市场调查报告书
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1466358
数位转型市场:按产品、功能、技术、配置、最终用户划分 - 2024-2030 年全球预测Digital Transformation Market by Offering (Services, Solutions), Function (Customer Transformation, Operational Transformation, Product Transformation), Technology, Deployment, End-User - Global Forecast 2024-2030 |
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预计2023年数位转型市场规模为8,210.3亿美元,2024年达9,872.1亿美元,2030年预计将达3,1023.2亿美元,复合年增长率为20.91%。
数位转型是利用数位技术开发新的业务营运和客户体验,或修改现有的业务营运和客户体验,以满足不断变化的业务和市场需求。数位转型可提高效率、提高业务敏捷性,并最终为员工、客户和股东释放新价值。在新兴经济体,越来越多地普及先进技术来实现业务数位化,以及政府的数位化措施进一步推动了市场需求。然而,数位转型系统中的资料安全和隐私问题可能会阻碍预测期内的市场需求。将 AR/VR 技术整合到转型系统中以改善消费者体验带来了未来的市场机会。
主要市场统计 | |
---|---|
基准年[2023] | 8210.3亿美元 |
预测年份 [2024] | 9872.1亿美元 |
预测年份 [2030] | 3,102,320 百万美元 |
复合年增长率(%) | 20.91% |
提供者:数位转型解决方案的大量采用
对于希望在快速发展的数位环境中适应并向前发展的企业来说,数位转型服务至关重要。这些服务范围从咨询和策略制定到实施和支援。迁移到云端使企业能够透过提高扩充性、弹性和成本效率来优化业务,而要做到这一点需要云端处理服务。随着我们对数位科技的依赖不断增加,需要保全服务的网路威胁也在增加。企业必须优先考虑强有力的安全措施来保护资料、系统和客户。数位转型解决方案是客製化软体产品,旨在解决公司在数位化方面的特定需求和挑战。企业资源规划 (ERP) 系统是一个全面的软体解决方案,整合了企业的各个方面,包括财务、营运和人力资源。这使组织能够简化流程、提高效率并做出资料驱动的决策。客户关係管理 (CRM) 软体解决方案可协助企业有效管理与现有和潜在客户的互动。这些工具允许企业追踪客户资料,分析客户行为模式和偏好,并做出明智的决策。
特点:透过个人化参与策略增加客户转换的使用
客户转型的重点是透过数位解决方案改善客户体验、参与度和忠诚度,并受到对个人化体验和无缝全通路互动不断增长的需求的青睐。营运转型涉及利用数位技术优化业务流程、供应链管理和内部营运。产品转型是指利用人工智慧(AI)和物联网(IoT)等数位技术开发和增强产品和服务。劳动力转型包括提高员工技能、实施新的劳动力模型以及利用协作工具创建一支敏捷且精通数位化的劳动力。客户和员工转型着重于加强人际沟通,而业务和产品转型则优先考虑流程优化和创新。
技术:资料主导的决策流程正在推动巨量资料和分析技术的使用激增。
3D 列印使按需经济高效地生产复杂零件成为可能,从而彻底改变了製造业。巨量资料和分析正在透过促进资料主导的决策流程和改善客户体验来改变业务。云端处理对于数位转型至关重要,因为它可以提高企业的业务效率和扩充性。随着数位转型工作中网路威胁的增加,网路安全对于企业来说是必要的。工业机器人提高生产效率并减少生产线上的人为错误。物联网 (IoT) 透过连接设备和系统来改善资料收集和自动化机会,从而为企业提供支援。机器学习和人工智慧透过资料主导的见解实现自动化并丰富决策流程,从而构成了数位转型倡议的支柱。智慧型手机的兴起推动了社群媒体平台的发展,社群媒体平台不断改进其产品以保持在数位行销方面的竞争力。
部署:偏好云端基础的部署,以实现弹性和改进的服务
云端上配置模式是指使用第三方服务供应商管理的远端伺服器透过网际网路交付软体应用程式和基础架构服务。由于其扩充性、成本效率和易于管理,这种方法近年来获得了广泛的欢迎。本地部署模型使用个人拥有的伺服器和硬体在组织的实体场所内託管应用程式和基础设施。此选项提供了更强大的安全措施和对 IT 营运的更大控制,但可能具有更高的资本成本,并且需要专门的维护人员。
最终用户:随着数位基础设施的扩展,银行和保险业的应用程式激增
BFSI 部门正在采用数位转型策略来改善客户体验并简化营运。教育领域的数位转型重点是引入新技术,以改善教学方法、个人化学习体验和远距学习,同时确保资料安全和学生资讯的隐私。世界各地的政府正在实施数位转型,透过提供简化课税和许可证采购流程的电子政府政府平台来加强公共服务的提供,同时透过开放资料倡议确保透明度。医疗保健组织正在采用数位转型措施来改善患者照护、降低成本并增强研究能力。该行业的重点是采用电子健康记录远端医疗解决方案、人工智慧主导的诊断以及用于远端患者监护的可穿戴设备。在高效网路管理和改善客户体验的需求的推动下,IT 和通讯产业始终处于数位转型的最前线。该行业正在大力投资云端处理服务、物联网设备管理和用于资料分析的人工智慧应用。製造业的数位转型包括采用工业 4.0 技术,例如物联网设备、先进的自动化机器人系统以及积层製造技术(包括 3D 列印)。从传统广播向数位平台的转变、采用 AR/VR 技术实现身临其境型体验以及使用人工智慧实现内容个人化正在推动媒体和娱乐领域的数位转型。零售和消费品公司正在采用数位转型策略,透过资料主导的洞察、个人化行销宣传活动和电子商务平台优化来改善客户体验。
区域洞察
美洲地区在数位转型市场中占据关键地位,因为其在人工智慧、物联网和 5G 的采用方面由领先科技公司引领的强大创新生态系统。政府透过资助和合作计画支持数位转型倡议,加速先进製造、农业食品和洁净科技等关键产业的公私合作。该地区的市场成长得益于欧盟 (EU) 在各成员国对人工智慧、5G 网路和网路安全的重大投资,以及对包括数位转型在内的各个领域的重大倡议和资金的推动。中东各国政府正在实施数位化和经济多元化倡议。非洲的行动普及正在迅速提高,为数位转型产业创造了巨大的商机。在政府鼓励投资物联网、人工智慧、机器人和其他先进技术的倡议的推动下,亚太地区正在经历不断变化的数位转型市场格局。
FPNV定位矩阵
FPNV定位矩阵对于评估数位转型市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对数位转型市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 数位转型市场的市场规模和预测是多少?
2. 在数位转型市场预测期内,需要考虑投资哪些产品、细分市场、应用程式和领域?
3.数位转型市场的技术趋势和法规结构是什么?
4.数位转型市场主要厂商的市场占有率是多少?
5.进入数位转型市场的合适型态和策略手段是什么?
[188 Pages Report] The Digital Transformation Market size was estimated at USD 821.03 billion in 2023 and expected to reach USD 987.21 billion in 2024, at a CAGR 20.91% to reach USD 3,102.32 billion by 2030.
The digital transformation uses digital technologies to develop new or modify existing business operations and customer experiences to fulfill changing business and market requirements. Digital transformation increases efficiency and provides greater business agility, ultimately unlocking new value for employees, customers, and shareholders. Increased penetration of evolving technologies for digitizing business and government enforcement towards digitization in developing economies has further driven the market demand. However, data security and privacy concerns in digital transformation systems may hamper the market demand in the forecasted period. Integrating AR/VR technologies in the transformation systems to enhance consumer experience presents future market opportunities.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 821.03 billion |
Estimated Year [2024] | USD 987.21 billion |
Forecast Year [2030] | USD 3,102.32 billion |
CAGR (%) | 20.91% |
Offerings: Significant adoption of solutions in digital transformation
Digital transformation services are essential for businesses seeking to adapt and advance in a rapidly evolving digital landscape. These services range from consultation and strategy development to implementation and support. Migrating to the cloud enables enterprises to optimize their operations through increased scalability, flexibility, and cost-efficiency, which requires cloud computing services. The increasing reliance on digital technologies comes with increased cyber threats requiring cybersecurity services. Businesses need to prioritize robust security measures to protect their data, systems, and customers. Digital transformation solutions comprise tailor-made software products designed to address businesses' specific needs or challenges during their digital journey. Enterprise resource planning (ERP) Systems is a comprehensive software solution that combines all aspects of a business, such as finance, operations, and human resources. This enables organizations to streamline processes, improve efficiency, and make data-driven decisions. Customer relationship management (CRM) Software solutions help businesses effectively manage their interactions with current and potential customers. These tools allow organizations to track customer data and analyze customer behavior patterns and preferences to make informed decisions.
Function: Increasing use of customer transformation owing to the personalized engagement strategies
Customer Transformation focuses on enhancing customer experience, engagement, and loyalty through digital solutions, and the preference for this transformation arises from the increasing demand for personalized experiences and seamless omnichannel interactions. Operational transformation involves optimizing business processes, supply chain management, and internal operations through digital technologies. Product transformation refers to developing or enhancing products or services using digital technologies such as artificial intelligence (AI) and the Internet of Things (IoT). Workforce transformation consist of upskilling employees, implementing new workforce models, and leveraging collaboration tools to create an agile, digital-savvy workforce. Customer and workforce transformations focus on enhancing interpersonal communication, whereas operational and product transformations prioritize process optimization and innovation.
Technology: Burgeoning utilization of big data and analytics technology owing to its data-driven decision-making processes
3D printing has revolutionized manufacturing by enabling on-demand and cost-efficient production of complex parts. Big data and analytics transform businesses by facilitating data-driven decision-making processes and enhancing customer experiences. Cloud computing is essential to digital transformation as it can improve operational efficiency and scalability for businesses. Cybersecurity is necessary for businesses amidst increasing cyber threats during digital transformation initiatives. Industrial robotics enhances production efficiency and reduces human errors in manufacturing lines. The Internet of Things (IoT) empowers businesses by connecting devices and systems for improved data collection and automation opportunities. Machine learning and artificial intelligence form the backbone of digital transformation initiatives by enabling automation and enhancing decision-making processes with data-driven insights. The rise of smartphones has driven the growth of social media platforms, which constantly evolve their offerings to maintain competitiveness in the digital marketing landscape.
Deployment: Preferences for cloud-based deployment for better flexibility and services
The on-cloud deployment model refers to delivering software applications and infrastructure services via the Internet, utilizing remote servers managed by third-party service providers. This method has achieved significant traction in recent years due to its scalability, cost-effectiveness, and ease of management. The on-premises deployment model involves hosting applications and infrastructure within an organization's own physical premises using privately owned servers and hardware. This option offers robust security measures and greater control over IT operations however may incur higher capital expenses and require dedicated maintenance staff.
End-User: Proliferating applications across banking and insurance sector with expanded digital infrastructure
The BFSI sector is adopting digital transformation strategies to enhance customer experiences and streamline operations. Digital transformation in education focuses on incorporating new technologies to improve teaching methods, personalized learning experiences, and remote learning accessibilities while ensuring data security and privacy for students' information. Governments worldwide are leveraging digital transformation efforts to enhance public service delivery by providing e-governance platforms that streamline taxation or license procurement processes while ensuring transparency through open-data initiatives. Healthcare organizations are adopting digital transformation measures to improve patient care, reduce costs, and enhance research capabilities. The sector focuses on implementing Electronic Health Records (EHRs), telemedicine solutions, AI-driven diagnostics, and wearables for remote patient monitoring. The IT and telecom sector is consistently at the forefront of digital transformation due to their need for efficient network management and customer experience improvement. This industry invests heavily in cloud computing services, IoT device management, and AI applications for data analysis. Digital transformation in manufacturing involves adopting Industry 4.0 technologies such as IoT-enabled devices, advanced robotics systems for automation purposes, and additive manufacturing techniques, including 3D printing. Digital transformation in media & entertainment is driven by the shift from traditional broadcasting to digital platforms, the adoption of AR/VR technologies for immersive experiences, and leveraging AI-driven content personalization. Retail and consumer goods organizations are adopting digital transformation strategies for enhancing customer experiences through data-driven insights, personalized marketing campaigns, and eCommerce platform optimization.
Regional Insights
The Americas has a significant landscape in the digital transformation market owing to a strong innovation ecosystem, with major technology companies leading the way in AI, IoT, and 5G adoption. The government supports digital transformation initiatives through funding and partnerships, with programs to accelerate public-private collaboration in key industries such as advanced manufacturing, agri-food, and clean technology. The European Union's (EU) significant investments in AI, 5G networks, and cybersecurity across member countries and key initiatives and funding for various sectors, including digital transformation, have driven the market growth in the region. The Middle East's governments are implementing initiatives to diversify their economies by embracing digitalization. Africa is experiencing rapid mobile penetration, which presents significant opportunities for digital transformation across industries. The APAC has a developing landscape in the digital transformation market due to government initiatives promoting investment in IoT, AI, robotics, and other advanced technologies, and numerous initiative seeks to strengthen connectivity and infrastructure while encouraging investment in emerging technologies.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Digital Transformation Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital Transformation Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Digital Transformation Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AVEVA Group PLC, Baidu, Inc., Cisco System Inc., Cognex Corporation, Emerson Electric Co., Ericsson AB, General Electric Company, Google LLC by Alphabet, Inc., Hewlett Packard Enterprise Company, Innominds, Intel Corporation, International Business Machines Corporation, Kellton Tech Solutions Ltd., Microsoft Corporation, NVIDIA Corporation, Oracle Corporation, Red Hat, Inc., Salesforce, Inc., SAP SE, Siemens AG, THALES group, TIBCO Software, Inc, Wipro Limited, and Yokogawa Electric Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Digital Transformation Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital Transformation Market?
3. What are the technology trends and regulatory frameworks in the Digital Transformation Market?
4. What is the market share of the leading vendors in the Digital Transformation Market?
5. Which modes and strategic moves are suitable for entering the Digital Transformation Market?