2026 年至 2032 年功能水市场类型、通路与地区分布

功能水市场评估 - 2026-2032

消费者日益追求更健康的生活方式和注重健康的产品，这推动了功能性水的需求不断增长。随着人们的健康意识日益增强，他们寻求的饮料不仅能补充水分，还能带来额外的健康益处。功能性水通常添加了维生素、矿物质、抗氧化剂和其他营养成分，透过提供更好的补水和健康益处来满足这一需求，预计到2024年，其销售额将超过67.6388亿美元，到2032年，其估值将达到115.9653亿美元。

人们对糖尿病和肥胖症等慢性文明病的认识不断提高，推动了功能性水的需求。消费者越来越多地选择能够促进长期健康、且不含高糖和人工成分有害成分的饮料，预计这将推动功能性水市场在2026年至2032年间以7.69%的复合年增长率增长。

功能水市场定义/概述

功能性水是一种强化水产品，除了简单的补水功能外，还能提供额外的健康益处。这类饮料通常添加维生素、矿物质、抗氧化剂、胺基酸和电解质，旨在支持多种健康目标，包括增强免疫力、提高消化能力、提升能量水平和运动后恢復。

功能水的其他健康益处使其日益成为适用于各种场合的多功能产品，其主要用途是健身和运动。运动员和健身爱好者经常使用功能水，这种水添加了电解质、维生素和矿物质，有助于补充水分、肌肉復健以及补充运动中流失的营养。

随着人们健康意识的不断增强以及对个人化健康解决方案的需求，功能水的未来应用预计将大幅成长。功能水富含维生素、矿物质、抗氧化剂和电解质，将继续受到那些寻求比普通饮用水更佳补水效果的消费者的青睐。

体育活动的增加会推动功能水市场吗？

体育活动的增加是功能水市场的主要驱动力。随着越来越多的人定期进行运动，对具有额外健康益处的补水解决方案的需求也在增长。根据美国劳工统计局的数据，到2021年，美国平均每天将花费0.3小时在体育、运动和休閒，高于2019年的0.27小时。体育活动的增加与功能水产品需求的成长相呼应。根据美国疾病管制与预防中心 (CDC) 的数据，符合有氧运动指引的人口比例从2015年的63.2%上升到2018年的65.2%。

全球健康生活趋势也推动了功能性水市场的成长。世界卫生组织 (WHO) 指出，缺乏运动是导致非传染性疾病的主要风险因素，这促使许多政府鼓励积极的生活方式。例如，美国卫生与公共服务部的「动起来」 (Move Your Way) 计画旨在提高美国的身体活动能力，这可能会刺激对功能性补水产品的需求。

定价的复杂性是否会阻碍功能水市场的发展？

定价问题可能会阻碍功能水市场的扩张，尤其是考虑到这些产品通常比普通瓶装水价格更高。添加维生素、矿物质、抗氧化剂和其他功能性添加剂会增加生产成本，而这些成本最终会转嫁给消费者。在价格敏感地区，或消费者更重视价格而非健康益处的地区，较高的价格可能会阻碍功能水的广泛普及。

来自低成本替代品（例如调味水、运动饮料，甚至自製功能水）的竞争也可能影响定价能力。不完全了解功能水健康益处的消费者可能难以接受更高的价格，尤其是在市场上有更便宜的补水产品可供选择的情况下。为了应对这项挑战，功能水品牌需要有效地阐明其产品的价值提案和健康益处。

目录

第一章 全球功能水市场介绍

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球功能水市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章 全球功能水市场（按类型）

• 概述
• 维生素和矿物质
• 含草药
• 搭配水果或蔬菜

第六章 全球功能水市场依通路划分

• 概述
• 超级市场或大卖场
• 专卖店
• 网路商店

第七章 全球功能水市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东和非洲

第八章全球功能水市场竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第九章 公司简介

• PepsiCo, Inc.
• The Coca-Cola Co.
• Pepper Snapple Group, Inc.
• Balance Water Company
• Trimino Brands Company LLC
• Danone SA
• Unique Foods (Canada)
• Function Drinks
• San Benedetto
• Herbal Water

第十章 附录

• 相关调查

Functional Water Market Valuation - 2026-2032

The growing consumer shift toward healthier lifestyles and wellness-focused products is driving the increase in demand for functional waters. As individuals become more health-conscious, they look for beverages that not only hydrate but also offer extra health advantages. Functional water which is commonly fortified with vitamins, minerals, antioxidants, and other nutrients caters to this desire by providing improved hydration and health benefits by enabling the market to surpass a revenue of USD 6763.88 Million valued in 2024 and reach a valuation of around USD 11596.53 Million by 2032.

The growing awareness of chronic lifestyle disorders like diabetes and obesity has increased the demand for functional water. Consumers are increasingly interested in beverages that promote long-term health without the harmful effects of high sugar or artificial components by enabling the market to grow at a CAGR of 7.69% from 2026 to 2032.

Functional Water Market: Definition/ Overview

Functional water is a type of enhanced water product that goes beyond simple hydration to provide extra health advantages. These beverages are often fortified with vitamins, minerals, antioxidants, amino acids, or electrolytes, and are intended to assist a variety of wellness goals such as immunity, digestion, energy levels, and post-exercise recovery.

Because of its additional health benefits, functional water has grown in popularity as a multipurpose product in a variety of settings. Its principal applications include fitness and sports. Athletes and fitness enthusiasts frequently use functional water mixed with electrolytes, vitamins, and minerals to help with hydration, muscle rehabilitation, and restoring lost nutrients during physical activity.

The future use of functional water is predicted to grow dramatically driven by rising health awareness and desire for individualized wellness solutions. Functional water packed with vitamins, minerals, antioxidants, and electrolytes will continue to cater to consumers seeking improved hydration advantages beyond normal water.

Will the Increasing Sports Activities Drive the Functional Water Market?

The growing engagement in sporting activities is a crucial driver for the functional water market. As more people engage in regular physical activity and sports, there is a growing demand for hydration solutions with added health advantages. According to the United States Bureau of Labor Statistics, the average American will spend 0.3 hours per day on sports, exercise, and recreation in 2021, up from 0.27 hours in 2019. This rise in physical activity corresponds to a rising need for functional water products. According to the Centers for Disease Control and Prevention (CDC), the percentage of persons who satisfy the Physical Activity Guidelines for aerobic activity rose from 63.2% in 2015 to 65.2% in 2018.

The global trend toward healthy lives is also driving the growth of the functional water market. According to the World Health Organization (WHO), a lack of physical exercise is a major risk factor for noncommunicable illnesses motivating many governments to encourage active lifestyles. For example, the U.S. Department of Health and Human Services' "Move Your Way" program aims to improve physical activity among Americans which could raise demand for functional hydration products.

Will the Price Complexities Hamper the Functional Water Market?

Price issues can stymie the expansion of the functional water market, especially as these products are generally more expensive than ordinary bottled water. The addition of vitamins, minerals, antioxidants, and other functional additives raises production costs which are then passed on to consumers. In price-sensitive areas or regions where customers value affordability over extra health benefits, premium pricing may impede the widespread adoption of functional water.

Competition from lower-cost alternatives such as flavored water, sports drinks, or even homemade infused water may affect pricing dynamics. Consumers who are not completely informed about the health benefits of functional water may find it difficult to justify the increased price, especially when cheaper hydration options are readily available. To solve this challenge, functional water brands must effectively articulate the value proposition and health benefits connected with their products.

Category-Wise Acumens

Is the Vitamins and Minerals Segment Expected to Dominate the Functional Water Market?

Vitamins and minerals have emerged as the most dominant sector in the functional water market due to their widespread appeal and vital role in supporting overall health. Consumers are actively seeking ways to improve their health, and the popularity of vitamin- and mineral-infused beverages originates from their ability to address a wide range of health concerns. The prominence of vitamins and minerals indicates a significant shift in consumer health consciousness.

As the importance of balanced nutrition becomes more widely acknowledged, functional water enriched with essential nutrients provides an easy approach to filling dietary gaps and supporting optimal health. Herb-infused water is the rising star of the functional water industry. This area is expanding the fastest due to its distinct and natural approach to wellness. The variety of herbs used matches individual demands attracting a growing consumer base seeking natural solutions to improve their health.

Can the Expanding Presence of Supermarkets and Hypermarkets Boost the Growth of the Functional Water Market?

In the functional water industry, these retail stores will serve as critical distribution channels giving consumers easy access to a wide range of products including functional water. Supermarkets and hypermarkets are growing their global footprint, particularly in urban areas with high consumer foot traffic providing an ideal platform for functional water brands to showcase their products and attract a bigger audience. Furthermore, strategic positioning and exposure of functional water products in supermarkets and hypermarkets may contribute to increased customer awareness and adoption.

Firms with prominent shelf space and effective marketing tactics can successfully explain their product's unique health benefits to customers resulting in purchase decisions and brand loyalty. However, online stores are anticipated to grow quickly. Furthermore, online subscriptions for functional water delivery give consumers a convenient option, which drives the segment's growth.

Country/Region-wise Acumens

Will the Rising Health Consciousness in North America Boost the Functional Water Market in the Region?

The functional water market is dominated by North America owing to increased consumer awareness and a strong preference for healthy beverage choices. The increased health consciousness in North America is driving the functional water market. According to the Centers for Disease Control and Prevention (CDC), 49.1% of American adults attempted to reduce weight in the previous 12 months in 2017-2018, demonstrating a significant emphasis on health and wellness.

Public health measures and shifting consumer tastes help to drive market expansion. The FDA's (FDA) revised Nutrition Facts label which now includes added sugars has raised consumer awareness of sugar content in beverages, potentially leading more people to functional waters. Furthermore, Health Canada's Healthy Eating Strategy which aims to improve the nutritional quality of foods and promote better eating is expected to increase demand for functional beverages such as enhanced waters. The increasing prevalence of chronic diseases in North America also adds to market growth.

Will the Increase in Disposable Income Drive Growth in the Functional Water Market in the Asia Pacific Region?

The Asia Pacific region is having the greatest development in the functional water market owing to rapidly expanding disposable incomes across the region. This rapid increase is being driven by economic development, urbanization, and shifting consumer preferences toward healthier beverage options. The rise in disposable income in Asia Pacific countries is driving the functional water market. According to the World Bank, the Gross National Income (GNI) per capita in East Asia and the Pacific region went from $7,370 in 2010 to $11,490 in 2020, reflecting a 55.9% rise over ten years.

The region's expanding health consciousness combined with an increase in disposable income is propelling the functional water market forward. According to the World Health Organization (WHO), non-communicable diseases (NCDs) account for 71% of all deaths worldwide with a large proportion occurring in low- and middle-income nations many of which are located in the Asia Pacific area. This health concern is driving customers to seek healthier alternatives to sugary beverages which benefits the functional water industry.

Competitive Landscape

The Functional Water Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the functional water market include:

PepsiCo, Inc.

The Coca-Cola Co.

Pepper Snapple Group, Inc.

Balance Water Company

Trimino Brands Company LLC

Danone SA

Unique Foods (Canada)

Function Drinks

San Benedetto

Herbal Water

Nestle SA

Disruptive Beverages, Inc.

NYSW Beverage Brands, Inc.

Bridgepoint Group plc

Latest Developments

In February 2023, Kyowa Hakko USA and Centr introduced Centr Enhanced, a sparkling water infused with nootropic and adaptogenic ingredients. Centr Enhanced marks Centr's first entry into an area other than CBD. Center Enhanced sparkling water contains Kyowa Hakko's Cognizin citicoline, a vitamin that supports "comprehensive brain health," according to the company.

In September 2023, UC Berkeley and PepsiCo renewed their cooperation, with PepsiCo being the campus' official beverage partner for the next decade. This extended collaboration with PepsiCo is expected to increase the company's support for Berkeley's sustainability, equity, and health and wellness initiatives.

Functional Water Market, By Category

• Type:
• Vitamins and Minerals
• Herb Infused
• Fruit or Vegetables Infused
• Distribution Channel:
• Supermarket or Hypermarket
• Specialty Store
• Online Store
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FUNCTIONAL WATER MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FUNCTIONAL WATER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FUNCTIONAL WATER MARKET, BY TYPE

• 5.1 Overview
• 5.2 Vitamins and Minerals
• 5.3 Herb Infused
• 5.4 Fruit or Vegetables Infused

6 GLOBAL FUNCTIONAL WATER MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarket or Hypermarket
• 6.3 Specialty Store
• 6.4 Online Store

7 GLOBAL FUNCTIONAL WATER MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL FUNCTIONAL WATER MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 PepsiCo, Inc.
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 The Coca-Cola Co.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Pepper Snapple Group, Inc.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Balance Water Company
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Trimino Brands Company LLC
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Danone SA
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Unique Foods (Canada)
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Function Drinks
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 San Benedetto
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Herbal Water
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research