中国健康与保健市场

健康和保健行业继续大幅增长，尤其是在大流行之后，因为消费者越来越意识到加工食品和各种饮料对其健康和福祉的负面影响。该病毒对患有肥胖和糖尿病等潜在健康问题的人造成了不成比例的影响，使人们更加意识到需要照顾自己的健康并增强整体免疫力。人们的健康意识不断增强。

本报告考察了中国健康保健市场，分析和预测了热饮、无酒精饮品、零食、乳製品及参与企业品、烹饪原料和膳食以及健康保健主食的市场规模和结构。

目录

执行摘要

免责声明

中国热饮

主要资料结果

2023年发展

• 消费者对强化/功能性热饮的兴趣将在 2023 年推动其作为维生素和矿物质的优质来源的增长
• 随着消费者寻求控制体重和改善健康，砂糖热饮引领健康之路
• 对特定饮食的兴趣推动了对健康热饮中素食声称的兴趣

前景和机会

• 消费者将寻求热饮以获取健康益处
• 由于疾病预防仍然是重中之重，因此在预测期内，天然成分可能在健康和保健热饮中显示出巨大潜力
• 随着越来越多的消费者寻求保持健康，高蛋白可能在预测期内展现出希望

分类资料

中国HW无酒精饮品

主要资料结果

2023年发展

• 2023年，补充能量将成为保健无酒精饮品的主打方向，产品针对不同的消费群组
• 2023年，无糖保健软性无酒精饮品将持续保持高速成长
• 对补水以外功效的需求推动了富含矿物质的无酒精饮品的成长

前景和机会

• 由于「三减」政策，无糖饮料在预测期内可能被视为健康保健饮料的大热门。
• 随着消费者意识的提高，消化器官系统健康可能会大幅改善
• 随着消费者寻求改善健康，高纤维食品成为关注的焦点

分类资料

中式HW小吃

主要资料结果

2023年发展

• 儘管砂糖零食是健康零食的领导者，但由于过度加工和口味问题，其销售持续下降
• 零食是维生素的良好来源，随着消费者寻求强化食品以改善新陈代谢，零食表现良好
• 由于担心体重与健康之间的联繫，体重管理将在 2023 年创纪录增长

前景和机会

• 随着健康问题的增加，低脂和无脂选择在健康和保健零食中将变得更加重要。
• 随着消费者寻求维持或改善健康，高蛋白食品可望快速成长
• 随着人们对过量摄取的担忧增加，减盐和无盐值得关注。

分类资料

中国硬白乳製品及替代品

主要资料结果

2023年发展

• 由于消费者希望促进新陈代谢，优质矿物质来源在健康乳製品和替代品中销量最高
• 有机产品仍然很受欢迎，因为消费者重视感觉「干净」和「纯净」的产品
• 随着消费者寻求改善健康、环境和动物福利，纯素和植物来源食品的销售量增加

前景和机会

• 进一步的食品安全法规将导致配方和标籤的变化
• 随着消费者努力保持健康，益生菌预计将在已经很高的水平上成长
• 高蛋白仍然是乳製品和替代品的流行主张

分类资料

中式HW烹饪材料和膳食

主要资料结果

2023年发展

• 随着健康对消费者越来越重要，素食菜餚在健康养生烹饪食材和餐点中占据最高销量
• 随着消费者寻求预防健康问题，有机宣称不断增加
• 由于消费者希望促进新陈代谢，高纤维产品强劲成长

前景和机会

• 随着中国消费者健康和食品安全意识的增强、新产品的推出和法规的收紧，洁净标示将成为热门话题。
• 由于政府宣传活动引发健康问题和立法压力加剧，食盐销售量预计不会增加
• 在预测期内，纯素可能会在健康和保健烹饪原料和饮食方面表现出希望

分类资料

中式HW主食

主要资料结果

2023年发展

• 随着消费者越来越关注健康、环境和动物福利，素食主张成为健康和保健主食的主流
• 到 2023 年，高蛋白食品将成为健康和保健主食
• 到 2023 年，生酮作为健康和保健主食将出现非凡增长

前景和机会

• 洁净标示趋势预计将继续在主食领域中占据主导地位
• 低碳水化合物和无添加砂糖在平衡健康和口味的同时有望增长
• 随着消费者寻求改善整体健康状况，低脂产品的销售量预计将增加。

分类资料

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Consumer interest in fortified/functional hot drinks drives growth for good source of vitamins and minerals in 2023
• No sugar leads health and wellness hot drinks as consumers look to manage their weight and improve their health
• Interest in particular diets boosts interest in the vegetarian claim within health and wellness hot drinks

PROSPECTS AND OPPORTUNITIES

• Consumers will increasingly look for hot drinks to provide health benefits
• Natural likely to show significant promise in health and wellness hot drinks during the forecast period as preventing illness remains paramount
• As more consumers seek to maintain good health, high protein is likely to show promise over the forecast period

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Energy boosting leads health and wellness soft drinks in 2023, with products targeting different consumer groups
• No sugar maintains growth from an already high base in health and wellness soft drinks in 2023
• Demand for benefits beyond hydration drives growth for good source of minerals soft drinks

PROSPECTS AND OPPORTUNITIES

• No sugar also likely to show promise in health and wellness soft drinks during the forecast period due to the "Three Reduce" policy
• Digestive health set to rise strongly as consumer awareness increases
• High fibre likely to be one to watch as consumers look to improve their health

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Although leading health and wellness snacks, no sugar snacks maintains its declining trend, due to concerns about overprocessing and taste
• Good source of vitamins snacks performs well as consumers seek fortified foods to improve their metabolism
• Due to concerns about the link between weight and health, weight management records growth in 2023

PROSPECTS AND OPPORTUNITIES

• Low fat and no fat set to increase in significance within health and wellness snacks as health concerns rise
• High protein set to see dynamic growth as consumers look to maintain or boost their health
• Low salt and no salt are ones to watch as concern grows about high salt intake

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Good source of minerals accounts for the highest sales within health and wellness dairy products and alternatives as consumers seek to boost their metabolism
• Organic remains popular, as consumers value products they perceive as "clean" and "pure"
• Vegan and plant-based account for rising sales, as consumers seek to improve their health, the environment, and animal welfare

PROSPECTS AND OPPORTUNITIES

• Further regulation on food safety will lead to changes in formulations and labelling
• Probiotic expected to see growth from an already high base as consumers look to maintain their health
• High protein likely to remain a popular claim in dairy products and alternatives

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Vegetarian accounts for the highest sales within health and wellness cooking ingredients and meals, as the importance of health to consumers rises
• Organic claim sees strong growth as consumers seek to prevent health problems
• High fibre sees strong growth as consumers aim to boost their metabolism

PROSPECTS AND OPPORTUNITIES

• Clean label will be one to watch, as Chinese consumers' awareness of health and food safety rises, new launches are seen, and regulations are set to tighten
• No salt expected to record growth as government campaigns raise health concerns, and legislative pressure set to intensify
• Vegan likely to show promise in health and wellness cooking ingredients and meals during the forecast period

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN CHINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Vegetarian claim leads health and wellness staple foods, as consumer concern about their health, the environment, and animal welfare rises
• High protein shows growth within health and wellness staple foods in 2023
• Keto sees exceptional growth in health and wellness staple foods in 2023

PROSPECTS AND OPPORTUNITIES

• Clean label trend expected to remain significant in staple foods
• Low sugar and no added sugar set to see growth, as a good balance between health and taste
• Low fat expected to record a rise in sales as consumers look to improve their general health

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028