. This sport attracts millions of people from across American society, whether it's high school football, college sports, or professional football. Additionally, basketball is one of the most popular sports in the United States, after football and baseball.
• The United States is expected to lead market growth in the region, owing to the growing adoption of player-tracking solutions and services by the country's sports industry.
• Prominent vendors, such as Zebra Technologies Corporation, ChyronHego Corporation, and STATS Perform, are headquartered in the country, contributing to the market's growth. The associations, such as National Football League (NFL), National Basketball League (NBL), and National Hockey League (NHL), are spending heavily on a robust player tracking systems to analyze and track player performance and health. These associations partner with vendors in the market studied for player monitoring solutions and services, thereby driving market growth. Additionally, it helps associations and team management track fraudulent activities during the game.
• AutoSTATS provides comprehensive player-tracking data directly from video through patented AI and computer vision technology. This new technology gives Magic exclusive access to the college tracking data currently unavailable at this scale, owing to the limited use of in-venue tracking systems. Orlando Magic is one of the first NBA teams to leverage AutoSTATS and AI-powered player-tracking technology for scalable applications.

Competitive Landscape

The Global Player Tracking Market is competitive, and competition among the players is increasing as many sports organizations realize the importance of the player tracking market. Some of the significant players in the market are Zebra Technologies, Catapult Sports, Stats Perform, and ChyronHego. Product launches, high expenses on R&D, partnerships, and acquisitions are the prime growth strategies adopted by these companies to sustain the intense competition.

• October 2021 - Stats Perform partnered with K-Sport and announced a long-term partnership with K-Sport. The company's partnership provides wearable player solutions to more than 200 professional football and rugby teams. The K-AI wearable tech and dynamic software combination allow fitness coaches to monitor player load during training sessions and matches, facilitating interventions when required.
• May 2021 - Fifa collaborated with Kinexon and announced the first-of-the-kind collaboration in Live Player Tracking. Fifa utilized Kinexon's tracking innovation expertise to advance how clubs and players can receive insights on health and development and how the sport is presented to fans worldwide. The company(Kinexon) has worked with more than 400 clubs, events, and leagues globally to improve player and team performance and reduce injuries.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Impact of COVID-19 on the Player Tracking Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Technological Advancements in Wearable Sports Devices
• 5.2 Market Challenges
  • 5.2.1 Limited Budget for Sports in Developing Countries

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Solution
  • 6.1.2 Services
• 6.2 By End-User
  • 6.2.1 Individual Sports
  • 6.2.2 Team Sports
• 6.3 By Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 France
    • 6.3.2.4 Russia
    • 6.3.2.5 Rest of Europe
  • 6.3.3 Asia Pacific
    • 6.3.3.1 China
    • 6.3.3.2 India
    • 6.3.3.3 Japan
    • 6.3.3.4 Rest of Asia Pacific
  • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Johan Sports
  • 7.1.2 Catapult Group International Ltd
  • 7.1.3 Xampion
  • 7.1.4 Polar Electro
  • 7.1.5 Stats Perform
  • 7.1.6 Zebra Technologies
  • 7.1.7 ChyronHego Corporation
  • 7.1.8 KINEXON GmbH
  • 7.1.9 PlayGineering Systems Ltd
  • 7.1.10 Advanced Sports Analytics
  • 7.1.11 Sports Performance Tracking

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET