全球冷冻披萨市场规模：按饼底类型、尺寸、分销管道、地区、范围和预测

冷冻披萨市场规模及预测

2024 年冷冻披萨市场规模为 203.5 亿美元，预计到 2032 年将达到 296.2 亿美元，2026 年至 2032 年的复合年增长率为 5.30%。

• 对于寻求快速且令人满意的烹饪体验的人来说，冷冻披萨已经成为一种受欢迎且方便的用餐选择。
• 冷冻披萨有多种口味、配料和饼皮类型可供选择，为挑剔的消费者提供可客製化、方便的选择。
• 冷冻披萨通常比自製披萨更经济。
• 冷冻披萨保质期长，为未来的食用提供了方便的用餐选择。
• 冷冻披萨的偏好因地区而异。例如，深盘披萨在美国特别受欢迎，而薄皮披萨则在义大利受到青睐。
• 优质冷冻披萨品牌透过提供优质原料和美味口味来满足挑剔的消费者的需求，越来越受欢迎。
• 一些冷冻披萨製造商正专注于永续性的努力，例如减少包装废弃物和从道德和永续的供应商那里采购原料。

全球冷冻披萨市场动态

影响全球冷冻披萨市场的关键市场动态是：

关键市场驱动因素

• 对简便食品的需求不断增加：快节奏的现代生活方式推动了对冷冻比萨等方便餐食的需求。消费者希望获得快速、简单的饭菜，并且只需花费最少的精力和时间来准备。根据美国农业部的数据，2024年简便食品的销售量与前一年同期比较增加12%。
• 注重健康的消费者群体不断增长：注重健康的消费者正在推动对更健康的冷冻披萨选择的需求。製造商们对此作出了回应，并推出了以全麦饼皮、有机原料和蔬菜配料为主的披萨。食品药物管理局在 2024 年 1 月报告称，65% 的美国正在积极寻求更健康的食品。
• 产品创新和种类的增加：口味、成分和製备方法的创新正在推动市场成长。各公司正在推出独特的食材和饼皮变化，以满足不同消费者的偏好。美国国家冷冻披萨协会报告称，到 2024 年，新冷冻披萨产品的数量将增加 20%。
• 电子商务和线上杂货店购物的成长：电子商务和线上杂货店购物的兴起正在推动冷冻披萨的销售。消费者发现订购冷冻比萨和其他杂货宅配非常方便。美国人口普查局报告称，2024 年网路食品杂货销售额将成长 25%。

主要问题：

• 成本上涨影响购买力：原料、包装和能源的成本都在上涨，影响了生产冷冻披萨的整体成本。製造商很难保持有竞争力的价格，尤其是在拥有许多对价格敏感的消费者的市场中。
• 激烈的竞争阻碍市场成长：冷冻披萨市场竞争激烈，品牌和产品众多。这种竞争使得新进业者难以市场占有率，也使得现有企业难以实现产品差异化。
• 不断变化的消费者偏好推动市场动态：消费者对食品的偏好不断变化，冷冻披萨也不例外。对于更健康、更天然、更符合道德标准的原料的需求可能会给製造商带来挑战，他们需要调整产品以满足这些不断变化的偏好。
• 供应链中断阻碍了生产：由于疫情或地缘政治事件导致的全球供应链中断可能会影响製作冷冻披萨所需的原材料和配料的供应。这可能会导致生产延迟、成本增加以及热门商品的潜在短缺。

主要趋势

• 全球都市化加快：全球都市化加快促进了冷冻披萨市场的成长。城市居民通常生活忙碌，厨房狭小，因此冷冻披萨是一个很有吸引力的选择。联合国于2024年12月报告称，全球56%的人口居住在都市区。
• 千禧世代和 Z 世代消费者人口结构不断增长：千禧世代和 Z 世代消费者对方便、可客製化的餐点选择的偏好正在推动冷冻披萨的消费。美国劳工统计局在 2024 年 2 月报告称，千禧世代在简便食品上的支出将比其他任何年龄层的人多 20%。
• 增加对低温运输基础设施的投资：低温运输物流和仓储的改进正在扩大冷冻披萨市场的覆盖范围。这将改善冷冻产品的分销并延长其保质期。根据全球冷链联盟的报告，2024年全球冷藏容量将成长15%。
• 推动对植物性和纯素选择的需求：植物性饮食的日益增长的趋势正在推动对纯素和素食冷冻披萨选择的需求。製造商正在对植物来源乳酪和肉类替代品进行创新。植物性食品协会报告称，2024 年植物性冷冻食品销售量将成长 30%。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 冷冻披萨市场（按类型）

• 普通冷冻披萨
• 优质冷冻披萨
• 无麸质冷冻披萨
• 素食和纯素冷冻披萨

第五章 冷冻披萨市场（依饼底类型）

• 薄壳
• 厚皮
• 酿皮
• 其他的

第六章 冷冻披萨市场规模

• 小的
• 中等的
• 大的

第七章 冷冻披萨市场（依分销管道）

• 食品链服务
• 现代贸易
• 百货公司
• 网路商店
• 其他的

第八章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第九章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第十章 竞争格局

• 主要企业
• 市场占有率分析

第十一章 公司简介

• Amy's Kitchen Inc.
• Atkins Nutritionals Holdings Inc.（The Simply Good Foods Company）
• Conagra Brands Inc.
• Daiya Foods Inc.（Otsuka Pharmaceutical Co. Ltd.）
• Dr. Oetker GmbH
• Freiberger Lebensmittel GmbH & Co.（Sudzucker AG）
• General Mills Inc.
• McCain Foods Limited
• Nestle SA
• Newman's Own Inc.
• The Kraft Heinz Company.

第十二章 市场展望市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十三章 附录

• 简称列表
• 来源和参考文献

Frozen Pizza Market Size and Forecast

Frozen Pizza Market size was valued at USD 20.35 Billion in 2024 and is projected to reach USD 29.62 Billion by 2032, growing at a CAGR of 5.30% from 2026 to 2032.

• Frozen pizza has emerged as a popular and convenient meal choice, catering to individuals seeking a quick and satisfying culinary experience.
• Available in a diverse range of flavors, toppings, and crust types, frozen pizza offers a customizable and accessible option for discerning consumers.
• Frozen pizza often presents a more economical option compared to homemade pizza.
• Frozen pizza can be stored for an extended period, providing a convenient meal option for future consumption.
• Frozen pizza preferences can vary across different regions. For instance, deep-dish pizza is particularly popular in the United States, while thin-crust pizza is favored in Italy.
• High-end frozen pizza brands have gained popularity, offering premium ingredients and gourmet flavors to cater to discerning consumers.
• Some frozen pizza manufacturers are focusing on sustainability initiatives, such as reducing packaging waste and sourcing ingredients from ethical and sustainable suppliers.

Global Frozen Pizza Market Dynamics

The key market dynamics that are shaping the global frozen pizza market include:

Key Market Drivers

• Rising Demand for Convenience Foods: The fast-paced modern lifestyle is driving demand for convenient meal options like frozen pizza. Consumers seek quick, easy-to-prepare meals that require minimal effort and time. According to the U.S. Department of Agriculture, convenience food sales increased by 12% in 2024 compared to the previous year.
• Growing Health-Conscious Consumer Base: Health-conscious consumers are fueling demand for healthier frozen pizza options. Manufacturers are responding with pizzas featuring whole grain crusts, organic ingredients, and vegetable toppings. The Food and Drug Administration reported in January 2024 that 65% of Americans actively seek healthier food options.
• Increasing Product Innovation and Variety: Innovation in flavors, ingredients, and cooking techniques is driving market growth. Companies are introducing unique toppings and crust variations to cater to diverse consumer preferences. The National Frozen Pizza Institute reported a 20% increase in new frozen pizza product launches in 2024.
• Fueling E-commerce and Online Grocery Shopping: The rise of e-commerce and online grocery shopping is boosting frozen pizza sales. Consumers find it convenient to order frozen pizzas along with other groceries for home delivery. The U.S. Census Bureau reported that online grocery sales grew by 25% in 2024.

Key Challenges:

• Rising Costs are Hindering the Affordability: The cost of ingredients, packaging, and energy has been on the rise, impacting the overall cost of producing frozen pizza. This can make it challenging for manufacturers to maintain competitive prices, particularly in a market with price-sensitive consumers.
• Intense Competition Hampering the Market Growth: The frozen pizza market is highly competitive, with numerous brands and product offerings. This competition can make it difficult for new entrants to gain market share and for existing players to differentiate their products.
• Changing Consumer Preferences are Challenging the Market Dynamics: Consumer preferences for food are constantly evolving, and frozen pizza is no exception. The demand for healthier, more natural, and ethically sourced ingredients can pose challenges for manufacturers who need to adapt their products to meet these changing preferences.
• Supply Chain Disruptions are Obstructing the Production: Global supply chain disruptions, such as those caused by pandemics or geopolitical events, can impact the availability of ingredients and materials used in frozen pizza production. This can lead to production delays, increased costs, and potential shortages of popular products.

Key Trends

• Rising Global Urbanization: Increasing urbanization worldwide is contributing to the growth of the frozen pizza market. Urban dwellers often have busier lifestyles and smaller kitchens, making frozen pizzas an attractive option. The United Nations reported in December 2024 that 56% of the global population now lives in urban areas.
• Growing Millennial and Gen Z Consumer Base: Millennials and Gen Z consumers are driving frozen pizza consumption with their preference for convenient, customizable meal options. The U.S. Bureau of Labor Statistics reported in February 2024 that millennials spend 20% more on convenience foods than other age groups.
• Increasing Investments in Cold Chain Infrastructure: Improvements in cold chain logistics and storage are expanding the reach of frozen pizza markets. This enables better distribution and longer shelf life for frozen products. The Global Cold Chain Alliance reported a 15% increase in global cold storage capacity in 2024.
• Fueling the Demand for the Plant-Based and Vegan Options: The growing trend towards plant-based diets is driving demand for vegan and vegetarian frozen pizza options. Manufacturers are innovating with plant-based cheese and meat alternatives. The Plant Based Foods Association reported a 30% growth in plant-based frozen meal sales in 2024.

Global Frozen Pizza Market Regional Analysis

Here is a more detailed regional analysis of the global frozen pizza market:

North America

• North America continues to dominate the global frozen pizza market, holding the largest revenue share.
• This dominance is attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. The United States, in particular, leads the market with its diverse consumer base and strong retail infrastructure.
• According to the National Frozen & Refrigerated Foods Association, frozen pizza sales in the U.S. reached $6.2 billion in 2024, a 5% increase from the previous year.
• For instance, in March 18, 2024, Nestle USA announced a $100 million investment in expanding its frozen pizza production facilities across the country to meet growing demand.
• Canada and Mexico also contribute significantly to North America's market leadership, with increasing frozen pizza consumption trends. The market is characterized by intense competition among key players, driving innovation and product diversity.
• Agriculture and Agri-Food Canada reported that frozen pizza sales in the country grew by 7.5% in 2024, outpacing overall frozen food category growth.
• For instance, in February 8, 2024, Dr. Oetker launched a new line of premium frozen pizzas featuring locally sourced Canadian ingredients, aiming to capitalize on the growing demand for high-quality frozen options in the North American market.

Europe

• The Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.
• The region's diverse culinary traditions are reflected in innovative frozen pizza offerings, appealing to a wide range of tastes.
• According to Eurostat, the European Union's statistical office, frozen pizza sales increased by 18% across EU member states in 2024 compared to the previous year.
• For instance, in February 12, 2024, Dr. Oetker, a leading European frozen pizza manufacturer, announced the expansion of its production capacity by 30% to meet growing demand, investing €100 million in new facilities across Germany, Italy, and Poland.
• Italy is leading the charge in premium frozen pizza offerings, while countries like Germany and the UK are seeing a surge in demand for healthier and plant-based options.
• This diversification is contributing to the market's rapid growth. The European Food Safety Authority reported in January 2024 that 40% of European consumers now purchase frozen pizza at least once a month, up from 30% in 2022.

Global Frozen Pizza Market: Segmentation Analysis

The Global Frozen Pizza Market is segmented based on By Crust Type, By Size, By Distribution Channel, and Geography.

Frozen Pizza Market, By Crust Type

• Thin Crust
• Thick Crust
• Stuffed Crust
• Others

Based on Crust Type, the Global Frozen Pizza Market is bifurcated into Thin Crust, Thick Crust, Stuffed Crust, and Others. The thin crust segment is dominating the frozen pizza market, driven by the consumer preferences for healthier and lower-calorie options, as well as the desire for a crispier and more flavorful crust. However, the stuffed crust segment is growing at a rapid CAGR within the global frozen pizza market, fueled by the popularity of indulgent and unique pizza options that offer a combination of flavors and textures.

Frozen Pizza Market, By Size

• Small
• Medium
• Large

Based on Size, the Global Frozen Pizza Market is bifurcated into Small, Medium, and Large. The medium segment is dominating the frozen pizza market. This segment's appeal lies in its balance of affordability and quality, making it a preferred choice for consumers. However, the home care segment is growing at a rapid CAGR within the global frozen pizza market, driven by the rising demand for family-sized meals and the introduction of innovative, large-format frozen pizza options featuring unique toppings and crust variations.

Frozen Pizza Market, By Distribution Channel

• Food Chain Services
• Modern Trade
• Departmental Stores
• Online Stores
• Others

Based on Distribution Channel, the Global Frozen Pizza Market is bifurcated into Food Chain Services, Modern Trade, Departmental Stores, Online Stores, and Others. The food chain services segment is dominating the frozen pizza market, leveraging the extensive distribution networks of supermarkets and convenience stores to reach a broad consumer base. However, the online stores segment is growing at a rapid CAGR within the global frozen pizza market, driven by the increasing popularity of online grocery shopping and the convenience of home delivery.

Frozen Pizza Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Frozen Pizza Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America has consistently maintained a dominant position in the global frozen pizza market, attributed to the region's high consumption rates, busy lifestyles, and well-established frozen food culture. However, the Europe is projected to experience a rapid CAGR growth during the forecast period, driven by changing consumer lifestyles and increasing demand for convenient meal options.

Key Players

The "Global Frozen Pizza Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amy's Kitchen Inc., Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company), Conagra Brands Inc., Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.), Dr. Oetker GmbH, Freiberger Lebensmittel GmbH & Co. (Sudzucker AG), General Mills Inc., McCain Foods Limited, Nestle S.A., Newman's Own Inc., The Kraft Heinz Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Frozen Pizza Market Key Developments

• In November 2022, with its distinctive stone-baked crust, marinated chicken-style chunks, creamy mozzarella, and additional toppings, Dr. Oetker's Meat-Free Chicken Style pizza was introduced under the Good Baker brand.
• In October 2022, to expand its selection of home delivery products, Schwan's Consumer Brands, Inc. introduced five new pizzas and frozen pies.
• In September 2022, Schwan's Consumer Brands, Inc. launched Hearth & Fire, a new pizza brand. The launch featured material on the new brand's website and social media accounts, as well as digital advertisements on Vox Media and Kroger's websites.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Frozen Pizza Market, By Type

• Regular Frozen Pizza
• Premium Frozen Pizza
• Gluten-Free Frozen Pizza
• Vegetarian and Vegan Frozen Pizza

5. Frozen Pizza Market, By Crust Type

• Thin Crust
• Thick Crust
• Stuffed Crust
• Others

6. Frozen Pizza Market, By Size

• Small
• Medium
• Large

7. Frozen Pizza Market, By Distribution Channel

• Food Chain Services
• Modern Trade
• Departmental Stores
• Online Stores
• Others

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Amy's Kitchen Inc.
• Atkins Nutritionals Holdings Inc. (The Simply Good Foods Company)
• Conagra Brands Inc.
• Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
• Dr. Oetker GmbH
• Freiberger Lebensmittel GmbH & Co. (Sudzucker AG)
• General Mills Inc.
• McCain Foods Limited
• Nestle S.A.
• Newman's Own Inc.
• The Kraft Heinz Company.

12 Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References