全球运动服饰市场（～2028年）

预计2023年全球运动服市场规模将略为放缓，成长5.3%至4,220亿美元，再次超过整体服饰市场。线上通路也略有放缓，增幅为6.9%，但线上通路渗透率提升了0.5个百分点。Nike继续主导运动服饰市场，但其创新步伐缓慢导致消费者转向 On 和 Hoka 等竞争对手，导致其在2024年失去市场占有率。

范围

• 虽然运动服的表现将继续优于服装，但随着运动服在西方市场逐渐成熟，其成长速度将放缓，直到2028年。
• 虽然成长速度会放缓，但运动服的多功能性以及对健康和健身的重视将确保其在整体服装中的占有率继续成长。
• 由于网路购物作为一种便捷的管道，能够让他们轻鬆比较产品和价格，因此预计其将继续成长。

本报告探讨了全球运动服市场，对主要参与者和趋势、跨通路、类别、地区、体育活动和消费者态度的表现提供了全面的见解和分析。

目录

执行摘要

• 全球运动服市场驱动因素
• 限制全球运动服饰市场的因素
• 主要趋势
• 成功策略
• 全球运动服市场：全球市场规模（～2028年）
• 全球运动服市场（2018年、2023年、2028年）
• 全球运动服市场价值（2018-2028）
• 全球运动服市场：区域成长（至2028年）
• 全球运动服市场：依地区（2018-2028年）
• 全球运动服市场：各地区成长情形（2018-2028）
• 全球十大运动服饰市场（2018-2028）
• 十大运动服饰市场：依预期成长（2023-2028年）
• 全球运动服市场：通路成长（～2028年）
• 全球线上运动服市场（2018-2028）
• 全球运动服市场依通路成长情况（2018-2028年）
• 全球运动服市场：依通路占有率（2018年、2023年、2028年）
• 全球运动服市场：类别成长（～2028年）
• 全球运动服市场：依类别（2018年、2023年、2028年）
• 全球运动服市场：依类别的成长情况（2018-2028年）
• 全球运动服市场：依次类别（2018-2028）
• 全球运动服市场：依男装和女装产品类型（2023-2028年）
• 全球运动服市场：依产品类型的童装（2023-2028年）
• 全球运动服市场：依产品类型的鞋类和配件（2023-2028年）
• 全球运动服市场：运动服类型的趋势（至2028年）
• 全球运动服市场：依运动服类型（2018年、2023年、2028年）
• 全球运动服市场：依运动服类型划分的成长情形（2018-2028年）
• 全球运动服市场：价格区间成长（～2028年）
• 全球运动服市场：依价格范围（2018年、2023年、2028年）
• 全球运动服市场：依价格范围的成长（2018-2028年）
• 全球运动服市场：体育活动成长（至2028年）
• 全球运动服市场：依体育活动（2018年、2023年、2028年）
• 全球运动服市场：依体育活动的成长（2018-2028年）
• 全球运动服市场：依体育活动（2018-2028年）
• 消费者洞察
• 运动服行为与态度
• 运动服品牌偏好
• 竞争格局：市场占有率与品牌概况
• 十大品牌：市场占有率（2022-2024年）
• 2024年的赢家与输家
• 焦点品牌：Nike
• 焦点品牌：Adidas
• 焦点品牌：Under Armour
• 焦点品牌：Asics 和 On
• 焦点品牌：Adanola 和 Gymshark
• 值得关注的品牌
• 研究方法
• 联络我们

The Global Sportswear Market to 2028 report offers comprehensive insight and analysis of the Global sportswear market, the major players, the key trends, channel, category, regional, sports activity performance, and consumer attitudes.

The global sportswear market experienced a slight slowdown in 2023, rising 5.3% to $422bn, outperforming total apparel again. The online channel saw a minor deceleration also, growing by 6.9%, with online penetration increasing 0.5ppts, aided by the convenience and wide range of products available via the channel. Nike continues to dominate the sportswear market, however it has lost share in 2024 with its lag in innovation driving consumers to shift towards competitors like On and Hoka.

Scope

• Though sportswear will continue to outperform apparel, its growth will be more muted out to 2028 as it reaches maturation in Western markets.
• Despite growth softening, sportswear will continue to rise as a proportion of total apparel thanks to its multifunctional nature and focus on health and fitness.
• Online penetration will continue to grow as shoppers prefer the channel's convenience and easy product and price comparisons.

Reasons to Buy

• Understand where the demand lies within the Global sportswear market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
• Learn how continued inflationary challenges will impact the Global sportswear market, and which players are most at threat from changing consumer habits.
• Identify the key approaches brands are taking to stand out in the Global sportswear market, and how you can adapt these to fit your own business.

Table of Contents

Table of Contents

EXECUTIVE SUMMARY

• Global Sportswear Market Drivers
• Global Sportswear Market Inhibitors
• Key Trend
• Strategies for Success
• The Global Sportswear Market: Global Market Size to 2028
• Global Sportswear Market 2018, 2023 & 2028
• Global Sportswear Market Value 2018-2028
• The Global Sportswear Market: Regional Performance to 2028
• Global Sportswear Market by Region, 2018-2028
• Global Sportswear Market by Regional Growth, 2018-2028
• Top 10 Global Sportswear Markets, 2018-2028
• Top 10 Sportswear Markets by Forecast Growth, 2023-2028
• The Global Sportswear Market: Channel Performance to 2028
• Global Online Sportswear Market 2018-2028
• Global Sportswear Market by Channel Growth, 2018-2028
• Global Sportswear Market by Channel Share, 2018, 2023 & 2028
• The Global Sportswear Market: Category Performance to 2028
• Global Sportswear Market by Category, 2018, 2023 & 2028
• Global Sportswear Market by Category Growth, 2018-2028
• Global Sportswear Market by Subcategory, 2018-2028
• Global Sportswear Market by Menswear & Womenswear Product Types, 2023-2028
• Global Sportswear Market by Childrenswear Product Type, 2023-2028
• Global Sportswear Market by Footwear & Accessories Product Types, 2023-2028
• The Global Sportswear Market: Sportswear Type Performance to 2028
• Global Sportswear Market by Sportswear Type 2018, 2023 & 2028
• Global Sportswear Market by Sportswear Type Growth, 2018-2028
• The Global Sportswear Market: Price Position Performance to 2028
• Global Sportswear Market by Price Position, 2018, 2023 & 2028
• Global Sportswear Market by Price Position Growth, 2018-2028
• The Global Sportswear Market: Sports Activity Performance to 2028
• Global Sportswear Market by Sports Activity, 2018, 2023 & 2028
• Global Sportswear Market by Sports Activity Growth, 2018-2028
• Global Sportswear Market by Sports Activity, 2018-2028
• Consumer Insights
• Sportswear behaviours and attitudes
• Sportswear brand preferences
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Brands: Market Shares 2022-2024

2024 Winners & Losers

• Brands in Focus: Nike
• Brands in Focus: Adidas
• Brands in Focus: Under Armour
• Brands in Focus: Asics and On
• Brands in Focus: Adanola and Gymshark
• Brands to Watch
• Methodology
• Contact Us

List of Tables

• Men's & Women's Sports Clothing by Product Type Value ($ bn) 2023 & 2028 and CAGR 2023-2028 (%)
• Childrenswear Sports Clothing by Product Type Value ($ bn) 2023 & 2028 and CAGR 2023-2028 (%)
• Sports Footwear and Accessories by Product Type Value ($ bn) 2023 & 2028 and CAGR 2023-2028 (%)

List of Figures

• Global Sportswear Market Value, 2018, 2023 & 2028 ($ bn) with five-year CAGR (%)
• Global Sportswear Market Value ($ bn) 2018-2028, Annual Growth (%) and Share of Total Apparel Market (%)
• Share of Global Sportswear Market by Region (%) 2018, 2023 & 2028
• Regional Growth (%) within the Global Sportswear Market, 2018-2028
• Top 10 Global Sportswear Markets by Value ($ bn), 2018, 2023, 2024 & 2028
• Top 10 Global Sportswear Markets by 2023-2028 CAGR (%)
• Global Online Sportswear Market ($ bn) and Online Penetration (%), 2018-2028
• Online and Offline Growth (%) within the Global Sportswear Market, 2018-2028
• Channel Shares (%) within the Global Sportswear Market, 2018, 2023 & 2028
• Category Shares within the Global Sportswear Market (%) 2018, 2023 & 2028
• Category Growth (%) within the Global Sportswear Market, 2018-2028
• Global Sportswear Subcategories by Value ($ bn), 2018, 2023, 2024, & 2028
• Sportswear Type Shares within the Global Sportswear Market (%) 2018, 2023 & 2028
• Sportswear Type Growth (%) within the Global Sportswear Market, 2018-2028
• Price Position Share within the Global Sportswear Market (%) 2018, 2023 & 2028
• Price Position Growth (%) within the Global Sportswear Market, 2018-2028
• Sports Activity Share within the Global Sportswear Market (%) 2018, 2023 & 2028
• Sports Activity Growth (%) within the Global Sportswear Market, 2018-2028
• Global Sportswear Market by Sport Activity Value ($ bn), 2018, 2023, 2024 & 2028
• Agreement with statements about sportswear behaviours and attitudes
• Agreement with statements about sportswear brand preferences
• Top 10 Sportswear Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024 (ppts)
• Nike's Sportswear Market Share (%) 2018-2024(f)
• Adidas' Sportswear Market Share (%) 2018-2024(f)
• Under Armour's Sportswear Market Share (%) 2018-2024(f)