市场调查报告书
商品编码
1351512
功能水市场规模-按产品(维生素增强水、电解质增强水、pH平衡水、抗氧化剂注入水、能量增强水等)、风味、包装、分销渠道、最终用途和2023年全球预测- 2032Functional Water Market Size-By Product (Vitamin-enhanced Water, Electrolyte-enhanced Water, pH-balanced Water, Antioxidant-infused Water, Energy-enhanced Water, Others), Flavor, Packaging, Distribution Channel, End Use & Global Forecast 2023-2032 |
2023 年至 2032 年间,全球功能水市场复合年增长率将超过 6.8%。消费者健康意识的提高导致对具有补充健康益处的补水饮料的需求激增。含有维生素、抗氧化剂和电解质等健康促进剂的饮料越来越受欢迎。此外,由于对传统饮料中糖含量的担忧,人们对低糖或不添加糖的功能水的偏好发生了变化。此外,天然和有机成分的趋势推动了功能水配方的创新,满足了多样化的健康和保健需求。
此外,越来越多的品牌采用这些趋势支持了功能水市场前景。例如,2023 年 9 月,百事可乐公司公布了即将推出的佳得乐品牌扩张计画。该公司打算在来年推出“佳得乐水”,进入功能水市场。这种创新产品采用注入电解质的碱性水製成,专门为积极生活方式的个人提供持续补水而设计。
整个功能水市场根据产品、风味、包装和地区进行分类。
从产品来看,电解质增强水领域从2023 年到2032 年的复合年增长率将达到7.5%。随着消费者寻求更健康的补水选择,钾和钠等电解质因其在补水和肌肉功能方面的作用而受到重视。电解质增强水适合运动员、健身爱好者和希望补充身体活动或日常生活中流失的电解质的个人。这一趋势鼓励了消费者对电解质强化水的日益增长的偏好,并支持其对功能水市场收入的贡献。
在风味方面,从2023 年到2032 年,香草注入细分市场的复合年增长率将达到8.2%。这些饮料将熏衣草、洋甘菊或薄荷等香草的天然功效与水合作用相结合,为消费者提供传统水的清爽且功能性的替代品。注入草药的功能水适合寻求放鬆、改善消化或独特风味体验的人。这一趋势反映了人们对自然和整体健康选择的更广泛转变,推动了对草本功能水产品的需求。
在包装方面,2023年至2032年罐装细分市场的复合年增长率将达到7.6%。罐装功能水俱有多种优势,包括便利性、便携性和可持续性。消费者欣赏罐头的可回收性及其保护产品免受光和空气影响的能力。此外,减少塑胶使用的趋势与这种包装选择一致,推动了罐装包装在功能水市场份额中的采用。
从地区来看,2023年至2032年,亚太地区功能水市场的复合年增长率将达到7.3%。随着中国和印度等国家健康意识的增强,消费者越来越多地转向具有额外健康益处的功能水来补充水分。凭藉针对当地喜好量身定制的各种口味和配方,亚太功能水市场有望实现显着增长,反映了该地区不断变化的生活方式选择和对更健康饮料选择的追求。
Global Functional Water Market will witness over 6.8% CAGR between 2023 and 2032. Increasing consumer consciousness about health has led to a surge in demand for beverages offering hydration with added health benefits. Beverages infused with health enhancers such as vitamins, antioxidants, and electrolytes are gaining popularity. Additionally, concerns over sugar content in traditional beverages have shifted preferences towards functional waters with low or no added sugars. Moreover, the trend towards natural and organic ingredients has fueled innovation in functional water formulations, catering to a diverse range of health and wellness needs.
Furthermore, the increasing number of brands adopting these trends supports the functional water market outlook. For instance, in September 2023, PepsiCo, Inc. unveiled its upcoming expansion plans for the Gatorade brand. The company intends to enter the functional water market in the coming year with the introduction of "Gatorade Water." This innovative product is crafted with alkaline water infused with electrolytes and specifically designed to provide sustained hydration for individuals leading an active lifestyle.
The overall Functional Water Market is classified based on product, flavor, packaging, and region.
By product, the electrolyte enhanced water segment will witness 7.5% CAGR from 2023 to 2032. As consumers seek healthier hydration choices, electrolytes like potassium and sodium, known for their role in hydration and muscle function, have gained prominence. Electrolyte-enhanced water caters to athletes, fitness enthusiasts, and individuals looking to replenish electrolytes lost during physical activity or daily life. This trend encourages the growing consumer preference for electrolyte-enhanced water and supports its contribution to the functional water market revenue.
With respect to flavor, the herb infused segment will register 8.2% CAGR from 2023 to 2032. These drinks blend the natural benefits of herbs like lavender, chamomile, or mint with hydration, offering consumers a refreshing and functional alternative to traditional waters. Herb-infused functional waters cater to those seeking relaxation, improved digestion, or unique flavor experiences. This trend reflects a broader shift towards natural and holistic wellness choices, driving the demand for herb-infused functional water products.
Regarding packaging, the cans segment will observe 7.6% CAGR from 2023 to 2032. Canned functional water offers several advantages, including convenience, portability, and sustainability. Consumers appreciate the recyclability of cans and their ability to protect the product from light and air. Moreover, the trend towards reduced plastic usage aligns with this packaging choice, driving the adoption of canned packaging in functional water market share.
Regionally, Asia Pacific functional water market will showcase 7.3% CAGR from 2023 to 2032. As health and wellness consciousness grows across countries like China and India, consumers are increasingly turning to functional water for hydration with added health benefits. With a diverse array of flavors and formulations tailored to local preferences, the Asia-Pacific Functional Water Market is poised for significant growth, reflecting the region's evolving lifestyle choices and the pursuit of healthier beverage options.