全球奢华服饰市场（~2027 年）

Global Premium Apparel Market to 2027

出版日期: 2023年12月19日 | 出版商:

GlobalData | 英文 55 Pages | 订单完成后即时交付

价格

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简介目录

2022 年，全球奢侈服饰市场规模达到 4,222 亿美元，成长 3.8%，但仅比疫情前水准高出 5.9%。这是因为疫情导致 Ralph Lauren 和 Tommy Hilfiger 等许多奢侈品牌因依赖正式款式而失去了消费者的青睐和相关性。 Lululemon、The North Face 和 Lacoste 的份额在 2023 年激增，因为它们理想的性能和运动休閒主张使它们能够抓住自疫情爆发以来这些类别的持续需求。随着消费者越来越意识到过度消费对环境的影响，支持永续实践并提供卓越品质的奢侈品牌可能会获得更多消费者的关注。

主要亮点

到 2027 年，全球奢侈服饰市场规模预计将达到 5,570 亿美元，2023 年至 2027 年复合年增长率为 5.9%。

功能运动休閒品牌将在 2023 年跻身榜首。

随着环保意识的增强，未来几年将有更多消费者转向奢侈品牌。

本报告针对全球奢侈服饰市场进行研究分析，提供主要市场趋势、各地区、各品类的销售情况、品牌竞争格局等资讯。

Abstract

This report offers an analysis of both the historic and forecast data of the premium apparel market through 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights the premium apparel brands and their current competitive position.

The global premium apparel market grew by 3.8% in 2022 to reach $422.2bn, only exceeding pre-pandemic levels by 5.9% as the pandemic caused many premium brands such as Ralph Lauren, Tommy Hilfiger to lose relevance due to their reliance on formal styles which fell out of favor with consumers. Lululemon, The North Face, and Lacoste all witnessed their shares jump in 2023, thanks to their desirable performance and athleisure propositions enabling them to capture continued demand for these categories since the onset of the pandemic. As consumers become increasingly aware of the environmental impact of overconsumption, shoppers will turn to premium brands that they perceive to uphold more sustainable practices and offer superior quality.