全球机能饮料饮用水市场：2025-2030年预测

机能饮料市场预计将从 2025 年的 201.19 亿美元成长到 2030 年的 259.98 亿美元，复合年增长率为 5.26%。

机能饮料水是添加各种营养成分和氧气而製成的一种强化饮料，有调味无味​​两种。市场上的产品类型多种多样，包括植物性、维生素性、矿物质性、蛋白质性和氧气性机能饮料水，每种类型都针对特定的消费者健康和保健需求。

这些饮料透过添加维生素和蛋白质，增强了补水能力，尤其受到运动员、马拉松运动员以及其他需要在长时间运动中持续补充水分的活跃人士的青睐。这些配方只需适量消费量即可有效维持水分，满足运动和健身应用中对运动表现和耐力的需求。

市场成长动力

增值补水偏好

消费者偏好转向加值补水解决方案，推动了市场显着扩张，其中添加了氨基酸、维生素、蛋白质和矿物质等必需营养素的机能饮料越来越受欢迎。饮料製造商正在开发具有不同蛋白质和矿物质组合的创新机能饮料饮料，以提供满足不断变化的消费者需求的新产品。

市场成长反映了碳酸软性饮料向瓶装水的显着转变，这是由于全球主要市场（包括中国、美国、印度、澳洲、加拿大和英国）肥胖和糖尿病人口不断增加所致。这些人口结构变化对支持体重管理和代谢健康目标的更健康饮料替代品产生了持续的需求。

强化饮料的受欢迎程度显着增长，直接与消费者意识到其除了基本补水之外的营养价值有关，这为开发针对特定健康结果和生活方式要求的专门配方的製造商创造了市场发展机会。

永续性和包装创新

消费者对永续产品日益增长的需求，对机能饮料市场的发展产生了重大影响，因为环保意识正在推动各个细分市场的购买决策。消费者对塑胶污染问题和不可生物降解废弃物影响的认识，正在偏好转向环保包装解决方案。

政府实施的严格塑胶使用限制倡议正在影响消费者对机能饮料产品的偏好，而这些偏好取决于主要製造商使用的包装材料。这些法律规范为那些致力于开发创新包装解决方案并解决环境问题的公司创造了市场发展机会。

包装材料和产品开发的技术进步将在整个预测期内为机能饮料製造商创造商机，使他们能够透过永续包装实现差异化，同时保持产品品质和消费者吸引力。

消费者健康趋势与市场定位

老年人口的成长和肥胖率的上升是推动机能饮料市场发展的主要人口因素。含草本成分的机能饮料饮料的接受度不断提高，反映出消费者对天然成分配方的偏好逐渐超过传统的含糖和碳酸饮料。

草本机能饮料水产品被定位为传统软性饮料的健康替代品，吸引了注重健康、寻求天然健康解决方案的消费者。含有草本成分的机能饮料水产品製造商的激增，催生了种类繁多的产品，以满足不同消费者的偏好和健康目标。

专为医疗保健行业开发的机能饮料，凭藉其针对性配方，满足医疗和治疗需求，正在推动市场进一步扩张。随着消费者选择机能饮料作为酒精饮料的替代品，一种理性消费趋势正在兴起，市场前景光明。

区域市场动态

北美市场领导地位

预计北美在整个预测期内仍将保持主导在机能饮料市场的领先地位，这得益于含有健康和体重管理成分的饮料日益普及。该地区市场的强劲成长反映出消费者对那些提供超越基本补水需求益处的饮料的兴趣。

加拿大各省日益增强的健康意识，吸引国内外企业进入这个充满机会的市场，为消费者提供更广泛的产品选择，并推动北美整体产业的成长。竞争格局赋予消费者更多选择，并支持市场持续扩张。

机能饮料水市场的成长得益于其相对于其他即饮饮料的成本优势，以及包括桶装和单瓶装在内的多种包装选择，这些包装选择有助于满足不同消费群体的需求。各大企业正在透过策略性收购和多元化产品系列来拓展市场，展现了该行业致力于满足日益增长的机能饮料水需求的决心。

市场成长反映了消费者愿意投资于更健康的饮料解决方案，而消费者对各种包装形式和分销管道的便利性和可用性的需求正在支持产品的采用。

本报告的主要优点

• 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
• 竞争格局：了解主要企业所采用的策略策略，并了解正确策略的市场渗透潜力。
• 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
• 可行的建议：利用洞察力进行策略决策，并在动态环境中开闢新的业务流和收益。
• 适合广泛的使用者：对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具有成本效益的。

它有什么用途？

产业和市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响

调查范围

• 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
• 成长机会、挑战、供应链前景、法律规范与趋势分析
• 竞争定位、策略和市场占有率分析
• 收益成长和预测细分市场和区域分析（包括国家）
• 公司概况（尤其是财务状况和关键发展）。

目录

第一章执行摘要

第二章市场概述

• 市场概况
• 市场定义
• 调查范围
• 市场区隔

第三章 经营状况

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

第五章全球机能饮料饮用水市场（依成分）

• 介绍
• 微量营养素
• 植物萃取物
• 其他的

第六章全球机能饮料饮用水市场（按类型）

• 介绍
• 维生素注入水
• 碱性水
• 草本/植物浸泡水
• 其他的

第七章全球机能饮料饮用水市场（依包装类型）

• 介绍
• 宝特瓶
• 铝罐
• 其他的

第八章全球机能饮料市场按分销管道

• 介绍
• 离线
  • 超级市场/大卖场
  • 便利商店
  • 专卖店
  • 其他的
• 在线的

第九章全球机能饮料饮用水市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 韩国
  • 澳洲
  • 其他的

第十章竞争格局及分析

• 主要企业和策略分析
• 市占率分析
• 合併、收购、协议和合作
• 竞争对手仪表板

第十一章：公司简介

• Danone SA
• The Coca-Cola Company
• PepsiCo Inc.
• Nestle SA
• Keurig Dr. Pepper
• Hint Water Inc.
• Tata Consumer Products Limited
• The Alkaline Water Co.
• Nirvana Water Sciences
• Balance Water Company LLC

第十二章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

图表目录

表格列表

The Global Functional Water Market is expected to grow from USD 20.119 billion in 2025 to USD 25.998 billion in 2030, at a CAGR of 5.26%.

Functional water represents an enhanced beverage category created through incorporation of various nutritional components and oxygen, available in both flavored and unflavored formulations. The market encompasses diverse product varieties including botanical, vitamin, mineral, protein, and oxygen-functional water types, each targeting specific consumer health and wellness requirements.

These beverages provide extended hydration capabilities through additional vitamins and proteins, appealing particularly to athletes, marathon runners, and active individuals requiring sustained hydration during prolonged physical activities. The formulations enable effective hydration maintenance through modest consumption volumes, addressing performance and endurance requirements across sports and fitness applications.

Market Growth Drivers

Value-Added Hydration Preferences

Consumer preference shifts toward value-added hydration solutions drive substantial market expansion, with functional beverages gaining popularity through fortification with essential nutrients including amino acids, vitamins, proteins, and minerals. Beverage manufacturing corporations develop innovative functional water varieties utilizing transformed protein and mineral combinations to create novel product offerings addressing evolving consumer demands.

Market growth reflects significant transitions from carbonated soft drinks toward bottled water alternatives, driven by rising obesity and diabetes populations across major global markets including China, the United States, India, Australia, Canada, and the United Kingdom. This demographic shift creates sustained demand for healthier beverage alternatives supporting weight management and metabolic health objectives.

The tremendous growth in fortified beverage popularity connects directly to consumer recognition of nutritional benefits beyond basic hydration, creating market opportunities for manufacturers developing specialized formulations targeting specific health outcomes and lifestyle requirements.

Sustainability and Packaging Innovation

Rising consumer demand for sustainable products significantly influences functional water market development, with environmental consciousness driving purchasing decisions across demographic segments. Consumer awareness of plastic contamination issues and non-biodegradable waste impacts creates preference shifts toward environmentally responsible packaging solutions.

Government initiatives implementing strict plastic usage regulations impact consumer preferences for functional water products based on packaging materials utilized by leading manufacturers. These regulatory frameworks create market opportunities for companies developing innovative packaging solutions while addressing environmental concerns.

Technological advances in packaging materials and product development create profitable opportunities for functional water companies throughout forecast periods, enabling differentiation through sustainable packaging while maintaining product quality and consumer appeal.

Consumer Health Trends and Market Positioning

The growing elderly population and significant obesity rates represent key demographic factors driving functional water market development. Increasing acceptance of functional water containing herbal constituents reflects consumer preference evolution toward natural ingredient formulations over traditional sugary and carbonated beverages.

Herbal-infused functional water products position as healthier alternatives to conventional soft drinks, appealing to health-conscious consumers seeking natural wellness solutions. The proliferation of manufacturers producing herbal-constituent functional waters creates extensive product variety addressing diverse consumer preferences and health objectives.

Specialized functional water varieties developed specifically for healthcare industry applications prompt additional market expansion through targeted formulations addressing medical and therapeutic requirements. The emerging mindful consumption trend creates positive market outlook as consumers select functional water alternatives to alcoholic beverages.

Regional Market Dynamics

North American Market Leadership

North America maintains projected market leadership for functional water throughout forecast periods, driven by increasing popularity of food and beverage products containing healthful and weight-management ingredients. Regional market strength reflects consumer interest in beverages providing benefits beyond basic hydration requirements.

Growing health concerns across Canadian provinces attract domestic and international companies to opportunistic markets, creating extensive product selection for consumers while driving overall North American industry growth. The competitive landscape enables consumer choice while supporting continued market expansion.

Functional water market growth benefits from cost advantages compared to other ready-to-drink beverages, with diverse packaging options including containers and single-serve bottles supporting accessibility across consumer segments. Companies expand market reach through strategic acquisitions and product portfolio diversification, demonstrating industry commitment to capturing growing functional water demand.

Market expansion reflects consumer willingness to invest in health-oriented beverage solutions while demanding convenience and accessibility through varied packaging formats and distribution channels supporting widespread product availability.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Ingredient

• Micronutrients
• Botanical Extracts
• Others

By Type

• Vitamin-Infused Water
• Alkaline Water
• Herbal/ Plant-Infused Water
• Others

By Packaging Type

• PET Bottles
• Aluminium Cans
• Others

By Distribution Channel

• Offline
• Supermarkets/ Hypermarkets
• Convenience Stores
• Specialty Stores
• Others
• Online

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Others
• Middle East & Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Australia
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL FUNCTIONAL WATER MARKET BY INGREDIENT

• 5.1. Introduction
• 5.2. Micronutrients
• 5.3. Botanical Extracts
• 5.4. Others

6. GLOBAL FUNCTIONAL WATER MARKET BY TYPE

• 6.1. Introduction
• 6.2. Vitamin-Infused Water
• 6.3. Alkaline Water
• 6.4. Herbal/ Plant-Infused Water
• 6.5. Others

7. GLOBAL FUNCTIONAL WATER MARKET BY PACKAGING TYPE

• 7.1. Introduction
• 7.2. PET Bottles
• 7.3. Aluminium Cans
• 7.4. Others

8. GLOBAL FUNCTIONAL WATER MARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Offline
  • 8.2.1. Supermarkets/ Hypermarkets
  • 8.2.2. Convenience Stores
  • 8.2.3. Specialty Stores
  • 8.2.4. Others
• 8.3. Online

9. GLOBAL FUNCTIONAL WATER MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. United Kingdom
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Italy
  • 9.4.5. Spain
  • 9.4.6. Others
• 9.5. Middle East & Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. Japan
  • 9.6.2. China
  • 9.6.3. India
  • 9.6.4. South Korea
  • 9.6.5. Australia
  • 9.6.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Danone S.A.
• 11.2. The Coca-Cola Company
• 11.3. PepsiCo Inc.
• 11.4. Nestle S.A.
• 11.5. Keurig Dr. Pepper
• 11.6. Hint Water Inc.
• 11.7. Tata Consumer Products Limited
• 11.8. The Alkaline Water Co.
• 11.9. Nirvana Water Sciences
• 11.10. Balance Water Company LLC

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key benefits for the stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES