冷冻披萨市场规模、份额、成长分析、按外壳类型、按配料、按销售管道、按尺寸类型、按地区 - 行业预测，2024-2031 年

2022年全球冷冻披萨市场规模为209亿美元，从2023年的222亿美元成长到2031年的349亿美元，预计在预测期内（2024-2031年）复合年增长率为5.8%。

在过去的几十年里，披萨因其味道、风味和价格实惠而在全球范围内迅速流行，尤其是在千禧世代和工人阶级中。这一趋势很大程度上是由不断变化的生活方式和饮食习惯所推动的，刺激了冷冻披萨市场的成长。冷冻披萨提供了非凡的便利，保质期长，外皮酥脆，并且可以定制各种配料以满足个人偏好。此外，它很容易在烤箱、烤麵包机或烤架上在 20 分钟内准备好，使其成为快餐或小型聚会的理想选择。这种「混合菜餚」不仅提供多种口味的混合，还提供碳水化合物、蛋白质和维生素等必需营养素。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究
• 专利分析
• 贸易分析

冷冻披萨市场规模：按饼皮类型和复合年增长率（2024-2031）

• 市场概况
• 薄皮
• 厚壳
• 派皮

冷冻披萨市场规模：依配料和复合年增长率（2024-2031）

• 市场概况
• 起司
• 肉
• 水果和蔬菜
• 其他的

冷冻披萨市场规模：依销售管道及复合年增长率（2024-2031）

• 市场概况
• 商店基地
  • 便利商店
  • 超级市场
  • 折扣店
• 网路零售

冷冻披萨市场规模：依尺寸类型和复合年增长率（2024-2031）

• 市场概况
• 小的
• 中型的
• 大的

冷冻披萨市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Nestle（Switzerland）
• Dr. Oetker（Germany）
• Schwan's Company（United States）
• Conagra Brands（United States）
• General Mills Inc.（United States）
• Kellogg Company（United States）
• Amy's Kitchen（United States）
• Palermo Villa Inc.（United States）
• Newman's Own Inc.（United States）
• McCain Foods Limited（Canada）
• Totino's（United States）
• Home Run Inn（United States）
• Sabatasso's（United States）
• Red Baron（United States）
• California Pizza Kitchen（United States）
• Digiorno（United States）
• Tombstone（United States）
• Freschetta（United States）
• Celeste（United States）
• Tony's Pizza（United States）

结论和建议

Global Frozen Pizza Market size was valued at USD 20.9 billion in 2022 and is poised to grow from USD 22.2 billion in 2023 to USD 34.9 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

Pizza has seen a surge in popularity globally over the past few decades, particularly among millennials and the working-class demographic, owing to its taste, flavor, and affordability. This trend is largely driven by evolving lifestyles and dietary habits, fueling the frozen pizza market's growth. Frozen pizzas offer notable convenience, with longer shelf lives and customizable options that cater to individual preferences, such as crispy crust and varied toppings. Additionally, they can be easily prepared in under 20 minutes using an oven, toaster, or grill, making them an ideal choice for quick meals or small gatherings. This "mixed dish" not only provides a delightful blend of flavors but also delivers essential nutrients including carbohydrates, proteins, and vitamins.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Pizza market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Frozen Pizza Market Segmental Analysis

Global Frozen Pizza Market is segmented by Crust Type, Toppings, Sales Channel, Size Type and Region. Based on Crust Type, the market is segmented into Thin Crust, Thick Crust, Stuffed Crust. Based on Toppings, the market is segmented into Cheese, Meat, Fruits and Vegetables, Others. Based on Sales Channel, the market is segmented into Store Based, Online Retail. Based on Size Type, the market is segmented into Small, Medium, Large. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Frozen Pizza Market

The Global Frozen Pizza market is experiencing growth driven by several factors. One key advantage of frozen pizza is its extended shelf life, enhanced with preservatives that ensure durability. As consumers become increasingly health-conscious and knowledgeable about nutritional requirements, their food choices are shifting, particularly among younger demographics. This evolution in lifestyle and eating habits is further supported by advancements in freezer technology and an uptick in the popularity of fast-food chains in emerging economies. Additionally, heightened research and development efforts aimed at attracting consumers are expected to yield profitable opportunities for players in the frozen pizza market.

Restraints in the Global Frozen Pizza Market

The global frozen pizza market faces significant restraints, primarily stemming from consumer concerns about the adverse health effects associated with regular consumption of frozen pizza, leading to negative perceptions of the product. Additionally, the effectiveness of the supply chain plays a crucial role in product availability; however, frozen pizza relies heavily on a cold chain network, which can be challenging to maintain. Many developing countries struggle with inadequate cold storage facilities, hindering the efficient distribution of frozen pizza. These factors collectively pose notable challenges that can restrict market growth and hinder the overall acceptance of frozen pizza globally.

Market Trends of the Global Frozen Pizza Market

The Global Frozen Pizza market is witnessing a significant trend driven by the shift toward remote work and online learning, which has heightened the demand for convenient and quick meal solutions. With consumers increasingly seeking hassle-free dining options, multi-serve pizzas are favored for family dinners, while single-serve pizzas cater to the growing preference for quick lunches. This duality in consumption patterns showcases a versatile product appeal, prompting manufacturers to innovate with diverse flavors, healthier options, and unique toppings. As lifestyles continue to evolve, the frozen pizza segment is poised for sustained growth, reflecting broader shifts in consumer behavior towards convenience and flexibility in meal preparation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Frozen Pizza Market Size by Crust Type & CAGR (2024-2031)

• Market Overview
• Thin Crust
• Thick Crust
• Stuffed Crust

Frozen Pizza Market Size by Topping & CAGR (2024-2031)

• Market Overview
• Cheese
• Meat
• Fruits and Vegetables
• Others

Frozen Pizza Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Store Based
  • Convenience Stores
  • Supermarkets
  • Discounters
• Online Retail

Frozen Pizza Market Size by Size Type & CAGR (2024-2031)

• Market Overview
• Small
• Medium
• Large

Frozen Pizza Market Size & CAGR (2024-2031)

• North America, (Crust Type, Topping, Sales Channel, Size Type)
  • US
  • Canada
• Europe, (Crust Type, Topping, Sales Channel, Size Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Crust Type, Topping, Sales Channel, Size Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Crust Type, Topping, Sales Channel, Size Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Crust Type, Topping, Sales Channel, Size Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Oetker (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schwan's Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amy's Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palermo Villa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newman's Own Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCain Foods Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Totino's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Run Inn (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabatasso's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Baron (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Pizza Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digiorno (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tombstone (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freschetta (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celeste (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tony's Pizza (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation