市场调查报告书
商品编码
1368756
燕麦饮料市场规模 - 按来源(有机、传统)、产品类型(原味/原味、调味)、配销通路(零售店、线上零售、专卖店、食品服务/HORECA)、特色及全球预测,2023 - 2032Oat Based Beverages Market Size - By Source (Organic, Conventional), Product Type (Plain/Original, Flavored), Distribution Channel (Retail Stores, Online Retail, Specialty Stores, Food Service/HORECA), Specialty & Global Forecast, 2023 - 2032 |
由于寻求可持续和营养乳製品替代品的注重健康的消费者激增,预计 2023 年至 2032 年燕麦饮料市场规模的复合年增长率将超过 7.5%。燕麦饮料通常添加必需的维生素和矿物质,提供全面的乳製品替代品,满足乳糖不耐症、纯素食和环保意识的消费者的需求。 2023 年 2 月,Life Health Foods 宣布推出一款纯素饮料 So Good Oat Unsweetened 饮料。无乳製品和植物奶是注重健康的消费者的热门选择。
此外,永续性因素发挥关键作用,与传统乳製品相比,使用者讚赏燕麦种植和生产对环境的影响相对较低。这种意识导致燕麦饮料消费量激增,预计市场在可预见的未来将持续成长。
燕麦饮料产业根据来源、产品类型、专业、配销通路和地区进行分类。
由于熟悉的口味和多功能性,使其适合广泛的应用,预计到 2032 年,传统细分市场将获得大幅成长。这主要包括源自传统和成熟燕麦品种的燕麦奶产品。消费者对无缝融入日常生活的燕麦饮料的强烈偏好将推动传统领域的需求。
由于燕麦饮料提供独特的风味、质地和功能,乳製品替代品领域将在 2023 年和 2032 年创下高成长率。特色燕麦饮料通常添加额外的营养成分和风味,以满足特定的饮食要求和口味。这种多样化的产品吸引了专门的客户群,包括过敏症患者、运动员和寻求美味乳製品替代品的人。随着消费者越来越多地寻求客製化和注重健康的选择,这个细分市场有望呈指数级增长。
由于欧洲地区对永续发展和环境的坚定承诺,预计到 2032 年,欧洲燕麦饮料市场将获得巨额收入。由于燕麦饮料的环保性和对健康的正面影响,欧洲消费者越来越多地转向燕麦饮料。製造商提供从传统燕麦饮料到特色燕麦饮料的多样化产品,欧洲产业在未来几年将呈现出令人印象深刻的成长趋势。
Oat based beverages market size is expected to witness more than 7.5% CAGR from 2023 to 2032, driven by a surge in health-conscious consumers seeking sustainable and nutritious dairy alternatives. Oat-based beverages are often fortified with essential vitamins and minerals, offering a well-rounded dairy substitute that caters to lactose-intolerant, vegan, and environmentally conscious consumers. In February 2023, Life Health Foods announced a vegan drink, So Good Oat Unsweetened beverage. The dairy-free and plant-based milk is a popular choice among health-conscious customers.
Furthermore, the sustainability factor plays a pivotal role, with users appreciating the relatively lower environmental impact associated with oat cultivation and production compared to traditional dairy. This awareness has led to a surge in oat-based beverage consumption, and the market is expected to witness sustained growth in the foreseeable future.
Oat based beverages industry is classified based on source, product type, specialty, distribution channel, and region.
The conventional segment is predicted to gain substantial growth through 2032 owing to the familiar taste and versatility, making it suitable for a wide range of applications. This primarily includes oat milk products derived from traditional and well-established oat varieties. The strong consumer preference for oat-based beverages that seamlessly integrate into their daily lives will push the demand in conventional segment.
The dairy alternative segment will record high growth rate during 2023 and 2032 as oat-based beverages offer unique flavors, textures, and functionalities. Specialty oat-based beverages are often fortified with additional nutrients and flavors, catering to specific dietary requirements and tastes. This diverse range of offerings has attracted a dedicated customer base, including individuals with allergies, athletes, and those seeking gourmet dairy alternatives. As consumers increasingly seek customized and health-focused options, this segment is poised for exponential growth.
Europe oat based beverages market is anticipated to garner massive revenues by 2032 owing to the region's strong commitment to sustainability and the environment. European consumers are increasingly shifting towards oat-based beverages as a result of their eco-friendly nature and positive impact on health. With diverse product offerings, ranging from traditional to specialty oat-based beverages, from the manufacturers, the industry in Europe will show impressive growth trends in the coming years.