速食店如何继续提供以健康为导向的产品，同时满足人们对实惠便利的需求？

How can QSRs Continue to Offer Health-Conscious Offering while Satisfying the Need for Affordable Convenience?

出版日期: 2023年07月26日 | 出版商:

GlobalData | 英文 | 订单完成后即时交付

价格

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简介目录

为了满足消费者对健康生活方式的期望，速食店 (QSR) 正在重新考虑其配方和行销策略。快餐通路的领先公司继续努力提高效率和负担能力。行业领导者正在扩大纯素食和植物性选择，并减少可能对健康产生负面影响的成分，例如人造香料。

本报告提供QSR产业调查分析，提供消费者见解，产业趋势，课题与机会，竞争情形等资讯。

Abstract

This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights Map. The consumer insight offered throughout the report is drawn from GlobalData's Q1 2023 and Q4 2022 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

To meet healthier lifestyle expectations from consumers, quick-service restaurants (QSRs) have been revisiting formulation and marketing strategies. Major players in the QSR channel have continued to aim for efficiency and affordability. Industry operators have expanded their vegan- and plant-based options as well as reducing ingredients with negative health affiliations (e.g. artificial flavorings).

Scope

Revisit existing menu items to lower salt, sugar, and fat content to minimize confusion in health labeling. Widen vegan and plant-based choices to align with demand.
Younger generation consumers such as Millennials and Generation Z are more likely to choose QSRs with healthy menu items.
Communicate clearly health benefits on-menu to minimize health labeling confusion.

Reasons to Buy

Understand the challenges and opportunities for foodservice brands in order to tap into the food waste trend.
Gain insight into how competitors are responding to this trend.
Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.