市场调查报告书
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2024-2032 年按产品类型、功能和地区分類的健康与保健市场报告Health and Wellness Market Report by Product Type, Functionality, and Region 2024-2032 |
2023年,全球健康与保健市场规模达到36,704亿美元。展望未来, IMARC Group预计到2032年市场规模将达到51,556亿美元,2024-2032年复合年增长率(CAGR)为3.69%。人们对健康生活方式的认识不断增强,各种慢性疾病的发病率不断上升,以及穿戴式装置、行动应用程式和健康监测工具的出现是推动市场的一些主要因素。
健康和保健包括个人福祉的各个方面,包括身体、心理、情感和社会条件,以过着积极和充实的生活。这需要定期运动、戒烟和酗酒、采取营养饮食、针对各种疾病寻求适当的医疗护理、透过治疗优先考虑心理健康以及确保身体充分休息。它还包括远离压力大的工作环境、追求健康的工作与生活平衡的职业、培养有意义的关係、关注财务福祉以及参与精神实践。
这个市场的主要驱动力是增加对个人化生活指导以及健康和保健计划的投资,以帮助年轻人保持健康并实现他们的人生目标。此外,对管理工作压力的健康和保健计划的需求不断增加,也是另一个主要的成长诱导因素。除此之外,个人对维持适当的心理健康状况和为幸福生活做出更好选择的意识不断增强也推动了市场的发展。此外,水疗中心的日益普及以及用于维持个人护理的功能性食品和饮料的消费量不断增加,可支配收入不断增加,以及社交媒体平台和影响力人士促进健康生活方式、健身习惯和保健产品的影响力不断上升,这些都是创造健康生活方式的其他因素。全球市场前景看好。
各种慢性病发生率上升
随着糖尿病、心血管疾病、肥胖和某些类型的癌症等慢性病变得越来越普遍,对注重预防和管理的产品和服务的需求不断增加。这包括膳食补充剂、健身计划、健康指导、疾病管理应用程式和健康监测设备。此外,消费者正在寻求有关生活方式选择、营养和健身的资讯和教育,以预防慢性病的发作。这为健康和保健企业提供教育资源、研讨会和计画来支持明智的决策创造了机会。此外,世界各国政府正在实施措施和政策来解决日益增长的慢性病负担,这也为健康和保健市场创造了有利的环境。
健康监测工具开发
健身追踪器、智慧手錶和健康监测小工具等穿戴式装置使个人能够即时追踪和监测各种健康参数。这些设备收集心率、睡眠模式、步数、消耗的卡路里等指标的资料。这可以提高自我意识,使个人能够就自己的健康和保健习惯做出明智的决定。此外,行动应用程式和穿戴式装置通常包含目标设定、提醒和进度追踪等功能,这些功能可以对行为改变产生积极影响。透过提供即时回馈和激励,这些工具鼓励个人养成更健康的习惯,例如增加体力活动、改善睡眠模式或练习减压技巧,从而推动市场成长。
越来越多的公司提供健康和保健服务
提供健康和保健服务的企业通常会透过在工作场所整合健康和保健计划,为员工提供优先考虑其福祉的便利和机会,使更多人更容易获得这些服务。此外,许多企业认识到预防性照护在降低医疗成本和提高员工生产力方面的价值。因此,他们投资于强调预防的健康和保健计划,例如健身课程、营养咨询、压力管理研讨会和健康检查。此外,企业公司经常与外部健康提供者(例如健身中心、营养师、心理健康专家和其他健康专家)合作,为其员工提供更广泛的服务和专业知识,从而提高其健康和保健计划的整体质量和有效性,从而促进市场成长。
The global health and wellness market size reached US$ 3,670.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,155.6 Billion by 2032, exhibiting a growth rate (CAGR) of 3.69% during 2024-2032. The growing awareness among individuals regarding healthy lifestyle, the rising occurrence of various chronic diseases, and the advent of wearable devices, mobile apps, and health monitoring tools are some of the major factors propelling the market.
Health and wellness include all aspects of an individual's well-being, including physical, mental, emotional, and social conditions to lead an active and fulfilling life. This entails engaging in regular exercise, abstaining from smoking and excessive drinking, adopting a nutritious diet, seeking appropriate medical care for various ailments, prioritizing mental health through therapies, and ensuring adequate rest for the body. It also involves distancing from stressful work environments, pursuing a career that allows for a healthy work-life balance, nurturing meaningful relationships, focusing on financial well-being, and engaging in spiritual practices.
The market is primarily driven by increasing investments in personalized life coaching and health and wellness programs for young individuals to stay fit and achieve their life goals. In addition, the escalating demand for health and wellness programs to manage work-related stress represents another major growth-inducing factor. Besides this, the market is also propelled by the increasing awareness among individuals regarding the maintenance of proper mental health conditions and making better choices for leading a happy life. Moreover, the growing popularity of spas and increasing consumption of functional foods and beverages to maintain personal care, the rising disposable incomes, and the rising influence of social media platforms and influencers promoting healthy lifestyles, fitness routines, and wellness products are other factors creating a favorable market outlook across the globe.
Rising occurrence of various chronic diseases
As chronic diseases, such as diabetes, cardiovascular diseases, obesity, and certain types of cancer, become more prevalent, there is a heightened demand for products and services that focus on prevention and management. This includes dietary supplements, fitness programs, wellness coaching, disease management apps, and health monitoring devices. Moreover, consumers are seeking information and education about lifestyle choices, nutrition, and fitness to prevent the onset of chronic conditions. This has created opportunities for health and wellness businesses to offer educational resources, workshops, and programs to support informed decision-making. Besides, governments worldwide are implementing initiatives and policies to address the growing burden of chronic diseases, which is also creating a favorable environment for the health and wellness market.
Development of health monitoring tools
Wearable devices, such as fitness trackers, smartwatches, and health monitoring gadgets, enable individuals to track and monitor various health parameters in real time. These devices collect data on metrics like heart rate, sleep patterns, steps taken, calories burned, and more. This promotes self-awareness and empowers individuals to make informed decisions about their health and wellness routines. Moreover, mobile apps and wearable devices often include features like goal setting, reminders, and progress tracking, which can positively impact behavior change. By providing real-time feedback and incentives, these tools encourage individuals to adopt healthier habits, such as increasing physical activity, improving sleep patterns, or practicing stress reduction techniques, thus propelling the market growth.
Increasing number of companies providing health and wellness services
Corporate companies offering health and wellness services often make these services more accessible to a larger population by integrating health and wellness programs within the workplace to provide employees with the convenience and opportunity to prioritize their well-being. In addition, many corporate companies recognize the value of preventive care in reducing healthcare costs and improving employee productivity. As a result, they invest in health and wellness programs that emphasize prevention, such as fitness classes, nutrition counseling, stress management workshops, and health screenings. Moreover, corporate companies often collaborate with external wellness providers such as fitness centers, nutritionists, mental health professionals, and other wellness experts to offer a wider range of services and expertise to their employees, enhancing the overall quality and effectiveness of their health and wellness programs, thus augmenting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global health and wellness market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product type and functionality.
Functional Foods and Beverages
Beauty and Personal Care Products
Preventive and Personalized Medicinal Products
Others
Beauty and personal care products dominate the market
The report has provided a detailed breakup and analysis of the health and wellness market based on the product type. This includes functional foods and beverages, beauty and personal care products, preventive and personalized medicinal products, and others. According to the report, beauty and personal care products represented the largest segment.
Beauty and personal care routines involves engaging in beauty rituals, such as skincare routines that provide individuals with a sense of comfort, relaxation, and stress relief. As people increasingly prioritize self-care practices, the demand for beauty and personal care products continues to grow. Moreover, the rise of influencer culture and the influence of social media have significantly impacted the beauty and personal care market. Influencers and beauty bloggers on platforms like Instagram, YouTube, and TikTok showcase new products, share tutorials, and provide reviews, shaping consumer preferences and trends. Social media platforms have also made it easier for brands to reach and engage with their target audience, creating a powerful marketing and sales channel.
At present, there is an escalating demand for functional foods and beverages that provide additional health benefits beyond basic nutrition. By incorporating these functional products into their diet, consumers can proactively improve their well-being and reduce the risk of chronic diseases, thus influencing growth of this segment.
Nutrition & Weight Management
Heart & Gut Health
Immunity
Bone Health
Skin Health
Others
Nutrition and weight management holds the largest share in the market
A detailed breakup and analysis of the health and wellness market based on the functionality has also been provided in the report. This includes nutrition and weight management, heart & gut health, immunity, bone health, skin health, and others. According to the report, nutrition and weight management accounted for the largest market share.
There is a growing awareness among individuals about the impact of diet and weight on their health as they are becoming conscious of the importance of consuming nutritious foods and managing their weight to maintain good health and prevent disease. This heightened awareness has led to an increased demand for products and services related to nutrition and weight management. Moreover, lifestyle-related diseases such as obesity, diabetes, and cardiovascular conditions are often closely tied to poor dietary habits and weight management issues. As a result, individuals are actively seeking solutions to address these health concerns, driving the demand for products and services that focus on nutrition and weight management.
Skin care has become an integral part of self-care and wellness routines. As a result, individuals are incorporating skincare rituals into their daily routines to relax, de-stress, and promote a sense of self-care and self-love. This focus on skin health contributes to the growth of this segment.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
North America exhibits a clear dominance, accounting for the largest health and wellness market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, and others). According to the report, North America holds the leading position in the market.
North America, particularly the United States and Canada, has a relatively high level of disposable income among its population. This higher purchasing power enables individuals to invest more in their health and wellness. As a result, people in the region actively seek out products, services, and experiences that support their health goals and lifestyle choices. Moreover, North America boasts a well-established and robust fitness and wellness industry. The region is home to numerous gyms, fitness centers, spas, wellness resorts, and health clubs. These establishments offer a wide range of services, including fitness classes, personal training, wellness programs, and specialized treatments. Besides, the region is home to many cutting-edge technology companies, start-ups, and research institutions focused on developing innovative products, digital health solutions, wearable devices, and mobile applications that cater to consumers' health and wellness needs. The availability of advanced technologies and digital platforms contributes to the market dominance in North America.
The competitive landscape of the health and wellness market is diverse and dynamic, with various companies operating across various sectors. The market encompasses a wide range of products, services, and industries, making competition intense and constantly evolving. Presently, the leading market players are expanding their portfolio of consumer health products, including skincare, baby care, oral care, and over-the-counter medications. They are also making strategic acquisitions and partnerships to enhance their presence in areas such as digital health and wellness. Moreover, various food and beverage companies have been focusing on the health and wellness market by introducing healthier product options and promoting balanced nutrition. They are reformulating their products to reduce salt, sugar, and artificial ingredients while increasing the inclusion of natural and functional ingredients. In addition, key players are investing in research and development activities to strengthen their market foothold.
Amway Corporation
Bayer AG
Danone S.A
David Lloyd Leisure Ltd.
Fitness First India Pvt Ltd.
Herbalife International of America, Inc.
Holland and Barrett Retail Limited
L'Oreal SA
Nestle SA
Procter & Gamble
Unilever PLC
Vitabiotics Ltd
Unilever PLC signed an agreement to acquire Paula's Choice, a leading digital skincare brand and pioneer of science-backed products. Through this acquisition, Unilever can leverage the brand's expertise and credibility in the skincare space, enhancing its portfolio and expanding its offerings to cater to the evolving needs of consumers.
L'Oreal SA acquired Thayers Natural Remedy, a US based skincare brand, to expand its consumer products division, reinforce its competitive advantage and support future growth.
Nestle Health Science (NHSc), a part of Nestle SA, expanded into personalized nutrition with the acquisition of PersonaTM, a leading personalized vitamin company. This strategic move highlights NHSc's commitment to expanding its offerings and addressing the growing demand for tailored health and wellness solutions.