市场调查报告书
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1351511
冷冻披萨市场规模 - 按尺寸(个人尺寸、中型、大型、家庭尺寸)、分销管道(超市和大卖场、便利商店、线上零售商、独立零售商)、饼皮类型、配料和预测 2023 - 2032Frozen Pizza Market Size - By Size (Personal Size, Medium Size, Large Size, Family Size), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Independent Retailers), Crust Type, Toppings & Forecast 2023 - 2032 |
2023 年至 2032 年,全球冷冻披萨市场规模将以复合年增长率 6.8% 成长。由于对肉类生产对环境影响的担忧不断增加,人们对植物性饮食的兴趣日益浓厚,这将推动该行业的成长。根据联合国粮食及农业组织 (FAO) 的数据,约 14.5% 的人为温室气体排放可归因于畜牧业。此外,品牌使用肉类替代品和纯素起司等成分的倾向转变也将影响产品需求。
整个冷冻披萨市场根据尺寸、饼皮类型、配料、分销管道和地区分为两部分。
根据规模,2023-2032 年大型细分市场的产业价值复合年增长率将达到 6.9%。与小尺寸的披萨相比,大披萨的性价比更高。它们也非常适合社交聚会、聚会和家庭聚餐,因为它们鼓励分享。获得多种配料组合以及多种膳食优惠和大披萨提供的折扣是促进该细分市场成长的其他因素。
就配料而言,蔬菜冷冻披萨产业预计在 2032 年至 2032 年期间实现 8.1% 的成长率。全球注重健康的消费者的强劲成长迫使他们寻求各种选择,将更多蔬菜纳入饮食中。此外,蔬菜披萨是传统肉类披萨的更健康替代品,因为它们提供必需的营养、纤维和更少的热量。
线上零售商分销通路领域的市占率在预测期内复合年增长率将达到 6.8%。这主要是由于线上平台在向顾客销售和运送披萨时提供了便利和订购的便利。零售商采用用户友好的网站和行动应用程序,允许客户透过浏览菜单来选择披萨选项,使用首选配料自订订单并下订单。
从地区来看,由于生活方式的变化和城市化进程,人们对方便的膳食选择日益偏好,预计到 2032 年,亚太地区冷冻披萨行业的复合年增长率将达到 8.6%。对当地生产设施的投资激增、电子商务行业的蓬勃发展以及对植物性和素食冷冻披萨的需求不断增长也将影响区域市场的成长轨迹。
Global Frozen Pizza Market size will expand at 6.8% CAGR from 2023-2032. The rising interest in plant-based diets driven by the surging concerns related to the environmental impacts of meat production will push the industry growth. As per FAO (Food and Agriculture Organization) data, around 14.5% of all human-caused greenhouse gas emissions can be attributed to livestock farming. Moreover, the shifting inclination by brands on using ingredients, such as meat alternatives and vegan cheese will also influence the product demand.
The overall frozen pizza market is bifurcated based on size, crust type, toppings, distribution channel and region.
Based on size, the industry value from large segment will register 6.9% CAGR from 2023-2032. Large pizzas provide better value for money in comparison to smaller sizes. They are also largely preferred for social gatherings, parties, and family dinners as they encourage sharing. Access to multiple topping combinations along with several meal deals and discounts offered on larger pizzas are other factors contributing to the segment growth.
With respect to toppings, the vegetable frozen pizza industry is poised to depict 8.1% growth rate from 2032-2032. The robust expansion of health-conscious consumers worldwide has compelled them to seek various options to incorporate more vegetables into diets. Moreover, vegetable pizzas are healthier alternatives to traditional meat-heavy pizzas, as they provide essential nutrients, fiber, and fewer calories.
The market share from the online retailer distribution channel segment will record 6.8% CAGR through the forecast period. This is mainly due to the ease of convenience and ordering offered by online platforms in selling and delivering pizzas to customers. The retailers employ user-friendly websites and mobile applications to allows customers to select pizza options by browsing the menu, customize their order with preferred toppings and place an order.
Regionally, the Asia Pacific frozen pizza industry is expected to witness 8.6% CAGR through 2032 due to the growing preference for convenient meal options on account of the changing lifestyles and urbanization. The surge in investments in local production facilities, the booming e-commerce sector along with the burgeoning demand for plant-based as well as vegetarian frozen pizzas will also influence the regional market growth trajectory.