健身 - 消费者趋势分析(2023年)

疫情后，健身变得比以往任何时候都更加重要，因为它优先考虑个人健康需求。现代健身趋势坚持自我保健和整体健康方法。

消费者将健康危机视为自己的问题，并要求产品能让他们更好地控制自己的个人健康水平。360° 的健康和保健方法仍然很重要，大多数消费者现在承认，除非他们也照顾好自己的心理健康，否则他们无法长期获得良好的身体健康。自我药疗被定位为一种重要的预防性健康措施，取代对治疗的依赖。

本报告检视和分析健身消费趋势，为未来决策和产品开发提供策略提示。

目录

第1章 TrendSights:健身

• 趋势摘要
• 什么
• 为什么
• 如何
• 接下来会发生什么事？

第2章 附录

Abstract

Post-pandemic, fitness which entails prioritizing care for the individuals health needs is more important than ever. Modern fitness trends adhere to a self-care and holistic health approach.

Consumers are taking ownership of the health crisis and seek out products which allow them greater control of their personal fitness levels. A 360° approach to health and wellness continues to be important as most consumers now accept that they cannot have good physical fitness long-term without also taking care of their mental wellbeing. Self medicating is framed as an important preventative health measure instead of reliance on curative action.

Scope

• A shortage of time and money resources post-pandemic is driving demand for fitness shortcuts and health hacks which better accommodate altered and hybrid lifestyles.
• Consumers are even willing to pay a premium for added functionality products which are now seen as a long-term investment in the face of macroeconomic uncertainty and increased life expectancy.
• Brands are under pressure to offer genuinely impactful products faced with growing regulation and fad fatigue.
• While progression of the Fitness trend may be hampered by regulation, overall, it will be driven forward in the next decade by ongoing scientific research and technological developments which will further brand and consumer understanding of health and wellness.

Reasons to Buy

• Recognize what has driven the evolution of consumer attitudes so far, and why brands must incorporate Fitness attributes and features.
• Identify where the market is going and how consumers react in different categories.
• Access valuable strategic take-outs to assist future decision-making and product development.

Table of Contents

Table of Contents

1. TrendSights: Fitness

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix