冷冻披萨市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球冷冻披萨市场价值为 188 亿美元，预计将以 7.4% 的复合年增长率成长，到 2034 年达到 380 亿美元。

这一令人印象深刻的成长得益于人们对便利、快速餐饮选择日益增长的需求，尤其是在生活节奏繁忙的城市人群中。双薪家庭的增多和单身家庭的不断增加，直接导致了冷冻披萨需求的激增，因为冷冻披萨提供了一种适合快节奏生活的即食解决方案。超市、大型超市以及不断发展的线上外送平台等管道的普及也加速了市场的扩张。此外，方便食品在年轻一代中日益流行，也进一步增强了市场前景。

人口结构的变化和饮食习惯的转变，使得冷冻披萨成为家喻户晓的日常用品。产品开发投入的不断增加，促使各大品牌透过一系列更健康、更美味的选择，丰富产品线。食材和饼皮类型的创新扩大了消费者群体，将那些有饮食顾虑的人（例如麸质不耐症者或植物性饮食爱好者）也纳入其中。采用手工风味配料、融合全球风味和有机食材的高端产品，正吸引着注重健康的富裕消费者，他们希望在家中享用餐厅品质的美食，这进一步刺激了市场需求。

2024年，中型冷冻披萨市场规模达63亿美元，这得益于其实用性和广泛的吸引力。中型披萨完美平衡了个人消费和小型聚会的需求，使其成为小家庭、情侣或休閒娱乐的首选。其尺寸灵活性既方便又实惠，不会造成过多的剩菜，这深受追求控制份量和减少浪费的消费者的青睐。由于中型披萨在所有分销管道均有广泛销售，并且是外带和衝动购买的首选，预计其主导地位将持续下去。

2024年，薄皮披萨市场占了40.8%的市占率。薄皮披萨的受欢迎程度源自于其更轻盈酥脆的口感，吸引了许多消费者，尤其是那些追求低面皮或低卡路里的消费者。薄皮披萨通常在家中就能带来更正宗的披萨店式体验，并且可作为各种配料的百搭底料，使其成为传统披萨和注重健康的消费者的首选。薄皮披萨易于烹饪且烘烤时间短，进一步增强了消费者的兴趣。

美国冷冻披萨市场在2024年的营收为62亿美元，预计到2034年将达到126亿美元，复合年增长率为7.4%。浓厚的披萨文化和高人均消费量支撑了这一领先地位。美国市场对高级美味冷冻披萨的兴趣日益浓厚，如今这些披萨在品质和品种上已与餐厅产品相媲美。美国消费者越来越追求大胆的口味、更干净的标籤和独特的配料，这推动了冷冻食品货架上高檔产品的兴起。成熟的市场和发达的零售网路也支持消费者频繁尝试产品和口味。

全球冷冻披萨市场的主要参与者包括雀巢、Schwan's Company、麦凯恩食品、Freiberger Lebensmittel 和 Dr. Oetker。冷冻披萨市场的主要品牌专注于创新、消费者个人化和扩展高端产品线以建立市场份额。他们在研发方面投入巨资，以创造多样化的产品，如低碳水化合物、有机、无麸质和植物性披萨，以满足不断变化的饮食偏好。产品定位现在强调健康、品质和全球风味吸引力。与零售商和数位平台的策略合作伙伴关係提高了品牌知名度和访问量。该公司还透过电子商务管道扩大分销，并改进包装以延长保质期，同时保持新鲜度和风味。根据区域偏好量身定制的在地化产品调整和行销有助于维持消费者忠诚度和竞争优势。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 市场机会
• 成长潜力分析
• 监管格局
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL分析
• 价格趋势
  • 按地区
  • 按尺寸
• 未来市场趋势
• 技术和创新格局
  • 当前的技术趋势
  • 新兴技术
• 专利态势
• 贸易统计
  • 主要进口国
  • 主要出口国

（註：仅提供重点国家的贸易统计）

• 永续性和环境方面
  • 永续实践
  • 减少废弃物的策略
  • 生产中的能源效率
  • 环保倡议
• 碳足迹考量

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 多边环境协定
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
• 扩张计划

第五章：市场估计与预测：按规模，2021 - 2034

• 主要趋势
• 个人尺寸
• 中等尺寸
• 大尺寸
• 家庭规模

第六章：市场估计与预测：按地壳类型，2021 - 2034 年

• 主要趋势
• 薄的
• 厚的
• 塞满
• 不含麸质
• 花椰菜

第七章：市场估计与预测：按配料，2021 - 2034

• 主要趋势
• 起司披萨
• 义大利辣香肠披萨
• 蔬菜披萨
• 肉食爱好者披萨
• 玛格丽特披萨
• 烧烤鸡肉披萨
• 夏威夷披萨
• 至尊披萨
• 特色披萨或美味披萨

第 8 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 超市和大卖场
• 便利商店
• 线上零售商
• 独立零售商

第九章：市场估计与预测：按地区，2021 - 2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第十章：公司简介

• Amy's Kitchen
• Atkins Nutritionals
• Bellisio Foods
• California Pizza Kitchen
• Conagra Brands
• Daiya Foods
• Dr. Oetker
• Freiberger Lebensmittel
• General Mills
• Hansen Foods
• McCain Foods
• Nestle
• One Planet Pizza
• Palermo Villa
• Schwan's Company

The Global Frozen Pizza Market was valued at USD 18.8 billion in 2024 and is estimated to grow at a CAGR of 7.4% to reach USD 38 billion by 2034.

This impressive growth is being driven by the growing demand for convenient, quick meal options, especially among urban populations with busy lifestyles. The rise in dual-income families and a growing number of single-person households have directly contributed to the surge in demand for frozen pizzas, as they offer a ready-to-eat solution that fits into fast-paced routines. Broader access through supermarkets, hypermarkets, and evolving online food delivery platforms is also accelerating market expansion. Additionally, the growing popularity of convenience foods among younger generations continues to strengthen the market outlook.

Changing demographics and shifting eating habits have led to frozen pizza becoming a household staple. Rising investments in product development have encouraged brands to diversify offerings with a range of healthier and more gourmet options. Innovations in ingredients and crust types have expanded the consumer base to include those with dietary concerns, such as gluten intolerance or plant-based preferences. Premium products with artisan-style toppings, globally inspired flavors, and organic ingredients are attracting health-conscious and affluent customers who seek restaurant-quality meals at home, further boosting market demand.

The medium-size frozen pizza segment generated USD 6.3 billion in 2024, driven by its practicality and broad appeal. Medium pizzas offer the perfect balance for individual consumption or small gatherings, making them a go-to option for small families, couples, or casual entertaining. The size flexibility offers convenience and value without leading to excessive leftovers, which resonates with consumers seeking portion control and waste reduction. Its dominance is expected to continue as the format is widely available across all distribution channels and preferred in both take-home and impulse-buy scenarios.

The thin-crust pizzas segment held a 40.8% share in 2024. The popularity of thin crust is driven by its lighter, crispier texture, which appeals to a wide range of consumers, especially those seeking a less dough-heavy or lower-calorie option. Thin crusts often deliver a more authentic, pizzeria-style experience at home and serve as a versatile base for various toppings, making them a top choice among both traditional and health-conscious buyers. Their ease of cooking and quick baking time further strengthen consumer interest.

U.S. Frozen Pizza Market generated USD 6.2 billion in 2024 and will reach USD 12.6 billion by 2034 at a CAGR of 7.4%. Strong pizza culture and high per capita consumption support this leadership position. The U.S. market has seen growing interest in premium and gourmet frozen pizzas, which now compete with restaurant offerings in quality and variety. Consumers in the U.S. increasingly look for bold flavors, cleaner labels, and unique toppings, contributing to the rise of upscale options in the frozen aisle. The market's maturity and well-developed retail networks also support frequent product trials and flavor experimentation.

Key players in the Global Frozen Pizza Market include Nestle, Schwan's Company, McCain Foods, Freiberger Lebensmittel, and Dr. Oetker. Major brands in the frozen pizza market focus on innovation, consumer personalization, and expansion of premium product lines to build market share. They invest heavily in R&D to create diverse offerings such as low-carb, organic, gluten-free, and plant-based pizzas catering to evolving dietary preferences. Product positioning now emphasizes health, quality, and global flavor appeal. Strategic partnerships with retailers and digital platforms enhance brand visibility and access. Companies also expand distribution through e-commerce channels and improve packaging to extend shelf life while preserving freshness and flavor. Localized product adaptations and marketing tailored to regional preferences help maintain consumer loyalty and a competitive edge.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Size
  • 2.2.2 Crust type
  • 2.2.3 Toppings
  • 2.2.4 Distribution channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and Innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By size
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries

( Note: the trade statistics will be provided for key countries only)

• 3.12 Sustainability and Environmental Aspects
  • 3.12.1 Sustainable Practices
  • 3.12.2 Waste Reduction Strategies
  • 3.12.3 Energy Efficiency in Production
  • 3.12.4 Eco-friendly Initiatives
• 3.13 Carbon Footprint Considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
• 4.7 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Size, 2021 - 2034 (USD Billion) (Tons)

• 5.1 Key trends
• 5.2 Personal size
• 5.3 Medium size
• 5.4 Large size
• 5.5 Family size

Chapter 6 Market Estimates and Forecast, By Crust Type, 2021 - 2034 (USD Billion) (Tons)

• 6.1 Key trends
• 6.2 Thin
• 6.3 Thick
• 6.4 Stuffed
• 6.5 Gluten Free
• 6.6 Cauliflower

Chapter 7 Market Estimates and Forecast, By Toppings, 2021 - 2034 (USD Billion) (Tons)

• 7.1 Key trends
• 7.2 Cheese pizza
• 7.3 Pepperoni pizza
• 7.4 Vegetable pizza
• 7.5 Meat lovers pizza
• 7.6 Margherita pizza
• 7.7 BBQ Chicken Pizza
• 7.8 Hawaiian pizza
• 7.9 Supreme pizza
• 7.10 Specialty or gourmet pizza

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Tons)

• 8.1 Key trends
• 8.2 Supermarkets and hypermarkets
• 8.3 Convenience stores
• 8.4 Online retailers
• 8.5 Independent retailers

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
  • 9.5.4 Rest of Latin America
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE
  • 9.6.4 Rest of Middle East and Africa

Chapter 10 Company Profiles

• 10.1 Amy’s Kitchen
• 10.2 Atkins Nutritionals
• 10.3 Bellisio Foods
• 10.4 California Pizza Kitchen
• 10.5 Conagra Brands
• 10.6 Daiya Foods
• 10.7 Dr. Oetker
• 10.8 Freiberger Lebensmittel
• 10.9 General Mills
• 10.10 Hansen Foods
• 10.11 McCain Foods
• 10.12 Nestle
• 10.13 One Planet Pizza
• 10.14 Palermo Villa
• 10.15 Schwan’s Company