健康与保健市场规模、份额及成长分析（按营养补充品、减重产品、机能性食品及地区划分）－2026-2033年产业预测

预计到 2024 年，全球健康和保健市场规模将达到 6.64 兆美元，从 2025 年的 7.22 兆美元成长到 2033 年的 14.18 兆美元，在预测期（2026-2033 年）内复合年增长率为 8.8%。

人们日益意识到久坐不动的生活方式、不健康的饮食习惯以及压力相关疾病的危害，这正在重塑全球健康产业格局。消费者越来越重视身体健身、心理健康和整体自我护理，从而推动了对保健品、有机食品、健身房会员卡、冥想应用程式和健康疗养中心的需求。倡导长期健康策略的教育倡议和意见领袖进一步强化了这一趋势。此外，穿戴式装置和人工智慧应用程式等健康科技的进步，使消费者能够有效地监测自身健康状况。远端医疗服务进一步扩大了人们获取健康咨询和支援的管道，促进了个人化健康方案的实施。这些因素共同推动了市场成长，并加深了消费者与健康品牌的互动。

全球健康与保健市场按膳食补充剂、减重计画、机能性食品和地区进行细分。膳食补充剂细分市场包括维生素和矿物质、草药补充剂、蛋白质和营养粉、 Omega-3脂肪酸和其他产品。减重计画细分市场包括代餐计画、个人化饮食计画、行为和生活方式指导和其他计画。机能性食品细分市场包括益生菌和益生元、强化食品、植物蛋白和替代蛋白和其他产品。依地区划分，市场分为北美、欧洲、亚太、拉丁美洲以及中东和非洲。

全球健康与保健市场驱动因素

全球健康与保健市场的主要驱动力是消费者对健康生活方式和预防性医疗保健重要性的认识不断提高。这种意识提升的提升源于文明病的增加、数位平台健康资讯的普及以及人们对整体健康理念日益增长的追求。消费者正在寻求改善身心健康的解决方案，并且更愿意投资于天然、有机和有益健康的产品。消费行为的这种转变正在推动行业创新，并促进健康食品、膳食补充剂、健身计划和健康服务等领域的产品和服务拓展，从而推动市场成长。

全球健康与保健市场面临的限制因素

影响全球健康与保健市场的主要限制因素之一是健康产品和保健趋势相关虚假资讯的氾滥。社群媒体和检验的网路资讯来源的激增，导致相互矛盾甚至误导性的健康建议层出不穷，令消费者感到困惑。这不仅损害了值得信赖的健康与保健品牌的声誉，也阻碍了消费者做出明智的购买决策。此外，产品安全性和有效性方面的监管挑战可能会阻碍潜在的市场进入者，并限制行业的创新和成长机会。有效管理讯息传播对于克服这些挑战至关重要。

全球健康与保健市场趋势

全球健康与保健市场正呈现出显着的个人化营养趋势。消费者越来越倾向于寻求根据自身生理特征和生活方式量身定制的个人化健康解决方案。借助人工智慧和生物技术的进步，新兴企业和成熟公司都在提供基于DNA分析和肠道微生物群组成等因素的个人化饮食计画、营养补充剂和健康建议。这一趋势不仅提升了用户参与度，也推动了预防性医疗保健策略的创新。随着越来越多人重视个人化的饮食选择，市场正朝着专注于客製化的健康解决方案的方向发展，这反映出医疗保健管理正朝着更全面、更个人化的方向转变。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究

全球健康与保健市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 机能性食品和饮料
• 美容及个人保健产品
• 预防性和个人化医疗产品
• 其他的

全球健康与保健市场规模（按应用领域及复合年增长率划分）（2026-2033 年）

• 营养与体重管理
• 心臟和肠道健康
• 免疫
• 骨骼健康
• 皮肤健康
• 其他的

全球健康与保健市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Abbott Laboratories（USA）
• Eli Lilly and Company（USA）
• Grifols, SA（Spain）
• Ferring Pharmaceuticals（Switzerland）
• Essity AB（Sweden）
• OSIM International（Singapore）
• Zydus Wellness（India）
• USANA Health Sciences（USA）
• Life Time Group Holdings（USA）
• OneSpaWorld Holdings（Bahamas）
• Waldencast plc（USA）
• Regis Corporation（USA）
• Vitadrop（Australia）
• Novo Nordisk（Denmark）
• Johnson & Johnson（USA）
• Herbalife Nutrition（USA）
• Amway（USA）
• Nestle Health Science（Switzerland）
• GNC Holdings（USA）
• Nature's Bounty（USA）

结论与建议

Global Health and Wellness Market size was valued at USD 6.64 Trillion in 2024 and is poised to grow from USD 7.22 Trillion in 2025 to USD 14.18 Trillion by 2033, growing at a CAGR of 8.8% during the forecast period (2026-2033).

The increasing awareness of the detrimental effects of sedentary lifestyles, unhealthy diets, and stress-related conditions is reshaping the global landscape of health and wellness. Consumers are prioritizing physical fitness, mental health, and holistic self-care practices, leading to heightened demand for health supplements, organic food, gym memberships, mindfulness apps, and wellness retreats. This trend is bolstered by educational initiatives and influencers advocating for long-term health strategies. Additionally, advancements in health and wellness technology, such as wearable devices and AI-driven applications, empower consumers to monitor their well-being effectively. Telehealth services further enhance access to health advice and support, fostering a personalized approach to wellness. Together, these factors drive market growth and deepen consumer engagement with health and wellness brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Health and Wellness market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Health and Wellness Market Segments Analysis

The global health and wellness market is segmented based on dietary supplements, weight loss programs, functional foods, and region. In terms of dietary supplements, the market is grouped into vitamins & minerals, herbal supplements, protein & nutritional powders, omega-3 & fatty acids, and others. Based on weight loss programs, the market is segmented into meal replacement plans, personalized diet programs, behavioral & lifestyle coaching, and others. Based on functional foods, the market is segmented into probiotics & prebiotics, fortified & enriched foods, plant-based & alternative proteins, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Health and Wellness Market

A key market driver for the Global Health and Wellness Market is the increasing consumer awareness regarding the importance of a healthy lifestyle and preventive healthcare. This heightened awareness is fueled by a growing prevalence of lifestyle-related diseases, the proliferation of health information through digital platforms, and a rising trend towards holistic well-being. Consumers are more inclined to invest in natural, organic, and health-promoting products, seeking solutions that enhance their physical and mental well-being. This shift in consumer behavior is pushing industries to innovate and expand their offerings in health foods, supplements, fitness programs, and wellness services, thus driving market growth.

Restraints in the Global Health and Wellness Market

One significant restraint impacting the global health and wellness market is the rising prevalence of misinformation surrounding health products and wellness trends. The proliferation of social media and unverified online sources has led to the spread of contradictory and often misleading health advice, causing confusion among consumers. This not only undermines the credibility of reputable health and wellness brands but also leads to consumer hesitancy in making informed purchasing decisions. Furthermore, regulatory challenges concerning product safety and efficacy may deter potential market entrants, limiting innovation and growth opportunities within the industry. Effective management of information dissemination is crucial for overcoming these challenges.

Market Trends of the Global Health and Wellness Market

The global health and wellness market is witnessing a significant trend towards personalized nutrition, where consumers increasingly seek tailored health solutions that cater to their unique biological and lifestyle profiles. Leveraging advancements in AI and biotechnology, both startups and established companies are delivering individualized diet plans, supplements, and wellness recommendations based on factors like DNA analysis and gut microbiome composition. This movement not only boosts user engagement but also fuels innovation in preventive health strategies. As more individuals prioritize tailored dietary choices, the market is evolving to emphasize customized wellness solutions, reflecting a wider shift towards holistic and personalized health management.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Health and Wellness Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Functional Foods and Beverages
• Beauty and Personal Care Products
• Preventive and Personalized Medicinal Products
• Others

Global Health and Wellness Market Size by Application & CAGR (2026-2033)

• Market Overview
• Nutrition & Weight Management
• Heart & Gut Health
• Immunity
• Bone Health
• Skin Health
• Others

Global Health and Wellness Market Size & CAGR (2026-2033)

• North America (Product Type, Application)
  • US
  • Canada
• Europe (Product Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eli Lilly and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grifols, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferring Pharmaceuticals (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OSIM International (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zydus Wellness (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• USANA Health Sciences (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Time Group Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneSpaWorld Holdings (Bahamas)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waldencast plc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regis Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitadrop (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novo Nordisk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations