健康和保健- 消费者趋势分析，2023年

Health and Wellness - Consumer TrendSights Analysis, 2023

出版日期: 2023年08月30日 | 出版商:

GlobalData | 英文 | 订单完成后即时交付

价格

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简介目录

消费者试图避免糖、脂肪、卡路里和盐，并寻找更多替代品，因此他们在食谱中使用更少的糖、脂肪、卡路里和盐。千禧世代和 Z 世代目前正经历着最高程度的焦虑和压力。Y 世代也是最欢迎品牌提供个人健康和福祉建议的一代。一半的 "沉默的一代" 消费者想要据说有利于消化健康的成分。

本报告探讨了健康和保健，提供了有关健康和保健趋势的广泛见解和分析，并为製造商创造了迎合所有消费者的新机会。本报告也探讨了健康和养生在各个领域如何体现的趋势，更深入地探讨了这一趋势如何塑造消费者行为，并展示了品牌如何应对。彙整每个大趋势的产品范例和未来前景。

Abstract

"Health and Wellness", published by GlobalData, provides extensive insight and analysis of the Health & Wellness trend, creating new opportunities for manufacturers to cater to all consumers. The report includes: trend snapshot of how Health & Wellness is manifesting in different sectors; deep dive into what, why, and how this trend is shaping consumer behavior; product examples by mega-trends to showcase how brand are responding; future outlook of this trend.

Technological advancements and greater media coverage has helped in creating awareness about ways in which consumers can maximize their health.

Scope

Invest in reformulating products to contain more natural ingredients. Also, moderate the amount of sugar, fats, calories, and salt used in recipes as consumers are trying to avoid them and are looking for more alternatives.
Millennials and Generation Z experience the highest levels of anxiety and stress in the current situation. Generation Y is also the generation that is the most welcoming of tips on personal health and wellbeing from brands.
Half of consumers from the Silent Generation desire ingredients that claim to help with digestive health.

Reasons to Buy

Consumer insight focused analysis of the Health & Wellness mega-trend in different consumer sectors.
Learn about core drivers of the rend and market shifts and how these are likely to play out in the future from a consumer insight perspective.
Relevant product examples will allow readers to learn from and apply lessons discovered from key developments in the market.