市场调查报告书
商品编码
1423397
2024-2032 年按产品类型、季节、配销通路和地区分類的女装市场报告Women Apparel Market Report by Product Type, Season, Distribution Channel, and Region 2024-2032 |
2023年,全球女装市场规模达到10,020亿美元。展望未来, IMARC Group预计到2032年,市场规模将达到13,562亿美元,2024-2032年复合年增长率(CAGR)为3.3%。社群媒体的影响力不断增强、可持续女装的出现以及易于获取是推动市场发展的一些关键因素。
不断变化的时尚和美学趋势促进了市场成长
女装市场一直持续成长。新兴的时尚趋势和社群媒体影响力的上升是女装销售成长的主要驱动力之一。时尚产业迎合不同年龄层、生活方式、场合、风格和偏好的多元化消费者。
报告涵盖了市场结构、主要参与者的市场份额、参与者定位、最佳制胜策略、竞争仪表板和公司评估象限等竞争分析。此外,也提供了所有主要公司的详细资料。
什么是女装?
女装是指为女性设计并穿着的服装。包括T恤、牛仔裤、紧身裤、短裤、裙子、上衣、衬衫、牛仔布、运动服、冬季服、休閒服、睡衣和民族服装。它采用舒适的面料(如棉、尼龙、人造丝、羊毛和牛仔布)製成各种颜色、尺寸和设计。它有助于改善风格和自我表达,提供舒适感,增强信心,并防止环境影响,例如寒冷天气中的保暖或炎热天气中的防晒。它通常根据不同的季节和文化背景提供不同的尺寸、颜色、图案和印花、布料材料以及服装类型。
COVID-19大流行的爆发对女装产业造成了重大影响,给许多国家带来了前所未有的挑战。随着病毒在全球蔓延,许多国家实施了封锁和社交疏离措施,导致消费者支出下降。这直接影响了服装业,一些零售商和製造商的销售额和利润都下降了。它也对供应链造成严重干扰,许多工厂和生产设施因安全问题被迫关闭或减产。这扰乱了货物流动并导致发货延误,导致零售商库存短缺。此外,随着人们在家工作,对舒适度和休閒装的需求也发生了变化。这导致正装和场合服装的销售下降。
消费者对优质女装的偏好增加,例如印度西部服装、慢跑风格牛仔裤、正式和休閒服装,这些服装设计新颖、风格时尚。再加上人们对自己外表的意识不断增强,这是推动全球市场成长的主要因素之一。此外,产品製造商正在推出采用可回收布料和其他新颖变体製成的环保永续女装,以满足敏感肌肤消费者的需求,扩大其消费群。他们还专注于为名人和社交媒体影响者代言等各种促销活动提供资金,以提高现有的销售额和获利能力。此外,快速的城市化、忙碌的生活方式和消费者不断扩大的购买力正在透过线上零售管道推动女装的销售,这些管道提供了简单的可用性、便利性、丰富的产品目录、折扣优惠和多种支付方式。除此之外,视觉行销和时尚租赁服务的成长趋势正在为市场创造积极的前景。此外,3D 针织机的日益普及和品牌之间的合作不断加强正在加强市场的成长。
The global women apparel market size reached US$ 1,002.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,356.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.3% during 2024-2032. The rising influence of social media, advent of sustainable women apparel, and easy availability represent some of the key factors driving the market.
Changing Fashion and Aesthetic Trends Augmenting Market Growth
The women apparel market has been experiencing continuous growth. The emerging fashion trends and the rising influence of social media represent one of the primary drivers resulting in the increasing sales of women apparel. The fashion industry caters to a diverse range of consumers with different age groups, lifestyles, occasions, styles, and preferences.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
What is Women apparel?
Women apparel refers to the garments designed for and worn by women. It comprises t-shirts, jeans, leggings, shorts, skirts, tops, shirts, denim, sports, winter, casual, night, and ethnic wear. It is manufactured in various colors, sizes, and designs using comfortable fabrics, such as cotton, nylon, rayon, wool, and denim. It helps in improving the style and self-expression, offering comfort, boosting confidence, and protecting from the environmental impact like warmth in cold weather or sun prevention in hot weather. It is commonly available according to different seasons and cultural backgrounds that differ based on the sizes, colors, patterns and prints, fabric materials, and type of apparel.
The COVID-19 pandemic outbreak has caused a significant impact on the women apparel industry and imposed unprecedented challenges on numerous countries. As the virus spread globally, many countries-imposed lockdown and social distancing measures, which led to a decline in consumer spending. This directly impacted the apparel industry, with several retailers and manufacturers experiencing reduced sales and profits. It also created a severe disturbance in the supply chain with many factories and production facilities forced to shut down or operate at reduced capacity due to safety concerns. This disrupted the flow of goods and caused delays in shipments resulting in a shortage of inventory for retailers. In addition, with people working from home, there was a shift in demand for clothing with improved comfort and casual wear. This led to a decline in sales of formal wear and occasion wear.
There is an increase in consumer preferences for premium-quality women apparel, such as Indo-western clothes, jogger style jeans, and formal and informal clothes, which are available in innovative designs and trendy styles. This, coupled with the rising consciousness among individuals about their physical appearances, represents one of the major factors bolstering the market growth around the world. Moreover, product manufacturers are introducing environmentally sustainable women apparel manufactured using recyclable cloth materials and other novel variants to meet the requirement of consumers with sensitive skins to expand their consumer base. They are also focusing on financing various promotional activities like celebrity and social media influencer endorsements to improve their existing sales and profitability. In addition, rapid urbanization, busy lifestyles, and expanding purchasing power of consumers are driving the sales of women apparel through online retail channels that offer easy availability, convenience, vast product catalogs, discounted deals, and numerous payment methods. Apart from this, the growing trend of visual merchandising and fashion rental services is creating a positive outlook for the market. Furthermore, the increasing adoption of 3D knitting machines and rising collaboration between brands are strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global women apparel market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, season and distribution channel.
Tops and Dresses
Bottom Wear
Innerwear and Sleepwear
Coats, Jackets and Suits
Ethnic Wear
Others
The report has provided a detailed breakup and analysis of the women apparel market based on the product type. This includes tops and dresses, bottom wear, innerwear and sleepwear, coats, jackets and suits, ethnic wear and others. According to the report, tops and dresses represented the largest segment due to the easy availability of a various designs in accordance with seasonal demand and requirements. Moreover, changing fashion trends is influencing the market positively. Some of the other factors impelling the market growth include the growing number of working women, increasing per capita income, and increased consumer spending capacity.
Summer Wear
Winter Wear
All Season Wear
A detailed breakup and analysis of the women apparel market based on the season has also been provided in the report. This includes summer wear, winter wear, and all season wear. According to the report, winter wear accounted for the largest market share as it is designed to keep the wearer warm and comfortable during the colder months. Moreover, it is available in various styles, colors, and designs that can be worn for various occasions.
Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online Stores
Others
A detailed breakup and analysis of the women apparel market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share due to the easy availability, convenience, wide collection, competitive pricing, discounts and promotions, brand offering and visibility, and offer in-store experience.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others) was the largest market for women apparel. The increasing preference for trendy apparel among the masses represents another major factor favoring the market growth in Europe. Moreover, the rising adoption of online shopping portals and mobile apps due to ease, comfort, and convenience is contributing to the market growth in the region. Besides this, the growing female workforce participation is creating a positive outlook for the market.
Adidas AG
Burberry Group Plc
Dolce & Gabbana
Forever21
Giorgio Armani S.p.A
Industria de Diseno Textil, S.A.
Kering
L Brands Inc.
LVMH
PVH Corp.
Prada S.p.A.
Uniqlo Co. Ltd. (Fast Retailing Co. Ltd.)
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.