全球护髮产业的机会（2024年）

Opportunities in the Global Haircare Sector 2024

出版日期: 2024年11月14日 | 出版商:

GlobalData | 英文 164 Pages | 订单完成后即时交付

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简介目录

全球护髮产业市场规模预计到 2023 年将达到 820 亿美元的销售额，到 2028 年将达到 968 亿美元，复合年增长率为 3.4%。美洲是最大的地区，占价值占有率的 37.8%，紧随其后的是亚太地区，占 33%。以品类来看，洗髮精占41.1%，其次是护髮素，占21.1%，染髮剂占16.1%。在所有类别中，造型产品预计 2023 年至 2028 年复合年增长率最快，达到 4.2%。

随着消费者越来越关注护髮产品中的合成成分，对无添加剂、基于科学的天然有机成分的需求不断增加。消费者正在寻找无毒成分，如芦荟、藜麦和椰子油。因此，製造商正在配製含有天然来源且安全的成分的护髮产品。护髮行业有严格的标籤规定，要求製造商生产具有优质成分的清洁标籤产品。消费者越来越多地选择提供清晰资讯的产品。因此，品牌致力于加强包装标籤上的沟通，以提高产品使用的安全性。

本报告对全球护髮行业进行了研究和分析，并对当前护髮行业进行了概述，包括成分、製造商声明、标籤和包装。

摘要整理
部门概览
世界概览
美国概况
亚太地区概览
东欧概况
中东和非洲概览
西欧概况
头髮护理：一个全球性问题
C&T 金额占有率模式的变化
整个C&T产业的价值占有率变化（2023-28）
消费模式改变的原因
消费水准变化：美洲（2018-2028 年）
消费水准变化：亚太地区（2018-28）
消费水准变化：东欧（2018-2028 年）
消费水准变化：中东和非洲（2018-28 年）
消费水准变化：西欧（2018-2028 年）
确定具有高潜力的国家：按区域
确定具有高潜力的国家：按区域
研究方法 - 辨识具有高潜力的国家
国家/地区详细信息
高潜力国家分析
未来展望
竞争环境
主要公司 - 全球（数量）
主要公司和品牌的占有率分析 - 全球
主要公司和品牌的占有率分析：按地区
竞争格局 - 市场分析
自有品牌市占率
自有品牌占有率分析：按地区划分
自有品牌占有率分析：依类别
主要分销管道
主要通路的占有率 - 全球/区域层面
主要包装格式
成长分析：依主要包装材料及包装类型
成长分析：依闭合类型、主要外部类型
工业指标
世界专利申请
世界就业分析
世界贸易
附录
定义
关于GlobalData

简介目录

Product Code: GDCG240018GS

Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

The global haircare sector recorded value sales of $82 billion in 2023 and is anticipated to climb to $96.8 billion in 2028, registering a compound annual growth rate (CAGR) of 3.4%. The Americas was the largest region, accounting for a value share of 37.8%, closely followed by Asia-Pacific with a 33% share. Shampoo was the leading category, amassing a value share of 41.1%, followed by conditioner and hair colorants categories with shares of 21.1% and 16.1%, respectively. Among all the categories, styling agents is forecast to record the fastest value CAGR during 2023-28, at 4.2%.

With growing concerns around synthetic ingredients in haircare products among consumers, there has been an increase in demand for natural and organic ingredients that are additive-free and scientifically supported ingredients . Consumers are looking for toxin-free ingredients such as aloe vera, quinoa, and coconut oil. As a result, manufacturers are formulating haircare products using naturally sourced and safe ingredients. The haircare industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global haircare sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including haircare, over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global haircare sector in 2023. It covers hypermarkets & supermarkets, health and beauty stores, e-retailers, direct sellers, department stores, parapharmacies/drugstores, convenience stores, cash & carries and warehouse clubs, "dollar stores", variety stores & general merchandise retailers, chemists/pharmacies, and other distribution channels.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of haircare.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates