数位生活方式 - TrendSights 分析 (2023)

数位生活方式是 GlobalData 作为 TrendSights 系列的一部分介绍的 63 个子趋势之一。

数位连结已深深融入消费者的日常生活中，加深了他们对即时满足的渴望和多任务处理的倾向。 随着技术变得越来越容易取得，人们对品牌利用数位平台的期望正在改变。 为此，行业领导者正在采取长期策略，以实现跨内部和外部管道的全通路体验。

范围

• 在餐饮服务领域，供应商推出了数位解决方案，以促进店内和店外订购。 利用人工智慧神经搜寻和数位看板等技术，可以简化行动订购。
• 饮料、美容和食品公司正在密切采用智慧型手机技术来帮助产品发现和虚拟交流。
• 品牌也利用智慧功能在使用其产品时提供新的体验（例如支援蓝牙的瓶盖）。

本报告审视并分析了数位生活方式趋势，深入了解这些趋势的重要性、其影响、品牌和製造商如何利用它们以及未来的前景。

目录

第 1 章 TrendSights：数位生活风格

• 趋势摘要
• 什么
• 为什么
• 如何
• 接下来会发生什么事？

第 2 章附录

Abstract

"Digital Lifestyles" is one of the 63 sub-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

Being digitally connected is heavily ingrained in consumers' daily lives, creating a deepening desire for instant gratification and a propensity to multitask. As technology becomes more accessible, the level of expectation for brands to harness digital platforms changes. In response, leading companies in the industry have adopted long-term strategies to create an omnichannel experience between on- and off-premise channels.

Scope

• In foodservice, providers launch digital solutions to ease ordering on-premise and off-premise. Using technologies such as AI neural search and digital signage streamlines the ability to order on the go.
• Beverage, beauty, and food companies are closely incorporating smartphone technology to aid in looking up products and virtual communication.
• Brands also use smart features to offer new experiences when using a product (e.g. a Bluetooth-enabled bottle cap).

Reasons to Buy

• Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
• Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
• Understand how new concepts and ideas fit into-or challenge-current consumer trends.
• Gain insight and inspiration for innovation programs and new product development.

Table of Contents

Table of Contents

1. TrendSights: Digital Lifestyles

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix