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市场调查报告书
商品编码
2005396
消费者调查分析：2025年第三季调查—永续性和道德规范Consumer Survey Insights: Q3 2025 Survey-Sustainability & Ethics |
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「永续性和道德性」是GlobalData Trendsights八大趋势之一，这些趋势追踪不断变化的消费行为，帮助企业保持竞争优势。 GlobalData透过其全球消费者调查计画，定期评估每个趋势的规模、发展动能及其对消费行为的影响。本报告分析了关于「永续性和道德性」这一趋势的调查回馈，评估了其影响和不断变化的行为模式，旨在帮助品牌更好地契合消费者在这一趋势下的意图。
「永续性和伦理道德」这一大趋势指的是全球对社会和环境问题的日益关注，以及消费者和企业应对这些问题的责任感。这一趋势促使消费者和品牌做出体现其对环境永续性、社会责任、动物福利、道德采购、公平贸易和健康意识等价值观日益重视的决策。
调查范围
- 消费者，尤其是年轻一代，期望品牌积极应对社会和环境问题，其中Y世代对品牌的道德主张最为认可。品牌应强调永续发展和道德实践，并清楚传达其价值观，以培养消费者忠诚度。
- 消费者对永续发展有着多方面的理解，并将环境、社会和道德因素放在首位。品牌可以强调环保材料和负责任的资源管理，这将特别吸引婴儿潮世代和X世代。
- 在各大消费品类别中，消费者对可重复使用、耐用包装的需求日益增长，而此包装有助于减少废弃物。品牌可以透过提高可重复使用产品的供应量并在各个品类中推广此类产品，来把握这一趋势，并为永续消费做出贡献。
购买原因
- 透过识别影响每种品牌类型和「可信度」指标的消费者信任度的因素，并了解人们期望获得什么样的证据来避免「绿色清洗」的风险，我们可以使永续性和道德声明更加清晰。
- 透过了解世代差异和区域差异，以及支付意愿、价格障碍、区域主义和特定类别的行为，我们基于更精细的细分和商业性洞察，追求永续性和合乎道德的成长，优化每个市场和类别的创新、通讯和定价。
- 为了帮助消费者优先考虑能够促进购买的材料和传播策略，我们确定哪些永续性讯号和包装材料（玻璃、纸板、金属、塑胶）更容易被消费者接受。
- 这将揭示将可填充产品转化为扩充性成长和包装策略的关键见解。具体而言，您将了解商业性优势所在以及如何利用这些优势，如何以消费者易于理解的方式推广可填充产品，以及每个品类和地区应优先考虑哪些填充模式。
目录
目录
第一章：TrendSights概述
第二章：环境与伦理论证
第三章：人们的个人价值观
第四章：永续性意味着什么？
第五章 可补充物品
第六章要点
附录
"Sustainability & Ethics" is one of eight GlobalData Trendsights mega-trends that track evolving consumer behaviors and help companies maintain a competitive edge. Through its global consumer survey program, GlobalData periodically assesses the magnitude and strength of each mega-trend and its influence on consumer behavior. This report analyzes survey responses related to the "Sustainability & Ethics" mega-trend to assess how the evolution of influences and behavioral patterns are changing, helping brands stay closely aligned with consumer sentiment in this mega-trend.
The "Sustainability & Ethics" mega-trend refers to the growing global awareness and concern around social and environmental challenges and the responsibilities of both consumers and companies to address them. It drives both consumers and brands to make decisions that reflect an increased commitment to values such as environmental sustainability, social responsibility, animal welfare, ethical sourcing, fair trade, and health awareness.
Scope
- Consumers, especially younger generations, expect brands to actively address social and environmental issues, with Generation Y showing the highest agreement on ethical statements. Brands should communicate their values clearly, emphasizing sustainability and ethical practices to foster consumer loyalty.
- Shoppers have a nuanced understanding of sustainability, prioritizing environmental, social, and ethical factors. Brands could emphasize eco-friendly materials and responsible resource management, which are particularly appealing to Boomers and Generation X.
- Consumer interest in purchasing refillable durable packaging to help reduce waste is growing across key consumer packaged goods categories. By improving the availability refillable products and promoting them across categories, brands can capitalize on this trend and contribute to sustainable consumption.
Reasons to Buy
- Sharpen sustainability, and ethics claims, by identifying what drives consumer trust (by brand type and "authenticity" cues) and what proof people expect to avoid greenwashing risk.
- Target growth around sustainability and ethics with sharper segmentation and commercial insight, by understanding generational and regional differences-plus willingness-to-pay, price barriers, localism, and category-specific behaviors-to tailor innovation, messaging, and pricing by market and category.
- Pinpoint which on-pack sustainability cues and packaging materials-glass, paperboard, metals, plastic-consumers are more willing to accept to help prioritize material and communication strategy that can drive purchase.
- Discover key insights into how to turn refillables into a scalable growth and packaging strategy by learning where the commercial upside is, and how to unlock it, how to promote refillables in ways consumers understand, and which refill model to prioritize by category and region.
Table of Contents
Table of Contents
1. TrendSights overview
2. Environmental and ethical claims
3. People's personal values
4. What does sustainability mean?
5. Refillables
6. Takeaways
Appendix
