温泉水疗及健康市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球温泉水疗及健康市场价值为 751 亿美元，预计到 2034 年将以 9.4% 的复合年增长率增长至 1843 亿美元。

随着人口老化，人们对健康体验、延年益寿服务以及能够促进身心健康的整体疗法的需求持续增长。越来越多的45至64岁女性开始寻求辅助疗法，凸显了人们对更个人化、更全面的健康服务的需求正在上升。这种转变推动了人们对水疗、疗癒之旅以及根据个人健康需求量身定制的健康计划的浓厚兴趣。该行业的营运商正日益融合先进技术、永续设计和客製化疗法，以吸引那些寻求有意义且以健康为中心的体验的消费者。人工智慧增强的皮肤分析工具和智慧水疗系统正在提升水疗环境的个人化水平，而以永续性为中心的设计选择，包括节能供暖系统、环保建筑和零浪费实践，正成为新项目开发的核心。总而言之，这些趋势巩固了全球温泉水疗和健康产业的强劲发展势头，并预示着国内外健康旅行者对温泉水疗和健康产业的持续关注。

2024年，水疗市场规模预计将达218亿美元。由于水疗的健康益处已得到证实，且其在治疗性健康护理中的作用日益增强，消费者对水疗的信任度持续上升。临床研究表明，水疗对某些疾病具有成本效益，这进一步提升了水疗的接受度，并巩固了水疗服务在整体护理中的地位。

2024年，以住宿为基础的健康中心市占率达到62.3%。这些设施在入住率和客流量方面均优于传统住宿，并提供全年吸引游客的综合健康项目。专注于健康的度假村和中心每年接待的客人数量始终高于独立的温泉度假胜地，进一步巩固了其在整体市场中的地位。

2024年，美国温泉水疗及健康市场占了88.5%的份额。美国拥有众多顶级健康度假村、豪华饭店水疗中心和特色温泉目的地，提供先进的健康养生计画。这些场所迎合了寻求预防保健、康復治疗和精心设计的身心服务的本地和国际健康旅行者的需求。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
• 产业影响因素
  • 成长驱动因素
    • 人口老化和注重健康的消费者行为
    • 提高健康和保健意识
    • 健康旅游日益普及
  • 产业陷阱与挑战
    • 高昂的营运和维护成本
    • 季节性和地域性
  • 机会
    • 技术改进与个人化
    • 与预防和医疗保健相结合
• 成长潜力分析
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 监管环境
  • 标准和合规要求
  • 区域监理框架
  • 认证标准
• 差距分析
• 风险评估与缓解
• 波特的分析
• PESTEL 分析
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
  • 电子商务对购买决策的影响

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依治疗类型划分，2021-2034年

• 水疗法
• 芳香疗法
• 按摩疗法
• 泥浴和裹敷
• 脸部和皮肤护理
• 其他的

第六章：市场估算与预测：依设施类型划分，2021-2034年

• 独立式温泉水疗设施
  • 独立日间水疗中心
  • 市政/公共热力设施
  • 温泉疗养中心
• 住宿式健康
  • 健康度假村
  • 水疗饭店及精品养生饭店
  • 提供住宿的健康静养度假村
• 医疗/復健中心
  • 復健中心
  • 医疗水疗中心
  • 排毒和医疗保健

第七章：市场估计与预测：依年龄组别划分，2021-2034年

• 19岁以下
• 19至35岁
• 36至50
• 50岁以上

第八章：市场估算与预测：依消费者偏好划分，2021-2034年

• 奢华体验
• 经济实惠的体验

第九章：市场估算与预测：依消费者群体划分，2021-2034年

• 男人
• 女性

第十章：市场估计与预测：依地区划分，2021-2034年

• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十一章：公司简介

• Accor
• Aman Resorts
• Blue Lagoon
• Brenners Park-Hotel and Spa
• Champneys Health Resorts
• Chiva-Som International Health Resort
• Four Seasons Hotels
• Hyatt Hotels
• Kannewischer
• Kempinski Hotels
• Lanserhof
• Mandarin Oriental Hotel Group
• Ritz-Carlton Hotels
• Six Senses Hotels Resorts Spas
• Thermae Bath Spa

The Global Thermal Spa & Wellness Market was valued at USD 75.1 billion in 2024 and is estimated to grow at a CAGR of 9.4% to reach USD 184.3 billion by 2034.

Demand continues to rise as aging populations seek wellness-oriented experiences, longevity services, and holistic treatments that support both physical and emotional well-being. A growing number of women between the ages of 45 and 64 are turning to complementary health options, highlighting a shift toward more personalized and integrative wellness offerings. This shift is driving greater interest in spa therapies, restorative travel experiences, and wellness programs tailored to individual health needs. Operators in the sector are increasingly integrating advanced technology, sustainable design, and customized treatment approaches to appeal to consumers seeking meaningful and health-focused experiences. AI-enhanced skin analysis tools and smart hydrotherapy systems are elevating the level of personalization in spa environments, while sustainability-focused design choices, including energy-efficient heating systems, eco-friendly structures, and zero-waste practices, are becoming central to new project development. Collectively, these trends reinforce the strong trajectory of the global thermal spa and wellness landscape and signal continued interest from both domestic and international wellness travelers.

The hydrotherapy segment generated USD 21.8 billion in 2024. Consumer trust in hydrotherapy continues to rise due to its documented health benefits and its expanding role in therapeutic wellness treatments. Clinical research demonstrating cost-effective outcomes for certain conditions has boosted acceptance and strengthened the positioning of hydrotherapy services in holistic care.

The accommodation-based wellness centers segment held a 62.3% share in 2024. These facilities outperform traditional lodging in terms of occupancy and client volume, offering integrated wellness programs that attract visitors year-round. Wellness-focused resorts and centers consistently serve more guests annually than standalone thermal sites, reinforcing their prominence in the broader market.

United States Thermal Spa & Wellness Market held an 88.5% share in 2024. The country features a large selection of premier wellness resorts, luxury hotel spas, and specialty thermal destinations that offer advanced health-focused programs. These locations cater to both local and international wellness travelers seeking preventive care, restorative treatments, and curated mind-body services.

Key companies operating in the Global Thermal Spa & Wellness Market include Accor, Aman Resorts, Blue Lagoon, Brenners Park-Hotel and Spa, Champneys Health Resorts, Chiva-Som International Health Resort, Four Seasons Hotels, Hyatt Hotels, Kannewischer, Kempinski Hotels, Lanserhof, Mandarin Oriental Hotel Group, Ritz-Carlton Hotels, Six Senses Hotels Resorts Spas, and Thermae Bath Spa. Companies in the Global Thermal Spa & Wellness Market are reinforcing their market presence by investing in personalized wellness programs, integrating advanced diagnostic and treatment technologies, and expanding facilities designed around holistic health experiences. Many operators are prioritizing sustainable construction, energy-efficient heating solutions, and eco-conscious operations to meet rising environmental expectations. Expanding partnerships with medical professionals and wellness specialists helps strengthen credibility and enhance treatment offerings. Brands are also focusing on elevated guest experiences through tailored therapies, data-driven wellness assessments, and digitally enhanced service models.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Treatment type
  • 2.2.3 Facility type
  • 2.2.4 Age group
  • 2.2.5 Consumer preferences
  • 2.2.6 Consumer group
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Demographic aging and health-conscious consumer behavior
    • 3.2.1.2 Increasing health and wellness awareness
    • 3.2.1.3 Rising popularity of wellness tourism
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High operational & maintenance costs
    • 3.2.2.2 Seasonality & location dependency
  • 3.2.3 Opportunities
    • 3.2.3.1 Technological enhancements & personalization
    • 3.2.3.2 Integration with preventive & medical wellness
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Regulatory landscape
  • 3.6.1 Standards and compliance requirements
  • 3.6.2 Regional regulatory frameworks
  • 3.6.3 Certification standards
• 3.7 Gap analysis
• 3.8 Risk assessment and mitigation
• 3.9 Porter's analysis
• 3.10 PESTEL analysis
• 3.11 Consumer behaviour analysis
  • 3.11.1 Purchasing patterns
  • 3.11.2 Preference analysis
  • 3.11.3 Regional variations in consumer behaviour
  • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 Latin America
    • 4.2.1.5 Middle East and Africa
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Treatment Type, 2021-2034 (USD Billion)

• 5.1 Key trends
• 5.2 Hydrotherapy
• 5.3 Aromatherapy
• 5.4 Massage therapy
• 5.5 Mud baths and wraps
• 5.6 Facial and skin treatments
• 5.7 Others

Chapter 6 Market Estimates & Forecast, By Facility type, 2021-2034 (USD Billion)

• 6.1 Key trends
• 6.2 Standalone thermal spa facilities
  • 6.2.1 Independent day spas
  • 6.2.2 Municipal/public thermal facilities
  • 6.2.3 Thermal spa complexes
• 6.3 Accommodation-based wellness
  • 6.3.1 Wellness resorts
  • 6.3.2 Spa hotels and boutique wellness
  • 6.3.3 Wellness retreats with accommodation
• 6.4 Medical/therapeutic wellness centers
  • 6.4.1 Rehabilitation centers
  • 6.4.2 Medical spas
  • 6.4.3 Detox and medical wellness

Chapter 7 Market Estimates & Forecast, By Age group, 2021-2034 (USD Billion)

• 7.1 Key trends
• 7.2 Below 19
• 7.3 19 to 35
• 7.4 36 to 50
• 7.5 Above 50

Chapter 8 Market Estimates & Forecast, By Consumer preference, 2021-2034 (USD Billion)

• 8.1 Key trends
• 8.2 Luxury experience
• 8.3 Budget-friendly experience

Chapter 9 Market Estimates & Forecast, By Consumer group, 2021-2034 (USD Billion)

• 9.1 Key trends
  • 9.1.1 Men
  • 9.1.2 Women

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 France
  • 10.3.3 UK
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Accor
• 11.2 Aman Resorts
• 11.3 Blue Lagoon
• 11.4 Brenners Park-Hotel and Spa
• 11.5 Champneys Health Resorts
• 11.6 Chiva-Som International Health Resort
• 11.7 Four Seasons Hotels
• 11.8 Hyatt Hotels
• 11.9 Kannewischer
• 11.10 Kempinski Hotels
• 11.11 Lanserhof
• 11.12 Mandarin Oriental Hotel Group
• 11.13 Ritz-Carlton Hotels
• 11.14 Six Senses Hotels Resorts Spas
• 11.15 Thermae Bath Spa