FIFA世界杯2022-活动后的分析

FIFA World Cup 2022 - Post Event Analysis

出版日期: 2022年12月30日 | 出版商:

GlobalData | 英文 25 Pages | 订单完成后即时交付

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简介目录

今年的FIFA世界杯2022决赛，路萨尔体育场总动员数88,966人，是本届世界杯上观看人数最多的比赛，另外还有阿根廷对克罗埃西亚的准决赛和阿根廷对墨西哥的小组赛。

本报告提供FIFA世界杯2022的相关调查，介绍大会的赞助商组合，电视台，赏金，观众动员，票销售等，大会概要，赞助商企业相关分析和大会的广播和票销售相关资讯等彙整资料。

简介
摘要整理
简介
电视台
欧洲的FIFA世界杯2022明细
FIFA世界杯2022其他地区的明细
赞助商
FIFA世界杯2022赞助商组合
FIFA世界杯2022最大合作伙伴
FIFA世界杯2022年度赞助商的明细
选手简介和赞助商
FIFA世界杯2022淘汰赛最优秀选手- 莱纳尔．梅西
赏金
FIFA世界杯2022赏金明细
出席与票务
FIFA世界杯2022观众动员数的明细
FIFA世界杯2022票的明细

附录

参考文件
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简介目录

Product Code: GDUKSPC91174

An analysis of the 2022 FIFA World Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

This year's final boasted a total attendance figure of 88,966 at the Lusail Stadium, the joint highest attended match of the tournament, along with Argentina's semi-final against Croatia and Argentina's group match against Mexico.

Approximately 2.95 million tickets were sold by the opening day of the event, overtaking the 2018 World Cup which sold around 2.4 million by the opening fixture. In the United Kingdom, almost 20 million people tuned into this year's final, whilst England's quarter-final defeat to France drew a peak audience of 23 million.

In France, average TV viewership was 24.1 million for their nation's final against Argentina, beating the 19.1 million from France's 2018 final against Croatia.

Portugal's group stage match against Uruguay recorded the largest Portuguese TV audience in World Cup history, with 5.35 million. The event's current sponsorship deals are worth an estimated $755.9 million, with the average deal worth $23.62 million, as per GlobalData.

The deal with Vivo ranks as the most valuable sponsorship on FIFA's roster, at $75 million annually as per GlobalData. Other deals with Qatar Airways, Wanda, Adidas and Crypto.com are worth over $50 million a year. The year's champions will take home $42 million in prize money, an increase of $4 million from the 2018 event, whilst the runners-up will take home $30 million, an increase of $2 million from the previous tournament.

Participating nations received $1.5 million solely for qualifying and an extra $9 million for exiting the competition in the group stages.

Key Highlights

TV audience figures broke new records this year in many different countries. In France, average TV viewership was 24.1 million for their nation's final against Argentina, beating the 19.1 million from France's 2018 final against Croatia. Across the world, FIFA expect approximately five billion people to tune into the event. Alongside this, the event had a total attendance of 3,404,252 spectators, the third most in World Cup history. This year's prize pool was worth $440 million, with the champions collecting $42 million alone.
Regarding sponsorship, the 2022 FIFA World Cup had a total of 32 sponsors, which are worth a total of $755.9 million annually.

Scope

This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2022 FIFA World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures